{"id":1150,"date":"2017-01-11T20:15:03","date_gmt":"2017-01-11T20:15:03","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1150"},"modified":"2017-01-12T04:48:31","modified_gmt":"2017-01-12T04:48:31","slug":"product-update-new-cta-options-content-upgrades","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/","title":{"rendered":"Product Update: New CTA Options For Content Upgrades"},"content":{"rendered":"<p>A few months ago, we released <a href=\"https:\/\/vyper.io\/t\/content-upgrades\/\">Content Upgrades<\/a>, a way to let bloggers &amp; entrepreneurs\u00a0collect more email opt-ins through their posts. Today we&#8217;ve made a crucial update that will make your content upgrades convert even better.<\/p>\n<h2>First, content upgrades explained<\/h2>\n<p>If you are not familiar with content upgrades they are fast becoming an essential cog in the content marketing machine. Influencers like Pat Flynn and Brian Dean from Backlinko have implemented this tactic and reported 500-700% growth in their email opt-ins on blog posts.<\/p>\n<p><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1159\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-1024x536.png\" alt=\"Content Upgrade CTA Banner\" width=\"1024\" height=\"536\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-1024x536.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-300x157.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-768x402.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-860x450.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-680x356.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-500x262.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-400x209.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-200x105.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner-50x26.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3>How they work:<\/h3>\n<ol>\n<li>Create your blog post<\/li>\n<li>Create your content upgrade<\/li>\n<li>Add content upgrade code to blog post<\/li>\n<li>Blog post readers want content upgrade and opt-in (you get email)<\/li>\n<li>Readers get served a bonus content upgrade in exchange for social share (you get your blog post shared)<\/li>\n<li>You get more email address, social shares and traffic \ud83d\ude42<\/li>\n<\/ol>\n<h3>Benefits of using content upgrades:<\/h3>\n<ul>\n<li>Way higher conversion rates, usually 5-10x<\/li>\n<li>Increases value of your blog posts to readers<\/li>\n<li>Incentives more social shares<\/li>\n<li>Does not get your site penalized for popup&#8217;s on mobile (Google Update 2017)<\/li>\n<\/ul>\n<h2>There is a problem with content upgrades though.<\/h2>\n<p>The conversion\u00a0rate once someone sees the content upgrade is super high but <strong>not everyone sees the content upgrade as they skim read your blog post<\/strong>.<\/p>\n<p><strong>OUR SOLUTION?<\/strong><\/p>\n<p>We added CTA banner and slide in options. These will pop into the screen when your reader scrolls down your page, which alerts them to download a specific content upgrade on your website.<\/p>\n<p>Here&#8217;s some photos of what the CTA looks like. Currently we have 2 variations of this tool.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1183\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades.png\" alt=\"alert-content-upgrades\" width=\"1017\" height=\"395\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades.png 1017w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-300x117.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-768x298.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-860x334.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-680x264.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-500x194.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-400x155.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-200x78.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-50x19.png 50w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1182\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002.png\" alt=\"alert-content-upgrades-002\" width=\"845\" height=\"241\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002.png 845w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002-300x86.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002-768x219.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002-680x194.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002-500x143.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002-400x114.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002-200x57.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/alert-content-upgrades-002-50x14.png 50w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<p>We have now added the option to choose a CTA bar or slide in pop to make your content upgrade stand out even more! You can see this in action on this post!<\/p>\n<h3>Live\u00a0CTA examples<\/h3>\n<p>Right Slide In CTA Pop &#8211;\u00a0<a href=\"https:\/\/vyper.io\/blog\/how-to-use-content-upgrades\/\" target=\"_blank\">Example on this post<\/a>\u00a0and in the video below.<\/p>\n<p>Top Bar CTA\u00a0&#8211;\u00a0This post has a live example of the top bar CTA and you can see the embedded content upgrade below.<\/p>\n<div style=\"background-color: #ac4db8; padding: 30px; border: 1px dotted;\"><span style=\"color: #ffffff;\"><a class=\"vyper-triggers-128\" style=\"color: #ffffff;\" href=\"#vyperpopup\"><strong>FREE Download:<\/strong> Get our list of top converting content upgrades! <\/a><\/span><\/div>\n<p><script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-128.js\"><\/script><\/p>\n<h3>How to set up content upgrades with CTA banners or sliders<\/h3>\n<p>The easy answer is, go to the &#8220;design&#8221; section of the content upgrade you&#8217;re trying to edit, and then fix the design there. The more detailed answer can be seen in the video below.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FRgi3T7lkfE?rel=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Summary<\/h3>\n<p>This is a new feature so your feedback would be much appreciated. Leave a comment below to tell us what you think of our new CTA addition to content upgrades!<\/p>\n<p>If you want to start getting more emails and traffic from your blog, give us a spin with our <a href=\"https:\/\/vyper.io\" target=\"_blank\">Free Trial<\/a>!<\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, 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class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 13px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 30%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>A few months ago, we released Content Upgrades, a way to let bloggers &amp; entrepreneurs\u00a0collect more email opt-ins through their posts. Today we&#8217;ve made a crucial update that will make your content upgrades convert even better. First, content upgrades explained If you are not familiar with content upgrades they are fast becoming an essential cog [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[30,10,31,5,26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Update: New CTA Options For Content Upgrades | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Our Content Upgrades tool has been taken to the next level with CTA sliders and top banners to increase your conversion rate on blog posts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Update: New CTA Options For Content Upgrades | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"Our Content Upgrades tool has been taken to the next level with CTA sliders and top banners to increase your conversion rate on blog posts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-11T20:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-12T04:48:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jack Paxton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:site\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Paxton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/\"},\"author\":{\"name\":\"Jack Paxton\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\"},\"headline\":\"Product Update: New CTA Options For Content Upgrades\",\"datePublished\":\"2017-01-11T20:15:03+00:00\",\"dateModified\":\"2017-01-12T04:48:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/01\/Content-Upgrade-CTA-Banner.png\",\"articleSection\":[\"Blogger \/ Personal Brand\",\"Content Marketing\",\"Marketing Guides\",\"Product Launches\",\"Tutorials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/\",\"url\":\"https:\/\/vyper.ai\/blog\/product-update-new-cta-options-content-upgrades\/\",\"name\":\"Product Update: New CTA Options For Content Upgrades | VYPER - Giveaway &amp; 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