{"id":1217,"date":"2017-03-22T14:44:35","date_gmt":"2017-03-22T14:44:35","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1217"},"modified":"2020-02-04T15:52:50","modified_gmt":"2020-02-04T15:52:50","slug":"case-study-using-viral-leaderboard-contests","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/case-study-using-viral-leaderboard-contests\/","title":{"rendered":"Case Study: How a Viral Contest Leaderboard Generated 7k B2B Leads & 8k Social Followers"},"content":{"rendered":"

Summary<\/strong> – \u00a0This post is going to give you all the information\/tasks you need to run a successful viral leaderboard contest to collect a ton of high-quality\u00a0email leads and grow your social following faster than any other marketing strategy.<\/p>\n

\"viral<\/a><\/p>\n

We were told time and time again that SaaS and B2B are two things that don\u2019t mix when it comes to running contests and giveaways, heck those two things don\u2019t work using most marketing strategies.<\/p>\n

Contests and giveaway campaigns have been super successful for our eCommerce clients and users but using them for B2B and SaaS companies was like pulling teeth. The excitement, engagement and viral lift were just not present for these types of businesses.<\/p>\n

So we looked back on all our B2B marketing efforts and made a list of strategies for growing email lists. We highlighted a few of them and the issues we ran into.<\/p>\n

These were a few strategies we tried.<\/strong><\/p>\n