{"id":1257,"date":"2017-04-18T14:37:25","date_gmt":"2017-04-18T14:37:25","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1257"},"modified":"2020-03-20T19:14:15","modified_gmt":"2020-03-20T19:14:15","slug":"case-study-how-to-get-leads-without-facebook-google-ads","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/case-study-how-to-get-leads-without-facebook-google-ads\/","title":{"rendered":"Case Study: How to Get $14k Worth of Leads in a Niche Banned by Google &#038; Facebook"},"content":{"rendered":"\n<p>The owner of <a href=\"http:\/\/pewpewtactical.com\">PewPewTactical.com<\/a> was\u00a0looking for ways to scale his\u00a0business without the use of Facebook or Google ads. <\/p>\n\n\n\n<p>Their\u00a0products are all gun-related and thus were not compliant with rules on these networks. They needed to get a little bit more creative with their lead generation efforts. Enter viral competitions. \u00a0 <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-1024x536.png\" alt=\"Contest Case Study Pew Pew\" class=\"wp-image-1260\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-1024x536.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-300x157.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-768x402.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-1240x649.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-860x450.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-680x356.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-500x262.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-400x209.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-200x105.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew-50x26.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/contest-case-study-pewpew.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-7af47ddb-3003-48a7-93fb-89188c378320      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#why-did-pewpewtacticalcom-decide-to-run-a-contest\" class=\"uagb-toc-link__trigger\">Why did PewPewTactical.com decide to run a contest?<\/a><li class=\"uagb-toc__list\"><a href=\"#what-other-marketing-campaigns-have-you-tried-but-didnt-work\" class=\"uagb-toc-link__trigger\">What other marketing campaigns have you tried but didn&#039;t work?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-did-yourcontest-perform-in-terms-of-your-other-marketing-campaigns\" class=\"uagb-toc-link__trigger\">How did your\u00a0contest perform in terms of your other marketing campaigns?<\/a><li class=\"uagb-toc__list\"><a href=\"#results-from-campaign\" class=\"uagb-toc-link__trigger\">Results from campaign<\/a><li class=\"uagb-toc__list\"><a href=\"#what-are-the-top-5-things-you-learned-from-running-a-contest\" class=\"uagb-toc-link__trigger\">What are the top 5 things you learned from running a contest?<\/a><li class=\"uagb-toc__list\"><a href=\"#what-would-you-do-next-time-you-ran-a-contest\" class=\"uagb-toc-link__trigger\">What would you do next time you ran a contest?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-did-you-promote-your-contest-and-what-worked-the-best-for-you\" class=\"uagb-toc-link__trigger\">How did you promote your contest and what worked the best for you?<\/a><li class=\"uagb-toc__list\"><a href=\"#what-is-the-value-of-an-email-lead-to-you-and-how-are-you-going-to-monetize-these-new-leads\" class=\"uagb-toc-link__trigger\">What is the value of an email lead to you and how are you going to monetize these new leads?<\/a><li class=\"uagb-toc__list\"><a href=\"#about-the-company\" class=\"uagb-toc-link__trigger\">About The Company<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<p><strong>Contest<\/strong> &#8211;&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/vyper.io\/c\/914\" target=\"_blank\">https:\/\/vyper.io\/c\/914<\/a> &nbsp; Below is a short Q&amp;A session we had with the founder Eric about his experience using VYPER to run a viral contest! Pew Pew Tactical is a firearm learning resource blog that&nbsp;focuses on the complete newbie to create a friendly learning environment. &nbsp; <\/p>\n\n\n\n<div style=\"padding: 20px; background-color: #3ab434;\"><span style=\"color: #ffffff;\"><strong>BONUS Checklist<\/strong> &#8211; Top websites to submit your contest to get more participants! <a class=\"vyper-triggers-31\" style=\"color: #ffffff;\" href=\"#vyperpopup\">DOWNLOAD<\/a> <script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-31.js\"><\/script><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why did PewPewTactical.com decide to run a contest?<\/h2>\n\n\n\n<p> We decided to run a contest mainly because we were seeing competitors running them to great success. \u00a0Doing some research and asking fellow entrepreneurs led me to try out VYPER as our platform due to their social sharing tools. \u00a0 <\/p>\n\n\n\n<p>We are also in a niche that is restricted on paid channels such as Facebook and Google ad networks. \u00a0This was another organic lead generation option. \u00a0 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What other marketing campaigns have you tried but didn&#8217;t work?<\/h2>\n\n\n\n<p>\nThe best comparison would be against our content upgrade run through Sumo popups for a shooting target PDF in return for an email address. &nbsp;It performed OK at .91% signup percentage.\n&nbsp;\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How did your&nbsp;contest perform in terms of your other marketing campaigns?<\/h2>\n\n\n\n<p>\nWith a much better offer in the content (ability to win a cool rifle handguard and two other prizes), our email signup jumped to 4.92%&#8230;a 441% increase.\n&nbsp;\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"645\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-1024x645.png\" alt=\"contest case study - pewpew\" class=\"wp-image-1259\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-1024x645.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-300x189.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-768x484.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-1680x1058.png 1680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-1240x781.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-860x542.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-680x428.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-500x315.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-400x252.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-200x126.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew-50x32.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2017\/04\/case-study-pewpew.png 1467w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Results from campaign<\/h2>\n\n\n\n<ul><li>2,229 new emails<\/li><li>171% increase in Facebook reactions<\/li><li>7.2% increase in website traffic during contents<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What are the top 5 things you learned from running a contest?<\/h2>\n\n\n\n<ol><li>Having a 2nd &amp; 3rd place prize helped increase signups<\/li><li>Giving additional entries per referral seemed to help (we did 3x)<\/li><li>The image is really important&#8230;TEST!<\/li><li>Send it to your list multiple times.<\/li><li>Ok to have a longer time duration (we did 2 weeks but could have done up to 4).<\/li><\/ol>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">What would you do next time you ran a contest?<\/h2>\n\n\n\n<ol><li>Create\/use a higher quality&nbsp;header and share images.<\/li><li>Higher budget for prizes.<\/li><li>Integrate a digital bribe along with entries.<\/li><li>Post in Reddit, related forums, etc.<\/li><li>Get influencers and companies involved to share.<\/li><\/ol>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">How did you promote your contest and what worked the best for you?<\/h2>\n\n\n\n<p> FB sharing and hitting our own email list did the best. \u00a0But that might be since our other social avenues are a little underdeveloped. I\u2019m definitely looking forward to going much bigger with the next giveaway&#8230; bigger prizes and reaching out to our influencer network. \u00a0<\/p>\n\n\n\n<p>Now that I know it works and VYPER does the job well&#8230; I\u2019m ready to ask for influencer help. \u00a0 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the value of an email lead to you and how are you going to monetize these new leads?<\/h2>\n\n\n\n<p>\nThe value of a lead is around $6 (contest generated $13k+ in rev value) and we\u2019re looking to monetize by adding them to our newsletter where we send informative articles with affiliate links and also to our online store with apparel and accessories.\n&nbsp;\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About The Company<\/h2>\n\n\n\n<p> Website &#8211;&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pewpewtactical.com\/\" target=\"_blank\">https:\/\/www.pewpewtactical.com<\/a> Contest &#8211;&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/vyper.io\/c\/914\" target=\"_blank\">https:\/\/vyper.io\/c\/914<\/a> &nbsp; Pew Pew Tactical started off as a personal blog but soon grew into one of the top firearm learning resources. &nbsp;<\/p>\n\n\n\n<p>We focus on the complete newbie with no politics, a friendly gun-buddy tone, and tons of corny\/nerdy references. \u00a0 What marketing challenges do you face at the moment? <\/p>\n\n\n\n<p>Are you also a company that is restricted from paid traffic sources? If so, how did you get around this issue?<\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, 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https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" 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Their\u00a0products are all gun-related and thus were not compliant with rules on these networks. They needed to get a little bit more creative with their lead generation efforts. Enter viral competitions. \u00a0 Contest &#8211;&nbsp;https:\/\/vyper.io\/c\/914 &nbsp; Below is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[270,16,28,13,17,38],"tags":[33,15,40,42,43,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How to Get $14k Worth of Leads in a Niche Banned by Google &amp; Facebook | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"How PewPewTactical.com used VYPER to generate over $14k worth of leads in a niche that is restricted from Facebook&amp; Google paid ad networks!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/case-study-how-to-get-leads-without-facebook-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How to Get $14k Worth of Leads in a Niche Banned by Google &amp; 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