{"id":1277,"date":"2017-06-15T14:30:03","date_gmt":"2017-06-15T14:30:03","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1277"},"modified":"2020-02-04T15:27:28","modified_gmt":"2020-02-04T15:27:28","slug":"digital-growth-generating-over-14k-emails-for-their-client","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/digital-growth-generating-over-14k-emails-for-their-client\/","title":{"rendered":"Case Study: How a Digital Marketing Agency Generating Over 14k Emails For Their Client Using VYPER!"},"content":{"rendered":"\n

Summary<\/strong> – Dan is the owner of Digital Growth Agency and has had\u00a0huge success using VYPER to run contest for his clients (14k emails & 8k new social followers). <\/p>\n\n\n\n

Dan shared that VYPER\u00a0has been one of most effective ways for him to build and push users through the social followers -> email subscriber -> paying customer funnel.<\/p>\n\n\n\n

\"Agency<\/a><\/figure><\/div>\n\n\n\t\t\t\t
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  1. Why did you decide to run a contest?<\/a>
  2. What were the growth challenges in your business?<\/a>
  3. What expectations and goals did you have\/set for your contest?<\/a>
  4. What other marketing campaigns have you tried but didn't work?<\/a>
  5. Contest example results<\/a>
  6. What are the top 5 things you learned from running a contest?<\/a>
  7. What would you do next time you ran a contest?<\/a>
  8. How did you promote your contest and what worked the best for you?<\/a>
  9. What has worked the best<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

    Why did you decide to run a contest?<\/h2>\n\n\n\n

    We love running contests and viral launch campaigns for our clients as a way of turning social media followers into email subscribers and eventually into paying customers.<\/p>\n\n\n\n

    What were the growth challenges in your business?<\/h2>\n\n\n\n

    We\u2019d tried and tested running social traffic to landing pages, which were converting fine, but we wanted to amplify the social audiences, and found that viral competitions are a very effective way to do this.<\/p>\n\n\n\n

    What expectations and goals did you have\/set for your contest?<\/h2>\n\n\n\n

    Clients would come to us asking us to grow their email lists by thousands of subscribers, and they wanted to achieve this at the lowest possible cost. This is quite a daunting task when there is little momentum or acquisition infrastructure in place.<\/p>\n\n\n\n

    We are generally aiming to get 3,000+ email subscribers from a viral contest of this nature and to send the subscribers and offer which will convert them into customers.<\/p>\n\n\n\n

    What other marketing campaigns have you tried but didn’t work?<\/h2>\n\n\n\n

    We have tried using Gleam.io & Matire App which are great tools in their own right, but found that conversion and virality were higher when using VYPER.<\/p>\n\n\n\n

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    Contest example results<\/h2>\n\n\n\n

    Justin Bieber Tickets Contest<\/strong><\/p>\n\n\n\n