{"id":12963,"date":"2024-09-11T18:51:53","date_gmt":"2024-09-11T18:51:53","guid":{"rendered":"https:\/\/vyper.ai\/blog\/?p=12963"},"modified":"2024-12-04T12:33:42","modified_gmt":"2024-12-04T12:33:42","slug":"the-psychology-of-giveaways","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/the-psychology-of-giveaways\/","title":{"rendered":"The Psychology of Giveaways: What Really Motivates Entrants?"},"content":{"rendered":"\n<p>Ah, giveaways. You can see them on your favorite influencer\u2019s Instagram page down to the scratch-it promo emails you receive. Chances are, you even participated in one, hoping to win a discount voucher or a gift card.&nbsp;<\/p>\n\n\n\n<p><strong>Giveaways have been a staple for brands and businesses over the years<\/strong>. And it\u2019s no surprise since they are highly effective. A simple contest can boost your social media page engagements, generate new leads, and build buzz around your brand.<\/p>\n\n\n\n<p>But have you ever wondered why they are so effective? Why do people go crazy over them? Do people just want to snag a fun prize, or is there something deeper behind it?&nbsp;<\/p>\n\n\n\n<p>We explored the psychology behind it below.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-1db0f582    uag-hide-mob  \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#the-psychology-of-giveaways-what-motivates-people-to-join-giveaways\" class=\"uagb-toc-link__trigger\">The Psychology of Giveaways: What Motivates People To Join Giveaways?<\/a><li class=\"uagb-toc__list\"><a href=\"#the-joy-of-free-stuff\" class=\"uagb-toc-link__trigger\">The Joy of Free Stuff<\/a><li class=\"uagb-toc__list\"><a href=\"#the-perceived-value-of-zero-cost\" class=\"uagb-toc-link__trigger\">The Perceived Value of Zero Cost<\/a><li class=\"uagb-toc__list\"><a href=\"#the-obsession-with-winning\" class=\"uagb-toc-link__trigger\">The Obsession With Winning<\/a><li class=\"uagb-toc__list\"><a href=\"#the-influence-of-people\" class=\"uagb-toc-link__trigger\">The Influence of People<\/a><li class=\"uagb-toc__list\"><a href=\"#the-fomo\" class=\"uagb-toc-link__trigger\">The FOMO<\/a><li class=\"uagb-toc__list\"><a href=\"#the-scarcity\" class=\"uagb-toc-link__trigger\">The Scarcity<\/a><li class=\"uagb-toc__list\"><a href=\"#the-fun-of-it\" class=\"uagb-toc-link__trigger\">The Fun of It<\/a><li class=\"uagb-toc__list\"><a href=\"#the-dopamine-from-completing-tasks\" class=\"uagb-toc-link__trigger\">The Dopamine from Completing Tasks<\/a><li class=\"uagb-toc__list\"><a href=\"#what-makes-a-good-giveaway-prize\" class=\"uagb-toc-link__trigger\">What Makes a Good Giveaway Prize<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-make-giveaways-more-effective\" class=\"uagb-toc-link__trigger\">How To Make Giveaways More Effective<\/a><li class=\"uagb-toc__list\"><a href=\"#qa-the-psychology-of-giveaways\" class=\"uagb-toc-link__trigger\">Q&amp;A: The Psychology of Giveaways<\/a><li class=\"uagb-toc__list\"><a href=\"#tldr-the-psychology-of-giveaways\" class=\"uagb-toc-link__trigger\">TL;DR: The Psychology of Giveaways<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#free-contest-giveaway-viral-growth-guide\" class=\"uagb-toc-link__trigger\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-1024x640.png\" alt=\"\" class=\"wp-image-12987\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-1024x640.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Psychology of Giveaways: What Motivates People To Join Giveaways?<\/h2>\n\n\n\n<p><strong>Giveaways have always effectively boosted a brand\u2019s engagement with its audience or increased its follower count.<\/strong><\/p>\n\n\n\n<p>Multiple studies and surveys back this.<\/p>\n\n\n\n<p>Contests have a 34% conversion rate, which is higher than that of other content types. Some other data include:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Benefits-of-Contests.png\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"395\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Benefits-of-Contests.png\" alt=\"Benefits and psychology of giveaways\" class=\"wp-image-12968\" style=\"width:600px\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Benefits-of-Contests.png 881w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Benefits-of-Contests-480x215.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 881px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Outgrow.co<\/figcaption><\/figure>\n\n\n\n<p>These are just a few benefits of hosting giveaways and contests. More benefits include:<\/p>\n\n\n\n<ul>\n<li>Generating leads<\/li>\n\n\n\n<li>Building an email list<\/li>\n\n\n\n<li>New account sign-ups<\/li>\n\n\n\n<li>App downloads<\/li>\n\n\n\n<li>And more!<\/li>\n<\/ul>\n\n\n\n<p>All these benefits are great for the brands hosting the giveaway or contest. But what truly motivates people to join giveaways?&nbsp;What is the psychology of giveaways?<\/p>\n\n\n\n<p>Here is a list:<\/p>\n\n\n\n<ul>\n<li>Free stuff<\/li>\n\n\n\n<li>Perceived value of zero cost&nbsp;<\/li>\n\n\n\n<li>\u200b\u200bObsession with winning<\/li>\n\n\n\n<li>Influence of people<\/li>\n\n\n\n<li>FOMO<\/li>\n\n\n\n<li>Scarcity<\/li>\n\n\n\n<li>Fun<\/li>\n\n\n\n<li>Dopamine from completing tasks<\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s take a closer look at these motivations to understand the psychology of giveaway prizes better.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount&amp;_gl=1*mp7df5*_gcl_au*MTkzODk2OTAwMS4xNzE4OTEwMTY3*_ga*MjA1NzE1MjU2My4xNzExMTMxMDQ2*_ga_JFKY9J9Q57*MTcyNjA1Njk5OC4xNTAuMS4xNzI2MDU3MDM5LjE5LjAuNjkxMzMwMzU1&amp;_ga=2.128796943.2040454389.1725838696-2057152563.1711131046\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-PETCO-1024x311.png\" alt=\"VYPER Free Account Sign Up\" class=\"wp-image-12170\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-PETCO-980x298.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-PETCO-480x146.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Joy of Free Stuff<\/h2>\n\n\n\n<p>To put it simply, people love free stuff. I mean, who would want to get something out of a simple contest, right?&nbsp;<\/p>\n\n\n\n<p>An experiment found that <a href=\"https:\/\/cm-commerce.com\/academy\/what-science-says-about-discounts-promotions-and-free-offers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">people who received a $10 voucher had a 38% rise in oxytocin <\/a>compared to those who didn\u2019t win anything.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Free-Pho-voucher.png\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"1024\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Free-Pho-voucher-654x1024.png\" alt=\"Free Pho voucher\" class=\"wp-image-12970\" style=\"width:500px\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Free-Pho-voucher-654x1024.png 654w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Free-Pho-voucher-480x751.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 654px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Pho Cafe<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>It doesn\u2019t matter whether we win a small voucher or a fancy car. It\u2019s the act of getting something for free that really tickles our brains.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Perceived Value of Zero Cost<\/h2>\n\n\n\n<p><strong>People also tend to value items marked as &#8220;free.&#8221; <\/strong>They are willing to do anything to get a free item, even if they don&#8217;t want it that much. Notice how people will queue for hours just to get a free donut or a free soda? When they could purchase those same products anytime or anywhere they want.&nbsp;<\/p>\n\n\n\n<p>Or how do people fight over pens, keychains, or tote bags in events when, honestly, those are usually not the most aesthetically appealing items (since they were made to be mass-produced)?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Nuances-of-Free.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Nuances-of-Free-1024x472.png\" alt=\"Nuances of Free\" class=\"wp-image-12971\" style=\"width:750px\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Nuances-of-Free-980x452.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Nuances-of-Free-480x221.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Dan Ariely<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>This is called the appeal of zero cost. Products suddenly become more appealing once they are tagged &#8220;free.&#8221;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Obsession With Winning<\/h2>\n\n\n\n<p>People are hardwired to want to win.&nbsp;This is a big part of the psychology of giveaways. <\/p>\n\n\n\n<p>People enjoy competition \u2013 as you can see from the abundance of sporting events, pageants, quiz bees, and the like. Psychologically, people are wired to want the adrenaline rush of winning.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Kajabi-Challenge-Social-Media.png\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"576\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Kajabi-Challenge-Social-Media.png\" alt=\"Kajabi Challenge Social Media psychology of giveaways\" class=\"wp-image-12974\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Kajabi-Challenge-Social-Media.png 636w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Kajabi-Challenge-Social-Media-480x435.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 636px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Kajabi<\/figcaption><\/figure>\n\n\n\n<p>This is why giveaways (and especially contests) are so effective. It delivers a very gratifying experience of people \u201ccompeting\u201d with each other for a prize and with that boost of adrenaline to the eventual winner.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Influence of People<\/h2>\n\n\n\n<p>Have you ever done something just because everyone is doing it? That\u2019s called <strong>social proof and is another factor in the success of a giveaway.<\/strong> Social proof is another crucial factor of the psychology of giveaways. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Benefit-Cosmetics-Giveaway.png\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"588\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Benefit-Cosmetics-Giveaway.png\" alt=\"Benefit Cosmetics Giveaway\" class=\"wp-image-12975\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Benefit-Cosmetics-Giveaway.png 888w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Benefit-Cosmetics-Giveaway-480x318.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 888px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>@BenefitCosmetics on Instagram<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>You get more interested when you see a giveaway post and tons of comments and likes on it. It makes you curious. Why are people so into it? Is this a new trend? Is the giveaway prize really that great? So you think to yourself\u2026 \u201cMaybe I should try joining too!\u201d<\/p>\n\n\n\n<p>See how that happened? Even if no one personally convinces you, people still influence you. Then the effect is doubled when one of your friends or family actually joins a giveaway since you get another \u201cproof\u201d that you should join in as well.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The FOMO<\/h2>\n\n\n\n<p><strong>Another social proof aspect is <a href=\"https:\/\/vyper.ai\/blog\/countdown-timers-and-popups\/\" target=\"_blank\" rel=\"noreferrer noopener\">FOMO, or the Fear of Missing Out<\/a>.&nbsp;<\/strong><\/p>\n\n\n\n<p>If everyone is doing it, you should join in, too, because you will be marked as uncool or not \u201cin\u201d with the trends.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/90s-Rock-Shop-Instagram-Giveaway.png\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"595\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/90s-Rock-Shop-Instagram-Giveaway.png\" alt=\"90s Rock Shop Instagram Giveaway\" class=\"wp-image-12976\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/90s-Rock-Shop-Instagram-Giveaway.png 896w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/90s-Rock-Shop-Instagram-Giveaway-480x319.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 896px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>@90sRockShop on Instagram<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>So when you see a giveaway, you will do it even if you may not be deeply invested in the prize since you don\u2019t want to miss out on joining something popular.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Scarcity<\/h2>\n\n\n\n<p>The missing out factor also comes into play with the scarcity of the prize. <strong>Giveaways run for a limited amount of time only.<\/strong> They also sometimes give out a rare prize or a product unavailable everywhere else.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Youth-to-the-People-Giveaway.png\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"571\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Youth-to-the-People-Giveaway.png\" alt=\"Youth to the People Giveaway psychology of giveaways\" class=\"wp-image-12978\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Youth-to-the-People-Giveaway.png 317w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Youth-to-the-People-Giveaway-167x300.png 167w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Youth to the People<\/figcaption><\/figure>\n\n\n\n<p>This scarcity and urgency combined will motivate people to join. You want to get your hands on an exclusive prize that you may not be able to get after the contest ends.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Fun of It<\/h2>\n\n\n\n<p><strong>Some people join giveaways just because they find the task or activity for it fun.&nbsp;<\/strong><\/p>\n\n\n\n<p>Let\u2019s say a giveaway requires you to create a witty pun based on the brand\u2019s name to enter the contest. Writers, aspiring comedians, or people who love jokes will likely participate since they enjoy these activities.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Apec-photo-contest.png\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"558\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Apec-photo-contest.png\" alt=\"APEC Photo Contest\" class=\"wp-image-12979\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Apec-photo-contest.png 867w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Apec-photo-contest-480x309.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 867px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: @Apec on Instagram<\/figcaption><\/figure>\n\n\n\n<p>The same goes for artistic contests. Need to send a nice photo? Need to draw a mascot? You\u2019ll bet creative people will likely join in.&nbsp;<\/p>\n\n\n\n<p>Even simpler tasks like solving a riddle or a crossword can entice people to join simply because they enjoy the process of solving puzzles.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Dopamine from Completing Tasks<\/h2>\n\n\n\n<p>Some people find fun differently. For them, it\u2019s for the <strong>joy of completing a task.<\/strong><\/p>\n\n\n\n<p>Our brains are wired to enjoy completing tasks or activities that are assigned to us. This is why people enjoy checklists or to-do lists. Marking a task as \u201ccompleted\u201d or crossing it off on your list releases dopamine in your brain, which makes you happier and more motivated.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Cornwall-Centre-Gift-Card-Giveaway.png\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"737\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Cornwall-Centre-Gift-Card-Giveaway.png\" alt=\"Cornwall Centre Gift Card  Benefits and psychology of giveaways\" class=\"wp-image-12980\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Cornwall-Centre-Gift-Card-Giveaway.png 786w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Cornwall-Centre-Gift-Card-Giveaway-480x450.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 786px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Cornwall Centre<\/figcaption><\/figure>\n\n\n\n<p>Marketers know this, which is why some giveaways require some tasks or processes to complete before you can enter the contest. They try to induce that same dopamine feeling in your brain through the giveaway.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes a Good Giveaway Prize<\/h2>\n\n\n\n<p>Now that you know why people are motivated to join giveaways, you can apply those elements to create the best giveaway prize.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Joburg.co_.za-Krispy-Kreme-Giveaway-Instagram.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Joburg.co_.za-Krispy-Kreme-Giveaway-Instagram-1024x578.jpeg\" alt=\"Joburg.co.za Krispy Kreme Giveaway Instagram\" class=\"wp-image-12981\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Joburg.co_.za-Krispy-Kreme-Giveaway-Instagram-980x553.jpeg 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Joburg.co_.za-Krispy-Kreme-Giveaway-Instagram-480x271.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>@Joburg.co.za on Instagram <\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Your prize should be:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Free&nbsp;<\/h4>\n\n\n\n<p>Getting free products is the most crucial factor in getting people to join a giveaway or a contest.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. High-value&nbsp;<\/h4>\n\n\n\n<p>Expensive and luxurious prizes like plane tickets, cars, meet-and-greets, or a free trip usually get the most attention. People will jump on the opportunity to enter your contest because they dream of getting these high-value products for free.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Worthwhile&nbsp;<\/h4>\n\n\n\n<p>Prizes don\u2019t always need to be expensive; they just need to be something people will find worthwhile to spend time on. A cute purse, a cosmetics bundle, or a free appetizer are already valuable to some people.<\/p>\n\n\n\n<p>Or at least proportionate to the effort they will use for your contest. A $5 coupon is worthwhile if they only need to enter their email address to win.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Relevant&nbsp;<\/h4>\n\n\n\n<p>Your prize should be something your audience wants or needs. Fitness brands can offer workout clothes or 15% off gym memberships. Tech brands can offer gadgets or free subscriptions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Unique<\/h4>\n\n\n\n<p>The more unique or exclusive your prize, the more engagement it will get. Personalized, homemade, or limited-edition items are more desirable for your customers.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How To Make Giveaways More Effective<\/h2>\n\n\n\n<p><a href=\"https:\/\/vyper.ai\/blog\/giveaway-prize-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">A great prize<\/a> is one of many important elements in your giveaway. The whole process (such as the mechanics or the contest theme) also matters.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Toofaced-Instagram-contest.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1006\" height=\"817\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Toofaced-Instagram-contest.png\" alt=\"Toofaced Instagram contest\" class=\"wp-image-12984\" style=\"width:734px;height:auto\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Toofaced-Instagram-contest.png 1006w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Toofaced-Instagram-contest-980x796.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Toofaced-Instagram-contest-480x390.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1006px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>@TooFaced on Instagram<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Here are some essential tips to make your giveaways more successful:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Find the right balance<\/h4>\n\n\n\n<p>How easy or difficult your process is can affect your giveaway&#8217;s participation rate. If it&#8217;s too complicated, your audience will skip it. If it&#8217;s too easy, the prize will seem unworthy.&nbsp;<\/p>\n\n\n\n<p>Find the right balance \u2013 it should not be too difficult but still challenging enough that people will feel accomplished once they finish your giveaway.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Know your target audience<\/h4>\n\n\n\n<p>The contest and the prize should be something your target audience will enjoy. Ideally, your giveaway&#8217;s mechanics or tasks should align with your audience&#8217;s interests.&nbsp;<\/p>\n\n\n\n<p>If they are music lovers, go for a music-themed contest. If they are fashion-oriented, go for style-related tasks or prizes. And so on. This way, they will be more inclined to join.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Add fun activities&nbsp;<\/h4>\n\n\n\n<p>Simple mechanics such as liking and sharing or tagging a friend do work since it is low-effort yet yields good prizes.<\/p>\n\n\n\n<p>But add more fun activities if you want to put more buzz into your giveaways. Find some that are related to your brand or prize. For example, you can ask them to solve a mystery, send a selfie using your makeup, or list down their reading wishlist.&nbsp;<\/p>\n\n\n\n<p>These make your giveaway more fun and interactive. They also draw in people who are interested in joining an activity relevant to their interests or skills.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Aurikatariina-Instagram-giveaway.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Aurikatariina-Instagram-giveaway-1024x779.png\" alt=\"Aurikatariina Instagram giveaway\" class=\"wp-image-12985\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Aurikatariina-Instagram-giveaway-1024x779.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Aurikatariina-Instagram-giveaway-980x745.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Aurikatariina-Instagram-giveaway-480x365.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>@Aurikatariina on Instagram<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4. Pair it with eye-catching graphics<\/h4>\n\n\n\n<p>Make sure your post for the giveaway is visually appealing and eye-catching. Make use of bright colors, creative illustrations, high-quality photos, and strategic call to action (CTA) texts.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Make it time-limited&nbsp;<\/h4>\n\n\n\n<p>Making your giveaway available for only a short period of time increases its urgency and excitement. People will be more enticed to join if they feel they won\u2019t get another chance of winning.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Give out multiple prizes<\/h4>\n\n\n\n<p>While a winner-takes-all giveaway contest is exciting for people, you can also consider giving out tiered prizes or having multiple winners.<\/p>\n\n\n\n<p>More chances of winning will encourage people to join since the giveaway will feel more \u201crealistic\u201d and possible for them, compared to a one-in-thousand or one-in-million chance.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Show the winner<\/h4>\n\n\n\n<p>People tend to doubt the legitimacy of giveaway prizes. We can\u2019t count the number of \u201cAre giveaways real?\u201d posts we\u2019ve seen.<\/p>\n\n\n\n<p>The way to dissuade these doubts is to be transparent with your audience.&nbsp;<\/p>\n\n\n\n<p>Tell them how you plan to pick the winners. And when the giveaway ends, always announce the winner. This shows that your giveaway is indeed legit and credible.<\/p>\n\n\n\n<p>You can also do a follow-up post on social media or send your audience a thank-you email for participating in the giveaway.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A: The Psychology of Giveaways<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1725985528877\"><strong class=\"schema-faq-question\">\u2753How do I make people join my giveaways?<\/strong> <p class=\"schema-faq-answer\">Don\u2019t do generic contests. Look for activities your audience will want to do or join in on. Make sure the contests are balanced\u2014too easy or too difficult can turn away people.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1725986123151\"><strong class=\"schema-faq-question\">\u2753How do you use giveaways to build your branding?<\/strong> <p class=\"schema-faq-answer\">Aside from getting new customers, brands do giveaways to build awareness and recognition for their business. Always include your <a href=\"https:\/\/www.design.com\/logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\">logo design<\/a>, use your brand-approved colors and typography, and always write your captions in line with your brand voice. This helps make your contests more recognizable as a part of your brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1725986766804\"><strong class=\"schema-faq-question\">\u2753How do you promote your giveaways?<\/strong> <p class=\"schema-faq-answer\">We incorporated a share or tag guideline into your contest. You can also tap into influencers, use social media, or even run ads such as <a href=\"https:\/\/www.brandcrowd.com\/facebook-ad-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads<\/a>. This should help broaden your reach for the contest.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR: The Psychology of Giveaways<\/h2>\n\n\n\n<ul>\n<li>People don\u2019t just join giveaways for that sweet rush of winning (though that is a major factor!).<\/li>\n\n\n\n<li>There are tons of human behaviors at play \u2013 the social pressure, the joys of fitting in, getting an exclusive prize, successfully completing a task, and so on.&nbsp;<\/li>\n\n\n\n<li>The best giveaway campaigns are those that tap into these behaviors.<\/li>\n\n\n\n<li>Forget those generic contests. Make sure your giveaways are aligned with what your target audience will want and how they will potentially act.&nbsp;<\/li>\n\n\n\n<li>People are not just wired to want to join giveaways. They are also wired to reciprocate <em>after<\/em>. This is called the \u201cprinciple of reciprocity\u201d where a person is inclined to give back after getting something for free.<\/li>\n\n\n\n<li>This psychological and human urge to give back is why giveaways are crucial for building long-term loyalty and engagement for your brand. You give them something, and they will give back their support.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Isn\u2019t it amazing how deep a giveaway can be?&nbsp;Let us know your thoughts in the comments below.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized is-style-rounded\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Faviola-Publico.png\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"720\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Faviola-Publico.png\" alt=\"\" class=\"wp-image-12998\" style=\"object-fit:cover;width:150px;height:150px\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Faviola-Publico.png 621w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Faviola-Publico-480x557.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 621px, 100vw\" \/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Author Bio<\/strong><\/p>\n<cite><strong>Faviola Publico<\/strong> has been in the digital marketing industry for six years and is currently an SEO Content Writer at BrandCrowd, an online logo design and branding marketplace. <br><br>Faviola specializes in branding and content marketing strategies for B2B and B2C companies.<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a 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Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post 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Make sure the contests are balanced\u2014too easy or too difficult can turn away people.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vyper.ai\/blog\/the-psychology-of-giveaways\/#faq-question-1725986123151","position":2,"url":"https:\/\/vyper.ai\/blog\/the-psychology-of-giveaways\/#faq-question-1725986123151","name":"\u2753How do you use giveaways to build your branding?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aside from getting new customers, brands do giveaways to build awareness and recognition for their business. Always include your <a href=\"https:\/\/www.design.com\/logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\">logo design<\/a>, use your brand-approved colors and typography, and always write your captions in line with your brand voice. 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This should help broaden your reach for the contest.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways.png",1080,675,false],"thumbnail":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-150x150.png",150,150,true],"medium":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-300x188.png",300,188,true],"medium_large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-768x480.png",768,480,true],"large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-1024x640.png",1024,640,true],"1536x1536":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways.png",1080,675,false],"2048x2048":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways.png",1080,675,false],"et-pb-post-main-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways.png",1080,675,false],"et-pb-portfolio-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways.png",1080,675,false],"et-pb-gallery-module-image-portrait":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways.png",1080,675,false],"et-pb-image--responsive--desktop":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways.png",1080,675,false],"et-pb-image--responsive--tablet":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-980x613.png",881,551,true],"et-pb-image--responsive--phone":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/09\/Psychology-of-giveaways-480x300.png",432,270,true]},"uagb_author_info":{"display_name":"Jack Paxton","author_link":"https:\/\/vyper.ai\/blog\/author\/jack\/"},"uagb_comment_info":37,"uagb_excerpt":"We take a look at the psychology of giveaways and contests to find out why people are so attracted to them and keep participating.","_links":{"self":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/12963"}],"collection":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/comments?post=12963"}],"version-history":[{"count":23,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/12963\/revisions"}],"predecessor-version":[{"id":13377,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/12963\/revisions\/13377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media\/12987"}],"wp:attachment":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media?parent=12963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/categories?post=12963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/tags?post=12963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}