{"id":1398,"date":"2017-10-14T19:47:26","date_gmt":"2017-10-14T19:47:26","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1398"},"modified":"2019-07-23T23:14:20","modified_gmt":"2019-07-23T23:14:20","slug":"4142-email-leads-case-study-healy-sleep","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/4142-email-leads-case-study-healy-sleep\/","title":{"rendered":"CASE STUDY – 4,142 New Emails & A Successful Indigogo Launch Using Viral Contests"},"content":{"rendered":"

Summary<\/strong> – we sat down with Nick from\u00a0Healy Sleep to talk about his recent VYPER campaign. He crushed his goal by 2x and collected\u00a04,142 email leads from a single launch campaign. Not to mention the boost he got for his Indiegogo campaign and huge social media growth.<\/p>\n

Take a look behind the scenes\u00a0of a winning campaign as we do a super direct no BS question and answer session about what works, what didn’t and what Nick would do next time around!<\/p>\n

\"4,142<\/a><\/p>\n

1. Tell us about your business, what you offer, who your target audience is?<\/h3>\n

Healy Lab<\/a> creates personalized herbal formulas for everyday ailments including, stress, poor sleep, PMS, adrenal support and more using patent-pending diagnostic technology.<\/p>\n

Our newest product, “Healy Sleep” launched in\u00a0September 2017 which is one of the reasons we turned to VYPER<\/a>.<\/p>\n

The product and purchase flow is:\u00a0<\/strong><\/p>\n

    \n
  1. Each customer fills out a smart questionnaire so we can better understand the specific symptoms your experiencing.<\/li>\n
  2. We then create a custom herbal formula (capsules) for you.<\/li>\n
  3. We ship it to\u00a0your door.<\/li>\n<\/ol>\n

    Target audience:<\/strong><\/p>\n

    People who have trouble sleeping in some way (falling asleep, staying asleep or waking up groggy\/tired) and are hesitant to use drugs or other sleep aids that are accompanied by side effects and can create dependencies, such as Melatonin.<\/p>\n

    2.\u00a0What other marketing campaigns have you tried but didn\u2019t work?<\/h3>\n

    We’ve tried working with micro influencers, but our lead quality was poor and our Cost Per Acquisition was usually too high.<\/p>\n

    3.\u00a0What has been your top converting channel for collecting email leads to date?<\/h3>\n