{"id":1513,"date":"2017-12-07T19:05:06","date_gmt":"2017-12-07T19:05:06","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1513"},"modified":"2023-07-19T09:52:24","modified_gmt":"2023-07-19T09:52:24","slug":"9-sure-fire-ways-to-generate-more-sales-from-your-email-list","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/9-sure-fire-ways-to-generate-more-sales-from-your-email-list\/","title":{"rendered":"9 Sure Fire Ways to Generate More Sales From Your Email List"},"content":{"rendered":"\n
\"Generate<\/a><\/figure><\/div>\n\n\n\n

Read any marketing blog and they\u2019ll tell you \u201cthe money is in the list.<\/strong>\u201d That\u2019s great in theory.<\/p>\n\n\n\n

The problem is actually making money from your list, something I really struggled with when I started out online.<\/p>\n\n\n\n

Thankfully I could turn to some good friends for help.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Little did I know one of my best friends from University would turn into a top Internet Marketer<\/em><\/p>\n\n\n\n

Now I want to return the favor. I\u2019d like to share some practical tips you can implement to increase your email open rate, click through rate and actually get more cash in your bank account. Yeah that\u2019s a pretty big aim. E-commerce consulting<\/a> can provide valuable insights and strategies to optimize your email marketing efforts.<\/p>\n\n\n\n

The tips get more advanced as the article progresses. The last tip, which I\u2019ve never seen shared before in a blog post, will benefit you most if you\u2019re already established online with an email list (be that an E-commerce store owner, a blogger, software founder or whatever).<\/p>\n\n\n\n

Let\u2019s get started!<\/p>\n\n\n\n

1. How to Structure Your Email<\/h2>\n\n\n\n

Form follows function; The phrase was initially coined by the architect Louis Sullivan and is based on the principle that the shape of a structure should be determined by its function.<\/p>\n\n\n\n

You can and should apply the same logic to writing your sales emails<\/a>, because, each part of your email has a specific purpose.<\/p>\n\n\n\n

Everything starts with your subject line<\/a>.<\/p>\n\n\n\n

The job of the subject line, and nowadays the first line of your copy, is to get your customer to open the email. And you guessed it, the job of the copy is to get the reader to click on the link.<\/p>\n\n\n\n

You\u2019re not making a sale, that\u2019s the purpose of the sales page.<\/p>\n\n\n\n

2. Embedding Links: The Magic Number<\/h2>\n\n\n\n

Good email copy is structured to give your reader multiple opportunities to take the action you desire (in this case getting them to click on you link). The more links you use, up to a point, the higher your click through rate.<\/p>\n\n\n\n

You can see the results in the graph below from research Campaign Monitor did when they analysed click through rates from 500 million emails.<\/p>\n\n\n\n

Yet just placing the same link multiple times in your copy isn\u2019t going to significantly increase your click through rate.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Click through rate vs number of links. Research by Campaign Monitor.<\/em><\/p>\n\n\n\n

Think of your email copy as a story. There\u2019s a beginning, a middle and an end. At each stage of the copy you are trying to get your reader to click on the link and leave the story.<\/p>\n\n\n\n

You\u2019ll need to use different arguments to achieve this.<\/p>\n\n\n\n

For example:<\/strong> you can open your pitch by appealing to a person\u2019s curiosity, follow it up with a list of benefits they\u2019d get by clicking on the link and end the email by highlighting the urgency of completing the action. Check out the example email above to see what I mean.<\/p>\n\n\n\n

3. How to Get Those Clicks<\/h2>\n\n\n\n

There are certain places in your sales copy where dropping a link just works. Embed your link after a list of bullet points that summarise the benefits of the product you are selling or after a product testimonial for example.<\/p>\n\n\n\n

Finally you\u2019ve got the postscript (which happens to be the second most clicked link<\/a> in an email).<\/p>\n\n\n\n

To get those brain cells bubbling here\u2019s a list of six different ways<\/a> you can use a postscript to generate sales.<\/p>\n\n\n\n

Images and buttons are proven ways to get additional clicks and increase your click through rates. The case for using a button in your email copy as a call to action is pretty clear cut.<\/p>\n\n\n\n

You\u2019ll find dozens of case studies, like this one<\/a>, that show a jump, in this case 28%, in click through rate when using a button as your main call to action over a text link.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

An example of the A\/B test ran by Wistia. In this example they saw a 24.83% increase in click through rate for the video thumbnail over the image.<\/em><\/p>\n\n\n\n

Another obvious way to use images in your email sales copy is creating a video thumbnail (obviously there should be a video to watch on the sales page).<\/p>\n\n\n\n

When Wistia tested video thumbnails in emails compared to regular images they saw a 25% jump in their click through rate<\/a>.<\/p>\n\n\n\n

Another important variable to test that will have a huge impact on your success is subject lines. Check out this list of the best performing subject lines<\/a> to use in your net campaign.<\/p>\n\n\n\n

4. Create a Cliffhanger<\/h2>\n\n\n\n

Think of your favorite TV series. How did it end last week? I bet there was some unfinished business awaiting a resolution in the next episode.<\/p>\n\n\n\n

Now think about how you run your email marketing campaigns. Do your readers have anything to look forward to next week?<\/p>\n\n\n\n

You should be constantly playing with your reader\u2019s emotions, think flirtatious girlfriend rather than American Psycho, to generate sales or increase click through rates.<\/p>\n\n\n\n

Also experiment. Create expectation for your promo with a free giveaway and then add a postscript regarding upcoming offer for example.<\/p>\n\n\n\n

5. Never Deceive Your Audience<\/h2>\n\n\n\n

Obvious right? Not lying to your audience sounds like such an obvious step, but you\u2019ll be surprised how many marketers fall into this trap (often, and I include myself in this list, with the best of intentions). Yet these innocent lies, like that email you promised to send them, add up!<\/p>\n\n\n\n

If you say you\u2019re going to send an email to your list on a given day then send it. You mention your promotion or sale will close on a given date and time then close the offer at that time and implement that price rise that you threatened.<\/p>\n\n\n\n

When you don\u2019t do these things your scarcity threats become less effective and your audience will stop believing everything you say.<\/p>\n\n\n\n

6. Learn from a Pro<\/h2>\n\n\n\n

The most successful email marketer I know stopped writing \u2018original\u2019 copy four years ago. Instead he adapts email series developed and used by marketing maestros like Frank Kern<\/a> and Ryan Deiss<\/a> for his business.<\/p>\n\n\n\n

An email marketing course by one of these guys will cost cost $2,000 and up.<\/p>\n\n\n\n

However, if you are making money from your list already and want to take your business to the next level then these courses are worth the investment.<\/p>\n\n\n\n

One of the best courses I completed was The Machine by Ryan Deiss. It\u2019s well structured and guides you through the system Digital Marketer use to manage and profit from their email list across various niches.<\/p>\n\n\n\n

The course includes access to a half dozen turnkey email series and some rock solid theory you can apply to your business.<\/p>\n\n\n\n

Now I know what you might be thinking; I don\u2019t have $2k to drop on an email course. And I can relate. It\u2019s a lot of cash to invest.<\/p>\n\n\n\n

If you want to learn from some of the best copywriters on the cheap sign up to a bunch of different email lists from successful marketers. You\u2019ll get a ton of valuable content, it just won\u2019t be in a structured format.<\/p>\n\n\n\n

7. Recycle Old Contacts<\/h2>\n\n\n\n

Growing your email list can feel frustrating. While you\u2019re always getting new subscribers many people already on your list stop opening your emails.<\/p>\n\n\n\n

Most marketers will tell you to get rid of these dud emails, because they\u2019re going to reduce your open rate, which is true. But\u2026<\/p>\n\n\n\n

Instead of simply deleting these contacts I recommend storing these contacts on a separate email-marketing provider. You don\u2019t need to put much effort in managing them.<\/p>\n\n\n\n

Every 30 days or so send a general email to these contacts; this can be a blog post, discount offer, re-engagement series or whatever.<\/p>\n\n\n\n

The open rate for these emails will be tiny. That\u2019s fine. You will get people re-engaging with your emails and your products though. When you do recycle these engaged customers back onto your main email list.<\/p>\n\n\n\n

There are no excuse for not doing this!<\/p>\n\n\n\n

Plenty of companies offer free trials for up to 2,000 subscribers so it doesn\u2019t need to cost you a penny.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

You\u2019ll get better results, and more profits, from your promotions when you send an email series.<\/em><\/p>\n\n\n\n

8. Flood the Inbox (occasionally)<\/h2>\n\n\n\n

You shouldn\u2019t use this tip to often as it will burn out your list, but\u2026 When you\u2019re pushing a hot product, especially when it\u2019s a time sensitive offer, the best way to generate sales is the frequency of your emails.<\/p>\n\n\n\n

During an average 3-5 day promotion we send at least 10 segmented emails.<\/p>\n\n\n\n

I recommend sending a minimum of four segmented emails during a promotion. Send your first email to open the offer.<\/p>\n\n\n\n

Follow this up two hours later with an email to people who didn\u2019t open that first email. On the last day of the promotion send another two emails (the second one to the people who didn\u2019t open the first). And that\u2019s a minimum!<\/p>\n\n\n\n

To increase sales segment your list further by sending custom emails to people who opened the link to those that just opened the email (the fancy name for this is behavioral response indicators.<\/p>\n\n\n\n

There\u2019s a nice post by Frank Kern here<\/a> that should get you thinking).<\/p>\n\n\n\n

Just like when you\u2019re embedding links into your email copy, you need to be using different angles to get people to open and stay engaged with your offers (you can\u2019t bludgeon a person into buying a product by repeating the same thing 10 times).<\/p>\n\n\n\n

Compose email series that hit different emotional triggers, like emotion, logic and urgency, to maximise your click through rate to the sales page.<\/p>\n\n\n\n

9. Setup Your Own Referral Program<\/h2>\n\n\n\n

A great way to get sales from your email list is to setup your own referral program. Once you have done this, you can encourage everyone in your email list to join by offering them a commission incentive for all the sales they send your way.<\/p>\n\n\n\n

This method can also exponentially increase your sales because everyone on your email list that joins your program can also promote your products or services to their own individual email lists and earn a great commission while doing it!<\/p>\n\n\n\n

If you do not already have your own referral software, check out the Omnistar Tell Referral Software<\/a> detailed in the video below.<\/p>\n\n\n\n