{"id":160,"date":"2016-05-13T07:40:50","date_gmt":"2016-05-13T07:40:50","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=160"},"modified":"2019-07-24T18:17:42","modified_gmt":"2019-07-24T18:17:42","slug":"why-contests-are-so-powerful-for-adding-emails-to-your-list","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/why-contests-are-so-powerful-for-adding-emails-to-your-list\/","title":{"rendered":"Why Contests are So Powerful for Adding Emails To Your List"},"content":{"rendered":"<p>Earlier in 2016, the Powerball Lottery was up to $1.58 billion dollars.<\/p>\n<p>The odds to win&nbsp;were 1 in 292 million. You had a better chance of becoming a movie star or an astronaut. (Fun fact, in my research I found out that it&#8217;s easier to become a movie star than to become an astronaut!)<\/p>\n<p>Yet the entire country was ready to&nbsp;win, despite how improbable it was (yes, even I spent $5 on lottery tickets).<\/p>\n<p><strong>That&#8217;s the power of contests.<\/strong><\/p>\n<p>Humans are emotional creatures. Even in the face of great odds, we&nbsp;will try to achieve the unachievable. We&nbsp;will <em>dream&nbsp;<\/em>the unbelievable.<\/p>\n<p>The thought when someone sees a&nbsp;contest isn&#8217;t &#8220;Oh, I&#8217;ll never be able to win&#8221; it&#8217;s &#8220;Oh, why not. <em>Anyone<\/em> could get lucky.&#8221;<br \/>\n<a name=\"examples\"><\/a><br \/>\nWhen you combine contests with email lead generation, you create an amazing machine that could help&nbsp;you&nbsp;gain hundreds if not thousands of email addresses. Add in the viral sharing component via VYPER, and now you&#8217;ve got&nbsp;a recipe to really add more emails to your list.<\/p>\n<p><strong>Viral email contests do this:<\/strong><\/p>\n<ul>\n<li>Offer an irresistible &#8220;bribe&#8221; to join your mailing list.<\/li>\n<li>Helps you collect real emails (and usually their best one) because people want to get notified if they&#8217;ve won.<\/li>\n<li>Get your loyal customer base sharing your brand with others so they can get more entries into the contest.<\/li>\n<li>Builds incredible buzz and brand awareness through social sharing.<\/li>\n<\/ul>\n<p><strong>In fact, Noah Kagan, founder of AppSumo &amp; SumoMe used contests to add&nbsp;200,000 emails to his email list.<\/strong><\/p>\n<div id=\"attachment_167\" style=\"width: 643px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.41.30-AM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-167\" class=\"wp-image-167 size-full\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.41.30-AM.png\" alt=\"Screen Shot 2016-04-30 at 11.41.30 AM\" width=\"633\" height=\"738\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.41.30-AM.png 633w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.41.30-AM-200x233.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.41.30-AM-257x300.png 257w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.41.30-AM-500x583.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.41.30-AM-400x466.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.41.30-AM-50x58.png 50w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><p id=\"caption-attachment-167\" class=\"wp-caption-text\">Screenshot from Noah&#8217;s AppSumo<\/p><\/div>\n<p><strong>Bryan Harris used giveaways&nbsp;to get <a href=\"http:\/\/blog.videofruit.com\/marketing-giveaway\/\">2,239 email subscribers<\/a> in 10 days.<\/strong><\/p>\n<div id=\"attachment_168\" style=\"width: 930px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-168\" class=\"wp-image-168 size-full\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM.png\" alt=\"Screen Shot 2016-04-30 at 11.43.40 AM\" width=\"920\" height=\"849\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM.png 920w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM-200x185.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM-300x277.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM-768x709.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM-860x794.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM-680x628.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM-500x461.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM-400x369.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.43.40-AM-50x46.png 50w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><p id=\"caption-attachment-168\" class=\"wp-caption-text\">Screenshot from VideoFruit<\/p><\/div>\n<p class=\"post-title entry-title\"><strong>Josh Earl used contests to add&nbsp;<a href=\"http:\/\/www.smartpassiveincome.com\/what-i-learned-from-growing-my-email-list-3418-nearly-200k-in-just-11-days\/\">187,991 emails in 11 days<\/a>.<\/strong><\/p>\n<div id=\"attachment_170\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-170\" class=\"wp-image-170 size-large\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-1024x608.png\" alt=\"Screen Shot 2016-04-30 at 11.48.24 AM\" width=\"1024\" height=\"608\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-1024x608.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-200x119.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-300x178.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-768x456.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-860x511.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-680x404.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-500x297.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-400x238.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM-50x30.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-30-at-11.48.24-AM.png 1231w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-170\" class=\"wp-caption-text\">Screenshot from SPI, post by Josh Earl<\/p><\/div>\n<p class=\"post-title entry-title\">&nbsp;And there are tons more examples out there of people successfully using viral contests to get more emails.<\/p>\n<p class=\"post-title entry-title\">In all the examples above, they used KingSumo giveaways. That was a great tool 2 years ago, but now it&#8217;s dated and not even supported anymore.<\/p>\n<p class=\"post-title entry-title\"><strong>Here at VYPER we saw an opportunity to come into the market and innovate on the idea of viral contests.<\/strong><\/p>\n<p class=\"post-title entry-title\">This is how we did it:<\/p>\n<ul>\n<li class=\"post-title entry-title\">We took ALL&nbsp;the features of KingSumo giveaways, and added:<\/li>\n<li class=\"post-title entry-title\">Opt-in bribes which increased conversions by 26%&nbsp;(learn more).<\/li>\n<li class=\"post-title entry-title\">Automatic cheating detection.<\/li>\n<li class=\"post-title entry-title\">Customizable landing page that fits your site&#8217;s look &amp; feel.<\/li>\n<li class=\"post-title entry-title\">Conversion-optimized template that we&#8217;ve A\/B tested like crazy (including positions of buttons &amp; more).<\/li>\n<li class=\"post-title entry-title\">World class support that will help you set up your contest.<\/li>\n<\/ul>\n<p>And we&#8217;re constantly adding new features (new templates coming soon).<\/p>\n<p><a href=\"http:\/\/vyper.io\/?utm_source=why_contests_powerful\">Ready to create your first contest<\/a>?<\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, 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class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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The odds to win&nbsp;were 1 in 292 million. You had a better chance of becoming a movie star or an astronaut. (Fun fact, in my research I found out that it&#8217;s easier to become a movie star than to become an astronaut!) Yet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[13,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Contests are So Powerful for Adding Emails To Your List | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"How to run a viral contest and why they work so well for building brands. 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