{"id":1915,"date":"2018-11-12T15:53:24","date_gmt":"2018-11-12T15:53:24","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1915"},"modified":"2021-05-05T13:56:33","modified_gmt":"2021-05-05T13:56:33","slug":"qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/","title":{"rendered":"7 Email Marketing Tips To Improve Your Open, Deliverability &#038; Conversion Rates"},"content":{"rendered":"\n<p>Email marketing is the OG of marketing and is not going anywhere. Even with new channels like messenger, social etc popping up, email is still the highest converting channel.<\/p>\n\n\n\n<p>We sat down with Tom from AWeber to go over the best email marketing practices to <a href=\"https:\/\/coresender.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve your email open rates<\/a>, deliverability, and conversion rates.<\/p>\n\n\n\n<p>Listen in to improve your email marketing! ?<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/hcjFB9U4Lcw\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<div style=\"padding: 8%; margin: 5%; background-color: #5adbd9;\"><span style=\"color: #ffffff;\"><strong>FREE DOWNLOAD: <\/strong><a class=\"vyper-triggers-329\" style=\"color: #ffffff; border-bottom: 0px !important;\" href=\"#vyperpopup\"> 7 Growth Hacks That Will Quickly Improve &amp; Grow Your Website&nbsp;<\/a> <script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-329.js\"><\/script><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Main Takeaways &#8211; Email Marketing<\/h2>\n\n\n\n<ol><li>Think of email marketing as a marathon, you need to build a relationship to generate trust and approval to sell.<\/li><li>You will want to provide value before asking your leads to buy something.<\/li><li>Crafting a desirable offer is important.<\/li><li>Segmenting your lists can help match the right lead to the right offer to get better conversion rates.<\/li><li>Make sure to use tags as well as lists to segment&nbsp;your leads.<\/li><li>The most important email you send is the first one. It has the highest open rate so make sure you put your most important information in that email.<\/li><li>Depending on your product, selling from the first email may not be right. The higher the price of your product, the longer the sales cycle usually is.<\/li><li>How to improve open rates\n<ul><li>run split tests<\/li><li>try shorter subject lines<\/li><li>try emojis in pre-text<\/li><\/ul>\n<\/li><li>How to improve deliverability\n<ul><li>avoid&nbsp;spam words like &#8220;Free&#8221; etc<\/li><li>avoid using too many links in emails<\/li><li>avoid using to many images<\/li><li>avoid HTML heavy emails<\/li><\/ul>\n<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Session Notes<\/h2>\n\n\n\n<ul><li>To collect emails like never before use&nbsp;<a href=\"https:\/\/vyper.io\" target=\"_blank\" rel=\"noreferrer noopener\">VYPER<\/a> to create viral giveaways, contests or leaderboards.<\/li><li>AWeber is an email service provider that helps you manage leads and send emails. They&#8217;ve put together a huge list of guides to help you improve your email marketing, <a href=\"https:\/\/blog.aweber.com\/guides\" target=\"_blank\" rel=\"noreferrer noopener\">take a look<\/a>.<\/li><\/ul>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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Even with new channels like messenger, social etc popping up, email is still the highest converting channel.<\/p>\n","protected":false},"author":2,"featured_media":1925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[270,13,2,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Email Marketing Tips To Improve Your Open, Deliverability &amp; Conversion Rates | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Email marketing is the OG of marketing and is not going anywhere. 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Even with new channels like messenger, social etc popping up, email is still the highest converting channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-12T15:53:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-05T13:56:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/201811-top-email-marketing-tactics-aweber.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jack Paxton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:site\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Paxton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/\"},\"author\":{\"name\":\"Jack Paxton\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\"},\"headline\":\"7 Email Marketing Tips To Improve Your Open, Deliverability &#038; Conversion Rates\",\"datePublished\":\"2018-11-12T15:53:24+00:00\",\"dateModified\":\"2021-05-05T13:56:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/\"},\"wordCount\":296,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/201811-top-email-marketing-tactics-aweber.jpg\",\"articleSection\":[\"Blog\",\"Email Marketing\",\"Marketing\",\"QA Sessions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/\",\"url\":\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/\",\"name\":\"7 Email Marketing Tips To Improve Your Open, Deliverability & Conversion Rates | VYPER - Giveaway &amp; Contest Builder\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/qa-session-7-email-marketing-tip-to-improve-your-open-deliverability-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/201811-top-email-marketing-tactics-aweber.jpg\",\"datePublished\":\"2018-11-12T15:53:24+00:00\",\"dateModified\":\"2021-05-05T13:56:33+00:00\",\"description\":\"Email marketing is the OG of marketing and is not going anywhere. 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