{"id":1978,"date":"2018-12-14T05:23:54","date_gmt":"2018-12-14T05:23:54","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1978"},"modified":"2023-11-21T18:48:39","modified_gmt":"2023-11-21T18:48:39","slug":"how-to-use-instagram-stories-to-boost-your-business","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/","title":{"rendered":"How to Use Instagram Stories to Boost Your Business"},"content":{"rendered":"\n<p>As social and live content consumption gets more and more popular, Facebook (who owns Instagram) continues to add features that meet those consumer demands. One of the main ones being the Snapchat duplicate &#8220;<a href=\"https:\/\/instasize.com\/blog\/instagram-stories-hacks-creating-engaging-content\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Stories<\/a>&#8221; which has surpassed Snap usage.<\/p>\n\n\n\n<p>This feature within Instagram has allowed brands to deliver more interesting and up to date content.<\/p>\n\n\n\n<p>Like all &#8220;organic&#8221; social media, there are some catches. Your content does not get seen by everyone and you need to follow the below guidelines to maximize the effectiveness of this channel.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-1024x536.png\" alt=\"how to use instagram stories\" class=\"wp-image-1980\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-1024x536.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-300x157.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-768x402.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-1240x649.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-860x450.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-680x356.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-500x262.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-400x209.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-200x105.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories-50x26.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On a daily basis, more than<a href=\"https:\/\/www.statista.com\/statistics\/730315\/instagram-stories-dau\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 300 million users<\/a> can be found on Instagram\u2019s Stories feature, which begs the question, if your business isn\u2019t using it, why not? According to the<a href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Instagram blog<\/a>, users spend on average at least 24 minutes a day on the site.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"572\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1.png\" alt=\"Instagram Stories User Growth\" class=\"wp-image-1979\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1.png 868w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1-300x198.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1-768x506.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1-860x567.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1-680x448.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1-500x329.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1-400x264.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1-200x132.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Instagram-Stories-User-Growth-1-50x33.png 50w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<p>Need more convincing? How about this little factoid from<a href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Instagram<\/a>? One out of five stories gets a direct message. <\/p>\n\n\n\n<p>That\u2019s a pretty solid reason to consider upping your Instagram game by using this feature. &nbsp;<\/p>\n\n\n\n<p>In this post, we\u2019re going to look at how you can use Stories to effectively boost interaction and sales. <\/p>\n\n\n\n<p>This <a href=\"https:\/\/99firms.com\/blog\/how-businesses-use-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographic<\/a> goes into more detail about how some of the world\u2019s leading brands have put this feature to use.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-768x1024.jpg\" alt=\"instagram stories\" class=\"wp-image-1982\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-768x1024.jpg 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-225x300.jpg 225w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-860x1147.jpg 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-680x907.jpg 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-500x667.jpg 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-400x534.jpg 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-200x267.jpg 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash-50x67.jpg 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/katka-pavlickova-797153-unsplash.jpg 924w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><em>Source <\/em><a href=\"https:\/\/unsplash.com\/photos\/-1MWTZamkwI?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Katka Pavlickova<\/em><\/a><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Instagram Stories Feature?<\/h2>\n\n\n\n<p>It\u2019s pretty simple. You post a short video to your feed with the right <a href=\"https:\/\/lumen5.com\/learn\/instagram-story-dimensions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram dimensions<\/a>. The video can be about whatever you like\u2014you can even shoot it directly off your phone, straight from the Instagram app. You\u2019ve got fifteen seconds, so make it count.<\/p>\n\n\n\n<p>All you need to do is to tap the camera icon while the app is open and then choose the type of content.<\/p>\n\n\n\n<p>You can choose between:<\/p>\n\n\n\n<ul>\n<li><strong>Live<\/strong>: This allows you to post as you\u2019re filming. People can comment while you\u2019re busy broadcasting, and you\u2019ll have the option to post it to Stories when you\u2019re done. This is a good option if you know what you\u2019re going to say and that you can control the environment you\u2019re shooting in.<\/li>\n\n\n\n<li><strong>Normal<\/strong>: Here you\u2019ll choose\u2014one tap and you take a photo, holding it down will allow you to film a video.<\/li>\n\n\n\n<li><strong>Boomerang<\/strong>: Not sure what to film but have a good GIF to share? Boomerang mode creates GIFs that loop for up to three seconds.<\/li>\n\n\n\n<li><strong>Superzoom<\/strong>: This feature is a lens that keeps zooming closer to the subject. It\u2019s good for a big reveal. Have fun with this by adding an awesome soundtrack as well.&nbsp;<\/li>\n\n\n\n<li><strong>Rewind<\/strong>: This is more of a fun lens as the video gets filmed in reverse, but it can also make for a change if you\u2019ve been posting the same thing over and over again.<\/li>\n\n\n\n<li><strong>Stop Motion<\/strong>: This is great for a bunch of product shots. <a href=\"https:\/\/clipchamp.com\/en\/blog\/what-freeze-frame-film\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stop Motion<\/a> creates a video out of still shots. So instead of people having to click through to the next photo, this lens creates a slideshow, as it were.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Hands Free<\/strong>: Not everyone wants to shoot immediately when they pick up the phone. Maybe you want to position it differently, or focus on another area. Just make sure that you have something you can rest your phone on so the picture will remain in focus and the phone won\u2019t shake. When you\u2019re ready to shoot, say, \u201cAction.\u201d<\/li>\n\n\n\n<li><strong>And&#8230;<\/strong>&nbsp;We are sure that Instagram will be adding more options as well.<\/li>\n<\/ul>\n\n\n\n<p>Then just shoot your video,\u00a0use an <a href=\"https:\/\/wepik.com\/instagram-stories\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram story maker<\/a> and templates to create your content\u00a0and post. You\u2019ll have the opportunity to add a description, location, stickers, etc., before the post goes live.<\/p>\n\n\n\n<p>That\u2019s all there is to it. The post will stay live on the site for 24 hours and then happily move off into internet oblivion never to be seen again. Which is a big advantage when you want to build a loyal following, or when you want to test out new ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"756\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/12\/Insta_2.jpg\" alt=\"instagram stores 04\" class=\"wp-image-1985\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Insta_2.jpg 795w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Insta_2-300x285.jpg 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Insta_2-768x730.jpg 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Insta_2-680x647.jpg 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Insta_2-500x475.jpg 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Insta_2-400x380.jpg 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Insta_2-200x190.jpg 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/Insta_2-50x48.jpg 50w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What About Hashtags?<\/h2>\n\n\n\n<p>You should be using hashtags\u2014sparingly. Make sure they\u2019re as relevant as possible to your content and limit the number of hashtags you use. How many is best?<\/p>\n\n\n\n<p>Here\u2019s a quick clue: the answer is not as many as possible. You can add up to thirty in total, but according to<a href=\"https:\/\/www.statista.com\/chart\/2032\/hashtags-affect-interaction\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Statista<\/a>, between two and five is the magic number. <\/p>\n\n\n\n<p>They got this figure from a study based on 200,000 Facebook posts, which while not the same channel, still provides a good indication of what to expect from Insta.<\/p>\n\n\n\n<p>Think of it this way, every extra hashtag you add decreases the likelihood of engagement from users interacting with the post.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stickers Aren\u2019t for Business, Surely?<\/h2>\n\n\n\n<p>Oh, but they are. <a href=\"https:\/\/skedsocial.com\/blog\/instagram-stickers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Stickers<\/a> are a fun way to help your video stand out from the rest. Even if it\u2019s something as simple as a smile sticker, it adds an extra element of fun to your video. <\/p>\n\n\n\n<p>This channel is not all about serious business posts, so take advantage of that.<\/p>\n\n\n\n<p>There are tons to choose from\u2014you can add a special holiday sticker, or even just a day of the week sticker. Have fun with this one, and your followers will as well.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"409\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/12\/instagram-stores-05.png\" alt=\"instagram stores 05\" class=\"wp-image-1986\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/instagram-stores-05.png 615w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/instagram-stores-05-300x200.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/instagram-stores-05-500x333.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/instagram-stores-05-400x266.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/instagram-stores-05-200x133.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/instagram-stores-05-50x33.png 50w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Set the Location<\/h2>\n\n\n\n<p>You can use a sticker that shows your location. This is useful because people looking for Stories relating to the particular area will be able to see a group of posts about the location. <\/p>\n\n\n\n<p>Your post could be among them, and it\u2019s a great way to drive local traffic to your door.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want Quick Engagement?<\/h2>\n\n\n\n<p>Why not set up a poll? This is an excellent way to get your followers involved and to discover if people really are interacting with your content. <\/p>\n\n\n\n<p>Use the Poll sticker and choose your questions carefully. Ideally, you want answers to be outside the standard <em>yes<\/em> or <em>no<\/em> response.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Allow the Sharing of Stories<\/h2>\n\n\n\n<p>This one may seem self-evident, but if you want better engagement than just people liking your posts, you\u2019ll need to go to your Story Settings and enable sharing. <\/p>\n\n\n\n<p>That way, people can send your story via direct message.<\/p>\n\n\n\n<p>You\u2019ll get extra views without even trying.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consider Adding Some Writing<\/h2>\n\n\n\n<p>This can be easily done to add some text to the video. All you need to do is to hit the Pen icon on the screen once you\u2019ve finished filming. <\/p>\n\n\n\n<p>This could be a great way to add content to your website, like a list of ingredients, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find a Related Instagram Account<\/h2>\n\n\n\n<p>Why not share the love with another Instagrammer? Tagging them before posting means that they get a shout out, and hopefully, they\u2019ll return the favor at a later stage. <\/p>\n\n\n\n<p>This is also a simple way to make sure that someone you want to shout out to knows you\u2019ve done it. They\u2019ll get a notification on their feed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Check on Who Has Watched Your Story<\/h2>\n\n\n\n<p>If you click on the \u201cYour Story\u201d button on the home screen, all you have to do is to swipe up to see who has viewed the content. <\/p>\n\n\n\n<p>It\u2019s a good idea to do this from time to time, and to check out those accounts as well, so that you can keep track of who your main audience is.<\/p>\n\n\n\n<p>Keep an eye out for repeat visitors as this can be a good way to tell that you\u2019re posting content that people like. After all, if they didn\u2019t like it, they would hardly keep coming back, would they?<\/p>\n\n\n\n<p>This is also a way to keep track of which Stories worked out to be the most popular.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Take the Time to Center Stickers and Text<\/h2>\n\n\n\n<p>The center of your screen is prime real estate, so put the most important information there. If you don\u2019t center your text, you run the risk of some of it being cut off when people are scrolling through.<\/p>\n\n\n\n<p> Don\u2019t forget that Insta adds information to the bottom of the screen, like your account name and when the story was posted. Don\u2019t let that drown out the info.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add a Soundtrack<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-1024x683.jpg\" alt=\"instagram stories 02\" class=\"wp-image-1983\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-1024x683.jpg 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-300x200.jpg 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-768x512.jpg 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-1240x827.jpg 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-860x573.jpg 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-680x453.jpg 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-500x333.jpg 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-400x267.jpg 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-200x133.jpg 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash-50x33.jpg 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/namroud-gorguis-253765-unsplash.jpg 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><em>Source&nbsp;<\/em><a href=\"https:\/\/unsplash.com\/photos\/FZWivbri0Xk?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Namroud Gorguis<\/em><\/a><\/h6>\n\n\n\n<p>Yes, most people will watch your story without the sound on. But there are going to be those who don\u2019t mute it. <\/p>\n\n\n\n<p>Consider adding music to help reinforce the images on the screen and set the mood.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I Don\u2019t Want All That Effort to Go to Waste<\/h2>\n\n\n\n<p>Got a video that you\u2019re really happy with? One you\u2019ve spent some time producing that you don\u2019t want to head off into the sunset after twenty-four hours? Then click on your story, and then the \u201cHighlight\u201d button.<\/p>\n\n\n\n<p>You\u2019ll have to rename the file, but once you\u2019ve done this, it will feature on your business\u2019s profile page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aim to Be on the Explore Page<\/h2>\n\n\n\n<p>If you can get your post onto the \u201cExplore\u201d page, you can boost views significantly. The way to do this is by assigning the right hashtags and encouraging engagement. <\/p>\n\n\n\n<p>This is not the same as the Popular page on the site. Each person\u2019s Explore page is populated with content based on what they have liked and commented on before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want Some Simple Ideas to Get Started?<\/h2>\n\n\n\n<p>Of course, most readers at this point will have decided that the Stories feature is a good bet for businesses. But getting started is another story. How do you decide what to post? <\/p>\n\n\n\n<p>In the next section of this post, we\u2019ll go through some easy ideas for creating content effortlessly.<\/p>\n\n\n\n<p>Just remember that the videos have to be short. <\/p>\n\n\n\n<p>There are programs that you can use to create a series of short vids, but the best tactic is to stick with short and sweet videos that get to the point.<\/p>\n\n\n\n<ul>\n<li><strong>Tutorials<\/strong>: Obviously, you are not going to be able to show someone how to create a masterpiece painting in the allotted time, but you can show them simple things. And if the tutorials feature your products, you score bonus points.<\/li>\n\n\n\n<li><strong>A Behind the Scenes Look<\/strong>: This might seem like a bit of a corny thing to share, but a lot of people are interested in what goes on behind the scenes, or they want meet the support staff. It\u2019s a way of letting potential clients see the care that goes into making a product and helps them connect with the brand at a deeper level.<\/li>\n\n\n\n<li><strong>Use It to Break News<\/strong>: Okay, so you\u2019re not going to want to post information about how Larry in accounting\u2019s bunion is doing, but if you have some interesting news to share, this is a great place to do it. Has there been a major breakthrough in your industry? Are you getting in a new product line? Talk about it.<\/li>\n\n\n\n<li><strong>Make a Listicle<\/strong>: When all else fails, create a list of the top ten anything. Ideally you should stick to things that are related to your business in some way. So a travel agent could, for example, choose the Top Ten Bucket List Destinations. The idea is to create a short list with great visuals and information that is easy to scan.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Our Top Hints to Keep in Mind<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-1024x683.jpg\" alt=\"instagram stores 03\" class=\"wp-image-1984\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-1024x683.jpg 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-300x200.jpg 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-768x512.jpg 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-1240x827.jpg 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-860x573.jpg 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-680x453.jpg 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-500x333.jpg 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-400x267.jpg 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-200x133.jpg 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash-50x33.jpg 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/fynn-schmidt-627483-unsplash.jpg 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><em>Source&nbsp;<\/em><a href=\"https:\/\/unsplash.com\/photos\/hKwWA1nNKt4?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Fynn schmidt<\/em><\/a><\/h6>\n\n\n\n<p><strong>Tell a Story<\/strong><\/p>\n\n\n\n<p>The picture above is infinitely more interesting than the standard ones that we see of the Giza plateau because there\u2019s some life in it. <\/p>\n\n\n\n<p>You can almost imagine the cart driver calling out or see yourself climbing on a camel.<\/p>\n\n\n\n<p>The best Stories are actually stories. Make sure that your videos have a logical sequence to them.<\/p>\n\n\n\n<p><strong>Be Real<\/strong><\/p>\n\n\n\n<p>You want to present great content, but you want it to be real. Your videos don\u2019t have to be perfect, or even too polished, as long as the message is sincere. <\/p>\n\n\n\n<p>People know that nothing is perfect\u2014anything that looks too perfect might be written off as fake.<\/p>\n\n\n\n<p><strong>Make Sure Your Content Adds Value<\/strong><\/p>\n\n\n\n<p>Long, in-depth videos about why your brand is the best are going to stroke your ego but do little else besides. <\/p>\n\n\n\n<p>Audiences on social media go there for fun, and they want the brands to provide them with good value<\/p>\n\n\n\n<p>This could be something that\u2019s informative or something that is purely entertaining. The point is, aim to create value for your audiences with every post you make. <\/p>\n\n\n\n<p>That way, they\u2019ll want to keep checking your page and are more likely to share posts.<\/p>\n\n\n\n<p><strong>Don\u2019t Forget Creativity<\/strong><\/p>\n\n\n\n<p>Insta is a less formal setting, so make sure you use it to its full advantage by getting creative with posts. <\/p>\n\n\n\n<p>This creativity will allow your brand to stand out on the channel.<\/p>\n\n\n\n<p><strong>That\u2019s a Wrap<\/strong><\/p>\n\n\n\n<p>In this post we\u2019ve aimed to give you an overview of Instagram Stories and why your business should be using it. <\/p>\n\n\n\n<p>If you still feel that this is not the channel for you, why not check&nbsp;<a href=\"https:\/\/vyper.io\/blog\/10-b2c-facebook-ads-deconstructed\/\" target=\"_blank\" rel=\"noreferrer noopener\">out this post<\/a> about marketing on Facebook?<\/p>\n\n\n\n<p>If you\u2019ve decided that Instagram is the right channel for your business, and you have some inspiration for creating your first story, why not let us know what step you\u2019ll take next? <\/p>\n\n\n\n<p>Comment below to let us know what you\u2019re planning.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Publisher Bio<\/strong><\/p>\n\n\n\n<p>Alex Slichnyi, community manager at <a href=\"https:\/\/99firms.com\" target=\"_blank\" rel=\"noreferrer noopener\">99Firms.com<\/a>, is an avid learner of all things IT. He is a savvy SEO specialist who loves traveling because it allows him to experience hands-on the many facets of life.<\/p>\n\n\n\n<p>Email: alexander@99firms.com<br>Twitter:&nbsp;<a href=\"https:\/\/twitter.com\/AlexSlichnyi\" target=\"_blank\" rel=\"noreferrer noopener\">@AlexSlichnyi<\/a><\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, 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src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n  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class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 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The ultimate guide for maximizing your Instagram following and funneling free traffic.<\/p>\n","protected":false},"author":2,"featured_media":1980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[270,10,17,7,2,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Instagram Stories to Boost Your Business | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"How to use Instagram contests, stories and giveaways. The ultimate guide for maximizing your Instagram following and funneling free traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram Stories to Boost Your Business | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"How to use Instagram contests, stories and giveaways. The ultimate guide for maximizing your Instagram following and funneling free traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-14T05:23:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T18:48:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jack Paxton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:site\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Paxton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/\"},\"author\":{\"name\":\"Jack Paxton\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\"},\"headline\":\"How to Use Instagram Stories to Boost Your Business\",\"datePublished\":\"2018-12-14T05:23:54+00:00\",\"dateModified\":\"2023-11-21T18:48:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/\"},\"wordCount\":2265,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories.png\",\"articleSection\":[\"Blog\",\"Content Marketing\",\"Facebook\",\"Instagram\",\"Marketing\",\"Social\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/\",\"url\":\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/\",\"name\":\"How to Use Instagram Stories to Boost Your Business | VYPER - Giveaway &amp; Contest Builder\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-use-instagram-stories-to-boost-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/12\/how-to-use-instagram-stories.png\",\"datePublished\":\"2018-12-14T05:23:54+00:00\",\"dateModified\":\"2023-11-21T18:48:39+00:00\",\"description\":\"How to use Instagram contests, stories and giveaways. 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