{"id":2025,"date":"2019-01-09T16:31:30","date_gmt":"2019-01-09T16:31:30","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=2025"},"modified":"2022-09-05T08:35:12","modified_gmt":"2022-09-05T08:35:12","slug":"the-simple-guide-to-blockchain-marketing-using-viral-contests","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/the-simple-guide-to-blockchain-marketing-using-viral-contests\/","title":{"rendered":"The Simple Guide to Blockchain Marketing Using Viral Contests"},"content":{"rendered":"

Are you building a product or service that involves blockchain technology, or are you planning on running a token sale, airdrop, ICO, or STO at your blockchain startup? <\/span><\/p>\n

With \u2018blockchain\u2019 being one of the primary buzzwords in today\u2019s tech and marketing landscape, how do you help your startup stand out and show the true value of your product to your early adopters, potential users and investors? <\/span><\/p>\n

Community building, social validation and\u00a0blockchain marketing!<\/span><\/p>\n

In other words:<\/b> building a large following of people that see the value in your company\u2019s vision. These followers should be willing to spread the word about you, whilst gaining some form of value for themselves in the process of doing so.<\/span><\/p>\n

\"The<\/p>\n

Here are a few of the best\u00a0blockchain marketing steps to get started in growing your own community: <\/span><\/p>\n

1. Understand your product and find your brand<\/h2>\n

Before anything else, make sure you understand your own product and value proposition better than anyone else. <\/span><\/p>\n

This may seem superfluous, but it\u2019s critical for you to dive deep into your business\u2019s own fundamentals. <\/span><\/p>\n