{"id":323,"date":"2016-05-15T22:26:33","date_gmt":"2016-05-15T22:26:33","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=323"},"modified":"2020-02-05T18:37:47","modified_gmt":"2020-02-05T18:37:47","slug":"who-needs-maps","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/who-needs-maps\/","title":{"rendered":"Case Study: How 2 Travel Bloggers Tripled Their Email List in 7 Days with a $0 Budget"},"content":{"rendered":"

Editor’s Note: We asked one of our first beta testers to write up a summary of their first giveaway with VYPER<\/a>. A big congrats to the Who Needs Maps<\/a> travel blog for such a successful giveaway!<\/em><\/p>\n

Why you need to run a giveaway?<\/b><\/h2>\n

Digital marketers preach time and time again the value of building an email list. The best way to grow your loyal following is by building a list, and one of the most successful ways we found was to do contests and giveaways.<\/p>\n

Now, the first question you will probably ask yourself is, how can I create a list from scratch?<\/p>\n

Well, to be honest, it takes a lot of time, effort and trust. People don\u2019t just sign up to email lists for fun, they sign up to learn something, to gain exclusive access, or because they are loyal brand customers. As a business or brand owner you must offer some value in exchange for a visitors email. Think to yourself \u201c why would I want to get emails from this brand and what can they offer me?\u201d<\/p>\n

With an email list you can continually get to re-engage your list with interesting content and ultimately, inviting them back to your website. An email list gives you access to contact the people that are interested in your brand and you can notify them when you have a new post, a sale, an event, or special\/exclusive offers.<\/p>\n

Did you know –<\/em> “59% of B2B marketers say that email is the most effective channel for generating revenue.” So that alone should be the reason to start building your list, right!<\/p><\/blockquote>\n

So we know the importance of building a list but HOW do we actually build one is the real question. We run a travel blog<\/a> and the most effective way we have found to generate emails is to run a giveaways. Our last giveaway doubled our email list in just 7 days!<\/p>\n

This strategy is a win-win as the people who sign up get rewarded for entering and the prize is usually something relevant to the giveaways website so they are targeted email addresses. This works out to be a lot cheaper than paying for leads, writing article after article hoping people will click on our link, and the pop up email subscriber box that annoy the crap out of people.<\/p>\n

Below are the steps that we took to generate over 1000 emails in 7 days–we doubled the size of our list with less than 4 hours of work and our blog is relatively new and gets very little traffic. Still not convinced? Check out this list of reasons<\/a> as to why a giveaway will skyrocket your customer acquisition.<\/p>\n

Step 1<\/b><\/h3>\n

Reach out to companies about a potential partnership to do a giveaway. Companies are always looking for way to get their products out there to a niche crowd so you become the brand  ambassador.<\/p>\n

Reach out to companies that make sense to your brand – asking for dog shampoo as a travel blog doesn\u2019t make sense but a luggage company does. Remember, practice what you preach-only partner with brands you would use yourself. It builds your personal brand\u2019s authority. Here<\/a> are some more tips about choosing the write giveaway prize.<\/p>\n

Email template:<\/span><\/p>\n

Hi xxxx,<\/em><\/span><\/p>\n

We are Jack and Jenn and we run the popular travel blog XXX, a blog about XXX.<\/em><\/span><\/p>\n

We are contacting in you hopes to partner on a giveaway with you. We truly believe that [insert product\/service] would be the perfect fit with our readers and that they would love to try out your product. Your product is [complement product here].
\n<\/em><\/span><\/p>\n

We will be running the giveaway for X days and promoting it through all our socials, emails, and website.
\n<\/em><\/span><\/p>\n

Please let us know if this is something that would be of interest to you. We look forward to hearing back.
\n<\/em><\/span><\/p>\n

In the meantime, have a great day,
\n<\/em><\/span>Jack and Jenn<\/em><\/span><\/p>\n

——–<\/p>\n

If you are an eCommerce website, there is no need to write to other brands as you simply giveaway your own products. We suggest making the giveaway of great value to get that WOW factor rather than doing a number of smaller value giveaways. Giveaways are very much built up on momentum and that momentum is easier to get if your giveaway prize is something you can\u2019t just get from the eCommerce store!<\/p>\n

Ideally, you should be running a giveaway at least once every 1 or 2 months to keep a healthy amount of leads coming in and sift out the spam.<\/p>\n

Step 2<\/b><\/h3>\n

If your product is physical, you are going to need some good looking photos of what you are giving away. You need good lighting, a white background and any phone with a decent camera will do the trick. Make sure they look professional and your reflection is not in the shot (we had sunglasses, so that was tricky!).<\/p>\n

\"Who<\/p>\n

If you are giving away a service, make sure the you use approved brand images. Usually, they have images of people using their service and cross promote that way. You can always ask if you can use their images and put your logo on it too so it looks like you are working together and not just for the brand!<\/p>\n

Remember that the colors are important–this image will most likely be used in all of your social posts so you want to create an image that stands out.<\/p>\n

Step 3<\/b><\/h3>\n

We used Vyper as our giveaway platform. The first step with Vyper is to create a giveaway landing page.<\/p>\n

The trick to an appealing landing page is to make it super clear and give uses a focal point for the action you need them to take (enter the giveaway). Embedding your giveaway on a blank page can work but a landing page without a navigation bar or footer to distract people is even better.<\/p>\n

The landing page builder breaks out the elements of the giveaway page and makes it easy to add logos, images, text, branded colours etc. There is even an image editor so you can resize your images to create the best crop for your giveaway landing page.<\/p>\n

\"Giveaway<\/p>\n

Vyper allows you to make beautiful visual landing pages for your giveaway. You can create a unique landing page from Vyper and post about the giveaway for your site (that way you can bring more traffic to your own website). Vyper is great because anyone can use it! You don\u2019t need to be a developer to implement this giveaway.<\/p>\n

Tips for creating the best giveaway landing page:<\/span><\/p>\n