{"id":3485,"date":"2019-06-07T13:09:59","date_gmt":"2019-06-07T13:09:59","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=3485"},"modified":"2023-03-21T10:23:52","modified_gmt":"2023-03-21T10:23:52","slug":"how-to-get-more-follower-on-facebook-guide","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/how-to-get-more-follower-on-facebook-guide\/","title":{"rendered":"How to Get More Followers on Facebook"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/how-to-get-more-followers-on-facebook-1024x536.jpg\" alt=\"how to get more followers on facebook\" class=\"wp-image-3481\"\/><\/figure><\/div>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-2064f7ad wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-db5f939b-3d37-41f2-ab07-34ec67b77357     \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#introduction-why-is-it-so-important-to-build-a-social-following\" class=\"uagb-toc-link__trigger\">Introduction: Why is it so important to build a social following?<\/a><li class=\"uagb-toc__list\"><a href=\"#growth-tip-1-run-paid-ads-heres-how-to-do-it-effectively\" class=\"uagb-toc-link__trigger\">Growth Tip #1: Run Paid Ads (here&#039;s how to do it effectively)<\/a><li class=\"uagb-toc__list\"><a href=\"#growth-tip-2-post-interesting-visual-content\" class=\"uagb-toc-link__trigger\">Growth Tip #2: Post Interesting Visual Content<\/a><li class=\"uagb-toc__list\"><a href=\"#growth-tip-3-run-a-facebook-giveaway\" class=\"uagb-toc-link__trigger\">Growth Tip #3: Run a Facebook Giveaway<\/a><li class=\"uagb-toc__list\"><a href=\"#growth-tip-4-use-influencers-to-promote-your-giveaway-content\" class=\"uagb-toc-link__trigger\">Growth Tip #4: Use Influencers to Promote Your Giveaway &amp; Content<\/a><li class=\"uagb-toc__list\"><a href=\"#growth-tip-5-use-automation-tools\" class=\"uagb-toc-link__trigger\">Growth Tip #5: Use Automation Tools<\/a><li class=\"uagb-toc__list\"><a href=\"#growth-tip-6-engage-your-target-audience\" class=\"uagb-toc-link__trigger\">Growth Tip #6: Engage Your Target Audience<\/a><li class=\"uagb-toc__list\"><a href=\"#the-tldr\" class=\"uagb-toc-link__trigger\">The TL;DR<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<p>Is Facebook dead? Far from it. A recent study showed that Facebook is still one of the most popular networks for business owners.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/bW8PYkayayTCP7_lJGGe5J-GwliM9KGEWJwCA_pKYe1L11LNdmNSrqu6kde30N2iX86E_U_gapgD4VPUVbYQb06y9WXAvy_-nZfgKEcKNfNEmqkmRDSzek6bDfgECOB_CtVpLxUb\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>In 2019, Facebook is STILL a great source of traffic, even if people have said that organic page reach has been killed.<\/p>\n\n\n\n<p>Even if page reach might not be the same as it used to be, Facebook groups are still extremely powerful, and you can still get amazing reach on your page if you know what you&#8217;re doing.<\/p>\n\n\n\n<p>But, because Facebook is getting more competitive, you now have to put MORE effort into your posts.<\/p>\n\n\n\n<p>This also means that certain post types (entertaining videos, memes, and photos) are always going to do better.<\/p>\n\n\n\n<p>The cream will still rise to the top!<\/p>\n\n\n\n<p>In this article, I&#8217;m going to share some hacks that hopefully you&#8217;ve never heard of before. In 10 minutes, you&#8217;ll learn how to get more business on Facebook by leveraging your current audience.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:20px; background-color:#1bb098;\"><span style=\"color: #ffffff;\"><strong>FREE DOWNLOAD: <\/strong><a class=\"vyper-triggers-329\" style=\"color: #ffffff; border-bottom: 0px !important;\" href=\"#vyperpopup\">The Best Growth Hacks To Build Your Business &amp; Email List&nbsp;[Click Here]<\/a> <script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-329.js\"><\/script><\/span><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-introduction-why-is-it-so-important-to-build-a-social-following\">Introduction: Why is it so important to build a social following?<\/h2>\n\n\n\n<p>Nowadays, building a social media following is no longer an option, but a <em>necessity<\/em> for any forward-thinking business. Businesses that are able to harness the power of social media will stand out and do much better than their competitors in several ways:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-building-brand-awareness\">Building Brand Awareness<\/h3>\n\n\n\n<p>I hear a lot of people complain that brand awareness doesn&#8217;t provide true ROI.<\/p>\n\n\n\n<p>Well, the execs at Nike, McDonald&#8217;s, and nearly every multi-billion dollar company disagree.<\/p>\n\n\n\n<p>Brand awareness and brand affinity are MAJOR drivers of sales decisions. The more well-known your brand is, the easier it becomes for a customer to convert off one of your ads or social media posts.<\/p>\n\n\n\n<p>Most people spend a lot of time on social media (especially Facebook) every day (<a href=\"https:\/\/www.vox.com\/2018\/6\/25\/17501224\/instagram-facebook-snapchat-time-spent-growth-data\">58 minutes on average<\/a>).<\/p>\n\n\n\n<p>Having a social media following of people interested in your brand will give you an opportunity to engage with them regularly.<\/p>\n\n\n\n<p><em>Posting interesting, helpful content is one of the best ways to increase Facebook Page likes for free of charge.<\/em><\/p>\n\n\n\n<p>Even if you&#8217;re in the boring B2B space, having a prominent social media profile truly helps.<\/p>\n\n\n\n<p>Just look at SnackNation, a B2B company selling snack boxes to companies. They send informative, educational, and fun content through social media &#8212; connecting with their audience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"732\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.34.55-PM.png\" alt=\"Snacknation-Facebook\" class=\"wp-image-3699\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.34.55-PM.png 498w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.34.55-PM-204x300.png 204w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure><\/div>\n\n\n\n<p>Remember, just because you&#8217;re B2B, doesn&#8217;t mean you&#8217;re selling to a nameless corporation. <strong>You&#8217;re actually selling to a decision maker in the company. And a fun, educational social media presence helps you do all that.<\/strong><\/p>\n\n\n\n<p>But keep in mind, the whitepapers and long-form content may not work anymore. The masses have shorter attention spans, which means video, memes, and entertainment will take precedent over other forms of content. <\/p>\n\n\n\n<p>That means if you&#8217;re a B2B company, your content needs to BE funny and educational at the same time. AND you also have to draw the user&#8217;s attention.<\/p>\n\n\n\n<p>Your followers will naturally share that content with their own network, helping you become more popular and reach even more potential customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"264\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/awarness-funnel.png\" alt=\"\" class=\"wp-image-3489\"\/><figcaption>Source: The Fridge Agency<\/figcaption><\/figure><\/div>\n\n\n\n<p>The people you reach through viral content are your &#8220;top funnel&#8221; &#8212; essentially potential customers that are just getting used to your brand. It\u2019s important to segment your marketing efforts into top and bottom of the funnel (people who are closer to buying).<\/p>\n\n\n\n<p>The more people entering the top, the more you can convert at the bottom.<\/p>\n\n\n\n<p>Viral video is a great way to get more shares. Create compelling videos that are funny and shareable. (We&#8217;ll be touching more upon viral video creation later in this guide!)<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Dollar Beard Club (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/thebeardclub\/\" target=\"_blank\">Dollar Beard Club<\/a> does this a LOT on their Facebook page, generating a lot of shares and comments.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"763\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.37.43-PM.png\" alt=\"\" class=\"wp-image-3701\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.37.43-PM.png 485w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.37.43-PM-191x300.png 191w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-boost-in-sales\">Boost in Sales<\/h3>\n\n\n\n<p>Several studies, including<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/getting-a-sharper-picture-of-social-medias-influence\">&nbsp;this one by McKinsey<\/a>, have shown that social media activity is a crucial factor in customer purchase decisions.<\/p>\n\n\n\n<p>The principle behind &#8220;social proof&#8221; demonstrates that people tend to choose products and services which are popular because we associate a large following with credibility.  If so many people follow a brand, they must be doing something right, right?<\/p>\n\n\n\n<p>The effect is multiplied if a person\u2019s friends are among the followers. So, by having a large following, you\u2019ll be more likely to get more followers and to make more sales.<\/p>\n\n\n\n<p>If you look at this ad, several of my friends liked the page, this means I&#8217;ll be more likely to buy their offer since I know my friends have probably also purchased from them.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"254\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.39.47-PM.png\" alt=\"adroll-facebook-page-example\" class=\"wp-image-3702\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.39.47-PM.png 494w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.39.47-PM-300x154.png 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-feedback\">Feedback<\/h3>\n\n\n\n<p>One less obvious benefit of having a social media following is the opportunity it gives you to get direct actionable feedback from your customers.<\/p>\n\n\n\n<p>By sifting through the comments and reactions to your posts, you\u2019ll be able to deduce what your customers think, regarding any particular issue.<\/p>\n\n\n\n<p>You can then implement their suggestions and optimize your products or services accordingly. Apart from boosting your sales, you\u2019ll also begin to build a reputation as a responsive brand.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/feedback-loop-1024x507.png\" alt=\"\" class=\"wp-image-3490\" width=\"463\" height=\"229\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/feedback-loop-1024x507.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/feedback-loop-300x149.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/feedback-loop-768x381.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/feedback-loop-1080x535.png 1080w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/figure><\/div>\n\n\n\n<p>Now that you know why it\u2019s important to build a Facebook following, here\u2019s all you need to know on how to get more likes on Facebook.<\/p>\n\n\n\n<p>We use feedback a lot, especially in our <a href=\"https:\/\/www.facebook.com\/groups\/vypergrowth\/\">Facebook group<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"452\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.42.00-PM.png\" alt=\"\" class=\"wp-image-3704\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.42.00-PM.png 498w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.42.00-PM-300x272.png 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-growth-tip-1-run-paid-ads-heres-how-to-do-it-effectively\">Growth Tip #1: Run Paid Ads (here&#8217;s how to do it effectively)<\/h2>\n\n\n\n<p>Facebook has<a href=\"https:\/\/www.facebook.com\/business\/ads\">&nbsp;an extensive advertising platform<\/a>&nbsp;that makes it easy to get your message in front of your target audience (and get them to LIKE your page).<\/p>\n\n\n\n<p>It\u2019s a great way to get your initial set of followers if you\u2019re willing to shell out the money.<\/p>\n\n\n\n<p>BUT!<\/p>\n\n\n\n<p>It&#8217;s also a great way to lose a ton of money getting crappy likes from 3rd world countries that will never look at your product.<\/p>\n\n\n\n<p>Facebook\u2019s ability to target a very specific audience (even if you\u2019re in a small niche) is the major reason why the ads work. \u2018Like\u2019 ads work especially well because they use social proof by showing the number of followers you currently have as well as any friends of the viewer who have liked your page.<\/p>\n\n\n\n<p>Plus, it\u2019s very convenient for users to just click a button and be able to see your posts in their feeds.<\/p>\n\n\n\n<p>Make sure you also try using the targeting option of, \u201cfriends of people who like your page\u201d. This is a great way to attract similar people to the ones already in your audience.<\/p>\n\n\n\n<p>They will also see their friend&#8217;s name in your ad.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/62BFlVVHvsQ6bZ0rJE6hwAl_nf3L2LafoyWNjbjcyi5Q3VaXpYf0acPWl4iTnrahBbujB3tdN8YuDEXYJkzoeLB-oHweFvvY4KaMqDdR9n8xzmE1wI5Qp9smrb-P2H7rcwm8svOV\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><em>Here\u2019s an engagement-focused ad with a like button and another for lead capture.<\/em><\/p>\n\n\n\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/wohr5T2DHIM\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p><em>How to get more followers on Facebook by using optimized ad campaigns.<\/em><\/p>\n\n\n\n<p><strong>To make your ads effective, begin by optimizing your page:<\/strong><\/p>\n\n\n\n<ol><li>Fill out all the information and images and add enough content to make it worth following.<\/li><li>When creating the ad, be sure to choose the audience carefully, whether you\u2019re using location, interests, or any other parameter.<\/li><li>Use a great image \u2013 a dull, unattractive image won\u2019t catch people\u2019s attention and they likely won\u2019t engage when they do notice it. Take the time to make a great design that shows what your page is about and captures your audience\u2019s interest.<\/li><\/ol>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-growth-tip-2-post-interesting-visual-content\">Growth Tip #2: Post Interesting Visual Content<\/h2>\n\n\n\n<p>Already touched upon above, but VISUAL CONTENT is key.<\/p>\n\n\n\n<p>That means videos, funny pictures, memes, etc.<\/p>\n\n\n\n<p>You can be in a boring B2B space like us at VYPER, but you can find funny ways to engage with your audience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"217\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/mugatu.jpg\" alt=\"\" class=\"wp-image-3706\"\/><\/figure><\/div>\n\n\n\n<p>Whether you run ads or not, people who come across your page will expect you to post regular content that\u2019ll justify their decision to follow you.<\/p>\n\n\n\n<p>If you don\u2019t post often, your brand simply won\u2019t stick in your audience\u2019s mind.<\/p>\n\n\n\n<p>Or if you post too much boring stuff, your audience will glaze over it.<\/p>\n\n\n\n<p>Apart from how often you post, what you post is also crucial. Text-only posts are not ideal. People don\u2019t have the attention spans to read long text, especially when it\u2019s from an up and coming brand.<\/p>\n\n\n\n<p>(<a href=\"https:\/\/www.buzzfeednews.com\/article\/ryanmac\/why-are-these-posts-taking-over-your-linkedin-feed-because\">Unless you&#8217;re Josh Fechter, and you&#8217;ve perfected your broetry<\/a>.)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"774\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.47.29-PM.png\" alt=\"\" class=\"wp-image-3707\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.47.29-PM.png 485w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-8.47.29-PM-188x300.png 188w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure><\/div>\n\n\n\n<p>Thankfully, there\u2019s a solution that solves both problems conveniently \u2013 visual content in the form of pictures, GIFs, and videos. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-creating-viral-videos\">Creating Viral Videos<\/h3>\n\n\n\n<p>And if you wanna do videos, <a rel=\"noreferrer noopener\" aria-label=\"Lumen5 (opens in a new tab)\" href=\"https:\/\/lumen5.com\" target=\"_blank\">Lumen5<\/a> is a BRILLIANT app, almost like Canva but for video. They help you create viral video content for Facebook by putting your text on top of the video (including stock footage).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"716\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-9.11.19-PM.png\" alt=\"\" class=\"wp-image-3736\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-9.11.19-PM.png 869w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-9.11.19-PM-300x247.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-9.11.19-PM-768x633.png 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/figure><\/div>\n\n\n\n<p>This is the app that lets you easily create shareable, viral videos. It&#8217;s especially helpful for B2B companies since you can make your text content WAY more interesting.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-creating-photo-content\">Creating Photo Content<\/h3>\n\n\n\n<p>You can create stunning designs in a short time using tools such as Canva or <a rel=\"noreferrer noopener\" href=\"https:\/\/snappa.com\/\" target=\"_blank\">Snappa<\/a> (run by one of our friends, yay!)<\/p>\n\n\n\n<p>Even if you have a long message, incorporating it into a beautiful graphic design will make more people stop to read it.<\/p>\n\n\n\n<p>When done properly, posts with interesting pictures, GIFs, or videos will get a ton of shares and may even go <em>viral<\/em>.<\/p>\n\n\n\n<p>That\u2019d be a massive boost to your marketing efforts, but even if it doesn\u2019t happen, posting consistently will help you grow a large, loyal audience over time.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-infographics\">Infographics<\/h3>\n\n\n\n<p>Infographics are another way to get tons of shares. However, it&#8217;s tough to create them. You can use Canva, or you can find an<a href=\"https:\/\/venngage.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> infographic creator on the web<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/M7gg3_1aVpacM7wGp5aS8MkP_8gRDCPkqz0Rk7yRLtakNcMA-JDFlfiYNqZOosfr_DELsJ7PuKLaAvehxGawR3EnILUWYhBrvWMl7QJTb4_qpODsnbGy-Q3RS3j-eR_TA6vmx6lB\" alt=\"\" width=\"500\" height=\"419\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>It\u2019s clear that the posts which are funny, inspirational, or cute tend to get the most engagement.<\/p><p><em>Source: Buffer<\/em><\/p><\/blockquote>\n\n\n\n<p>Remember this for all your marketing campaigns, it can be applied when you are trying to collect followers, sales or brand ambassadors.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-growth-tip-3-run-a-facebook-giveaway\">Growth Tip #3: Run a Facebook Giveaway<\/h2>\n\n\n\n<p>Speaking of going viral, one of the most reliable ways to get a lot of engagement and more Facebook followers quickly is to&nbsp;<a href=\"https:\/\/vyper.io\/\">run a giveaway or contest<\/a>.<\/p>\n\n\n\n<p>Companies like Foundr use this strategy well, achieving not only more likes but also massive amounts of email leads.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"150\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-9.17.28-PM.png\" alt=\"\" class=\"wp-image-3737\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-9.17.28-PM.png 872w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-9.17.28-PM-300x52.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-14-at-9.17.28-PM-768x132.png 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/figure><\/div>\n\n\n\n<p>Giveaways and contests attract people at a higher rate than any other method because they offer a reward for participation.<\/p>\n\n\n\n<p>The bigger the reward, the more people will participate, but even small rewards (weekly or monthly giveaways) get a lot of participation. <\/p>\n\n\n\n<p>Incentivization goes a long way!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"10-tips-for-choosing-a-prize\">Tips for choosing a prize<\/h4>\n\n\n\n<ul><li>It\u2019s important to keep in mind that your prizes should be relevant to your target audience.<\/li><li>Using a prize that\u2019s relevant to your customers will ensure that only high-quality leads who are genuinely interested in your products and services will enter.<\/li><li>In addition, package prizes (multiple prizes) work better because they attract people who might have one of the prizes but want the others. If you have just one prize, then people who don\u2019t need it won\u2019t enter.<\/li><\/ul>\n\n\n\n<p>You can use giveaways to get email leads by asking people to sign up to participate, increase your brand exposure by asking people to like or comment on your page or to get user-generated content you can then share to boost your credibility.<\/p>\n\n\n\n<p>The options are limitless, but running a contest can be quite involved. From choosing the prize, setting the rules, to monitoring participation all while making sure you adhere to Facebook\u2019s guidelines.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"1024\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-602x1024.png\" alt=\"contest post\" class=\"wp-image-2132\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-602x1024.png 602w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-177x300.png 177w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-680x1156.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-500x850.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-400x680.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-200x340.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-50x85.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM.png 686w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure><\/div>\n\n\n\n<p><strong>One big tip &#8212;  Create <a href=\"https:\/\/vyper.io\/blog\/the-evergreen-contest-funnel\/\">evergreen campaigns<\/a> by doing an ongoing weekly or monthly contest. The prize value is usually in the hundreds.<\/strong><\/p>\n\n\n\n<p>However, if you want a 1 time big bang\/lift, run a <a href=\"https:\/\/vyper.io\/blog\/the-high-ticket-funnel\/\">high-value, one-off <\/a>contest like the example below. The prize value is usually in the thousands.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"1024\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.37.51-AM-676x1024.png\" alt=\"\" class=\"wp-image-3491\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.37.51-AM-676x1024.png 676w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.37.51-AM-198x300.png 198w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.37.51-AM.png 692w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/figure><\/div>\n\n\n\n<p>That\u2019s where the<a href=\"https:\/\/vyper.io\/\">&nbsp;VYPER contest software<\/a>&nbsp;comes in \u2013 your solution for hassle-free Facebook contests, giveaways, and rewards management.<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/1jx4d9BFWCc\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p><em>This VYPER video shows you how to hack Facebook likes by using our suite of giveaway contest management tools.<\/em><\/p>\n\n\n\n<p>Create a free account and immediately have access to free conference recordings&nbsp;<a href=\"https:\/\/vyper.io\/courses\/index\">here,<\/a>&nbsp;which will teach you the latest marketing tactics (ads, contests, emails, and social media marketing).<\/p>\n\n\n\n<p>Upgrade to a paid account and you\u2019ll be able to manage all your giveaways, contests, and reward programs from a single dashboard.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-growth-tip-4-use-influencers-to-promote-your-giveaway-amp-content\">Growth Tip #4: Use Influencers to Promote Your Giveaway &amp; Content<\/h2>\n\n\n\n<p>Influencer marketing blew up in the past couple of years and for good reason. It\u2019s an excellent way to reach a niche audience and attain instant credibility (and a lot of Facebook Page likes and followers) simply by having an already established person or brand endorse you.<\/p>\n\n\n\n<p>The first thing to do is to find an influencer that aligns with your brand. You can use something like&nbsp;<a href=\"https:\/\/openinfluence.com\/software\/\">OpenInfluence<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/upfluence.com\/influencer-search-engine\">Upfluence<\/a>.<\/p>\n\n\n\n<p>Beyond being a popular figure in your niche, you should find someone who has similar values with your business. That way, your sponsored posts will blend into their usual messaging seamlessly.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"578\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/influencer-giveaway.png\" alt=\"\" class=\"wp-image-3493\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/influencer-giveaway.png 900w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/influencer-giveaway-300x193.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/influencer-giveaway-768x493.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p>Beware of shady practices too. Some influencers buy <a href=\"https:\/\/thesmallbusinessblog.net\/facebook-followers-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook followers<\/a> and even likes\/comments.<\/p>\n\n\n\n<p>Go through a prospective influencer partner&#8217;s page thoroughly and be sure that nothing strikes you as suspicious.<\/p>\n\n\n\n<p>Check their engagement rate, the type of comments they get and look at all their old posts. <\/p>\n\n\n\n<p><em>Did they gradually build their account or did they go from 100 likes per photo to suddenly get 5,000 like per photo?<\/em><\/p>\n\n\n\n<p>(<a href=\"https:\/\/socialblade.com\">SocialBlade.com<\/a> is a great resource for this.)<\/p>\n\n\n\n<p>Also, keep in mind that the largest influencer is not always the best one for you. <\/p>\n\n\n\n<p>Smaller influencers often have more personal relationships with their audiences, which can make their recommendations more effective (and they&#8217;re usually cheaper!)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zjWwiuAhbskutDQLfwrumxjKrEo6UgD6h1zDJJG4AIjhkM6yRZJC3RiNMvvvWgT_yI05nBrPp3fxHycmeF4NfoDFF5R5j0sSlaHwgqU68saiNbNVnZZdRUK8rHZaTZm-v_ktGxG3\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Prices can vary widely. Focus on value instead.<\/em><\/p><p><em>Source: Bloglovin<\/em><\/p><\/blockquote>\n\n\n\n<p>You can use influencers work extremely well for promoting contests and giveaways.<\/p>\n\n\n\n<p>It\u2019s a much higher value-add to run an influencer giveaway than simply pushing sales onto a cold audience.<\/p>\n\n\n\n<p>Influencers are also particularly helpful in giveaways\/contests that include a leaderboard. Once you get a few influencers competing for that top spot, there\u2019s no stopping how many people they will refer to win.<\/p>\n\n\n\n<p>When combined well (influencers who are relevant to your brand promoting a contest with a prize relevant to your audience), you\u2019ll be able to capture quality leads at exponential rates.<\/p>\n\n\n\n<p>If you do not want to use a giveaway with your influencer campaigns make sure you have some sort of page that can capture their traffic as leads. Here&#8217;s an in-depth guide that will help you <a href=\"https:\/\/albacross.com\/newsroom\/what-is-lead-capture-how-to-use-lead-capture-pages-to-skyrocket-your-leads\">optimize landing pages that capture leads<\/a>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-growth-tip-5-use-automation-tools\">Growth Tip #5: Use Automation Tools<\/h2>\n\n\n\n<p>We\u2019ve established that posting regularly is essential to building your following on Facebook. It can be a hassle for small businesses though, since there\u2019s so much else to focus on and it might not seem like social media is a priority.<\/p>\n\n\n\n<p><strong>What if you could automate the process?<\/strong><\/p>\n\n\n\n<p>There are a number of tools that allow you to create and set your Facebook posts to go live automatically at regular intervals. <\/p>\n\n\n\n<p>You could have one employee just set up all your posts for the week instead of making them post on the hour every day.<\/p>\n\n\n\n<p>You can schedule text posts or media so the only limit is your creativity.<\/p>\n\n\n\n<p>Tools include: HootSuite, Buffer, MeetEdgar, RecurPost, and more.<\/p>\n\n\n\n<p>For Instagram, there&#8217;s Grum.<\/p>\n\n\n\n<p>Although&nbsp;<a href=\"https:\/\/coschedule.com\/blog\/how-often-to-post-on-social-media\/\">studies have gotten different results<\/a>, one post per day is generally considered ideal as you grow your following.<\/p>\n\n\n\n<p>It\u2019s important to maintain a level of consistency in the content and style of your posts so that your fans would be able to instantly identify your posts.<\/p>\n\n\n\n<p>That\u2019ll serve to reinforce the brand relationship and keep your messaging fresh in their minds.<\/p>\n\n\n\n<p>As you post, be sure to track your activities and results extensively. <\/p>\n\n\n\n<p><strong>Identify the posts that do well and replicate them while tweaking the ones that don\u2019t.<\/strong><\/p>\n\n\n\n<p>Timing is one factor that can affect the engagement your posts get.<\/p>\n\n\n\n<p>Be sure that your posts go out at the optimal times. The conventional wisdom is between 1 pm to 4 pm local time, but you should continue testing until you find your brand\u2019s sweet spot.<\/p>\n\n\n\n<div style=\"padding: 8%; margin: 5%; background-color: #313272;\"><span style=\"color: #ffffff;\"><strong>FREE TRAINING: <\/strong><a class=\"vyper-triggers-587\" style=\"color: #ffffff; border-bottom: 0px !important;\" href=\"#vyperpopup\"> The tactics used to scale Facebook ad accounts to $10k profit per month&nbsp;[ACCESS]<\/a> <script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-587.js\"><\/script><\/span><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-growth-tip-6-engage-your-target-audience\">Growth Tip #6: Engage Your Target Audience<\/h2>\n\n\n\n<p>Once you have a steady stream of posts, you\u2019ll need to back it up with audience engagement to truly make your page come alive.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.47.27-AM.png\" alt=\"\" class=\"wp-image-3494\" width=\"474\" height=\"467\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.47.27-AM.png 937w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.47.27-AM-300x296.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.47.27-AM-768x757.png 768w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The Foundr Magazine group only has about 6k members but it super engaging and usually gets hundreds of engagements per post.<\/p><p>Source: Foundr magazine<\/p><\/blockquote>\n\n\n\n<p>People will comment on your posts, especially if you are running<a href=\"https:\/\/vyper.io\/blog\/the-best-facebook-giveaway-examples\/\">&nbsp;giveaway or contest<\/a>&nbsp;that piqued the interest of your audience.<\/p>\n\n\n\n<p>Running a giveaway can not only get you followers, but with the power of bonus actions, they can also incentivize commenting and sharing of your Facebook posts.<\/p>\n\n\n\n<p><strong>You should reply to every post and comment to keep the conversation going. <\/strong><\/p>\n\n\n\n<p>It might seem like a simple thing, but most business pages don\u2019t do it, so you\u2019ll stand out and begin instilling more brand loyalty in your customers.<\/p>\n\n\n\n<p>As you engage on your page, you should also join relevant groups and participate in conversations there.<\/p>\n\n\n\n<p>It\u2019s not the frequency that matters though \u2013 the quality of your posts is much more important.<\/p>\n\n\n\n<p>Post helpful insights and people will naturally begin to recognize your expertise, check out your page, and follow you. <\/p>\n\n\n\n<p>If you just post random stuff, however, people are likely to associate your brand with spam and you\u2019ll miss the chance to get free followers.<\/p>\n\n\n\n<p>If you ran a contest and <a href=\"https:\/\/vyper.zendesk.com\/hc\/en-us\/articles\/360001503592-How-do-I-set-up-bonus-entries-to-my-contest-\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"made a bonus action (opens in a new tab)\">made a bonus action<\/a> for (upload an image or a video of you using our product) user-generated content, you can also incorporate it into your engagement in the form of reviews and testimonials.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-1024x829.png\" alt=\"bonus entries\" class=\"wp-image-1900\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-1024x829.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-300x243.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-768x622.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-1240x1004.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-860x696.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-680x550.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-500x405.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-400x324.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-200x162.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-50x40.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries.png 1142w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>You can also add bonus actions like comment on a Facebook post, blog post etc.<\/p><p>Source: VYPER<\/p><\/blockquote>\n\n\n\n<p>This showcases what your customers have said about you or them using your products or services.<\/p>\n\n\n\n<p>Sort of like mini case studies that you can use to support your points in discussions.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-the-tldr\">The TL;DR<\/h2>\n\n\n\n<p>Now that we\u2019ve gone over how to get more followers on Facebook, it\u2019s clear that you have quite a few options to choose from in achieving that goal.<\/p>\n\n\n\n<p>All of them have their merits and the ideal one for your business will depend on your industry, target audience, and overall business strategy.<\/p>\n\n\n\n<p>It\u2019s great that you can even combine two or more into your marketing plan. <a href=\"https:\/\/vyper.io\">Giveaways<\/a>, for instance, are the most versatile since you can use them alone or to enhance any of the other strategies.<\/p>\n\n\n\n<p>Ultimately, remember that how to get more followers on Facebook is by prioritizing quality over quantity.<\/p>\n\n\n\n<p>Soon, you&#8217;ll get tons of Facebook followers engaging with your brand, purchasing from you, and spreading the word about you in their networks.<\/p>\n\n\n\n<p>If you want to learn more about marketing effectively on Facebook, check out these two posts:<\/p>\n\n<style>.container {max-width: 800px; margin: auto; }<\/style>\n\n\n\n<ul><li><a href=\"https:\/\/vyper.io\/blog\/how-to-improve-your-facebook-engagement-rate\/\">How to Improve Your Facebook Engagement Rate<\/a><\/li><li><a href=\"https:\/\/vyper.io\/blog\/10-b2c-facebook-ads-deconstructed\/\">10 B2C Facebook Ads Deconstructed<\/a><\/li><\/ul>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 13px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 30%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>This guide will show you how to get more followers on facebook and scale your business via social media. Easy templates, guides, examples for you to follow.<\/p>\n","protected":false},"author":2,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"3.22.3\"][et_pb_row admin_label=\"row\" _builder_version=\"3.22.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\"][et_pb_column type=\"4_4\" _builder_version=\"3.0.47\"][et_pb_text admin_label=\"Text\" _builder_version=\"3.0.74\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\"]<\/p>\n<p><\/p>\n\n<!-- wp:uagb\/table-of-contents {\"block_id\":\"92b637c1-0f68-4647-b6fa-33af7841f70f\",\"mappingHeaders\":[true,true,false,true,true,true],\"headerLinks\":\"[{\\u0022content\\u0022:\\u0022Why It\u2019s so Important to Build a Social Following\\u0022,\\u0022level\\u0022:2,\\u0022anchor\\u0022:\\u00220-why-it\u2019s-so-important-to-build-a-social-following\\u0022},{\\u0022content\\u0022:\\u0022Building Brand Awareness\\u0022,\\u0022level\\u0022:3,\\u0022anchor\\u0022:\\u00221-building-brand-awareness\\u0022},{\\u0022content\\u0022:\\u0022Boost in Sales\\u0022,\\u0022level\\u0022:3,\\u0022anchor\\u0022:\\u00222-boost-in-sales\\u0022},{\\u0022content\\u0022:\\u0022Feedback\\u0022,\\u0022level\\u0022:3,\\u0022anchor\\u0022:\\u00223-feedback\\u0022},{\\u0022content\\u0022:\\u0022Run Paid Ads\\u0022,\\u0022level\\u0022:2,\\u0022anchor\\u0022:\\u00224-run-paid-ads\\u0022},{\\u0022content\\u0022:\\u0022Post Interesting Visual Content\\u0022,\\u0022level\\u0022:2,\\u0022anchor\\u0022:\\u00225-post-interesting-visual-content\\u0022},{\\u0022content\\u0022:\\u0022Run a Facebook Giveaway\\u0022,\\u0022level\\u0022:2,\\u0022anchor\\u0022:\\u00226-run-a-facebook-giveaway\\u0022},{\\u0022content\\u0022:\\u0022Use Influencers\\u0022,\\u0022level\\u0022:2,\\u0022anchor\\u0022:\\u00227-use-influencers\\u0022},{\\u0022content\\u0022:\\u0022Use Automation tools\\u0022,\\u0022level\\u0022:2,\\u0022anchor\\u0022:\\u00228-use-automation-tools\\u0022},{\\u0022content\\u0022:\\u0022Engage Your Target Audience\\u0022,\\u0022level\\u0022:2,\\u0022anchor\\u0022:\\u00229-engage-your-target-audience\\u0022},{\\u0022content\\u0022:\\u0022The TL;DR\\u0022,\\u0022level\\u0022:2,\\u0022anchor\\u0022:\\u002210-the-tldr\\u0022}]\",\"customWidth\":true,\"tColumnsDesktop\":2,\"backgroundColor\":\"#ffffff\",\"headingBottom\":2,\"contentPaddingDesktop\":2,\"borderRadius\":2,\"borderColor\":\"#eeeeee\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined\" id=\"uagb-toc-92b637c1-0f68-4647-b6fa-33af7841f70f\">\n<div class=\"uagb-toc__wrap\">\n<div class=\"uagb-toc__title\">Table Of Contents<\/div>\n<div class=\"uagb-toc__list-wrap\">\n<ul class=\"uagb-toc__list\">\n<li><a href=\"#0-why-it\u2019s-so-important-to-build-a-social-following\">Why It\u2019s so Important to Build a Social Following<\/a><\/li>\n<li><a href=\"#4-run-paid-ads\">Run Paid Ads<\/a><\/li>\n<li><a href=\"#5-post-interesting-visual-content\">Post Interesting Visual Content<\/a><\/li>\n<li><a href=\"#6-run-a-facebook-giveaway\">Run a Facebook Giveaway<\/a><\/li>\n<li><a href=\"#7-use-influencers\">Use Influencers<\/a><\/li>\n<li><a href=\"#8-use-automation-tools\">Use Automation tools<\/a><\/li>\n<li><a href=\"#9-engage-your-target-audience\">Engage Your Target Audience<\/a><\/li>\n<li><a href=\"#10-the-tldr\">The TL;DR<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:uagb\/table-of-contents -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Nowadays, social media is where it all happens. As a business owner, you have probably heard the term social media marketing been thrown around a few times and the massive ROI it can generate.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>You\u2019ll also likely have seen an article or two on how to get more followers on Facebook. Luckily this is the one that\u2019s going to actually make an impact.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>So let\u2019s go through this one as it will be a little different and share some hacks you might now have considered yet.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/lh5.googleusercontent.com\/bW8PYkayayTCP7_lJGGe5J-GwliM9KGEWJwCA_pKYe1L11LNdmNSrqu6kde30N2iX86E_U_gapgD4VPUVbYQb06y9WXAvy_-nZfgKEcKNfNEmqkmRDSzek6bDfgECOB_CtVpLxUb\" alt=\"\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s all you need to know about how to build a social media following from scratch and how to get more business on Facebook by leveraging your audience.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading -->\n<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"0-why-it\u2019s-so-important-to-build-a-social-following\">Why It\u2019s so Important to Build a Social Following<\/h2>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Nowadays, building a social media following is no longer an option, but a necessity for any forward-thinking business.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Businesses that are able to harness the power of social media will stand out and do much better than their competitors in several ways:<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading {\"level\":3} -->\n<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"1-building-brand-awareness\">Building Brand Awareness<\/h3>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Most people spend a lot of time on social media (especially Facebook) every day (<a href=\"https:\/\/www.vox.com\/2018\/6\/25\/17501224\/instagram-facebook-snapchat-time-spent-growth-data\">58 minutes on average<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Having a social media following of people interested in your brand will give you an opportunity to engage with them regularly.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Posting interesting, helpful content is one of the best ways to increase Facebook page likes free of charge.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Your followers will naturally share that content with their own network, helping you become more popular and reach even more potential customers.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"id\":3489,\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/awarness-funnel.png\" alt=\"\" class=\"wp-image-3489\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figcaption>Source: The Fridge Agency<\/figcaption>\n<\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>It's important to segment your marketing efforts into top and bottom of the funnel. The more people entering the top, the more you can convert at the bottom.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading {\"level\":3} -->\n<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"2-boost-in-sales\">Boost in Sales<\/h3>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Several studies, including<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/getting-a-sharper-picture-of-social-medias-influence\">\u00a0this one by McKinsey<\/a>, have shown that social media activity is a crucial factor in customer purchase decisions.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>People tend to choose products and services which are popular because we associate a large following with credibility \u2013 If so many people follow a brand, they must be doing something right, right?<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>The effect is multiplied if a person\u2019s friends are among the followers. So, by having a large following, you\u2019ll be more likely to get more followers and to make more sales.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading {\"level\":3} -->\n<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3-feedback\">Feedback<\/h3>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>One less-obvious benefit of having a social media following is the opportunity it gives you to get direct and actionable feedback from your customers.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>By sifting through the comments and reactions to your posts, you\u2019ll be able to deduce what your customers think on any particular issue.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>You can then implement their suggestions and optimize your products or services accordingly. Apart from boosting your sales, you\u2019ll also begin to build a reputation as a responsive brand.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"id\":3490,\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/feedback-loop-1024x507.png\" alt=\"\" class=\"wp-image-3490\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Now that you know why it\u2019s important to build a Facebook following, here\u2019s all you need to know on how to get more likes on Facebook.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading -->\n<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"4-run-paid-ads\">Run Paid Ads<\/h2>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Facebook has<a href=\"https:\/\/www.facebook.com\/business\/ads\">\u00a0an extensive advertising platform<\/a>\u00a0with targeting options which make it easy to get your message in front of your target audience and get them to \u2018like\u2019 your page.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s a great way to get your initial set of followers if you\u2019re willing to shell out the money.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Facebook\u2019s ability to target a very specific audience (even if you\u2019re in a small niche) is the major reason why the ads work. \u2018Like\u2019 ads work especially well because they use social proof by showing the number of followers you currently have as well as any friends of the viewer who have liked your page.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Plus, it\u2019s very convenient for users to just click a button and be able to see your posts in their feeds.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Make sure you also try using the targeting option of, \u201cfriends of people who like your page\u201d. This is a great way to attract similar people to the ones already in your audience.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>They will also see their friends name in your ad.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/62BFlVVHvsQ6bZ0rJE6hwAl_nf3L2LafoyWNjbjcyi5Q3VaXpYf0acPWl4iTnrahBbujB3tdN8YuDEXYJkzoeLB-oHweFvvY4KaMqDdR9n8xzmE1wI5Qp9smrb-P2H7rcwm8svOV\" alt=\"\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p><em>Here\u2019s an engagement-focused ad with a like button and another for lead capture.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=wohr5T2DHIM\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=wohr5T2DHIM<\/div>\n<\/figure>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:core-embed\/youtube -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p><em>How to get more followers on Facebook by using optimized ad campaigns.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p><strong>To make your ads effective, begin by optimizing your page:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:list {\"ordered\":true} -->\n<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Fill out all the information and images and add enough content to make it worth following.<\/li>\n<li>When creating the ad, be sure to choose the audience carefully, whether you\u2019re using location, interests or any other parameter.<\/li>\n<li>Use a great image \u2013 a dull, unattractive image won\u2019t catch people\u2019s attention, and they likely won\u2019t engage when they do notice it. Take the time to make a great design that shows what your page is about and piques your audience\u2019s interest.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:list -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading -->\n<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"5-post-interesting-visual-content\">Post Interesting Visual Content<\/h2>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Whether you run ads or not, people who come across your page will expect you to post regular content that\u2019ll justify their decision to follow you.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>If you don\u2019t post often, your brand simply won\u2019t stick in your audience\u2019s mind.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Apart from how often you post, what you post is also crucial. Text-only posts are not ideal. People don\u2019t have the attention spans to read long text, especially when it\u2019s from an up and coming brand.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Thankfully, there\u2019s a solution that solves both problems conveniently \u2013 visual content in the form of pictures, GIFs, and videos. You can create stunning designs in a short time using tools such as Canva or Snappa.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Even if you have a long message, incorporating it into a beautiful graphic design will make more people stop to read it.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>When done properly, posts with interesting pictures, GIFs or videos will get a ton of shares and may even go viral.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019d be a massive boost to your marketing efforts, but even if it doesn\u2019t happen, posting consistently will help you grow a large, loyal audience over time.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/M7gg3_1aVpacM7wGp5aS8MkP_8gRDCPkqz0Rk7yRLtakNcMA-JDFlfiYNqZOosfr_DELsJ7PuKLaAvehxGawR3EnILUWYhBrvWMl7QJTb4_qpODsnbGy-Q3RS3j-eR_TA6vmx6lB\" alt=\"\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:quote -->\n<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>It\u2019s clear that the posts which are funny, inspirational, or cute tend to get the most engagement.<\/p>\n<p><cite><em>Source: Buffer<\/em><\/cite><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:quote -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Remember this for all your marketing campaigns, it can be applied when you are trying to collect followers, sales or brand ambassadors.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading -->\n<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"6-run-a-facebook-giveaway\">Run a Facebook Giveaway<\/h2>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Speaking of going viral, one of the most reliable ways to get a lot of engagement and more facebook followers quickly is to <a href=\"https:\/\/vyper.io\">run a giveaway or contest<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Giveaways and contests attract people at a higher rate than any other method because they offer a reward for participation.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>The bigger the reward, the more people will participate, but even small rewards (weekly or monthly giveaways) get a lot of participation because well, free stuff. Incentivization goes a long way!<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s important to keep in mind that your prizes should be relevant to your target audience.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Using a prize that\u2019s relevant to your customers will ensure that only high-quality leads who are genuinely interested in your products and services will enter.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, package prizes (multiple prizes) work better because they attract people who might have one of the prizes, but want the others. If you have just one prize, then people who don\u2019t need it won\u2019t enter.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>You can use giveaways to get email leads by asking people to sign up to participate, increase your brand exposure by asking people to like or comment on your page, or to get user-generated content you can then share to boost your credibility.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>The options are limitless, but running a contest can be quite involved-from choosing the prize and setting the rules to monitoring participation-all while making sure you\u2019re adhering to Facebook\u2019s guidelines.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"id\":2132,\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/02\/Image-2019-02-13-at-9.56.12-PM-602x1024.png\" alt=\"contest post\" class=\"wp-image-2132\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Create evergreen campaigns by doing an ongoing weekly or monthly contest. The prize value is usually in the hundreds.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>If you want a 1 time big bang\/lift, run a high-value one-off contest like the example below. The prize value is usually in the thousands.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"id\":3491,\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.37.51-AM-676x1024.png\" alt=\"\" class=\"wp-image-3491\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019s where the<a href=\"https:\/\/vyper.io\/\">\u00a0VYPER contest software<\/a>\u00a0comes in \u2013 your solution for hassle-free Facebook contests, giveaways, and rewards management.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=1jx4d9BFWCc\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=1jx4d9BFWCc<\/div>\n<\/figure>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:core-embed\/youtube -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p><em>This VYPER video shows you how to hack Facebook likes by using our suite of giveaway contest management tools.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Create a free account and immediately have access to free conference recordings\u00a0<a href=\"https:\/\/vyper.io\/courses\/index\">here,<\/a>\u00a0which will teach you the latest marketing tactics (ads, contests, emails, and social media marketing).<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Upgrade to a paid account and you\u2019ll be able to manage all your giveaways, contests, and reward programs from a single dashboard.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading -->\n<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"7-use-influencers\">Use Influencers<\/h2>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Influencer marketing blew up in the past couple of years and for good reason. It\u2019s an excellent way to reach a niche audience and attain instant credibility (and a lot of Facebook page likes and followers) simply by having an already established person or brand endorse you.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>The first thing to do is to find an influencer that aligns with your brand. You can use something like\u00a0<a href=\"https:\/\/openinfluence.com\/software\/\">OpenInfluncer<\/a>\u00a0or\u00a0<a href=\"https:\/\/upfluence.com\/influencer-search-engine\">Upfluence<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Beyond being a popular figure in your niche, you should find someone who has similar values with your business. That way, your sponsored posts will blend into their usual messaging seamlessly.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"id\":3493,\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/influencer-giveaway.png\" alt=\"\" class=\"wp-image-3493\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Beware of shady practices too. Some influencers buy Facebook followers and even likes\/comments.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Go through a prospective influencer partners page thoroughly and be sure that nothing strikes you as suspicious.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Check their engagement rate, the type of comments they get, and look at all their old posts. Did they gradually build their account or did they go from 100 likes per photo to suddenly get 5,000 like per photo?<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Also, keep in mind that the largest influencer is not always the best one for you. Smaller influencers often have more personal relationships with their audiences, which can make their recommendations more effective.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/zjWwiuAhbskutDQLfwrumxjKrEo6UgD6h1zDJJG4AIjhkM6yRZJC3RiNMvvvWgT_yI05nBrPp3fxHycmeF4NfoDFF5R5j0sSlaHwgqU68saiNbNVnZZdRUK8rHZaTZm-v_ktGxG3\" alt=\"\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:quote -->\n<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>Prices can vary widely. Focus on value instead.<\/em><\/p>\n<p><cite><em>Source: Bloglovin<\/em><\/cite><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:quote -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>You can use influencers alongside with other marketing strategies. They work extremely well for promoting contests and giveaways.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s a much higher value add promotion than pushing sales onto a cold audience.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>They are also particularly helpful in giveaways\/contests that include a leaderboard. Once you get a few influencers competing for that top spot, there\u2019s no stopping how many people they will refer to win.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>When combined well (influencers who are relevant to your brand promoting a contest with a prize relevant to your audience), you\u2019ll be able to capture quality leads at exponential rates.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading -->\n<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"8-use-automation-tools\">Use Automation tools<\/h2>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019ve established that posting regularly is essential to building your following on Facebook. It can be a hassle for small businesses though, since there\u2019s so much else to focus on and it might not seem like social media is a priority.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>What if you could automate the process?<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>There are a number of tools that allow you to create and set your Facebook posts to go live automatically at regular intervals. You can schedule text posts or media so the only limit is your creativity.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Although\u00a0<a href=\"https:\/\/coschedule.com\/blog\/how-often-to-post-on-social-media\/\">studies have gotten different results<\/a>, one post per day is generally considered ideal as you grow your following.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s important to maintain a level of consistency in the content and style of your posts so that your fans would be able to instantly identify your posts.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019ll serve to reinforce the brand relationship and keep your messaging fresh in their minds.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>As you post, be sure to track your activities and results extensively. Identify the posts that do well and replicate them while tweaking the ones that don\u2019t.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Timing is one factor that can affect the engagement your posts get.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Be sure that your posts go out at the optimal times. The conventional wisdom is between 1pm to 4 pm local time, but you should continue testing until you find your brand\u2019s sweet spot.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading -->\n<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"9-engage-your-target-audience\">Engage Your Target Audience<\/h2>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Once you have a steady stream of posts, you\u2019ll need to back it up with audience engagement to truly make your page come alive.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"id\":3494,\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/Image-2019-06-07-at-7.47.27-AM.png\" alt=\"\" class=\"wp-image-3494\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:quote -->\n<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>The Foundr Magazine group only has about 6k members but it super engaging and usually gets hundreds of engagements per post.<\/p>\n<p><cite>Source: Foundr magazine<\/cite><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:quote -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>People will comment on your posts, especially if you are running<a href=\"https:\/\/vyper.io\/blog\/the-best-facebook-giveaway-examples\/\">\u00a0giveaway or contest<\/a>\u00a0that piqued the interest of your audience.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Using the giveaway can not only get you followers, but you can also use bonus actions to incentivize commenting and sharing of your posts.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>You should reply to them and keep the conversation going. It might seem like a simple thing, but most business pages don\u2019t do it, so you\u2019ll stand out and begin instilling more brand loyalty in your customers.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>As you engage on your page, you should also join relevant groups and participate in conversations there.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s not the frequency that matters though \u2013 the quality of your posts is much more important.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Post helpful insights and people will naturally begin to recognize your expertise, check out your page, and follow you. If you just post random stuff, however, people are likely to associate your brand with spam and you\u2019ll miss the chance to get free followers.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>If you ran a contest and made a bonus action for (upload an image or a video of you using our product) user-generated content, you can also incorporate it into your engagement in the form of reviews and testimonials.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:image {\"id\":1900,\"align\":\"center\"} -->\n<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/11\/bonus-entries-1024x829.png\" alt=\"bonus entries\" class=\"wp-image-1900\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:image -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:quote -->\n<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>You can also add bonus actions like comment on a Facebook post, blog post etc.<\/p>\n<p><cite>Source: VYPER<\/cite><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:quote -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>This showcases what your customers have said about you or them using your products or services.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Sort of like mini-case studies that you can use to support your points in discussions.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:heading -->\n<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"10-the-tldr\">The TL;DR<\/h2>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:heading -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Now that we\u2019ve gone over how to get more followers on Facebook, it\u2019s clear that you have quite a few options to choose from in achieving that goal.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>All of them have their merits and the ideal one for your business will depend on your industry, target audience, and overall business strategy.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s great that you can even combine two or more into your marketing plan. Giveaways, for instance, are the most versatile since you can use them alone or to enhance any of the other strategies.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Ultimately, remember that how to get more followers on Facebook is by prioritizing quality over quantity.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n\n<!-- wp:paragraph -->\n<\/p>\n<p>&nbsp;<\/p>\n<p>Do that and you\u2019ll stand out from the crowd and get Facebook followers who will engage with your brand, purchase from you, and spread the word in their networks.<\/p>\n<p>&nbsp;<\/p>\n<p>If you want to learn more about marketing effectively on Facebook, check out these two posts:<\/p>\n<p><a href=\"https:\/\/vyper.io\/blog\/how-to-improve-your-facebook-engagement-rate\/\">How to Improve Your Facebook Engagement Rate<\/a><\/p>\n<p><a href=\"https:\/\/vyper.io\/blog\/10-b2c-facebook-ads-deconstructed\/\">10 B2C Facebook Ads Deconstructed<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\n<!-- \/wp:paragraph -->\n\n<p><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[270,75,17,76,31,4],"tags":[144,18,141,15,143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get More Followers on Facebook | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"This guide will show you how to get more followers on facebook and scale your business via social media. 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