{"id":3601,"date":"2019-06-25T13:21:58","date_gmt":"2019-06-25T13:21:58","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=3601"},"modified":"2022-08-02T14:55:27","modified_gmt":"2022-08-02T14:55:27","slug":"personalized-emails-drive-more-sales","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/personalized-emails-drive-more-sales\/","title":{"rendered":"6 Reasons Why Personalized Emails Drive More Sales"},"content":{"rendered":"

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Modern buyers are spoiled with choices and they are loyal only to those companies that treat them in a special way. So it\u2019s not a surprise that today, personalized emails work much better than standard ones.<\/p>\n\n\n\n

If you still doubt the fact that email personalization is important, read this article. Here are five compelling reasons that explain how emails personalization helps to drive more sales and stimulate business growth.<\/p>\n\n\n\n

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  1. 1. Creates an irresistible offer<\/a>
  2. 2. Increases open rate<\/a>
  3. 3. Builds trust and loyalty<\/a>
  4. 4. Makes customers feel special<\/a>
  5. 5. Helps customers to make the right decision<\/a>
  6. 6. General recommendations for email marketers<\/a>
  7. Final Takeaway<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

    1. Creates an irresistible offer<\/h2>\n\n\n\n

    Do you want to see how personalization helps to add\nmore value to your offer? Let\u2019s consider the following example.<\/p>\n\n\n\n

    Imagine that you are planning a trip to San Francisco.\nYou have been using different booking services to compare the prices and choose\nthe best place to stay in. Today, you have received emails from two booking\nwebsites: Booking.com<\/em> and HostelWorld<\/em>.<\/p>\n\n\n\n

    The letter from Booking.com<\/em> is personalized. It includes information related to your recent browsing history. This email allows you to continue your search and book a hotel room in San Francisco for specified dates.<\/p>\n\n\n\n

    \"\"
    Screenshot source: Private email received from Booking.com<\/em> <\/figcaption><\/figure><\/div>\n\n\n\n

    The letter from HostelWorld<\/em> is not personalized. It allows you to take a look at \u201cgreat deals\u201d in Amsterdam and London.<\/p>\n\n\n\n

    \"\"
    Screenshot source: Private email received from HostelWorld<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

    Now answer a simple question: which of these two emails do you find more useful? Which of these two offers are more valuable for you as a traveler?<\/p>\n\n\n\n

    It\u2019s highly likely that once you open an email from Booking.com<\/em>, you will click, \u201cView prices\u201d button and continue your search. And what about the letter from HostelWorld<\/em>? It\u2019s highly likely that you will move it to trash because it\u2019s irrelevant to your current travel plans.<\/p>\n\n\n\n

    The point is that if you want to\ndrive sales, you should personalize every\nemail<\/a> you send. Don\u2019t\noffer any random \u201cgreat deals\u201d. Try to think like a customer. Develop a unique\noffer to satisfy the current needs of the addressee.<\/p>\n\n\n\n

    2. Increases open rate<\/h2>\n\n\n\n

    If you want to boost your email marketing efforts, try\nto personalize subject lines. It will help you to increase the open rate by 46%<\/a>.\nThe more people will open your email and see your offer, the higher the revenue\nyou will generate.<\/p>\n\n\n\n

    You can personalize the subject line in a few ways. Firstly, you can do as most companies do: use the customer\u2019s name in the subject line or you can go further and personalize the subject line using information related to the addressee\u2019s current location, his browsing history, or previous purchases.<\/p>\n\n\n\n

    3. Builds trust and loyalty<\/h2>\n\n\n\n

    Do you want your company to be profitable in the long\nrun? In order to hit this goal, you should maintain trust and build loyalty\namong your customers. The great news is that you can do it with the help of\npersonalized emails.<\/p>\n\n\n\n

    You should inform your customers about all the changes\nthat take place within your company. You should clearly explain to your\ncustomers how these changes will affect them personally. You should be honest\nand never try to hide crucial information. <\/p>\n\n\n\n

    Let\u2019s compare two emails that inform the addressee\nabout changes to legal agreements and standard terms of use. The first email is\nfrom PayPal<\/em>. It\u2019s a standard letter\nthat states that the company is \u201cmaking some changes\u201d, but doesn\u2019t reveal any\nspecific information the changes. This email is a bad example to follow.<\/p>\n\n\n\n

    \"\"
    Screenshot source: Private email received from PayPal<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

    Now let\u2019s take a look at the email received from MailChimp<\/em>. It includes a comprehensive\nexplanation of how the changes will affect the addressee. There is no doubt\nthat after reading this informative letter, the customer will have no questions\nregarding the policy updates. This email is a great example to follow.  <\/p>\n\n\n\n

    \"\"
    Screenshot source: Private email received from MailChimp<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

    4. Makes customers feel special<\/h2>\n\n\n\n

    The best thing about email personalization is that it\nmakes your customers feel valued and special. Naturally, it increases loyalty\nand makes people emotionally attached to the brand. And, as a consequence, it\ndrives more sales.<\/p>\n\n\n\n

    You can use personalized emails to congratulate your\ncustomers with special events or holidays. In this way, you will be able to\nevoke positive emotions towards your brand. It will benefit your company a lot.<\/p>\n\n\n\n

    \"\"
    Screenshot source: Private email received from Upwork<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

    5. Helps customers to make the right decision <\/h2>\n\n\n\n

    Remember that the primary mission of\nyour company is not to sell your products, but to satisfy your customers\u2019\nneeds. It means that you shouldn\u2019t make your customers buy products they don\u2019t\nreally need. You should use personalized email marketing to help your buyers to\nmake the right decision.<\/p>\n\n\n\n

    For instance, DS Laboratories<\/em>, a cosmetics company, sends emails that invite customers, who experience hair loss<\/a>, to complete hair assessment quiz.\u00a0 It helps shoppers to learn more about their problem and choose the product that fits them perfectly. Personalization like this allows improving customer satisfaction and increase repeat purchase rate.<\/p>\n\n\n\n

    \"\"
    Screenshot source: Private email received from DS Laboratories<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

    6. General recommendations for email marketers<\/h2>\n\n\n\n

    Personalize every letter you send<\/em>.<\/p>\n\n\n\n

    In 2019, email personalization is not an option, it\u2019s a necessity. Whether you send a weekly newsletter using MailChimp<\/a>, or contest confirmation email using VYPER<\/a>, you shouldn\u2019t forget about personalization.<\/p>\n\n\n\n

    Personalize emails wisely<\/em>.<\/p>\n\n\n\n

    Remember that you should use information related to\nthe addressee\u2019s transaction or browsing history only if it\u2019s necessary. In most\ncases, it\u2019s enough to add the addressee\u2019s name in the subject line.  <\/p>\n\n\n\n

    \u201cDon\u2019t overload every single email with addressee\u2019s\npersonal data. Otherwise, you may cross that \u201ccreepy line\u201d of personalization\nand scare your customers away,\u201d says Anthony McGregor, a social media specialist\nat PickWriters<\/a>.<\/p>\n\n\n\n

    Use a personalized email signature<\/em>.<\/p>\n\n\n\n

    Your customers want to get an email sent not by Company Z<\/em>, but by a real person, for instance, Roberta, Co-founder of Company Z<\/em>. So it\u2019s highly recommended to use\na personalized email signature<\/a>. It will add the\nhuman touch to digital communication and will make your letters more intimate\nand open.<\/p>\n\n\n\n

    \"\"
    Screenshot source: Private email received from Ludwig.guru<\/figcaption><\/figure><\/div>\n\n\n\n

    Final Takeaway<\/h2>\n\n\n\n

    No matter what industry your company operates in, you\nshould take email to personalize seriously. Because in the age of fierce\ncompetition, it\u2019s crucially important to show your buyers that you care about\nthem. <\/p>\n\n\n\n

    Appreciate your customers and they will pay you back with loyalty and increased sales. Personalize every email you send and you will take your business to the next level.<\/p>\n\n\n

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