{"id":402,"date":"2016-06-21T19:27:58","date_gmt":"2016-06-21T19:27:58","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=402"},"modified":"2022-10-03T08:39:34","modified_gmt":"2022-10-03T08:39:34","slug":"facebook-ads-lead-capture","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/facebook-ads-lead-capture\/","title":{"rendered":"Should You Use Facebook Ads for Lead Capture Instead of Purchase Conversion?"},"content":{"rendered":"

For a lot of marketers, a lead capture campaign is a great way to get started with Facebook ads.<\/p>\n

This is because optimizing for purchase conversions can be very difficult at first — especially when you haven’t optimized your funnel and when no one knows about your brand yet.<\/p>\n

Lead capture campaigns can then warm up your new audience before you ask for the purchase. Furthermore, a\u00a0lead capture campaign is easier to set up and you can get much more value out of it right from the get go.<\/p>\n

Why do email\u00a0lead capture campaigns work?<\/h2>\n
    \n
  1. You’re going for a much easier conversion (getting their email address), so your advertising dollars don’t go to waste trying to convert for purchases.<\/li>\n
  2. It’s much easier to setup, and there’s not as much optimization required as you would need if you’re trying to get purchase conversions.<\/li>\n
  3. Once you have the leads, you can use the Facebook pixel cookie to retarget your customers, which is the #1 most profitable Facebook ads campaign you can run.<\/li>\n
  4. Emails can be used to build up your audience even when you don’t have a product to target them with. (Great for future product launches.)<\/li>\n
  5. You offer some kind of valuable freebie that builds brand relationship with your target customer.<\/li>\n<\/ol>\n

    What\u00a0are the cons\u00a0of an email lead capture campaign?<\/h2>\n
      \n
    1. You need a strong email marketing drip sequence to activate that customer to purchase.<\/li>\n
    2. It’s a 2-part conversion, so you need to have your funnel right, otherwise your ads will still be unprofitable.<\/li>\n
    3. If you can get the purchase with your ads without lead capture, this brings in more direct revenue and it’s easier to measure.<\/li>\n
    4. Basically if you can get a profitable purchase campaign going, lead capture is a secondary campaign you can run alongside your purchase campaign, but it should be relegated to only a fraction of your budget at this point. (However, if you can’t get a profitable purchase campaign, then the lead capture campaign is king).<\/li>\n<\/ol>\n

      Let’s get started.<\/h2>\n

      What you will learn:<\/strong><\/p>\n

        \n
      1. How to setup your offer (viral giveaway or lead magnet).<\/li>\n
      2. How to set up your Facebook ecosystem\u00a0(pixels, audiences and accounts).<\/li>\n
      3. How to setup the best Facebook prospecting campaign to get your giveaway generating leads<\/a> straight out of the gates (starting the snowball). The more momentum you can build the more emails you will generate from your giveaway.<\/li>\n
      4. How to use Facebook remarketing ads to turn those new visitors into customers and start generating a ROI before your giveaway even ends.<\/li>\n<\/ol>\n

        Setting up your offer<\/h2>\n

        Creating a compelling offer is super important and brands constantly overlook this. What’s in it for the user, why should they give you their time?<\/p>\n

        Let’s dine into how to create a good offer.<\/p>\n

        Option 1: Viral Contest + Lead Magnet Combo using VYPER<\/a><\/h3>\n

        Viral contest\u00a0are like snowballs, once they start rolling they get bigger and bigger and become unstoppable customer acquisition machines!<\/p>\n

        This helps make your lead-gen campaign 2x more profitable, as each lead\u00a0you acquire via Facebook ads can turn into 1.5 leads on average.<\/em><\/p>\n

        Haven’t created a contest\u00a0yet? Sign up for a VYPER account<\/a>\u00a0to immediately to kick start\u00a0your viral marketing strategy.<\/p>\n

        VYPER also has built in lead magnet delivery (or we call them opt-in bribes).<\/p>\n

        \"opt-in-bribe\"<\/p>\n

        Option 2: Alternatively, you can setup a solo lead magnet.<\/h3>\n

        Don’t want to start a giveaway? Awwww.<\/p>\n

        If you just want to offer a solo lead magnet, like a PDF or a coupon, you can do that with tools like Unbounce<\/a>.<\/p>\n

        This requires a bit of work as you’ll need to design a lead magnet, create your landing page, incorporate a form with form creators<\/a>, <\/b>etc. You can also use a tool like Beacon<\/a> to create your lead magnets.<\/p>\n

        We highly recommend doing a viral giveaway\u00a0as it’s pretty cheap\/easy to setup and you’re going to get the most signups from this.<\/strong><\/p>\n

        Basics: Setting up Facebook Correctly<\/h2>\n

        You will need to start off with a few basics. The bare\u00a0minimum you need is a Facebook personal account and a personal ad account BUT\u00a0we highly suggest following the below steps for\u00a0setting up your Facebook ecosystem properly by using a Facebook Business account<\/a>.<\/p>\n

        \"FB<\/p>\n

        Below is a list of things you need to do right now:<\/p>\n

          \n
        1. Login to your\u00a0personal Facebook<\/strong> profile<\/strong>, pretty much everyone has one of these.<\/li>\n
        2. Get a\u00a0Facebook business account<\/strong> to get\u00a0your sh*t organized,\u00a0create a business account<\/a>, a few benefits to this type of\u00a0account is:\n