{"id":4337,"date":"2019-09-16T20:06:20","date_gmt":"2019-09-16T20:06:20","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=4337"},"modified":"2022-11-29T06:00:47","modified_gmt":"2022-11-29T06:00:47","slug":"linkedin-marketing-strategies","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/","title":{"rendered":"13 LinkedIn Marketing Strategies to Grow Your Business"},"content":{"rendered":"\n<p>LinkedIn is one of the most powerful social media platforms on the Internet today. Many brands use the LinkedIn marketing strategies below to drive thousands of targeted traffic to their website and services. <\/p>\n\n\n\n<p>It has <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">over 630 million users<\/a> and is one of the best platforms for business marketing. It has grown into an asset for corporate marketing teams to source qualified leads for sales. The platform has also become a hub for franchise sales. <\/p>\n\n\n\n<p>LinkedIn\ncombines social media interaction in a professional setting. <\/p>\n\n\n\n<p>Over <a href=\"https:\/\/news.linkedin.com\/about-us#statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">30 million businesses<\/a> have their company pages on LinkedIn, which is utilized for accessing the global network of millions of users.<\/p>\n\n\n\n<p> If you are not using LinkedIn for business, then you are certainly missing out on numerous channels to <a href=\"https:\/\/www.airtract.com\/question\/What-are-the-marketing-strategies-for-improving-sales-growth\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">boost your company\u2019s sales<\/a>.&nbsp;&nbsp; <\/p>\n\n\n\n<p>There has been a surge in the number of people using social media globally in recent times. <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2017\/pdfs\/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">94% of B2B Marketers<\/a> have been found to use LinkedIn to promote their services through valuable content. <\/p>\n\n\n\n<p>It is a perfect platform for managing professional associations and connections. The platform is unrivaled when it comes to maintaining professional business connections and this is what makes it a true asset for businesses that are looking into <a href=\"https:\/\/vyper.io\/blog\/best-growth-hacking-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth hacking<\/a>.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-ce4171b4      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-can-you-leverage-linkedin-marketing-for-your-business\" class=\"uagb-toc-link__trigger\">How can you leverage LinkedIn marketing for your Business?<\/a><li class=\"uagb-toc__list\"><a href=\"#create-and-get-your-full-linkedin-profile-ready\" class=\"uagb-toc-link__trigger\">Create and get your \u201cFull\u201d LinkedIn profile ready<\/a><li class=\"uagb-toc__list\"><a href=\"#make-it-a-habit-of-posting-consistently-as-per-schedule\" class=\"uagb-toc-link__trigger\">Make it a habit of posting consistently as per schedule<\/a><li class=\"uagb-toc__list\"><a href=\"#re-buffer-your-top-content\" class=\"uagb-toc-link__trigger\">Re-buffer your top content<\/a><li class=\"uagb-toc__list\"><a href=\"#encourage-your-employees-to-link-with-your-company-page\" class=\"uagb-toc-link__trigger\">Encourage your employees to link with your company page<\/a><li class=\"uagb-toc__list\"><a href=\"#share-posts-with-rich-media\" class=\"uagb-toc-link__trigger\">Share posts with rich media<\/a><li class=\"uagb-toc__list\"><a href=\"#take-advantage-of-linkedin-groups\" class=\"uagb-toc-link__trigger\">Take advantage of LinkedIn groups<\/a><li class=\"uagb-toc__list\"><a href=\"#promote-your-content\" class=\"uagb-toc-link__trigger\">Promote your content<\/a><li class=\"uagb-toc__list\"><a href=\"#utilize-multi-language-tools\" class=\"uagb-toc-link__trigger\">Utilize multi-language tools<\/a><li class=\"uagb-toc__list\"><a href=\"#make-effective-use-of-linkedin-ads\" class=\"uagb-toc-link__trigger\">Make effective use of LinkedIn ads<\/a><li class=\"uagb-toc__list\"><a href=\"#install-the-linkedin-plugin\" class=\"uagb-toc-link__trigger\">Install the LinkedIn plugin<\/a><li class=\"uagb-toc__list\"><a href=\"#use-automation-tools\" class=\"uagb-toc-link__trigger\">Use Automation Tools<\/a><li class=\"uagb-toc__list\"><a href=\"#automating-inmails-on-linkedin\" class=\"uagb-toc-link__trigger\">Automating Inmails on LinkedIn<\/a><li class=\"uagb-toc__list\"><a href=\"#selling-and-generating-leads\" class=\"uagb-toc-link__trigger\">Selling and Generating Leads<\/a><li class=\"uagb-toc__list\"><a href=\"#bonus-linkedin-marketing-techniques-with-maja-voje\" class=\"uagb-toc-link__trigger\">Bonus: LinkedIn Marketing Techniques with Maja Voje<\/a><li class=\"uagb-toc__list\"><a href=\"#summary\" class=\"uagb-toc-link__trigger\">Summary<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-1024x640.jpg\" alt=\"LinkedIn Marketing Strategies to Grow Your Business\" class=\"wp-image-4781\" srcset=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-1024x640.jpg 1024w, https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-980x613.jpg 980w, https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-480x300.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-2ed2b5b4 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/125057mctag\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Access The Giveaway Partner Database<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 384 512\"><path d=\"M224 0V128C224 145.7 238.3 160 256 160H384V448C384 483.3 355.3 512 320 512H64C28.65 512 0 483.3 0 448V64C0 28.65 28.65 0 64 0H224zM80 224C57.91 224 40 241.9 40 264V344C40 366.1 57.91 384 80 384H96C118.1 384 136 366.1 136 344V336C136 327.2 128.8 320 120 320C111.2 320 104 327.2 104 336V344C104 348.4 100.4 352 96 352H80C75.58 352 72 348.4 72 344V264C72 259.6 75.58 256 80 256H96C100.4 256 104 259.6 104 264V272C104 280.8 111.2 288 120 288C128.8 288 136 280.8 136 272V264C136 241.9 118.1 224 96 224H80zM175.4 310.6L200.8 325.1C205.2 327.7 208 332.5 208 337.6C208 345.6 201.6 352 193.6 352H168C159.2 352 152 359.2 152 368C152 376.8 159.2 384 168 384H193.6C219.2 384 240 363.2 240 337.6C240 320.1 231.1 305.6 216.6 297.4L191.2 282.9C186.8 280.3 184 275.5 184 270.4C184 262.4 190.4 256 198.4 256H216C224.8 256 232 248.8 232 240C232 231.2 224.8 224 216 224H198.4C172.8 224 152 244.8 152 270.4C152 287 160.9 302.4 175.4 310.6zM280 240C280 231.2 272.8 224 264 224C255.2 224 248 231.2 248 240V271.6C248 306.3 258.3 340.3 277.6 369.2L282.7 376.9C285.7 381.3 290.6 384 296 384C301.4 384 306.3 381.3 309.3 376.9L314.4 369.2C333.7 340.3 344 306.3 344 271.6V240C344 231.2 336.8 224 328 224C319.2 224 312 231.2 312 240V271.6C312 294.6 306.5 317.2 296 337.5C285.5 317.2 280 294.6 280 271.6V240zM256 0L384 128H256V0z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Get 45,160+ brands contact info <\/p><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can you leverage LinkedIn marketing for your Business? <\/strong><\/h2>\n\n\n\n<p>There are several ways in which you can leverage the popular professional network to your advantage. You can use this platform to:<\/p>\n\n\n\n<ul><li>Grow your reach <\/li><li>Source and engage top talent <\/li><li>Promote your business, educate, and nurture potential clients <\/li><li>Improve your brand\u2019s credibility through this platform <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Top LinkedIn marketing strategies to grow your business <\/strong><\/h4>\n\n\n\n<p>So let&#8217;s go over the best ways to leverage LinkedIn to grow your business. These tactics cover organic and paid options for leveraging LinkedIn for growing your business, B2B or B2C.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create and get your \u201cFull\u201d LinkedIn profile ready<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/09\/linkedin-sales-navigator-u3hmzw5U-SI-unsplash-1024x767.jpg\" alt=\"linkedin marketing strategies\" class=\"wp-image-4737\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/linkedin-sales-navigator-u3hmzw5U-SI-unsplash-1024x767.jpg 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/linkedin-sales-navigator-u3hmzw5U-SI-unsplash-300x225.jpg 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/linkedin-sales-navigator-u3hmzw5U-SI-unsplash-768x575.jpg 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/linkedin-sales-navigator-u3hmzw5U-SI-unsplash-510x382.jpg 510w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/linkedin-sales-navigator-u3hmzw5U-SI-unsplash-1080x809.jpg 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/linkedin-sales-navigator-u3hmzw5U-SI-unsplash.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <em><a href=\"https:\/\/unsplash.com\/photos\/u3hmzw5U-SI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unsplash<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>If\nyou want to connect with your potential clients through LinkedIn, then the\nfirst and foremost thing you need to do is create a profile on the platform and\nwork on it. <\/p>\n\n\n\n<p>LinkedIn members are <a href=\"https:\/\/www.businessofapps.com\/data\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">50 percent most likely to purchase<\/a> once they have engaged with a business on LinkedIn. <\/p>\n\n\n\n<p>As per a report by Forbes, <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2019\/06\/13\/how-companies-are-missing-it-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">only 57% of companies<\/a> have their pages on the platform and the rest are just missing out a free chance to generate talent, leads, and revenue. <\/p>\n\n\n\n<p>If you do not have a\nLinkedIn page for your business, then it is best to follow a guide on creating\na company page. But wait. Just having a simple company page is not going to do\nyou any good.<\/p>\n\n\n\n<p>Complete profiles on LinkedIn receive up to <a href=\"https:\/\/buffer.com\/resources\/linkedin-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">2x more visitors<\/a> than the ones with incomplete profiles. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>You need to ensure that the profile page consists of:<\/strong><\/h4>\n\n\n\n<ul><li>Company logo <\/li><li>Company description<\/li><li>Website URL<\/li><li>Company size <\/li><li>Company type<\/li><li>Location<\/li><li>Industry<\/li><\/ul>\n\n\n\n<p>Head to your Company Page and select the <em>Overview <\/em>option. You will be directed to the information page and from there you can fill out all the vital information. <\/p>\n\n\n\n<p>Here&#8217;s a <a href=\"https:\/\/venngage.com\/blog\/resume-design\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"few tips  (opens in a new tab)\">few tips <\/a>to keep your profile looking good and valuable to the reader.<\/p>\n\n\n\n<p>To have the best possible profile to start your LinkedIn marketing strategy:<\/p>\n\n\n\n<ul><li>Upload a high-resolution image of your company logo. <\/li><li>Make sure that the cover image captures the essence of your brand. <\/li><li>You also need to fill out the <em>About Us<\/em> section. <\/li><li>A complete company profile makes your page appear more professional and legitimate.&nbsp;&nbsp;&nbsp; <\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make it a habit of posting consistently as per schedule<\/strong><\/h2>\n\n\n\n<p>To <a href=\"https:\/\/evaboot.com\/blog\/linkedin-lead-generation\" target=\"_blank\" rel=\"noreferrer noopener\">generate leads on LinkedIn<\/a>, you need to regularly share content that reaches your potential audience. The top company pages on LinkedIn are updated consistently to ensure that the visitors have new information every time to learn and share with others. <\/p>\n\n\n\n<p>If\nyou have just started, you should try posting at least once a week. It is not\nuncommon for businesses to share posts two to three times per day. You need to\npost anytime you have something worth sharing with others. Consistent posting\nshows that your company is quite active on LinkedIn. <\/p>\n\n\n\n<p>You can utilize <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/4499\/linkedin-page-analytics-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn\u2019s Company Page Analytics<\/a> to see your top-performing posts, members you are most engaged with, and the best times to post. You can optimize the page content based on the data offered to you.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p>Here are <a href=\"https:\/\/www.linkedin.com\/pulse\/8-ways-increase-engagement-linkedin-company-pages-danielle-thibault\/\" target=\"_blank\" rel=\"noreferrer noopener\">some stats<\/a> that help you to boost engagement:&nbsp; <\/p>\n\n\n\n<ul><li>Posts with images witness 98%\nboost in engagement <\/li><li>Posts with links receive over\n45% engagement <\/li><li>Posts that consist of\nrelevant lists get over 40% more growth <\/li><\/ul>\n\n\n\n<p>If your posts are receiving good engagement, then choose to promote it to a wider audience by using <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn Sponsored Content tool<\/a> to your advantage.<\/p>\n\n\n\n<p><strong>Expert tip<\/strong>:\nIf you want to post quality content consistently, then consider adding a few\nRSS feeds to your content inbox. It offers a solid supply of content which you\ncan share anytime. The key is to customize the content to your audience.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Re-buffer your top content <\/strong><\/h2>\n\n\n\n<p>If you are running out of ideas, then rebuffer or re-share your top posts from the past. Due to complicated algorithms, the chances are quite high that just a small percentage of your followers would have noticed your posts in the feed. <\/p>\n\n\n\n<p>You can head to the analytics sections to find your top-performing posts on the Buffer dashboard. Select the report and click on <em>Most Popular<\/em> to identify your top posts. You can then re-share them with your followers.&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Encourage your employees to link with your company page<\/strong><\/h2>\n\n\n\n<p>Your\nemployees and your colleagues are your finest resources to grow your network on\nthe platform. As per LinkedIn, companies that have a strong employee advocacy\nprogram are 58% most likely to attract top talent and 20% more likely to retain\nthem. <\/p>\n\n\n\n<p>Your\ntop advocates are your employees. You can tap into their network and expand\nyour reach by adding them as your followers. Also, encourage them to add their\nposition at your company to their profiles. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Share posts with rich media <\/strong><\/h2>\n\n\n\n<p>If you want to make your content stand out from the rest, then there is no way that you can rely only on plain text posts. LinkedIn figures show that posts with an image receive <a href=\"https:\/\/www.linkedin.com\/pulse\/8-ways-increase-engagement-linkedin-company-pages-danielle-thibault\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">98 percent more engagement<\/a> and comments. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/09\/jakob-owens-mQxttWjHFjA-unsplash-1024x687.jpg\" alt=\"linkedin marketing strategies - rich media\" class=\"wp-image-4738\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/jakob-owens-mQxttWjHFjA-unsplash-1024x687.jpg 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/jakob-owens-mQxttWjHFjA-unsplash-300x201.jpg 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/jakob-owens-mQxttWjHFjA-unsplash-768x515.jpg 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/jakob-owens-mQxttWjHFjA-unsplash-1080x725.jpg 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/jakob-owens-mQxttWjHFjA-unsplash.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <em><a href=\"https:\/\/unsplash.com\/photos\/mQxttWjHFjA\">Unsplash<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>If you have a YouTube channel, then you can consider linking your videos to your LinkedIn posts. YouTube videos start playing automatically in the news feed and can generate a high share rate, which will also boost views on your YouTube videos. There&#8217;s huge potential here for businesses that need to <a href=\"https:\/\/vyper.io\/blog\/successful-video-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">market their videos<\/a>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Take advantage of LinkedIn groups <\/strong><\/h2>\n\n\n\n<p>Being\nan active participant in groups on LinkedIn can help you boost your network\nwith other businesses and professionals in your field. You can utilize the\nsearch feature on the top of your homepage to discover groups on the platform.\nYou can also create your own group based on the industry or topic that\ninterests you. <\/p>\n\n\n\n<p>If you are a part of any association, then check if it has any members-only group on LinkedIn. This group can prove to be a valuable source of business development and networking. For instance, The American Institute of CPAs has over 69,000 members on LinkedIn where you can participate in in-depth professional conversations.&nbsp; <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Promote your content<\/strong><\/h2>\n\n\n\n<p>LinkedIn\npermits you to distribute your content to professionals using the sponsored\ncontent feature offered. You can use this tool to promote your e-books,\narticles, and any other form of digital content to the users on LinkedIn\ndirectly.&nbsp; <\/p>\n\n\n\n<p>Increased content exposure helps you to establish your business as an authority that can be respected and trusted. If you want to get the most traction from the content that has been sponsored by you, you need to:<\/p>\n\n\n\n<ul><li>Use targeting features such as job titles and skills to show off your content to the kind of professionals you intend to reach <\/li><li><a href=\"https:\/\/wordable.io\/content-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produce content<\/a> that would appeal to the specific audience you intend to target <\/li><li>Use a strong call of action for guiding the users to take the next step <\/li><li>Respond to the comments on the posts that you have boosted for increasing engagement with prospective customers<\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Utilize multi-language tools <\/strong><\/h2>\n\n\n\n<p>If\nyou have customers in regions where English is not the primary language, then\nmake sure to create descriptions in local languages. <\/p>\n\n\n\n<p>LinkedIn lets you create customized descriptions about your company in <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/999\/supported-languages?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">24 languages<\/a>. This description would appear for each member based on their language setting. You can also choose to make your company name appear in different languages.&nbsp; <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/09\/Capture.jpg\" alt=\"linkedin marketing strategies - languages\" class=\"wp-image-4740\" width=\"650\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/Capture.jpg 905w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/Capture-300x220.jpg 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/Capture-768x563.jpg 768w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><figcaption>Source: <em><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/999\/supported-languages?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>When\nyou post any content or updates, you can configure the settings and post in\ndifferent languages for your global followers. This will help you build\ncredibility with the international members of LinkedIn. This small act will\nshow them that you care about working with them and put their needs first.&nbsp;&nbsp; <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make effective use of LinkedIn ads<\/strong><\/h2>\n\n\n\n<p>LinkedIn\nmembers offer detailed information about their skills, associations, and\nprofessional interests to the network. This implies that the platform has\nexceptional targeting capabilities that you can leverage to take laser-focused\nstrategic decisions. Several solutions are offered by the company when it comes\nto advertising.<\/p>\n\n\n\n<ul><li><strong>Sponsored content <\/strong><strong>&#8211; <\/strong>You can amplify your\ncontent to reach a larger audience than you could do organically <strong><\/strong><\/li><\/ul>\n\n\n\n<ul><li><strong>Text Ads<\/strong><strong> &#8211; <\/strong>These are pay-per-click ads that appear\non the homepage, group pages, and profile pages <strong><\/strong><\/li><\/ul>\n\n\n\n<ul><li><strong>Sponsored InMail &#8211; <\/strong>This is similar to email marketing, but is done with the ecosystem of the platform. This feature lets you send personalized ads to the inbox of members. Messages are delivered to the members when they are active on the network, thereby increasing their chances of noticing your ads.&nbsp; <\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Install the LinkedIn plugin <\/strong><\/h2>\n\n\n\n<p>The importance of solid content is stressed all the time on social media platforms when you are looking to develop a firm footing. You can utilize two options on LinkedIn for content sharing. You can write compelling posts and share them or you can install a plugin on your website or blog page. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/09\/Capture-1-1024x329.jpg\" alt=\"linkedin marketing strategies - plugins\" class=\"wp-image-4741\" width=\"650\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/Capture-1-1024x329.jpg 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/Capture-1-300x97.jpg 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/Capture-1-768x247.jpg 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/Capture-1-1080x347.jpg 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/Capture-1.jpg 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source:  <em><a href=\"https:\/\/wordpress.org\/plugins\/linkedin-auto-publish\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WP to LinkedIn Auto Publish<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Sharing\ngreat content can help you increase your profile visits and also will help in\nelevating your credibility. However, it can be a tedious process to share with\nmultiple groups and platforms. <\/p>\n\n\n\n<p>This\nis when you can utilize automated sharing tools to your benefit. You can also\nplace the LinkedIn share button on your blog page or website. This will direct\nthe targeted audience to your posts through various channels. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use Automation Tools <\/strong><\/h2>\n\n\n\n<p>LinkedIn\ngroups certainly help you to expand your network. However, it also requires you\nto be consistent when it comes to sharing your posts. You can automate the\nentire process instead of manually wasting your time. <\/p>\n\n\n\n<p>There\nare several tools available that do a better job of sharing your content to the\nintended audience. You will just have to choose certain options and furnish\nbasic details into the tool to start using it. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Automating Inmails on LinkedIn <\/strong><\/h2>\n\n\n\n<p>Sending Inmails can prove to be quite challenging. It can be time-consuming if you are dealing with a larger audience. You can choose to save templates in LinkedIn Recruiter to create a standardized InMail message. This would be sent instantly to a large number of people at the same time. <\/p>\n\n\n\n<p>This automation feature makes your manual process more efficient. You can also utilize browser-based tools for sending Inmails to a larger audience. You need to remember that these features can be utilized only by premium members. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Selling and Generating Leads <\/strong><\/h2>\n\n\n\n<p>LinkedIn\noffers plenty of ways of identifying leads, engaging with them, and converting\nthem into customers. This can be achieved through a combination of listening,\nanalyzing, sharing, participating, networking, and responding. Networking with\nclients directly will increase your chances of making direct sales.&nbsp; <\/p>\n\n\n\n<p>Key\nprospects are more likely to post queries and needs. Group Posts also provide\nmarketers an opportunity to identify new leads. Liking content and sharing it\nalso offers you insights on what your prospects find interesting. Engaging in a\nchat or responding to queries can demonstrate your know-how to your\nprospects.&nbsp;&nbsp; <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: LinkedIn Marketing Techniques with Maja Voje<\/h2>\n\n\n\n<p>Maja Voje, an expert growth advisor, shared with us her opinions on how to excel on LinkedIn. You can find her tips in the full interview below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-podcast-co wp-block-embed-podcast-co\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Growth Hacking For Beginners: Course &amp; LinkedIn Marketing w\/ Maja\" src=\"https:\/\/play.pod.co\/blitz-growth\/growth-hacking-for-beginners-course-linkedin-marketing-w-maja#?secret=ySxoPITAyK\" data-secret=\"ySxoPITAyK\" frameborder=\"0\" width=\"100%\" height=\"188\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Maja has built fantastic growth strategies for brands like Apple, Tesla, and Adidas. She also has an extremely popular growth hacking course on Udemy with over 51k students and she helped develop the exceptional growthhackers.com community. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p>LinkedIn holds immense potential to help your business grow by connecting with the right resources, prospective clients, and professional bodies. <\/p>\n\n\n\n<p>If you utilize all these right tactics, you can grow your network globally and develop a firm footing on the channel. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>These are the tactics in short:<\/strong><\/h4>\n\n\n\n<ul><li>Create and get your \u201cFull\u201d LinkedIn profile ready<\/li><li>Make it a habit of posting consistently as per schedule<\/li><li>Re-buffer your top content <\/li><li>Encourage your employees to link with your company page<\/li><li>Share posts with rich media <\/li><li>Take advantage of LinkedIn groups <\/li><li>Promote your content<\/li><li>Utilize multi-language tools <\/li><li>Make effective use of LinkedIn ads<\/li><li>Install the LinkedIn plugin <\/li><li>Use Automation Tools <\/li><li>Automating Inmails on LinkedIn <\/li><li>Selling and Generating Leads <\/li><\/ul>\n\n\n\n<p>You can utilize these simple tips to grow your network and connect with the intended audience on this popular professional networking platform. <\/p>\n\n\n\n<p>How are you currently using LinkedIn to market your business? Let us know in the comments.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/08\/vyper-guest-post-150x150.png\" alt=\"\" class=\"wp-image-4338\" width=\"200\" height=\"200\"\/><\/figure><\/div>\n\n\n\n<p><strong>Author<\/strong> &#8211; <strong>Aditya S<\/strong><\/p>\n\n\n\n<p>Aditya works as a Growth Assistant at <a href=\"https:\/\/www.airtract.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AirTract<\/a>, a go-to place for all expert advice wherein people ask questions, write articles, share and learn from <a href=\"https:\/\/www.airtract.com\/courses\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. <\/p>\n\n\n\n<p>He has a Bachelor\u2019s Degree in Computer Science Engineering and has been working in the field of Digital Marketing for the past two years. He&#8217;s also a voracious reader and a big sports fan.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 13px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 30%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn has the potential to grow your business by connecting with the right resources and clients. Get started now with our LinkedIn marketing strategies.<\/p>\n","protected":false},"author":2,"featured_media":4781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[270,10,2,31,4,26],"tags":[230,40,229,142,226,143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 LinkedIn Marketing Strategies to Grow Your Business | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"LinkedIn has the potential to grow your business by connecting with the right resources and clients. Get started now with our LinkedIn marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 LinkedIn Marketing Strategies to Grow Your Business | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"LinkedIn has the potential to grow your business by connecting with the right resources and clients. Get started now with our LinkedIn marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-16T20:06:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T06:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jack Paxton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:site\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Paxton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/\"},\"author\":{\"name\":\"Jack Paxton\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\"},\"headline\":\"13 LinkedIn Marketing Strategies to Grow Your Business\",\"datePublished\":\"2019-09-16T20:06:20+00:00\",\"dateModified\":\"2022-11-29T06:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/\"},\"wordCount\":2313,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg\",\"keywords\":[\"Grow Your Business\",\"Growth Hacking\",\"Linkedin\",\"marketing\",\"marketing strategies\",\"social media\"],\"articleSection\":[\"Blog\",\"Content Marketing\",\"Marketing\",\"Marketing Guides\",\"Social\",\"Tutorials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/\",\"url\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/\",\"name\":\"13 LinkedIn Marketing Strategies to Grow Your Business | VYPER - Giveaway &amp; Contest Builder\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg\",\"datePublished\":\"2019-09-16T20:06:20+00:00\",\"dateModified\":\"2022-11-29T06:00:47+00:00\",\"description\":\"LinkedIn has the potential to grow your business by connecting with the right resources and clients. Get started now with our LinkedIn marketing strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#primaryimage\",\"url\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg\",\"contentUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg\",\"width\":1080,\"height\":675,\"caption\":\"LinkedIn Marketing Strategies to Grow Your Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vyper.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"13 LinkedIn Marketing Strategies to Grow Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vyper.ai\/blog\/#website\",\"url\":\"https:\/\/vyper.ai\/blog\/\",\"name\":\"VYPER - Giveaway & Contest Builder\",\"description\":\"Create viral contest, giveaways, referral and reward programs to grow your social followers and email list..\",\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vyper.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\",\"name\":\"VYPER - Giveaway & Contest Builder\",\"url\":\"https:\/\/vyper.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png\",\"contentUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png\",\"width\":1300,\"height\":570,\"caption\":\"VYPER - Giveaway & Contest Builder\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vypergrowth\/\",\"https:\/\/x.com\/vyperapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\",\"name\":\"Jack Paxton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g\",\"caption\":\"Jack Paxton\"},\"description\":\"Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion &amp; design-focused course and funnel builder for creators.\",\"sameAs\":[\"https:\/\/www.facebook.com\/vypergrowth\",\"https:\/\/www.instagram.com\/vypergrowth\/\",\"https:\/\/www.linkedin.com\/in\/jackpaxton\/\",\"https:\/\/x.com\/vyperapp\",\"https:\/\/www.youtube.com\/channel\/UCLI9knU6mOuFZRw1qIkc7Nw\"],\"url\":\"https:\/\/vyper.ai\/blog\/author\/jack\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"13 LinkedIn Marketing Strategies to Grow Your Business | VYPER - Giveaway &amp; Contest Builder","description":"LinkedIn has the potential to grow your business by connecting with the right resources and clients. Get started now with our LinkedIn marketing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/","og_locale":"en_US","og_type":"article","og_title":"13 LinkedIn Marketing Strategies to Grow Your Business | VYPER - Giveaway &amp; Contest Builder","og_description":"LinkedIn has the potential to grow your business by connecting with the right resources and clients. Get started now with our LinkedIn marketing strategies.","og_url":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/","og_site_name":"VYPER - Giveaway &amp; Contest Builder","article_publisher":"https:\/\/www.facebook.com\/vypergrowth\/","article_author":"https:\/\/www.facebook.com\/vypergrowth","article_published_time":"2019-09-16T20:06:20+00:00","article_modified_time":"2022-11-29T06:00:47+00:00","og_image":[{"width":1080,"height":675,"url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg","type":"image\/jpeg"}],"author":"Jack Paxton","twitter_card":"summary_large_image","twitter_creator":"@vyperapp","twitter_site":"@vyperapp","twitter_misc":{"Written by":"Jack Paxton","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#article","isPartOf":{"@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/"},"author":{"name":"Jack Paxton","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec"},"headline":"13 LinkedIn Marketing Strategies to Grow Your Business","datePublished":"2019-09-16T20:06:20+00:00","dateModified":"2022-11-29T06:00:47+00:00","mainEntityOfPage":{"@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/"},"wordCount":2313,"commentCount":7,"publisher":{"@id":"https:\/\/vyper.ai\/blog\/#organization"},"image":{"@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg","keywords":["Grow Your Business","Growth Hacking","Linkedin","marketing","marketing strategies","social media"],"articleSection":["Blog","Content Marketing","Marketing","Marketing Guides","Social","Tutorials"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/","url":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/","name":"13 LinkedIn Marketing Strategies to Grow Your Business | VYPER - Giveaway &amp; Contest Builder","isPartOf":{"@id":"https:\/\/vyper.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#primaryimage"},"image":{"@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg","datePublished":"2019-09-16T20:06:20+00:00","dateModified":"2022-11-29T06:00:47+00:00","description":"LinkedIn has the potential to grow your business by connecting with the right resources and clients. Get started now with our LinkedIn marketing strategies.","breadcrumb":{"@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#primaryimage","url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg","contentUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg","width":1080,"height":675,"caption":"LinkedIn Marketing Strategies to Grow Your Business"},{"@type":"BreadcrumbList","@id":"https:\/\/vyper.ai\/blog\/linkedin-marketing-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vyper.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"13 LinkedIn Marketing Strategies to Grow Your Business"}]},{"@type":"WebSite","@id":"https:\/\/vyper.ai\/blog\/#website","url":"https:\/\/vyper.ai\/blog\/","name":"VYPER - Giveaway & Contest Builder","description":"Create viral contest, giveaways, referral and reward programs to grow your social followers and email list..","publisher":{"@id":"https:\/\/vyper.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vyper.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vyper.ai\/blog\/#organization","name":"VYPER - Giveaway & Contest Builder","url":"https:\/\/vyper.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png","contentUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png","width":1300,"height":570,"caption":"VYPER - Giveaway & Contest Builder"},"image":{"@id":"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vypergrowth\/","https:\/\/x.com\/vyperapp"]},{"@type":"Person","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec","name":"Jack Paxton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g","caption":"Jack Paxton"},"description":"Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion &amp; design-focused course and funnel builder for creators.","sameAs":["https:\/\/www.facebook.com\/vypergrowth","https:\/\/www.instagram.com\/vypergrowth\/","https:\/\/www.linkedin.com\/in\/jackpaxton\/","https:\/\/x.com\/vyperapp","https:\/\/www.youtube.com\/channel\/UCLI9knU6mOuFZRw1qIkc7Nw"],"url":"https:\/\/vyper.ai\/blog\/author\/jack\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg",1080,675,false],"thumbnail":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-150x150.jpg",150,150,true],"medium":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-300x188.jpg",300,188,true],"medium_large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-768x480.jpg",768,480,true],"large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-1024x640.jpg",1024,640,true],"1536x1536":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg",1080,675,false],"2048x2048":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg",1080,675,false],"et-pb-post-main-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg",1080,675,false],"et-pb-portfolio-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-1080x675.jpg",1080,675,true],"et-pb-gallery-module-image-portrait":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg",1080,675,false],"et-pb-image--responsive--desktop":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business.jpg",1080,675,false],"et-pb-image--responsive--tablet":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-980x613.jpg",881,551,true],"et-pb-image--responsive--phone":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/09\/LinkedIn-Marketing-Strategies-to-Grow-Your-Business-480x300.jpg",432,270,true]},"uagb_author_info":{"display_name":"Jack Paxton","author_link":"https:\/\/vyper.ai\/blog\/author\/jack\/"},"uagb_comment_info":8,"uagb_excerpt":"LinkedIn has the potential to grow your business by connecting with the right resources and clients. Get started now with our LinkedIn marketing strategies.","_links":{"self":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/4337"}],"collection":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/comments?post=4337"}],"version-history":[{"count":22,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/4337\/revisions"}],"predecessor-version":[{"id":11199,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/4337\/revisions\/11199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media\/4781"}],"wp:attachment":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media?parent=4337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/categories?post=4337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/tags?post=4337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}