{"id":5416,"date":"2019-11-05T05:11:00","date_gmt":"2019-11-05T05:11:00","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=5416"},"modified":"2024-05-22T11:42:46","modified_gmt":"2024-05-22T11:42:46","slug":"contest-ideas-to-attract-more-customers","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/contest-ideas-to-attract-more-customers\/","title":{"rendered":"Contest Ideas To Attract More Customers"},"content":{"rendered":"\n<p>Are you looking to host your next big contest, but you&#8217;re all out of ideas? Well, you&#8217;ve come to the right place! <\/p>\n\n\n\n<p>Our <strong>ultimate contest ideas guide<\/strong> is here to inspire your next contest.<\/p>\n\n\n\n<p>From the very beginning, marketers have successfully used contests to attract a wider audience of leads and paying customers. People in general love to get involved in the hype of a contest as there\u2019s nothing like the feeling of taking a chance with the hope of winning something exciting.<\/p>\n\n\n\n<p>Contests have come back in a big way online. More brands are using the power of the internet to host contests on their website and on social media successfully. <\/p>\n\n\n\n<p>Contests and giveaways have the potential to boost engagement, generate leads, and&nbsp;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.useproof.com\/customer-acquisition-cost\/\" target=\"_blank\">acquire new customers<\/a>.<\/p>\n\n\n\n<p>That being said, contests can go wrong, especially if not planned properly. It can be difficult for a company to do all the planning themselves. <\/p>\n\n\n\n<p>Coming up with an idea for a contest isn\u2019t easy, which is why we have created this guide with a selection of popular contest ideas.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-3  uagb-block-74c2eaa0      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#why-contests-work-so-well\" class=\"uagb-toc-link__trigger\">Why Contests Work so Well<\/a><li class=\"uagb-toc__list\"><a href=\"#types-of-contests\" class=\"uagb-toc-link__trigger\">Types of Contests<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-host-a-contest\" class=\"uagb-toc-link__trigger\">How to Host a Contest<\/a><li class=\"uagb-toc__list\"><a href=\"#contest-ideas-you-can-use-to-attract-more-customers\" class=\"uagb-toc-link__trigger\">Contest Ideas You Can Use To Attract More Customers<\/a><li class=\"uagb-toc__list\"><a href=\"#general\" class=\"uagb-toc-link__trigger\">General<\/a><li class=\"uagb-toc__list\"><a href=\"#photography-contest-ideas\" class=\"uagb-toc-link__trigger\">Photography Contest Ideas<\/a><li class=\"uagb-toc__list\"><a href=\"#fashion\" class=\"uagb-toc-link__trigger\">Fashion<\/a><li class=\"uagb-toc__list\"><a href=\"#video-contest-ideas\" class=\"uagb-toc-link__trigger\">Video Contest Ideas<\/a><li class=\"uagb-toc__list\"><a href=\"#consumer-product-contest-ideas\" class=\"uagb-toc-link__trigger\">Consumer Product Contest Ideas<\/a><li class=\"uagb-toc__list\"><a href=\"#saas-contest-ideas\" class=\"uagb-toc-link__trigger\">SaaS Contest Ideas<\/a><li class=\"uagb-toc__list\"><a href=\"#more-contest-ideas\" class=\"uagb-toc-link__trigger\">More Contest Ideas<\/a><li class=\"uagb-toc__list\"><a href=\"#turning-contest-leads-into-customers\" class=\"uagb-toc-link__trigger\">Turning Contest Leads Into Customers<\/a><li class=\"uagb-toc__list\"><a href=\"#qa-for-online-contests\" class=\"uagb-toc-link__trigger\">Q&amp;A for Online Contests<\/a><li class=\"uagb-toc__list\"><a href=\"#contest-ideas-from-the-experts\" class=\"uagb-toc-link__trigger\">Contest Ideas from the Experts<\/a><li class=\"uagb-toc__list\"><a href=\"#tldr\" class=\"uagb-toc-link__trigger\">TL;DR<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/05\/Contest-Ideas-to-attract-more-customers.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/05\/Contest-Ideas-to-attract-more-customers-1024x640.png\" alt=\"\" class=\"wp-image-12774\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/05\/Contest-Ideas-to-attract-more-customers-1024x640.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/05\/Contest-Ideas-to-attract-more-customers-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/05\/Contest-Ideas-to-attract-more-customers-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-why-contests-work-so-well\">Why Contests Work so Well<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/gfpm2RMdT8BJTvV8tY0R4gzdCqhJndp_AzVAdnpnQzc0TfRcCcdzuJDwP5hNrt32_CgJfx6aOEY_VPY2acwxITSr1txY2wmKeNJFnipFIX3oNWGlmGiEhF9dKL4B6n67lcyTYia_\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/pixabay.com\/illustrations\/cup-champion-award-trophy-winner-1613315\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pixabay<\/a><\/em> <\/figcaption><\/figure>\n\n\n\n<p>Contests work well as a promotional tool that allows companies to bring their audience closer to their brand. Hosting a contest is also an excellent method of&nbsp;<a href=\"https:\/\/vyper.io\/blog\/7-customer-acquisition-strategies-for-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">acquiring new leads<\/a>, as the virality of a contest will enable people to discover brands that they might have never heard of before.<\/p>\n\n\n\n<p>Contests are popular online because most of the actions associated with managing a contest can be automated with a service like&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.io\/blog\/use-cases\/\" rel=\"noreferrer noopener\">VYPER<\/a>. This makes the process of running a contest, efficient, and affordable. Other reasons why contests work so well are:<\/p>\n\n\n\n<ul>\n<li>Ideal for building a fan base<\/li>\n\n\n\n<li>An opportunity to promote your brand<\/li>\n\n\n\n<li>Increases engagement&nbsp;<\/li>\n\n\n\n<li>Can help you with research<\/li>\n\n\n\n<li>Consumers will market your brand<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-ideal-for-building-a-fan-base-\">Ideal for Building a Fan Base <\/h3>\n\n\n\n<p>Contests are a proven method of&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/vyper.io\/blog\/instagram-giveaway-case-study-collect-37k-followers-41k-emails-15k-shares\/\">increasing social media followers<\/a>. Companies that hold contests have seen drastic growth in a matter of days upon launching a contest. <\/p>\n\n\n\n<p>Even smaller Facebook pages with under 100 followers have managed to boost their audience through contests.&nbsp;<\/p>\n\n\n\n<p>The same goes for social media profiles that already have a large number of followers in the millions. These influencers still hold contests to increase their audience even further. <\/p>\n\n\n\n<p>When people discover a brand and follow that brand on social media or&nbsp;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wisepops.com\/the-ultimate-guide-to-email-popups\/\" target=\"_blank\">subscribe to their emails<\/a>, the brand then has an opportunity to market their product or service to the newly acquired leads.&nbsp;<\/p>\n\n\n\n<p>Because of this, companies, brands, and influencers constantly try to grow their followers, and they accomplish this successfully by running contests. Contests allow companies with large followings to boost their&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/venngage.com\/blog\/lead-generation\/\">new leads<\/a>&nbsp;and the overall audience quickly.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-an-opportunity-to-promote-your-brand-\">An Opportunity to Promote Your Brand <\/h3>\n\n\n\n<p>Most companies use contests as a means of promoting their brand. Because of the viral nature of contests, companies can generate massive amounts of hype towards their brand in a short space of time. <\/p>\n\n\n\n<p>Contests can have people talking to each other about your brand, which leads to&nbsp;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.bigcommerce.com\/blog\/word-of-mouth-marketing\/\" target=\"_blank\">word-of-mouth marketing<\/a>&nbsp;and referrals.&nbsp;<\/p>\n\n\n\n<p>For these reasons, companies hold contests during promotional periods or product launches. <\/p>\n\n\n\n<p>The contest serves as a focal point to attract customers to a company\u2019s store, website, or social media, where they will discover the latest promotions that the company has to offer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/RnhFk-IyvQMAMnZsjc5P3vqNkBTKiuhj_V2ui7bdQ8nQIbWnQRQ3st8GJoW7E-6bPjydnHLA3QJ0PVYhnAb9T9lhIWmxB1VNaRMvX9GlW8lEh93jvnJ2UpXBZVdeY_9uj5dYwyU5\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-increases-engagement-\">Increases Engagement <\/h3>\n\n\n\n<p>Contests are an excellent opportunity for brands to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/how-to-improve-your-facebook-engagement-rate\/\" target=\"_blank\">engage with their audience<\/a>, both old and newly acquired. <\/p>\n\n\n\n<p>A contest is an ideal topic to use when \u2018breaking the ice\u2019 with your audience on social media or through email. You can simply use your contest to get the conversation started.<\/p>\n\n\n\n<p>If the prize is your own product or service, then you could use this opportunity to explain the features and benefits of your product. <\/p>\n\n\n\n<p>You can list the features of the prize in your contest entry confirmation email. This strategy will assist you in marketing your product to all contest entrants.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-can-help-you-with-research-\">Can Help You with Research <\/h3>\n\n\n\n<p>When people sign up for your contest, you can include other <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.scribbr.com\/research-process\/research-question-examples\/\" target=\"_blank\">research questions<\/a> that are beneficial to your <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/market-research-101-how-to-ask-for-customer-feedback\/\" target=\"_blank\">company\u2019s marketing research.<\/a> <\/p>\n\n\n\n<p>You can set up a survey or quiz that will need to be filled out by a contestant for them to gain entry into your contest.<\/p>\n\n\n\n<p>The data that you collect from your contest can be used to improve your product and marketing efforts. <\/p>\n\n\n\n<p>A simple question like \u2018what social network you use?\u2019 or \u2018what is your age\u2019&nbsp; will allow you to determine which social network your audience uses frequently and the age groups that are interested in your brand.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-consumers-will-market-your-brand-\">Consumers Will Market Your Brand <\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/e55njf2QwPJq6sqYSMRaRrMcRVzPua8Kek_-EMH6ALBWgxIMiRzRYqF0CQMyUdbngaaLvjdX9p59eHgMe_55G0n8imDq3t7rHl3PtaeTz8RcELWwTUztPYCqAIraHa83HbpCZDFM\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.pexels.com\/photo\/group-of-people-standing-beside-body-of-water-2672979\/\"><em>Pexels<\/em><\/a> <\/figcaption><\/figure>\n\n\n\n<p>If done correctly, a contest will have hundreds, if not, thousands of fans sharing your content. <\/p>\n\n\n\n<p>Contests that have voting and sharing components will allow contestants to ask friends and family to vote for them. This strategy will enable contestants to spread the word to people who aren&#8217;t frequent on social media platforms.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/ultimate-guide-viral-contest-marketing\/\" target=\"_blank\">Getting contestants to share your contest to earn additional points<\/a> will also help you to discover new potential leads and referrals. <\/p>\n\n\n\n<p>These can even be leads that are difficult to locate and market to directly, due to their lack of time spent online. Contests with referral features could possibly land you leads that are hard to acquire.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-Taylor-Swift-1024x311.png\" alt=\"VYPER Free Account Signup Taylor Swift\" class=\"wp-image-12175\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-Taylor-Swift-980x298.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-Taylor-Swift-480x146.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-types-of-contests-\">Types of Contests <\/h2>\n\n\n\n<ul>\n<li>Viral contest or giveaway<\/li>\n\n\n\n<li>Milestone contest<\/li>\n\n\n\n<li>Pre-launch contest or waiting list&nbsp;<\/li>\n\n\n\n<li>Leaderboard<\/li>\n\n\n\n<li>User-generated content (UGC)<\/li>\n<\/ul>\n\n\n\n<p><strong>Other campaign types: <\/strong><\/p>\n\n\n\n<ul>\n<li>Rewards program<\/li>\n\n\n\n<li>Loyalty program<\/li>\n\n\n\n<li>Ambassador program<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-viral-contest-or-giveaway-\">Viral Contest or Giveaway <\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Hq7nH9uQO54v1cOEdMXErCATU1mV4TPTQ84k8XieyavrrAliNy9x7nmSc8xADBdp9VhV6m8UrePQEpLwEGnAVW0gy_cO_oUahQ0DzwkCVHlUbYqccwc5UdAVTiXcOMb_5M92q02f\" alt=\"\"\/><\/figure>\n\n\n\n<p>A viral contest or giveaway is a basic contest that encourages users to enter for a chance to win a prize. The person holding the contest defines the prize and the requirements for entry into the contest.&nbsp;<\/p>\n\n\n\n<p>Viral contests and giveaways can serve many purposes. Some include:<\/p>\n\n\n\n<ul>\n<li>Acquire new leads<\/li>\n\n\n\n<li>Increase sales<\/li>\n\n\n\n<li>Generate interest in a product or service<\/li>\n\n\n\n<li>Promote the launch of a brand or new product<\/li>\n<\/ul>\n\n\n\n<p>One of the most common reasons why brands run viral contests online is to&nbsp;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.voilanorbert.com\/blog\/grow-and-maintain-a-clean-email-list\/\" target=\"_blank\">grow their email list&nbsp;<\/a>and social media profiles. <\/p>\n\n\n\n<p>A viral contest is ideal for startups that are looking to boost their audience and brand awareness on social media.&nbsp;<\/p>\n\n\n\n<p>The most basic way to enter a viral contest or giveaway is by inputting your name and email address. <\/p>\n\n\n\n<p>If a company\u2019s goal is to increase their social media following, they can then request users to follow them on social media to gain entry into the contest.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-user-generated-content-ugc-\">User-generated content (UGC) <\/h3>\n\n\n\n<p>A UGC contest requires users to post specific content on social media for a chance to win a prize. Content may include:<\/p>\n\n\n\n<ul>\n<li>Image or&nbsp;<a href=\"https:\/\/venngage.com\/features\/Social-Media-Graphics\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media graphic<\/a><\/li>\n\n\n\n<li>Video&nbsp;<\/li>\n\n\n\n<li>A recipe<\/li>\n\n\n\n<li>Artwork<\/li>\n\n\n\n<li>A brand logo redesign<\/li>\n<\/ul>\n\n\n\n<p>Some brands request that users accompany their content with a unique Hashtag. This allows brands to quickly build up a hashtag on social media, which could go viral. <\/p>\n\n\n\n<p>A viral hashtag can potentially lead to a trending hashtag that is related to the brand that&#8217;s hosting the contest.&nbsp;<\/p>\n\n\n\n<p>Establish record labels and musicians regularly hold&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.soundcloud.com\/2010\/02\/23\/remix-competition\/\">remix competitions on Soundcloud<\/a>. <\/p>\n\n\n\n<p>The label or producer releases stems (different elements of a song) to the public and requests that beginner producers use those stems to remix the song and submit it for a chance to win a prize.&nbsp;<\/p>\n\n\n\n<p>In most cases, a prize is a record contract or something that will bring much-needed exposure to a beginner producer. This type of UGC contest serves a few different purposes that include:<\/p>\n\n\n\n<ul>\n<li>Exposure for the label or music artists running the contest<\/li>\n\n\n\n<li>Scouting new talent to sign up to the record label<\/li>\n\n\n\n<li>Getting producers to create different versions of an original song<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"9-more-examples-of-successful-ugc-contest-campaigns\">More Examples of Successful UGC Contest Campaigns<\/h4>\n\n\n\n<p><strong>Share a Coke<\/strong> &#8211; Fans shared pics of coke bottles and cans with their names on them on social media<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/pK_Ey2SsYakIHwpbH2lHPopmg1EPJvpSeubDXvI61DuBLnX3ozDsD5AFPwOhLhx0AisuAE4HfipouOorfvNqB-HvJE77ZWTZdI-pcUAox9yccw9L3RJzoEc-dGFAi_BIkjJwbhI-\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em><strong>coca-colacompany.com <\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/CkpX-tOAS4yPBRYKqQfcxhrMViNzivN2WRqr2k8KPoS8YY-EsTaG5MbMT-YdNlBD7t-UDlP0GwTnNRl07s4F0Q2Q4zMaky1zY8EqKdVrPD_dtm0FtlbkrcBp6wvZKBpmVNV5tceL\" alt=\"\" style=\"width:584px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em><strong>coca-colacompany.com<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Shot on iPhone<\/strong> &#8211; Users were required to share stunning <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.apple.com\/newsroom\/2019\/02\/apple-highlights-best-photos-shot-on-iphone-around-the-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">photography taken on their iPhone<\/a> with the hashtag #ShotOnIphone<\/li>\n\n\n\n<li><strong>Photo of the Day<\/strong> &#8211; GoPro <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/gopro.com\/en\/us\/awards\" target=\"_blank\" rel=\"noreferrer noopener\">encourages its customers to upload videos<\/a> that are made on their cameras. Customers also take part in various challenges to win cash prizes.<\/li>\n\n\n\n<li><strong>White Cup Contest <\/strong>&#8211; Starbucks got its patrons to doodle on their white coffee cups, snap a picture, then post it online. The <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/stories.starbucks.com\/stories\/2014\/starbucks-announces-the-winner-of-its-white-cup-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\">winning entry<\/a> became the template for new limited edition coffee cups available at Starbucks. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/AxbYL_VXKrCp6pavU3ErZOkdSWxDzQXyWfssUStW1vCuIEKdHK_i3o1L27D7RaMqhFGFLtMF5CRw20610ULNZR8PY0kLiNswzlc8cdWiriVlb9eVbRMRfxC9to6m1P-gJz_roRHQ\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em><strong>Starbucks Stories<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-milestone-contest-\">Milestone contest <\/h3>\n\n\n\n<p>With a milestone contest, entrants can complete various tasks and actions to receive points. You can determine milestones such as \u20181000 points gets you a $10 coupon\u2019. <\/p>\n\n\n\n<p>This will incentivize users to complete tasks that are set by you.&nbsp;<\/p>\n\n\n\n<p>When selecting tasks, its best to include simple tasks that can potentially increase engagement with your brand. Some ideas include:<\/p>\n\n\n\n<ul>\n<li>Follow us on Facebook\/Instagram &#8211; 250 points<\/li>\n\n\n\n<li>Refer a friend &#8211; 500 points<\/li>\n\n\n\n<li>Visit our website<\/li>\n\n\n\n<li>Watch this video<\/li>\n\n\n\n<li>Leave a comment<\/li>\n\n\n\n<li>Share this post<\/li>\n\n\n\n<li>Leave a review of our product<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/5PlJmNpzc7VZuQbaxpXbjojPmfnNa_x-2kvvImo6UleENsit7TH5b3nEKue2XjUNuUvm0XfXP-Okx_vK8TUMkcgMn1LGFHGWQMZ5mUYTJiVzCdEcR4A4epCVwUk0pJ_9cOxsgdgB\" alt=\"\"\/><\/figure>\n\n\n\n<p>Milestone contests can be an ongoing affair that will allow you to continually engage with your customers while receiving referrals and shares on social media. <\/p>\n\n\n\n<p>If you have an e-commerce store, you can spice things up every month by adding new tasks, challenges, or even quests.<\/p>\n\n\n\n<p>An example would be to hide easter eggs in some of your product pages. Users who find the eggs will receive bonus points. Keep things fun for users so that they will stay longer on your website.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-pre-launch-contest-\">Pre-launch Contest <\/h3>\n\n\n\n<p>A pre-launch contest is an ideal way for brands to create hype around a product launch. <\/p>\n\n\n\n<p>Entrants can complete tasks that can earn them rewards and discounts towards the product that is being launched.<\/p>\n\n\n\n<p>A pre-launch contest can also help to&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.intercom.com\/blog\/how-product-marketing-helps-build-product\/\">create product awareness<\/a>. You can hold a quiz on the features of your product (even origin, history of the brand, and production questions are great, too). <\/p>\n\n\n\n<p>In doing so, contestants will get to learn more about your latest product and your brand.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-leaderboard-\">Leaderboard <\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/J2IOWKY_a7V9GWat6Ao2LVyr6r9EuVQ1BgXwfO6nBcBW3R1yT36RdeZD4ZLzo-sWBYFsqt5vRBrAf85JhXJGl9AR0CqeoZ12KoWgAOpU1wfccqaw1E3eJKV4tb4t4Tmv0RDx8RPs\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/pixabay.com\/photos\/gokart-action-motor-speed-sport-1080492\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pixabay<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>A leaderboard contest is very similar to a milestone contest. The difference is that users are now stacked up against each other in a race to be number one. The user with the most points from completing tasks will be at the top of the rankings.<\/p>\n\n\n\n<p>With a milestone contest, there\u2019s no pressure or urgency, which is why it can be held over a long period, preferably early on in the year during the quiet months. <\/p>\n\n\n\n<p>However, a leaderboard contest can be run in the space of a month with entrants competing for first place.<\/p>\n\n\n\n<p>If done correctly, you will be able to boost your engagements within the one-month time frame through actions performed by participants. <\/p>\n\n\n\n<p>An ideal time to run this contest is in October, just before Black Friday. This will allow you to increase your leads and audience just before the busy part of the year.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Host a Contest<\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-total-time\"><span class=\"schema-how-to-duration-time-text\">Time needed:&nbsp;<\/span>30 minutes<\/p><p class=\"schema-how-to-description\">Whether you are hosting a small contest for a selected audience or you plan on &#8216;going big&#8217; with your contest, you will have to carefully plan the steps below to achieve the maximum results.<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1585216340634\"><strong class=\"schema-how-to-step-name\">Choose a goal for your contest<\/strong> <p class=\"schema-how-to-step-text\">Are you looking to grow your social media followers, email list, website traffic, or all at once? Choose a primary goal that best suits your needs and focus on that. You can even design your contest to help you achieve your goal. E.g. Host your contest on Instagram if you want to grow your Instagram followers. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1585217725694\"><strong class=\"schema-how-to-step-name\">Select a prize<\/strong> <p class=\"schema-how-to-step-text\">Choose a prize that is going to attract people that are interested in your brand and its products. E.g. If your target audience are photographers, then choose a prize that will appeal to them. This can be a high-quality camera, camera bag, gimbals, tripods, etc. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1585221565016\"><strong class=\"schema-how-to-step-name\">Contest rules<\/strong> <p class=\"schema-how-to-step-text\">Draft rules for your contest that are compliant with the law. If you are hosting the contest on social media, then ensure that your rules are in line with that platform&#8217;s guidelines. You must also state the duration of the contest and how the winner will be announced. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1585221805031\"><strong class=\"schema-how-to-step-name\">Launch and promote your contest<\/strong> <p class=\"schema-how-to-step-text\">Once you have finished planning your contest and everything is in place, you can then launch and promote your contest. Promote your contest on social media, email, websites, and any other marketing channel that you currently use.<\/p> <\/li><\/ol><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-contest-ideas-you-can-use-to-attract-more-customers\">Contest Ideas You Can Use To Attract More Customers<\/h2>\n\n\n\n<p>We rounded up some of our favorite and most exciting contest ideas. You can take any of these contest ideas and add your own spin on it. <\/p>\n\n\n\n<p>This will make room for a more unique experience for your audience. Have fun! <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-general--\">General  <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-back2school-contest-\">Back2School Contest <\/h3>\n\n\n\n<p>Parents carefully plan their budgets when considering the costs associated with sending their kids back to school. If only there were a way for them to receive a new backpack or some stationary for their child?<\/p>\n\n\n\n<p>A \u2018Back2School\u2019 contest can be an excellent way for parents and kids to have fun and enter a contest with a chance to win some much-needed school gear. <\/p>\n\n\n\n<p>If you are a company with a target audience made up of eager parents, then a Back2School contest is ideal for you.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/M_bMMVpDnUTs-d_GsJyGDagi1GVS31xPgDkorg8aDqMvSq37tXpjhKdwHP6pYhAvk1OI8pec_5A10VtUxOySk-jOU0jm8sGHyVeaoErel2M4_p3soWdjiaiYNmnV9EOYTwc5WJ0F\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Examples:<\/strong> Host a coloring or art competition. This is one of the oldest yet enjoyable ways of creating a family-friendly competition. <\/p>\n\n\n\n<p>Kids can submit their works of art to enter and stand a chance at winning a complete high-end coloring set.&nbsp;<\/p>\n\n\n\n<p>People can vote for Images that are submitted online until entries are narrowed down to just 10 images. <\/p>\n\n\n\n<p>The winner can be decided at an art exhibition filled with the top 10 artworks. You can even enlist the help of some celebrity judges to help you select the winner.<\/p>\n\n\n\n<p>Another great creative idea would be to host a spelling or math contest. Kids can take quizzes online to gain entry into the contest. <\/p>\n\n\n\n<p>If you really want to get creative, you can use VR headset technology to stream your spelling contest. This might be a long shot, but its an idea that we are not too far away from turning into reality.<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>A fun contest idea for kids<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n\n\n\n<li>User-Generated Content<\/li>\n\n\n\n<li>Parents can get relatives and friends to vote for their children. This is an opportunity to receive additional emails addresses from referrals<\/li>\n<\/ul>\n\n\n\n<p><strong>Work well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Department stores<\/li>\n\n\n\n<li>Clothing store &#8211; kids clothes\/uniforms<\/li>\n\n\n\n<li>Stationery stores<\/li>\n\n\n\n<li>Book stores<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-recipe-contest-\">Recipe Contest <\/h3>\n\n\n\n<p>Similar to an art competition, a recipe contest can be a creative way of running a contest that&#8217;s filled with user-generated content. <\/p>\n\n\n\n<p>Entrants can submit recipes for a chance to win a grand prize.<\/p>\n\n\n\n<p>A recipe contest can also be an ideal opportunity to generate referrals if you allow people to vote for their favorite recipe. You can spice up the competition further by requesting that entrants send a picture of the delicious meals they cooked from the recipe they submitted.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/cfkEWRp0bbTl2sz6TjM3P7_cd0077DGWgWjQPIfSKI9ApLL1iaGBod1hV5kWETa-dLwNG2-_7LSBjWvqFVZ5KrNRGLwemL4hFpTb8pKPSe1Y07vYqdGkYXUsGobDy1BkekLxogF6\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Examples:<\/strong> Host a recipe contest that allows users to submit one or more recipes accompanied by a picture of the meal. <\/p>\n\n\n\n<p>This contest is ideal for food brands to host, as a prerequisite for entry can be to include a particular ingredient from that brand. Users on social media can vote for their favorite recipe.<\/p>\n\n\n\n<p>If you want to take the contest further, you can have a \u2018bake-off\u2019 that includes the top 10 most voted contestants. Recipe contests don\u2019t have to be restricted to adults only. You can hold a kid-friendly contest.<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>A creative contest idea<\/li>\n\n\n\n<li>Kid-friendly<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n\n\n\n<li>User-Generated Content<\/li>\n\n\n\n<li>An opportunity to receive additional emails addresses from referrals<\/li>\n<\/ul>\n\n\n\n<p><strong>Work well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Food brands<\/li>\n\n\n\n<li>Grocery stores<\/li>\n\n\n\n<li>Food-related brands like kitchen appliance manufacturers can hold this contest too<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-trivia-or-quiz-contest-\">Trivia or Quiz Contest <\/h3>\n\n\n\n<p> Hosting an online quiz is a smart and fun way to get people to interact with your brand. People love playing trivia games, which have risen in popularity in the form of apps such as heads up and online trivia contests. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/GLyznkyRKjVhRF4loODpEm4tLxo3TC85vkTlpgY6DuQFLUAmDAiQcxIZhmNPE9wqns0MVQ1_N86fwOmt6pMM5nzAPDEThstlq14ULuB2qd84DnhNULcRxgQ_Aj87NjpmST5xhRNT\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.theverge.com\/2018\/5\/9\/17336642\/hq-trivia-friends-sharing-answers-contact-list-upload\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Verge<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Example:<\/strong> It is possible to hold an online trivia contest in which contestants can link up to your server and take part in answering questions, the same way they would if they were on a TV show. <\/p>\n\n\n\n<p>However, you don\u2019t have to get that fancy. You can simply request entrants to take a quiz on your website and post their results on your Facebook page.<\/p>\n\n\n\n<p>You can also create a few survey-like questions and fill them in between (or at the end) your quiz questions. This is ideal for companies that are looking for ways to get people to fill out their survey, or if they simply need to conduct market research.<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>A creative and fun contest idea<\/li>\n\n\n\n<li>Kid-friendly<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n\n\n\n<li>Opportunity to get information from contestants<\/li>\n<\/ul>\n\n\n\n<p><strong>Work well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Educational brands<\/li>\n\n\n\n<li>Fictional story brands like Harry Potter and Big Bang Theory<\/li>\n\n\n\n<li>Department stores&nbsp;<\/li>\n\n\n\n<li>Book stores<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"18-photography-contest-ideas\">Photography Contest Ideas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-personal-photo-or-selfie-contest-\">Personal Photo (or Selfie) Contest <\/h3>\n\n\n\n<p>Social media is filled with selfies, which is why it\u2019s a great idea to capitalize on the selfie craze with a contest that allows you to get your product into people\u2019s pictures. You can request entrants to take a selfie with your product or at your store.&nbsp;<\/p>\n\n\n\n<p>You can even choose a theme for your selfie contest that is unrelated to your product if you want to cater to those who don\u2019t own your product as yet.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/-JMbAs0nDnRMQYK9SBGZFhrToCQrBtPrIk4j8AWfTojNs147rIpieYo9pGHOe14sggIWP0LnBzVxd6EGlXrQZ5RN3ZagVoVLVZ3oQ1i8zEdVFaVIvYkwUpkkqJINEoBgj8uXLDM7\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.facebook.com\/LibertyInsuranceSG\/photos\/a.405229676210463.100760.398432593556838\/1151482544918502\/?type=3&amp;theater\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Liberty Insurance<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul>\n<li>Take a selfie of you enjoying a cup of our coffee<\/li>\n\n\n\n<li>Take a selfie of you and your friends at one of our parties\/concerts<\/li>\n\n\n\n<li>Halloween costume selfie<\/li>\n<\/ul>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>Ability to create testimonials for your product<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n\n\n\n<li>User-Generated Content<\/li>\n\n\n\n<li>Opportunity to get the most out of seasonal marketing by using themes in the contest (Easter, Christmas)<\/li>\n<\/ul>\n\n\n\n<p><strong>Work well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Coffee shop<\/li>\n\n\n\n<li>Clothing store<\/li>\n\n\n\n<li>Music Industry<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-take-a-photo-of-you-using-our-product-\">Take a Photo of You Using Our Product <\/h3>\n\n\n\n<p>Entrants must be required to take a picture of themselves using one of your products. You can also modify the contest to allow people to snap pics of themselves at your physical store to enter the competition. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/kPcMMlxAVpphn1SWPtABt1ROKv5cRsrJNObR2QU5hP0HYoA0v6XO9MelXYSWW7Zsg57U90vxeFGxl7BNouxoMMBmU7_oMRaumjlSmbtH2TX3DlSlDRSQ0pmTVtCuD5OysnjnE-AH\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/unsplash.com\/photos\/bvteWf284Sw\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Unsplash<\/a> <\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Example:<\/strong> A great example of this sort of UGC contest is the previously mentioned \u201c<em>Share a Coke<\/em>\u201d campaign. You can request users to come up with the most creative way they can capture themselves drinking a can of coke (or in your case, your product).<\/p>\n\n\n\n<p>Another great idea is for a grocery store to request that entrants share pictures of the meals they cooked using ingredients they bought from the store.<\/p>\n\n\n\n<p>The idea will work well in <a href=\"https:\/\/www.7shifts.com\/blog\/restaurant-management-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">restaurant management<\/a>, too. When the provider encourages customers to publish pictures of cooking something from the menu.<\/p>\n\n\n\n<p>The only downside to this type of contest is that the entry requirements can potentially be costly if your product is priced high (like a set of Airpods). <\/p>\n\n\n\n<p>However, smaller essential items like a beverage or groceries can work great.&nbsp;<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>Ability to create testimonials for your product<\/li>\n\n\n\n<li>Contestants are displaying reasons to buy your product<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n\n\n\n<li>User-Generated Content<\/li>\n\n\n\n<li>The contest can be used to generate an income from sales due to people purchasing products to enter the contest<\/li>\n<\/ul>\n\n\n\n<p><strong>Work well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Coffee shop<\/li>\n\n\n\n<li>Clothing store<\/li>\n\n\n\n<li>Grocery store<\/li>\n\n\n\n<li>Restaurant <\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"21-fashion-\">Fashion <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22-our-next-model-search-\">Our Next Model Search <\/h3>\n\n\n\n<p>If your brand is looking for its next model or ambassador, then perhaps running a contest on social media can be a fun and engaging way to scout new talent. <\/p>\n\n\n\n<p>Entrants can upload their portfolio to your contest landing page, and users on social media can vote for their favorite model.<\/p>\n\n\n\n<p>You can also activate bonus actions that include referral and share options. This will allow contestants to refer their relatives and friends so that they can vote for them. <\/p>\n\n\n\n<p>The beauty of this contest isn&#8217;t just the models, it&#8217;s the amount of user-generated content, shares, and referrals that you can potentially gain from it.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/u0W-6Er9xm1rdel-FGvB1JZqdmVb3cHl9yQd47HzSPslfKyB9VnAFxxEnxV3dwcZvh_K0Px1_HZtr46DJL7dgIAE5jE53Eq0PscCmExk0aeHaFf7M4pNC2Gk8e4X1mbzwzuBrwH8\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.africafashionguide.com\/africa-fashion-week-los-angeles-launches-official-runway-model-search-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Africa Fashion Guide<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Example:<\/strong> Request models to upload their best pictures of themselves to stand a chance of becoming the face of your cosmetics (or fashion) brand. The top 10 models that receive the most votes can take part in a model contest hosted by your brand. <\/p>\n\n\n\n<p>The winners can be picked out by celebrity judges in front of a live audience.<\/p>\n\n\n\n<p>If you are a men&#8217;s fashion brand, you can employ a similar tactic to the one above. Host a contest to search for the next male face for your clothing line (or fitness products). <\/p>\n\n\n\n<p>Once you have narrowed down your contestants to just 10, you can hold an endurance event or talent contest to determine the winner.&nbsp;<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>Tons of user-generated content (can request models to pose next to products)<\/li>\n\n\n\n<li>Opportunity to receive plenty of emails from referrals&nbsp;<\/li>\n\n\n\n<li>Great way to create an ambassador network<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n<\/ul>\n\n\n\n<p><strong>Works well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Cosmetics companies<\/li>\n\n\n\n<li>Fashion stores and brands (men\u2019s and ladies)<\/li>\n\n\n\n<li>Perfume or cologne brands<\/li>\n\n\n\n<li>It can also work for brands that are not related to the fashion industry, like tech and sporting goods<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"23-video-contest-ideas-\">Video Contest Ideas <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"24-\n\nlive-game-streaming-contest\n\n\">\n\nLive Game Streaming Contest\n\n<\/h3>\n\n\n\n<p>A live game streaming contest has become increasingly popular lately, especially with the rise of E-Sport gaming tournaments. <\/p>\n\n\n\n<p>Players compete in large online tournaments in the hopes of winning the grand prize. The gaming industry is so huge now as grand prizes range in the millions of dollars, and players also land themselves sponsorship deals.<\/p>\n\n\n\n<p>If your brand is related to the gaming industry, you could hold a tournament of your own and live stream it to&nbsp;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\">Twitch<\/a>,&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/mixer.com\/\">Mixer<\/a>, or&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/\">Youtube<\/a>. <\/p>\n\n\n\n<p>Entrants to your contest do not have to be reserved only to players. Viewers of the live stream can also enter your contest with a chance to win big.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/bLw8VRrwGr7NynSPfat9Nwqylf98wy_bwG6qi9bsgSsOc_pV-SSQq8dRgljJJPcJA4raGhCK2adnNxbDf99VmOZBpRrg9jKi3f6q04BkkSCYE93x3o-qF4YLsEqzGzV5Hlpzakgq\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/umggaming.com\/event\/friday-fortnite\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">UMG<\/a><\/em> &#8211; An online competitive gaming platform <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/R5uSLC3c2JJ229HjT9Gi65EGpEhrpFKnYeAHs7zh14hq9pv-AuHm_FAHA4dyqIP5RNr9zptnAelaPQZrqo2v7S3Wq2iYKUx61MLykpV6o6QohxL0Mi_2pLKMCJLyYWbn_TFD78nV\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Example:<\/strong> You can host a monthly Fortnite tournament were gamers compete remotely for a grand cash prize. Your brand\u2019s role can be to put up the cash prize and be the official sponsor for the event. <\/p>\n\n\n\n<p>You can stream the event on your YouTube channel and offer a participation prize, coupon, or discount to a lucky viewer.&nbsp;<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>Opportunity to acquire leads from a highly targeted audience<\/li>\n\n\n\n<li>Opportunity to receive plenty of emails from referrals&nbsp;<\/li>\n\n\n\n<li>Great way to create an ambassador network<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n<\/ul>\n\n\n\n<p><strong>Works well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Game developer companies<\/li>\n\n\n\n<li>Department stores that sell games<\/li>\n\n\n\n<li>Gaming peripheral and accessory brands<\/li>\n\n\n\n<li>Young influencers that have a gaming background<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"25-consumer-product-contest-ideas-\">Consumer Product Contest Ideas <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-name-our-next-product-\">Name Our Next Product <\/h3>\n\n\n\n<p> People love being creative on social media, just as much as they love naming things. Ask your contestants to come up with a suitable name for your next major product. <\/p>\n\n\n\n<p>A contest like this will give people the impression that the company <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.intercom.com\/blog\/customer-feedback-strategy\/\" target=\"_blank\">cares about customer feedback<\/a>, while also generating much-needed interest in the product before its launch.  <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/TSxe9rjBKoN3vtb__i9awXK7pQwWILItT8T08cBLFdszF6maOBvBiegABhUAaDC_EFneNgjtTTN1n4ZFCYJbjgpjKJWtDlwJymNy8EqkhhiSAq21rOkoZYicU6yeiu_zf0RNGyag\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong><a href=\"https:\/\/www.facebook.com\/lays\/posts\/lays-dousaflavor-is-back-pitch-us-your-flavor-idea-for-a-chance-to-win-1-million\/10154841435143058\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Lays<\/a><\/strong><\/em> &#8211;  A \u2018Name Our Next Product\u2019 contest works well with food brands. Lay\u2019s has launched a few successful campaigns already <\/figcaption><\/figure>\n\n\n\n<p><strong>Examples:<\/strong> Ask people to name the next pair of sneakers that your brand will launch. You can give them an idea of what the sneakers will look like before they choose a name. <\/p>\n\n\n\n<p>You can go a step further and get people to vote for the names that have been submitted. The winning name will be the new product name.&nbsp;<\/p>\n\n\n\n<p>You can also use this competition for software, media, and other services. You can request contestants to come up with a name for your next big app (or software) update. Musicians can ask fans to name their next album for a chance to win merch or concert tickets. <a href=\"https:\/\/youteam.io\/blog\/how-to-find-a-game-dev-team-to-create-your-masterpiece\/\" target=\"_blank\" rel=\"noreferrer noopener\">Game developers<\/a> can ask fans to name upcoming downloadable characters.&nbsp;<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>Shows customers that you care<\/li>\n\n\n\n<li>Creates brand awareness before product launch<\/li>\n\n\n\n<li>A chance to preview or demo your products<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n<\/ul>\n\n\n\n<p><strong>Works well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Consumer electronics&nbsp;<\/li>\n\n\n\n<li>Fashion<\/li>\n\n\n\n<li>Perfume or cologne brands<\/li>\n\n\n\n<li>Music industry<\/li>\n\n\n\n<li>Software or app developers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"27-show-us-why-you-need-our-product-\">Show Us Why You Need Our Product <\/h3>\n\n\n\n<p>With this contest, you can ask people to show you how they would use your product if they owned it. You can encourage contestants to get creative with their ideas by creating a few delightful demos of your own.  <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/OlS8G0lNUmtK0IBJrFN1ViX-vzcoNKPSA7j4YKVeKp8G5UrH6FqUS2t5vKAKADHbS3Uhrd68dUaymPpMInsi6-LeK0feTZQzs__gBOODBe3oN4lDxL6EAw3cQEKyWb9hnzIYCbXA\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/unsplash.com\/photos\/Z3ownETsdNQ\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Example:<\/strong> If the product is a laptop, contestants can show off the areas where they will use the laptop. It can be on a bus, train, park, or even on a rooftop. <\/p>\n\n\n\n<p>A contestant can submit a short recording of themselves sitting on a rooftop while saying, \u2018I can sit right here, in my favorite spot in the whole world, and use my laptop to write my next novel.\u2019<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>Ability to create testimonials for your product<\/li>\n\n\n\n<li>Contestants are thinking up of reasons to buy your product<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n<\/ul>\n\n\n\n<p><strong>Works well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Consumer electronics stores or brands (Walmart, GoPro, etc)<\/li>\n\n\n\n<li>Mobile device manufacturers<\/li>\n\n\n\n<li>Fashion and sports brands like Nike, Jordan, Under Armour<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"28-refer-friends-\">Refer Friends <\/h3>\n\n\n\n<p>With a \u2018refer a friend\u2019 contest, you will receive email addresses from entrants and other people that entrants refer to their network. <\/p>\n\n\n\n<p>This is one of the most popular types of contests out there as it allows you to extend your reach further through referrals.&nbsp;<\/p>\n\n\n\n<p>Instead of gaining just a single entrant, you can now potentially gain that entrant plus any other entrants that are referred through bonus actions. This is why the \u2018refer 5 friends\u2019 contest is popular as you can potentially receive six entries instead of one.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/a4b9c604-46d4-40c0-ba3a-dfe6490c85b1\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"refer a friend giveaway\" class=\"wp-image-5438\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/74de2b8a-c50b-4bfe-b2cf-a5e02f820a2c\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"refer a friend giveaway\" class=\"wp-image-5437\"\/><\/figure>\n\n\n\n<p><strong>Example:<\/strong> \u2018Refer your friends, and you can Win!\u2019 If you have a business that is trying to boost their social media followers or email lists, then you can put out a few prizes in a leaderboard contest. <\/p>\n\n\n\n<p>People can complete bonus actions to gain more points so that they can climb up the leaderboard. <\/p>\n\n\n\n<p>The top 3 contestants that refer the most people can take the 3 prizes that are featured in your contest.<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>Ability to grow email lists and social media followers drastically<\/li>\n\n\n\n<li>Organically reach more people through referrals without having to pay social networks for additional impressions<\/li>\n\n\n\n<li>Highly engaging campaign<\/li>\n<\/ul>\n\n\n\n<p><strong>Works well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>Consumer retail stores&nbsp;<\/li>\n\n\n\n<li>Mobile device manufacturers<\/li>\n\n\n\n<li>Companies with a built-up email list looking for referrals <\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"29-saas-contest-ideas-\">SaaS Contest Ideas <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"30-sign-up-and-win-\">Sign Up and Win! <\/h3>\n\n\n\n<p>Companies that sell software and services are always looking for people to sign up to their platforms. Companies such as <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.canva.com\/\" target=\"_blank\">Canva<\/a> and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/vyper.io\/\" target=\"_blank\">VYPER<\/a> allow users to sign up and use their platforms for free but with limitations. <\/p>\n\n\n\n<p>This allows the company to further market themselves to new users that are now within the company\u2019s ecosystem.&nbsp;<\/p>\n\n\n\n<p>Companies that sell software can also benefit from signups as they can effectively <a href=\"https:\/\/contactout.com\/email-finder\" target=\"_blank\" rel=\"noreferrer noopener\">boost their email list<\/a>, which they can then market to at a later stage. <\/p>\n\n\n\n<p>A \u2018Sign Up and Win\u2019 contest can also be an excellent opportunity for these companies to get people to download free or trial versions of their software.<\/p>\n\n\n\n<p><strong>Examples:<\/strong> If you are looking to boost your signups with a contest, you could offer contestants a chance to win a year\u2019s worth of your service. <\/p>\n\n\n\n<p>Contestants that signup will most likely be people that are interested in your service, making them an ideal audience to market to at a later stage.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/tbPwdBhkOIadgJcL5O6ORUM6QuvbaYULBRUzOkZqq5I3aYiEKE2TIJ0eUF5f_Fd3fK1SzlgdMMz5lW82636jnu3JjT9EPdvXuHNG63U7OLLl5T1vu3hw86kngfFrmGMYr3GwPLqZ\" alt=\"\"\/><\/figure>\n\n\n\n<p>If your company sells software, like music production software, you can have a signup contest that offers contestants a chance to win the software. You can also offer a musical instrument or a piece of music gear that perfectly compliments the software that you sell.<\/p>\n\n\n\n<p><strong>Benefits of this contest:<\/strong><\/p>\n\n\n\n<ul>\n<li>Boosts email and platform signups<\/li>\n\n\n\n<li>Offering your service or software for free will promote a more targeted audience to signup<\/li>\n\n\n\n<li>A business-friendly contest that can be marketed within business circles<\/li>\n<\/ul>\n\n\n\n<p><strong>Works well with:<\/strong><\/p>\n\n\n\n<ul>\n<li>SaaS Companies<\/li>\n\n\n\n<li>Companies that offer subscription-based service like Netflix, Spotify, Canva, and VYPER<\/li>\n\n\n\n<li>Companies that sell software like Adobe Photoshop, Ableton, and Quickbooks<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-more-contest-ideas-\">More Contest Ideas <\/h2>\n\n\n\n<ul>\n<li>A Spot-the-Difference Contest&nbsp;<\/li>\n\n\n\n<li>Like or comment on our post to Win&nbsp;<\/li>\n\n\n\n<li>Share, retweet, or tag a friend<\/li>\n\n\n\n<li>Music Production Contest<\/li>\n\n\n\n<li>Short Film Contest<\/li>\n\n\n\n<li>Photography Contest<\/li>\n\n\n\n<li>Music Fan Art<\/li>\n\n\n\n<li>Cosplay Competition<\/li>\n\n\n\n<li>Dance Off Competition<\/li>\n\n\n\n<li>Best Caption Contest<\/li>\n\n\n\n<li>Favorite Holiday Memory Contest<\/li>\n\n\n\n<li>Best Logo Design Contest<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-2ed2b5b4 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/125057mctag\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Access The Giveaway Partner Database<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 384 512\"><path d=\"M224 0V128C224 145.7 238.3 160 256 160H384V448C384 483.3 355.3 512 320 512H64C28.65 512 0 483.3 0 448V64C0 28.65 28.65 0 64 0H224zM80 224C57.91 224 40 241.9 40 264V344C40 366.1 57.91 384 80 384H96C118.1 384 136 366.1 136 344V336C136 327.2 128.8 320 120 320C111.2 320 104 327.2 104 336V344C104 348.4 100.4 352 96 352H80C75.58 352 72 348.4 72 344V264C72 259.6 75.58 256 80 256H96C100.4 256 104 259.6 104 264V272C104 280.8 111.2 288 120 288C128.8 288 136 280.8 136 272V264C136 241.9 118.1 224 96 224H80zM175.4 310.6L200.8 325.1C205.2 327.7 208 332.5 208 337.6C208 345.6 201.6 352 193.6 352H168C159.2 352 152 359.2 152 368C152 376.8 159.2 384 168 384H193.6C219.2 384 240 363.2 240 337.6C240 320.1 231.1 305.6 216.6 297.4L191.2 282.9C186.8 280.3 184 275.5 184 270.4C184 262.4 190.4 256 198.4 256H216C224.8 256 232 248.8 232 240C232 231.2 224.8 224 216 224H198.4C172.8 224 152 244.8 152 270.4C152 287 160.9 302.4 175.4 310.6zM280 240C280 231.2 272.8 224 264 224C255.2 224 248 231.2 248 240V271.6C248 306.3 258.3 340.3 277.6 369.2L282.7 376.9C285.7 381.3 290.6 384 296 384C301.4 384 306.3 381.3 309.3 376.9L314.4 369.2C333.7 340.3 344 306.3 344 271.6V240C344 231.2 336.8 224 328 224C319.2 224 312 231.2 312 240V271.6C312 294.6 306.5 317.2 296 337.5C285.5 317.2 280 294.6 280 271.6V240zM256 0L384 128H256V0z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Get 45,160+ brands contact info <\/p><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"32-turning-contest-leads-into-customers-\">Turning Contest Leads Into Customers <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Post-Contest Lead Engagement Strategy<\/h3>\n\n\n\n<p>Now that you have wrapped up your contest and your email list is bigger than ever, it\u2019s time to speak to your newly acquired leads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Purpose<\/h4>\n\n\n\n<p>The primary goal of acquiring leads is to <strong>market your brand and products<\/strong> to these leads. You can start the marketing process even before the contest has ended.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pre-Contest Deadline Email<\/h4>\n\n\n\n<p><strong>Ten Days Before Contest Deadline:<\/strong><\/p>\n\n\n\n<ul>\n<li>Send an email to all your leads reminding them that there are only:\n<ul>\n<li><em>10 days left to enter<\/em><\/li>\n\n\n\n<li><em>10 days left to earn more bonus points<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits<\/h4>\n\n\n\n<ul>\n<li>Contestants and interested parties are likely to open your reminder email.<\/li>\n\n\n\n<li>This is a great opportunity to introduce more information about your brand or products.<\/li>\n\n\n\n<li>Include a <strong>clear call-to-action<\/strong> that links back to your website.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Post-Contest Communication<\/h4>\n\n\n\n<p><strong>Announcing the Winner:<\/strong><\/p>\n\n\n\n<ul>\n<li>Send an email to all contestants announcing the winner.<\/li>\n\n\n\n<li><strong>Choose your words carefully<\/strong> to address non-winners, offering a consolation prize like:\n<ul>\n<li>A coupon<\/li>\n\n\n\n<li><em>Free delivery<\/em> for everyone who entered<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Enticing Offers<\/h4>\n\n\n\n<ul>\n<li><strong>An enticing offer<\/strong> can lead to a spike in website traffic.<\/li>\n\n\n\n<li>Contest entrants will want to take advantage of the discount you provided.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Building Knowledge and Desire<\/h4>\n\n\n\n<ul>\n<li>If you have effectively marketed your brand during the contest, entrants will have built up their knowledge and desire for your products.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-SPI-1024x311.png\" alt=\"\" class=\"wp-image-12167\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-SPI-980x298.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/VYPER-Free-Account-Signup-SPI-480x146.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A for Online Contests<\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-5f0fc0d8 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3f58855f \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Where can I host an online contest?<\/span><\/div><div class=\"uagb-faq-content\"><p>You can host a contest on your website or on a social network such as Facebook, Instagram, and Twitter. You can create your contest with VYPER and embed the entry form onto your website or you can create a contest landing page on VYPER&#8217;s own platform.<br><br>When hosting a contest on social media, you can direct users to your contest page on your website or on VYPER.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-498a0beb \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What is the best way to implement my contest idea so it runs smoothly?<\/span><\/div><div class=\"uagb-faq-content\"><p>We have only listed some great contest ideas in this post. If you choose one to use these ideas or your own, then the best way to keep your content in order is to have a decent set of rules in place. Your rules will ensure that your contest runs smoothly.<br><br>It is also crucial that your rules comply with the laws of your state or country. For more information on this, read our post titled &#8216;<a href=\"https:\/\/vyper.io\/blog\/giveaway-contest-rules\/\">The Giveaway &amp; Contest Rules You Need to Know<\/a>.&#8217;<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d086fcb4 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Can I copy any of the contest ideas listed in this post?<\/span><\/div><div class=\"uagb-faq-content\"><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et YES. You are free to use any of the contest ideas in this post.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-83ea3af9 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What is a UGC contest?<\/span><\/div><div class=\"uagb-faq-content\"><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et UGC stands for User-Generated Content. It is content that is made for a brand by its customers, fans, and other audience members. This kind of content is unofficial, but it is still effective in brand promotion. <\/p><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"33-contest-ideas-from-the-experts\">Contest Ideas from the Experts<\/h2>\n\n\n\n<p>We asked some marketing experts for ideas and advice on developing a successful contest. Their advice is truly valuable as it comes from years of real-world experience in the marketing field. <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"34-stay-focused-on-building-email-lists\">Stay Focused on Building Email Lists<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/5bf2b42d-404a-434e-ab1f-99ae37f1f2c3\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"Aditya Sheth\" class=\"wp-image-5414\" style=\"width:150px;height:150px\"\/><\/figure>\n\n\n\n<p>Aditya explains that your contest idea should focus on building a solid database filled with your target audience&#8217;s emails.<\/p>\n\n\n\n<p>&#8220;This may be common knowledge but&nbsp;collect emails!&nbsp;In this day and age with social media changing so fast &amp; businesses losing search traffic overnight (from Google algorithm updates), an email address is the only piece of customer data you can own and monetize how you see fit (only in a legitimate way though). <\/p>\n\n\n\n<p>Facebook, Instagram, Twitter, Google, etc do not give you access to your customers&#8217; data but email addresses are yours and yours only. So focus on collecting email addresses from your contest participants over everything else.&#8221; \u2014 <strong>Aditya Sheth<\/strong>, Content Marketer at&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"http:\/\/www.venngage.com\/\" target=\"_blank\">Venngage<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"35-check-in-to-enter\">&#8216;Check-in&#8217; To Enter<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/f9d55cd5-3656-4559-b8cf-0a082d053a7e\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"\" class=\"wp-image-5317\" style=\"width:150px;height:150px\"\/><\/figure>\n\n\n\n<p>&#8220;For bars, breweries, restaurants, and other storefronts run a contest giving away a product or free experience to someone that follows and checks-in at your location on Instagram. <\/p>\n\n\n\n<p>This helps build your following with users that know your brand and are engaging, works as a customer advocacy marketing strategy, and allows brands to do advanced targeting and customer segmentation by grouping users in specific locations together into segments&#8221;  \u2014 <strong>Levi Olmstead<\/strong>, Director of Marketing at <a rel=\"noreferrer noopener\" aria-label=\"2ndKitchen (opens in a new tab)\" href=\"https:\/\/2ndkitchen.com\/\" target=\"_blank\">2ndKitchen<\/a> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"36-partner-up-with-an-influencer\">Partner up with an Influencer<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/67cf7998-0dd5-4b36-b4f7-2b7d5c09092c\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"Dave Campbell\" class=\"wp-image-5513\" style=\"width:150px;height:150px\"\/><\/figure>\n\n\n\n<p>&#8220;Leveraging influencers when running contests is crucial. Get an influencer on board to run the competition on your behalf from their social media account. <\/p>\n\n\n\n<p>This will get your brand in front of a new audience and increase the reach of the contest. I recommend linking up with 4-5 micro-influencers rather than one influencer.&#8221;  \u2014  <strong>David Campbell<\/strong>, Marketing Strategist at <a href=\"https:\/\/www.rightinbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Right Inbox (opens in a new tab)\">Right Inbox<\/a> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A UGC Contest that Keeps on Giving<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/4bdbf555-89b7-45e0-b3df-84b7c471ceaa\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Chloe West Visme\" class=\"wp-image-7206\" style=\"width:150px;height:150px\"\/><\/figure>\n\n\n\n<p>&#8220;Consider how you can position your contest to gather user-generated content from your audience. By requiring audience members to share a photo or graphic as a means of entry, you&#8217;re not only spreading the word about your brand, but you&#8217;re able to repurpose all those great entries by sharing them on your own channels.<\/p>\n\n\n\n<p>This is a win-win for all parties involved because customers love to see their content featured by brands, and you&#8217;re able to decrease your marketing team&#8217;s content creation time.&#8221; \u2014 <strong>Chloe West<\/strong>, Content Marketing Manager at <a href=\"https:\/\/www.visme.co\/\">Visme<\/a>  <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"33-tldr-\">TL;DR <\/h2>\n\n\n\n<p>One thing is for certain, online contests are here to stay. Whether it\u2019s a simple contest that requires just an email address or a video talent contest, the result is still the same. Both you and your contestants are going to have plenty of fun engaging with your brand.<\/p>\n\n\n\n<p>We hope you enjoyed our list of contest ideas. Which contest idea is your favorite? Do you have any fresh ideas of your own? Please tell us in the comments below.<\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, 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campaign.<\/p>\n","protected":false},"author":2,"featured_media":12774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,75,76,154,2,31,73,11],"tags":[244,84,82,245],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contest Ideas To Attract More Customers | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Coming up with idea&#039;s for a contest isn\u2019t easy, which is why we put together a selection of popular contest ideas to help inspire your next contest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/contest-ideas-to-attract-more-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contest Ideas To Attract More Customers | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"Coming up with idea&#039;s for a contest isn\u2019t easy, which is why we put together a selection of popular contest ideas to help inspire your next contest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/contest-ideas-to-attract-more-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T05:11:00+00:00\" \/>\n<meta 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