{"id":5701,"date":"2019-12-03T06:49:47","date_gmt":"2019-12-03T06:49:47","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=5701"},"modified":"2023-10-30T14:47:23","modified_gmt":"2023-10-30T14:47:23","slug":"inbound-marketing-trends-for-small-businesses-2020-guide","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/inbound-marketing-trends-for-small-businesses-2020-guide\/","title":{"rendered":"Inbound Marketing Trends for Small Businesses: 2020 Guide"},"content":{"rendered":"\n<p>Time is growing short for putting together a Vision 2020 plan for your small business. The new decade brings with it ample opportunity for growth and modern marketing focal points, which is why it is crucial to be up to date with inbound marketing trends.<\/p>\n\n\n\n<p>As a small business, trying to compete can feel overwhelming. Limited resources create barriers to marketing efforts. Conversely, enhanced inbound marketing efforts will generate more resources. Fortunately, many of the up-and-coming inbound marketing trends are scalable.<\/p>\n\n\n\n<p>Here are ten of the top 2020 inbound marketing trends you can use for your small business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/33fb59ea-2e4d-4b13-87e0-9e4e07a7699f\/-\/stretch\/off\/-\/scale_crop\/1080x675\/center\/\" alt=\"inbound marketing trends\" class=\"wp-image-5767\"\/><\/figure>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-4ced8ff1 wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-c5e4a0a2     \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#using-blogger-outreach-services\" class=\"uagb-toc-link__trigger\">Using Blogger Outreach Services<\/a><li class=\"uagb-toc__list\"><a href=\"#exploring-new-social-media-platforms\" class=\"uagb-toc-link__trigger\">Exploring New Social Media Platforms<\/a><li class=\"uagb-toc__list\"><a href=\"#live-video-marketing-for-increased-reach\" class=\"uagb-toc-link__trigger\">Live Video Marketing for Increased Reach<\/a><li class=\"uagb-toc__list\"><a href=\"#prioritizing-personalization\" class=\"uagb-toc-link__trigger\">Prioritizing Personalization<\/a><li class=\"uagb-toc__list\"><a href=\"#working-with-micro-influencers\" class=\"uagb-toc-link__trigger\">Working with Micro-Influencers<\/a><li class=\"uagb-toc__list\"><a href=\"#transparency-and-authenticity\" class=\"uagb-toc-link__trigger\">Transparency and Authenticity<\/a><li class=\"uagb-toc__list\"><a href=\"#optimizing-for-position-zero\" class=\"uagb-toc-link__trigger\">Optimizing for Position Zero<\/a><li class=\"uagb-toc__list\"><a href=\"#using-shoppable-posts\" class=\"uagb-toc-link__trigger\">Using Shoppable Posts<\/a><li class=\"uagb-toc__list\"><a href=\"#using-email-lifecycle-marketing\" class=\"uagb-toc-link__trigger\">Using Email Lifecycle Marketing<\/a><li class=\"uagb-toc__list\"><a href=\"#promoting-interactive-content\" class=\"uagb-toc-link__trigger\">Promoting Interactive Content<\/a><li class=\"uagb-toc__list\"><a href=\"#inbound-marketing-implementation-tips-for-small-businesses\" class=\"uagb-toc-link__trigger\">Inbound Marketing Implementation Tips for Small Businesses<\/a><li class=\"uagb-toc__list\"><a href=\"#final-thoughts\" class=\"uagb-toc-link__trigger\">Final Thoughts<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-vivid-green-cyan-color has-text-color wp-block-heading\"><strong>FREE DOWNLOAD ?<\/strong> The Facebook Ads Asset Library! All the checklists and guides used to profitably spend $150M+ on Facebook &amp; Google ads.<\/h4>\n\n\n\n<div id=\"vy-form-embed-126459\"><\/div><script>var vy_contest_id = 126459; var vy_contest_url = 'https:\/\/vy.lc\/126459siwza';<\/script><script src=\"https:\/\/d3dob3lc1o1gbl.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-using-blogger-outreach-services\">Using Blogger Outreach Services<\/h2>\n\n\n\n<p>You may have heard the term &#8220;content is king&#8221; when it comes to digital marketing. Content will continue to reign supreme in upcoming years. Like planting a tree, the best time to start a content marketing strategy was years ago; the second-best time is right now.<\/p>\n\n\n\n<p>One of the most effective ways to boost SEO and dominate in digital marketing is to generate content that fuels linkbacks. This can be accomplished through outreach and guest posting. Unfortunately, for small businesses, this approach can be a full-time job.<\/p>\n\n\n\n<p>Many small businesses are getting around this obstacle by using <a href=\"https:\/\/diggitymarketing.com\/link-building\/blogger-outreach\/\" target=\"_blank\" rel=\"noreferrer noopener\">blogger outreach<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/bloggerlocal.com\/national\/top-10-blogger-outreach-services-guest-posting-services\" target=\"_blank\" rel=\"noreferrer noopener\">guest posting services<\/a>. These services leave the outreach efforts to the experts and allow you to create a cohesive content marketing strategy that yields results. <\/p>\n\n\n\n<p>As time goes by, small business owners are getting more comfortable with the idea of opportunity cost and outsourcing as a result.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-exploring-new-social-media-platforms\">Exploring New Social Media Platforms<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/d52uxujtBuQX1aL30OED0S0GL0635j0B1Lj5alGtxpEvfcRSEcf79iJqUcQPni_L0AZsIUE0OYCIPDuJEt94t-B8xIezoREKI_CsqcdknY0ighYMmu51iWCrj4mB2e7mdh5LUY3g\" alt=\"\"\/><figcaption>Source: <em><a href=\"https:\/\/pixabay.com\/photos\/social-media-marketing-facebook-4523105\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pixabay<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Over the past five years, there has been a lot of focus on the tried and true social media platforms. Facebook remains a valid contender in social media marketing. Instagram and Pinterest have seen tremendous growth. Newcomers, like Snapchat, have made their mark.<\/p>\n\n\n\n<p>In 2020 and beyond, it&#8217;s time to start looking at new social media platforms before everyone else gets there. By doing so, you allow your small business to build a fanbase and cut through the noise.&nbsp;<\/p>\n\n\n\n<p>TikTok is one of the <a href=\"https:\/\/vyper.io\/blog\/5-new-social-media-platforms-to-watch-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">biggest upcoming social media platforms<\/a> that businesses can&#8217;t afford to ignore. While paid sponsorship and advertising opportunities are virtually non-existent at this point, it creates the opportunity for organic growth and engagement.&nbsp;<\/p>\n\n\n\n<p>TikTok is also the key to Gen Z marketing. While Gen Z doesn&#8217;t have much purchasing power yet, it&#8217;s estimated that they will dominate the market by 2026, with 82 million active consumers. <\/p>\n\n\n\n<p>Before the next decade, Gen Z will surpass the Millennial generation. By starting to lay the groundwork now, you&#8217;ll be ahead of the competition when Gen Z comes into power.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-live-video-marketing-for-increased-reach\">Live Video Marketing for Increased Reach<\/h2>\n\n\n\n<p>One of the reasons TikTok is becoming so successful in the modern marketing sphere is that it&#8217;s centered around videos. Video marketing is becoming increasingly effective. Consumers appreciate having information conveyed to them quickly and passively, rather than having to dedicate time and effort to read an article.<\/p>\n\n\n\n<p>As a small business, you can capitalize on this inbound marketing trend with minimal investment. Pre-recorded, professionally edited videos are no longer ideal. Live videos through social media or streaming tend to keep attention for <a href=\"https:\/\/tubularinsights.com\/live-video-vod-per-play\/#ixzz4JTvPtK7v\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">up to three times longer<\/a> than videos on demand.&nbsp;<\/p>\n\n\n\n<p>This 2020 marketing trend overlaps with many other trends as well, including interactive content and authenticity, which will be discussed later.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-prioritizing-personalization\">Prioritizing Personalization<\/h2>\n\n\n\n<p>Purchasing decisions are heavily rooted in subconscious emotions. Gerald Zaltman, a proclaimed Harvard professor, surmises that up to <a href=\"https:\/\/www.inc.com\/logan-chierotti\/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"95% of a purchasing decision is made subconsciously (opens in a new tab)\">95% of a purchasing decision is made subconsciously<\/a>. While logical decision-making often plays a role for larger purchases, encouraging your customer to choose you over the competition will ultimately come down to your connection.<\/p>\n\n\n\n<p>Personalization will be paramount in 2020 and beyond. Consumers are no longer interested in generic advertisements; they want something that speaks to them. In 2017, branding experts at Epsilon conducted a survey that showed <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">80% of respondents<\/a> would be more likely to make a purchase if they experienced personalization from a brand.<\/p>\n\n\n\n<p>How can a small business create personalization? First, identify your overall target market. From there, segment them down into different categories. Create customer avatars based on your demographic. <\/p>\n\n\n\n<p>What jobs do they work at? Where do they live? What other interests do they have? Pull analytics from social media and Google Analytics to get deeper insights. From there, think about how you can talk to those groups.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Improving Your Business Using Easy Reporting Tools\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/2SKgZ6MdmkA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>The above video has some useful tips on how you can get starting with obtaining essential reports for your business. <\/em><\/p>\n\n\n\n<p>It is crucial for all online businesses to have some form of tracking system set up on their website. Systems like Google and Facebook Analytics can build exceptional reports that will help guide your business forward.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Email personalization (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/personalized-emails-drive-more-sales\/\" target=\"_blank\">Email personalization<\/a> is crucial when a business is focused on driving sales from their email marketing strategy. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/06\/3.png\" alt=\"\"\/><figcaption>Source: Private email received from <em>PayPal<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-working-with-micro-influencers\">Working with Micro-Influencers<\/h2>\n\n\n\n<p>Social media influencers will continue to dominate in 2020. Many small businesses overlook this marketing opportunity. Working with influencers is front-loaded, with the majority of efforts going into setting up policies and procedures, and sourcing influencers that fit the target market.&nbsp;<\/p>\n\n\n\n<p>In 2020, more brands (big and small) will start working with micro-influencers. The definition of a micro-influencer is somewhat arbitrary and could be someone with 1000 followers of 250,000 followers. The idea is that they have a smaller, more engaged audience than someone with millions of followers.<\/p>\n\n\n\n<p>Micro-influencers also tend to generate more trust with their audience, as they come off as more human and authentic. Consumers want to see products and services used by someone within reach that they can see themselves in, rather than the celebrity testimonials that dominated advertising in the past.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-transparency-and-authenticity\">Transparency and Authenticity<\/h2>\n\n\n\n<p>Transparency and authenticity is an overarching marketing trend that encompasses many other trends of 2020. The modern consumers of the millennial generation are no stranger to digital marketing tactics. <\/p>\n\n\n\n<p>As with personalization and live videos, consumers want to feel the human connection through cyberspace. You see this with many brands that respond to posts on social media with GIFs and conversational tones, as well as unpolished posts that feel inviting and personal.<\/p>\n\n\n\n<p>The millennial generation is also very politically charged and cares about what steps a business is taking to make their local and global community a better place. As a small business, you can capitalize on this trend by showcasing the people behind the scenes and talking about what your brand does when it isn&#8217;t selling products or services.&nbsp;<\/p>\n\n\n\n<p>Show your employees volunteering on a weekend. Snap a photo of those late nights spent working hard during the holidays. Add a personal touch to your brand that creates a sense of transparency and authenticity.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-optimizing-for-position-zero\">Optimizing for Position Zero<\/h2>\n\n\n\n<p>In recent years, there was no better accomplishment in SEO and content marketing than reaching a number one position on a SERP. In 2020, number one is number two, and position zero is the holy grail.<\/p>\n\n\n\n<p>Position zero is the snippet shown at the top of the SERP that pulls information from the page to highlight in a quick, easy-to-absorb manner. It&#8217;s also an opportunity for small businesses to surpass those that dominate the top spots with a few changes to their content.<\/p>\n\n\n\n<p>To optimize for position zero, base your content creation around a question. Use this question as to the basis for your keyword research and answer the question with optimized, well-formatted content.&nbsp;<\/p>\n\n\n\n<p>For example, say you want to rank for your article on the stages of a marketing sales funnel. The question you&#8217;d want to answer is, &#8220;what are the stages of a marketing sales funnel?&#8221; Answer that question throughout your post using H2 and H3 headers that clearly and concisely provide the information. Enhance your effectiveness by using numbered and bulleted lists within your content.<\/p>\n\n\n\n<p>Not only does framing your content around a question help rank for position zero, but it also gets you set up for voice search optimization, which is one of the most predominate SEO trends of 2020.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"372\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/12\/image.png\" alt=\"\" class=\"wp-image-5757\" srcset=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/12\/image.png 659w, https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/12\/image-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 659px, 100vw\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-using-shoppable-posts\">Using Shoppable Posts<\/h2>\n\n\n\n<p>Social media is undeniably one of the best ways for small and large businesses to reach their target audience and drive sales. One of the up-and-coming trends within social media is using shoppable posts. Rather than showcasing a product and having an ambiguous link to your website, shoppable posts allow consumers to click through on a specific product that has caught their eye.<\/p>\n\n\n\n<p>Shoppable posts are effective because they reduce purchasing friction, making it easier for consumers to complete a sale. When combined with sponsored posts, shoppable content can expedite the sales funnel and streamline conversions.&nbsp;<\/p>\n\n\n\n<p>Here are the steps to creating a shoppable post on Instagram:<\/p>\n\n\n\n<ul><li>Using your Facebook Business Manager, create a Facebook Catalogue.<\/li><li>Integrate your online shopping platform (Shopify or WooCommerce, for example) into your Facebook account.<\/li><li>Connect your online shop through to your Instagram business account, which should be connected to your Facebook.<\/li><li>Upload the product photos you plan on selling through shoppable posts.<\/li><li>Under &#8220;post settings,&#8221; click &#8220;Tag Products.&#8221;<\/li><li>Create your post using captivating captions and relevant hashtags.<\/li><li>Activate the shop tab on your Instagram Business profile page.<\/li><\/ul>\n\n\n\n<p>While experimenting with shoppable Facebook and Instagram posts is excellent, your approach should always be a part of an overall marketing strategy. This is another trend that can be used in conjunction with other ideas on this list, such as micro-influencer marketing.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-using-email-lifecycle-marketing\">Using Email Lifecycle Marketing<\/h2>\n\n\n\n<p>Email Lifecycle Marketing is an offshoot of personalization that pertains to email CRM specifically. Traditional email marketing still has a lot of merit as a way to reach customers. With ELM, however, you can drill down and create specific campaigns and segmentations that address where a customer is within a particular stage of the sales funnel.<\/p>\n\n\n\n<p>For example, you might have two potential customers showing curiosity in your product within the interest stage of the sales funnel. However, one lead leaves the site without adding anything to their cart, and one adds to their cart but doesn&#8217;t complete the transaction. These prospects have engaged in browse abandonment and cart abandonment, respectively.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/rejoiner.com\/img\/special-pages\/lifecycle-guide\/customer-lifecycle-curve-2016.png\" alt=\"Image result for email lifecycle marketing\"\/><figcaption>Source: <em><a href=\"https:\/\/rejoiner.com\/lifecycle-email-guide\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Rejoiner (opens in a new tab)\">Rejoiner<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>With ELM, each potential customer would receive a separate email series based on their actions (or inaction). The browse abandonment may trigger a series of emails reminding a lead of the products they were viewing. A cart abandonment series might suggest the person come back and finish the transaction. Either could offer an incentive to reduce friction.<\/p>\n\n\n\n<p>As a small business, you can use ELM by integrating an AI-enabled email marketing platform with your website and introducing segmented emails. Not only will this add to your personalization strategy, but it will also increase conversions in online sales.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-promoting-interactive-content\">Promoting Interactive Content<\/h2>\n\n\n\n<p>One of the benefits of live video streams and <a href=\"https:\/\/costofincome.com\/best-webinar-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">webinar platform<\/a> events is that they are interactive. Rather than sitting and being spoken <em>at, <\/em>a potential customer can actively engage in a conversation. This is more engaging and interesting than reading a blog article or listening to someone talk.<\/p>\n\n\n\n<p>Many forms of interactive content can either be used to increase awareness and engagement or to capture leads. One of the most common types of interactive content for 2020 is quizzes. Quizzes are highly shareable. They keep people on your page longer and provide a reward that initiates a positive emotional response.<\/p>\n\n\n\n<p>Interactive content could include:<\/p>\n\n\n\n<ul><li>An interactive ebook with videos and links<\/li><li>A quiz<\/li><li>A product finder<\/li><li>An evaluation or assessment<\/li><li>A choose your own adventure Instagram Story<\/li><li>Pop-up infographics<\/li><li>Mini-courses<\/li><li>Contests<\/li><li>Calculators<\/li><\/ul>\n\n\n\n<p>Get creative when thinking about how you can leverage interactive content to market your business. Use a quiz as a product finder to help your potential customers find a product that fits their personal needs. Create a game, such as a bingo card, that offers a reward for accomplishing tasks relevant to your industry.&nbsp;<\/p>\n\n\n\n<p>Infographics allow you to easily display complex information within a single image. You can potentially summarise an entire blog post with an infographic. This makes the process of consuming information quick and easy, which is why infographics are considered as valuable content. You can simply <a href=\"https:\/\/visme.co\/blog\/how-to-make-an-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"create an infographic for free with a service like Visme. (opens in a new tab)\">create an infographic for free with a service like Visme.<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-inbound-marketing-implementation-tips-for-small-businesses\">Inbound Marketing Implementation Tips for Small Businesses<\/h2>\n\n\n\n<p>Many times, an influx of ideas for marketing efforts can cause decision fatigue and overwhelm, which results in inaction. Here are some helpful tips for implementing these 2020 inbound marketing trends:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-use-a-cost-time-matrix\">Use a Cost-Time Matrix<\/h3>\n\n\n\n<p>A cost-time matrix operates similarly to an Eisenhower decision matrix. Create four quadrants, titled:<\/p>\n\n\n\n<ul><li>Low cost, low time<\/li><li>Low cost, high time<\/li><li>High cost, low time<\/li><li>High cost, high time<\/li><\/ul>\n\n\n\n<p>List your ideas within each quadrant to help you identify the affordability and time investment of implementing these trends. Choose a few low-hanging fruits to get started and create a long-term strategy for some of the higher-investment opportunities.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-do-one-thing-well\">Do One Thing Well<\/h3>\n\n\n\n<p>As a business, it&#8217;s better to do one thing well rather than many things mediocrely. Choose one thing to create a strategy around, and focus on implementing it to the best of your abilities. Once that has been successfully implemented, move onto the next best thing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-outsource-\">Outsource&nbsp;<\/h3>\n\n\n\n<p>The top trend on this list pertains to outsourcing for a reason. Rather than trying to manage everything in house, outsource tasks to virtual assistants, inbound marketing strategists, and outreach experts.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>Inbound marketing is rapidly evolving. In a highly competitive world, the difference between success and failure is being in alignment with the trends and ahead of the competition. By getting ahead of these marketing trends, you&#8217;ll set your small business up for long-term success.<\/p>\n\n\n\n<p>What 2020 inbound marketing trends will your small business be focusing on? Share in the comments below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"15-about-the-author\">About the Author<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Wendy Dessler<\/strong> is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing. Wendy focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.<\/p><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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trends.<\/p>\n","protected":false},"author":2,"featured_media":12223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,10,13,2,31,72,3],"tags":[251,252,142,226],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing Trends for Small Businesses: 2020 Guide | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"There&#039;s ample opportunity for growth and modern marketing focal points, which is why it is crucial to be up to date with inbound marketing trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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