{"id":5810,"date":"2019-12-10T09:42:07","date_gmt":"2019-12-10T09:42:07","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=5810"},"modified":"2024-09-06T09:53:53","modified_gmt":"2024-09-06T09:53:53","slug":"the-effective-influencer-marketing-strategy","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/the-effective-influencer-marketing-strategy\/","title":{"rendered":"The Effective Influencer Marketing Strategy"},"content":{"rendered":"\n<p>An effective influencer marketing strategy forms part of a larger marketing strategy that is crucial to any business. Without a solid marketing strategy, your business could potentially fail. <\/p>\n\n\n\n<p>Effective marketing strategies aren&#8217;t just something you come up with on a whim. <\/p>\n\n\n\n<p>There isn&#8217;t one magical formula that you execute that will produce the desired results in your cauldron. <\/p>\n\n\n\n<p>It requires research and analysis. A process that will prove that the marketing strategy you decide on will generate the best impact on your business needs. <\/p>\n\n\n\n<p>Choosing the right marketing strategy will ensure that you will not only generate sales but also develop strong brand awareness for your business. You want to score big when you execute your marketing strategy.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-46a0c11d wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-374accd3     \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-to-assess-what-marketing-strategy-is-right-for-your-business\" class=\"uagb-toc-link__trigger\">How to Assess What Marketing Strategy Is Right for Your Business?<\/a><li class=\"uagb-toc__list\"><a href=\"#what-is-influencer-marketing\" class=\"uagb-toc-link__trigger\">What Is Influencer Marketing?<\/a><li class=\"uagb-toc__list\"><a href=\"#the-big-question-is-influencer-marketing-effective\" class=\"uagb-toc-link__trigger\">The Big Question: Is Influencer Marketing Effective?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-build-an-effective-influencer-marketing-strategy\" class=\"uagb-toc-link__trigger\">How to Build an Effective Influencer Marketing Strategy<\/a><li class=\"uagb-toc__list\"><a href=\"#finding-the-right-influencers\" class=\"uagb-toc-link__trigger\">Finding the Right Influencers<\/a><li class=\"uagb-toc__list\"><a href=\"#conclusions\" class=\"uagb-toc-link__trigger\">Conclusions<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/12\/The-influener-marketing-strategy.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/12\/The-influener-marketing-strategy-1024x640.jpeg\" alt=\"The influener marketing strategy\" class=\"wp-image-12668\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/12\/The-influener-marketing-strategy-1024x640.jpeg 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/12\/The-influener-marketing-strategy-980x613.jpeg 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2019\/12\/The-influener-marketing-strategy-480x300.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>Eric Dahan is the founder of Open Influence, a social media influencer agency. He has some excellent advice on influencer marketing. <\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Listen to the interview below to learn more:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-podcast-co wp-block-embed-podcast-co\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"How Eric Dahan (Forbes 30under30) started Open Influence and creates viral influencer campaigns for America&#039;s top consumer brands.\" src=\"https:\/\/play.pod.co\/blitz-growth\/how-eric-dahan-forbes-30under30-started-open-influence-and-creates-viral-influencer-campaigns-for-americas-top-consumer-brands#?secret=gstn5HX6uH\" data-secret=\"gstn5HX6uH\" frameborder=\"0\" width=\"100%\" height=\"188\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-how-to-assess-what-marketing-strategy-is-right-for-your-business\">How to Assess What Marketing Strategy Is Right for Your Business?<\/h2>\n\n\n\n<p>Drafting a&nbsp;marketing plan&nbsp;is important for any business. It will help you stay focused on your business\u2019 needs, without distractions.&nbsp;<\/p>\n\n\n\n<p>Here are some tips to help you determine what will work best for your business:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-1-evaluate-your-industry\">1. Evaluate your industry<\/h4>\n\n\n\n<p>Most businesses will do a&nbsp;SWOT analysis&nbsp;to understand where their business is currently at and how you can move the business forward. For instance, you assess the strengths, weaknesses, opportunities, and threats (SWOT) of your business.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/e7199b80-f2fc-48ab-b61c-216879e3a642\/-\/stretch\/off\/-\/scale_crop\/770x408\/center\/\" alt=\"SWOT Analysis\" class=\"wp-image-5820\"\/><figcaption class=\"wp-element-caption\"><br>Source:&nbsp;<em><a rel=\"noreferrer noopener\" href=\"https:\/\/coschedule.com\/\" target=\"_blank\">CoSchedule<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-2-figure-out-your-marketing-goal\">2. Figure out your marketing goal<\/h4>\n\n\n\n<p>It could be goals such as increasing sales, acquiring new customers, improving brand awareness, launching a new product, or increasing traffic to your website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-3-determine-who-your-target-audience-is\">3. Determine who your target audience is<\/h4>\n\n\n\n<p>Think about your intended audience. What are their demographics? Using a target audience profile helps you narrow in on your exact intended audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-4-decide-on-a-marketing-budget\">4. Decide on a marketing budget<\/h4>\n\n\n\n<p>A common rule of thumb is that your marketing budget shouldn\u2019t exceed&nbsp;<a target=\"_blank\" href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/marketing\/pages\/survey-what-businesses-are-doing.aspx\" rel=\"noreferrer noopener\">5-10% of your revenue<\/a>.&nbsp;<\/p>\n\n\n\n<p>Make sure you consider potential costs and allocate them to specific faucets such as social media, online ads, video, email, and <a href=\"https:\/\/viralmango.com\/benefits-of-influencer-marketing\/\">influencer marketing<\/a>\/<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.bigcommerce.com\/blog\/affiliate-marketing\/\">affiliate marketing<\/a>.<\/p>\n\n\n\n<p>After you determine the process that is required to decide on a marketing strategy, it\u2019s time to come up with a marketing plan.<\/p>\n\n\n\n<p>Typically, a marketing plan considers these elements:<\/p>\n\n\n\n<ul>\n<li>Overview of your business\u2019s marketing and advertising goals<\/li>\n\n\n\n<li>Understand the current marketing position of your business<\/li>\n\n\n\n<li>A timeline indicating when tasks for your marketing strategy will be completed<\/li>\n\n\n\n<li>KPI\u2019s you\u2019ll be tracking<\/li>\n\n\n\n<li>Your business\u2019s target market and customer needs<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve created a marketing plan and you understand the importance of marketing to your business, you need to decide on which marketing strategies will work best for you.&nbsp;<\/p>\n\n\n\n<p>Look into which&nbsp;marketing&nbsp;strategies will have the biggest influence on your brand\u2019s industry.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-what-is-influencer-marketing\">What Is Influencer Marketing?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPeople do not buy goods and services. They buy relations, stories, and magic.\u201d<\/p>\n<cite>Seth Godin<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/bcec34dc-1b97-45c4-add2-88a565120c7c\/-\/stretch\/off\/-\/scale_crop\/1051x701\/center\/\" alt=\"influencer marketing strategy\" class=\"wp-image-5822\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/unsplash.com\/photos\/e7jq0NH9Fbg\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Consumers will go out of their way to block out ads and make it more difficult for brands to keep up. Influencer marketing bridges that gap and allows for the relations and stories to come to life.&nbsp;<\/p>\n\n\n\n<p>So what exactly is influencer marketing?&nbsp;<\/p>\n\n\n\n<p>In the simplest form, influencer marketing is meshing celebrity endorsements with a&nbsp;content-driven marketing&nbsp;campaign. It is a collaboration between brands and influencers.<\/p>\n\n\n\n<p>Just because many brands do influencer marketing, it doesn\u2019t mean it\u2019s always going to be the best choice for your business.&nbsp;<\/p>\n\n\n\n<p>Influencer marketing is about gaining exposure to your brand using niche influencers in marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>Just like every other type of marketing, influencer marketing requires a thorough analysis to see if it will benefit your company.&nbsp;<\/p>\n\n\n\n<p>Can an influencer help me to <a href=\"https:\/\/vyper.io\/blog\/ultimate-guide-viral-contest-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"promote a giveaway? (opens in a new tab)\">promote a giveaway?<\/a><\/p>\n\n\n\n<p>Yes! A giveaway or contest can be an ideal opportunity for an influencer to engage with their followers. Giveaways are viral, and viral content is exactly what influencers need.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.agilitypr.com\/influencer-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partnering with an influencer<\/a> to promote your giveaway can be mutually beneficial. Giveaways boost followers, especially if a giveaway has bonus actions that ask users to &#8216;refer a friend&#8217;.<\/p>\n\n\n\n<p>Pro Tip: Select a prize that will be appealing to the influencer&#8217;s following. Don&#8217;t choose something that is of no interest to them as they will feel that the influencer is pushing a giveaway onto them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-questions-you-should-ask-yourself-before-deciding-on-implementing-an-influencer-strategy\">Questions You Should Ask Yourself Before Deciding on Implementing an Influencer Strategy<\/h3>\n\n\n\n<ul>\n<li>What purpose will incorporating influencers in my marketing serve my business?&nbsp;<\/li>\n\n\n\n<li>Does my brand have the capacity to be able to incorporate new audiences?&nbsp;<\/li>\n\n\n\n<li>Is my brand equipped with the tools to engage these new audiences in the long term?<\/li>\n\n\n\n<li>Will these new audiences benefit my brand? In which ways?&nbsp;<\/li>\n\n\n\n<li>What campaigns will I be able to produce to ensure the success of my influencer marketing strategy? <\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-the-big-question-is-influencer-marketing-effective\">The Big Question: Is Influencer Marketing Effective?<\/h2>\n\n\n\n<p>Only&nbsp;<a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/danschawbel\/2015\/01\/20\/10-new-findings-about-the-millennial-consumer\/#36eccf656c8f\" rel=\"noreferrer noopener\">1% of millennials<\/a>&nbsp;trust advertisements.<\/p>\n\n\n\n<p>33% of millennials trust blogs and rely on them to make purchasing decisions.&nbsp;<\/p>\n\n\n\n<p>44% of millennials prefer authenticity to content. They must trust the company before buying anything.&nbsp;<\/p>\n\n\n\n<p>62% want to engage with brands on&nbsp;social media.<\/p>\n\n\n\n<p>It\u2019s clear that the consumers of your companies products prefer knowing the brand over being advertised a bunch of products.&nbsp;<\/p>\n\n\n\n<p>Having an influencer strategy not only connects you with new audiences but also has the capacity to engage a new loyal audience to your brand.&nbsp;<\/p>\n\n\n\n<p>The influencers already have the loyalty of their followers. As a brand, you don\u2019t need to waste resources to develop that trust since the influencers already have that connection with their audience.&nbsp;<\/p>\n\n\n\n<p>You are essentially taking advantage of their loyalty to the influencer, and benefiting from a potentially loyal customer audience. You are easily able to form a connection with people who are most likely to connect with your brand. Therefore, the influencer can be seen as the one who connects your brand with its audience.<\/p>\n\n\n\n<p>Some critical data points that will help inform you of how effective influencer marketing are as follows:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/mediakix.com\/blog\/influencer-marketing-effectiveness\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of marketers<\/a>&nbsp;say that influencer marketing is effective<\/li>\n\n\n\n<li>89% of marketers&nbsp;say that the return on investment for influencer marketing ROI is just as good or even better than other marketing strategies<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s clear that the general marketing industry recognizes the positives that influencer marketing has on businesses. According to the data, it\u2019s much more likely that influencer marketing will be beneficial for your brand than not.&nbsp;<\/p>\n\n\n\n<p>So how exactly does your business benefit?<\/p>\n\n\n\n<p>Influencer marketing builds brand awareness, exposure, and authority for your business. Above all, it connects your brand with new audiences.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3935ec62-40e5-47d1-be17-4cc8dbc085a5\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"VYPER Free Account Signup Pewdiepie\" class=\"wp-image-8512\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-how-to-build-an-effective-influencer-marketing-strategy\">How to Build an Effective Influencer Marketing Strategy<\/h2>\n\n\n\n<p>Influencer marketing isn\u2019t just about pouring money into influencers so that they can say positive things about your business, with the hope that they will have an impact on your brand.&nbsp;<\/p>\n\n\n\n<p>Just like any other marketing strategy, planning is essential. Before you even get into the specifics, you need to come up with a general marketing plan for your influencer strategy.&nbsp;<\/p>\n\n\n\n<p>Here is a marketing plan template with great graphic design that will help you guide your marketing strategy. It includes:<\/p>\n\n\n\n<ul>\n<li>Proposed strategy and plan summary<\/li>\n\n\n\n<li><a aria-label=\"Email campaign tactics (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/how-to-use-facebook-ads-to-grow-and-your-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email campaign tactics<\/a><\/li>\n\n\n\n<li>Target demographics<\/li>\n\n\n\n<li>Campaign budget <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/XxP7NnNcTRoEClAB1i3X_4HK56INm7dT1Q82lRyom4MizgipWMp9mDzSaNrFCP0TCgK_rRgE1eDKDBPkPj_K-f6ZbnYk2vUXK3qfUwKZktEotxdSQAb0WpQPmEWHM5EJDnsr38-B\" alt=\"\"\/><\/figure>\n\n\n\n<p>You can also use a&nbsp;<a target=\"_blank\" href=\"https:\/\/venngage.com\/blog\/social-media-plans\/\" rel=\"noreferrer noopener\">social media plan<\/a>&nbsp;template to help with the campaign you will be producing.&nbsp;<\/p>\n\n\n\n<p>Some important things to help with what should be included are:<\/p>\n\n\n\n<ul>\n<li>Metrics of your current social presence<\/li>\n\n\n\n<li>Your ideal customer<\/li>\n\n\n\n<li>Social media mission statement&nbsp;<\/li>\n\n\n\n<li>Key success metrics<\/li>\n\n\n\n<li>Social media management tools<\/li>\n\n\n\n<li>Tracking, analyzing, and optimizing plan<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/i4xSdksqaWNUcnkDg9PEgSVC3hSZm540URW_Y1rwXHGIesrZm7G3sCZm0byd0tVmF5pWMXl5yWK9a_Mlk5svZn8c49qBTuyKrkpkPbtMbrXJJ_Wr5YZ3EEUxr4UIu3zCU4hvl3jo\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Some important tips to consider for your campaigns:<\/strong><\/p>\n\n\n\n<ol>\n<li>Picking the right influencers: do your research ahead of time<\/li>\n\n\n\n<li>Sending email request\/dm request&nbsp;<\/li>\n\n\n\n<li>Building relationships:&nbsp; have influencers connect with your marketing team so that they build strong bonds and friendships (Consider making use of an&nbsp;<a href=\"https:\/\/monday.com\/use-cases\/hr-management-software\" target=\"_blank\" rel=\"noreferrer noopener\">HR management software<\/a>&nbsp;to facilitate the workflow between your marketing team and your influencers)<\/li>\n\n\n\n<li>Measuring success: figure out what has worked in your strategy and how effective it was for your business.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-finding-the-right-influencers\">Finding the Right Influencers<\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Influencer Marketing Tips For Viral Growth\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/qVTAjLxTBhI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It&#8217;s crucial that you take the time to properly research an influencer before you can even approach them. An influencer with tons of followers on Instagram or Facebook might initially seem like the ideal person to match with. However, you can still experience many difficulties during your partnership. <\/p>\n\n\n\n<p>Some examples of potential issues include:<\/p>\n\n\n\n<ul>\n<li>Influencer&#8217;s followers <strong>do not<\/strong> have an interest in your brand<\/li>\n\n\n\n<li>The influencer is not known for using your products<\/li>\n\n\n\n<li>The influencer has plenty of followers with little engagement. There are not enough comments, likes, or shares on posts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-researching-influencers\">Researching Influencers<\/h3>\n\n\n\n<p>Research can be as simple as going through your influencer&#8217;s social media profile. Ask yourself:<\/p>\n\n\n\n<ul>\n<li>Are their posts relevant to my brand? Look at their posts and picture your product in those posts. Then ask yourself if those posts will benefit your brand.<\/li>\n\n\n\n<li>Are their posts engaging? It&#8217;s common for social media profiles to have a lot of subscribers, but with minimum reach on their posts. Go through the comments on the posts to see if they are positive. You might not want to partner up with someone who constantly receives negative comments. Your brand will be linked to these comments.<\/li>\n\n\n\n<li>Is the influencer known for using similar products to yours? If an influencer <a aria-label=\"promotes a website (opens in a new tab)\" href=\"https:\/\/www.b12.io\/resource-center\/traffic-generation\/how-to-promote-your-website-for-free.html\" target=\"_blank\" rel=\"noreferrer noopener\">promotes a website<\/a> or product that they are not known for using, their fans will pick up on this immediately. This can impact negatively on them and your brand.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-conclusions\">Conclusions<\/h2>\n\n\n\n<p>Make sure you start early. Therefore, complete your research way ahead of your actual campaign.<\/p>\n\n\n\n<p>However, you should keep in mind to not go after influencers solely for their big audiences. In other words, make sure that their own personal branding connects with your businesses\u2019 branding. You want their followers to generate a specific action.<\/p>\n\n\n\n<p>Most importantly, have fun with your influencer marketing. Remember that it\u2019s a creative space, be unique in the way you approach your campaigns. <\/p>\n\n\n\n<p>Don\u2019t be afraid to connect with your influencers and get their opinions as well. In addition to promoting your brand, they are also experienced in the world of social media and may potentially have insights your team may never think of. <\/p>\n\n\n\n<p>Influencer marketing is effective with the right implementation. Make sure it is well planned beforehand. <\/p>\n\n\n\n<p>Have you ever used an influencer to market your brand? Which influencer marketing strategies did you find the most effective? Let us know in the comments.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/tuxuFF0KiB5FzcLitWRvLC4WYep_3DrVfUARLKEt1plKl5VHF4KU6ss9P3IFsFydQ2OYuS9v53tMg7FRcl8GFH9SS8TmbIbguA0X_29NTYirz5mUQayIzUpnvC_f67vMmS5vVTX7\" alt=\"\" style=\"width:150px;height:150px\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Rada Abdo is a Content Marketer at <a href=\"https:\/\/venngage.com\/\">Venngage<\/a>. She enjoys travelling, posting fashion pics on instagram, and reading about serial killers. Connect with her on instagram: @_rads<\/p>\n\n\n\n<p><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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brand.<\/p>\n","protected":false},"author":2,"featured_media":12668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,30,10,9,2,31,72],"tags":[253,254,142,226,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Effective Influencer Marketing Strategy | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"An effective influencer marketing strategy forms part of a larger marketing strategy that is crucial to any business that&#039;s looking to grow their brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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