{"id":5885,"date":"2019-12-30T16:01:50","date_gmt":"2019-12-30T16:01:50","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=5885"},"modified":"2023-10-09T06:09:11","modified_gmt":"2023-10-09T06:09:11","slug":"social-media-contest-case-study","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/social-media-contest-case-study\/","title":{"rendered":"Case Study: Social Media Contest – 44,853 emails, 14,206 followers, 13,105 shares & 3,973 trial accounts"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.0.6″ background_color=”rgba(0,0,0,0.72)” background_image=”https:\/\/ucarecdn.com\/771fd328-1045-46f6-89d2-ebf83eadc173\/” background_blend=”darken” custom_margin=”||||false|false” custom_padding=”15%||15%||true|false” border_radii=”on|12px|12px|12px|12px”][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”35px” text_line_height=”1.9em” header_font=”||||||||” header_2_font_size=”40px” inline_fonts=”Oswald”]

TOPAZ LABS CASE STUDY<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ text_font=”||||||||” text_line_height=”1.6em”]

See how this photography software company generated 44,853<\/strong> new emails,\u00a014,206<\/strong><\/span> new followers on YouTube, Facebook & Instagram, 13,105<\/strong> social shares, plus\u00a03,973<\/strong> new trial accounts from a single social media contest.<\/span><\/p>\n

Replicate this campaign and similar results for your business!<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/vyper.io\/?utm_source=waiakea-case-study” button_text=”Create a contest” button_alignment=”center” _builder_version=”3.25.4″ button_text_size=”15px” button_font=”||||||||” background_layout=”dark” custom_margin=”40px||” custom_padding=”17px|43px|17px|43px|true|true”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″ custom_padding=”||60px|||”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25.4″ custom_padding=”|||”][et_pb_column type=”1_2″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ inline_fonts=”Roboto Condensed”]

TABLE OF CONTENTS<\/strong><\/span><\/h4>[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ custom_margin=”|||2%|false|false” custom_padding=”||||false|false”]
    \n
  1. The Campaign Goal<\/a><\/li>\n
  2. About Topaz Labs<\/a><\/li>\n
  3. How to Run a Contest<\/a><\/li>\n
  4. Building the Contest<\/a><\/li>\n
  5. Marketing the Contest<\/a><\/li>\n
  6. The Contest Results<\/a><\/li>\n
  7. Converting Your Leads<\/a><\/li>\n
  8. Key Takeaways and Learnings<\/a><\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=”4.0.6″]

    Topaz Labs is a photographer’s toolkit that allows AI-powered image editing. They generated 44k new emails, 1k user-generated stories, and many more. Keep reading to find out how they did it!<\/p>\n

    The email list is one of the most important assets an online business can own, but in today’s landscape, you also need a strong following on social media. Together, you create an amazing combo of warm leads to convert to paying customers.<\/p>\n

    Social proof not only creates an audience that you can sell to, but it also proves legitimacy, makes your company approachable and helps your customers decide whether or not to buy from you.<\/p>\n

     <\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.3em” background_color=”#fafafa” custom_margin=”||40px” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]

    \"\"<\/a><\/p>\n

    CAMPAIGN REACH<\/strong><\/span><\/p>\n

    Reached over 229,580<\/strong><\/span>\u00a0pageviews<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.2em” background_color=”#fafafa” custom_margin=”||40px” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]

    \"\"<\/a><\/p>\n

    NEW FOLLOWERS<\/strong><\/span><\/p>\n

    Added\u00a014,206<\/strong><\/span>\u00a0new social followers<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.3em” background_color=”#fafafa” custom_margin=”||40px” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]

    \"\"<\/a><\/p>\n

    CONVERSION RATE<\/strong><\/span><\/p>\n

    The landing page converted at 19%<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.3em” background_color=”#fafafa” custom_margin=”||” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]

    \"\"<\/a><\/p>\n

    EMAIL LEADS<\/strong><\/span><\/p>\n

    Generated 44,853<\/strong>\u00a0new email leads<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.3em” background_color=”#fafafa” custom_margin=”||” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]

    \"\"<\/a><\/p>\n

    SOCIAL SHARES<\/b><\/span><\/span><\/p>\n

    Over\u00a0<\/span>13,105<\/strong>\u00a0across Facebook & Twitter<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_image src=”https:\/\/ucarecdn.com\/cd890002-9d3f-4394-893a-4df58e046394\/” align=”center” _builder_version=”4.0.6″ border_radii=”on|12px|12px|12px|12px” box_shadow_style=”preset2″ box_shadow_vertical=”20px” box_shadow_blur=”28px” box_shadow_spread=”-8px” box_shadow_color=”rgba(0,0,0,0.22)”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text module_id=”campaign-goal” _builder_version=”3.27.4″ header_2_text_color=”#000000″ header_2_font_size=”45px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”off|phone” inline_fonts=”Oswald”]

    THE CAMPAIGN GOAL<\/span><\/strong><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ text_font=”||||||||” width=”90%” module_alignment=”center” text_text_align=”left”]

    The goal was to build the email list and use a social media contest to boost account following, increase social engagement, and lower CPMs on ads!<\/p>\n

    The photography niche is a tough one. Popularity, authority, and quality are all very important if you are planning to capture the attention of shutterbugs.<\/p>\n

    Getting thousands of likes, shares, comments, and tagged friends help to boost your popularity. These were the main metrics that we planned to “gamify” in the Topaz Labs’ social media contest.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/ucarecdn.com\/c5bfaa4f-13bf-40f9-9c79-1493903144cd\/” align=”center” _builder_version=”4.0.6″ width=”100%” custom_margin=”3%||3%||true|false” custom_padding=”3%||3%||true|false” border_radii=”on|24px|24px|24px|24px” border_width_all=”3px” border_color_all=”#7a7a7a” border_style_all=”dashed”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text module_id=”about-the-brand” _builder_version=”3.27.4″ header_2_font_size=”45px” inline_fonts=”Oswald”]

    ABOUT THE BRAND<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ text_font=”||||||||” width=”90%” module_alignment=”center” text_text_align=”left”]

    Topaz Labs was founded in 2005 and has spent years building and perfecting AI image editing. Their suite of software helps photographers and illustrators produce high-quality images.<\/p>\n

    They strive to make the finest photo editing experience you can find. It’s a marriage of technology, usability, and overall experience that allows Topaz Labs to work so well.<\/p>\n

    To achieve these amazing image editing results, they continuously improve every aspect of their business, from our customer support to website design, to product and technology improvements.<\/p>\n

    They firmly believe that the only way to create great products is to learn and constantly improve upon them, so they release constant updates that enhance the functionality and usability of the software.<\/p>\n

    Topaz Labs target audience<\/h3>\n

    The brand’s target customer is pretty obvious, the photographer. Now, this can be broken down into many segments. Professionals who need next-level editing, but also the hobbyist who are taking wildlife, landscapes, or portrait photos and just needs a 1-click enhance option.<\/p>\n

    Marketing tactics they employ<\/h3>\n

    <\/strong><\/span><\/p>\n

      \n
    1. Leverage social media sharing.<\/li>\n
    2. Focus on the share and tagging features on Facebook & Instagram.<\/li>\n
    3. Use great images to show the quality of the product (before & afters).<\/li>\n
    4. Run a social media contest while still generating emails for remarketing afterwards.<\/span><\/li>\n
    5. Use the contest to boost Facebook ad engagement.<\/li>\n<\/ol>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″ width=”100%”][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.0.6″ text_font=”||||||||” header_font=”||||||||” background_color=”rgba(0,0,0,0.79)” background_image=”https:\/\/ucarecdn.com\/de8f911b-2929-402c-bae0-e62dc61c2c0e\/” background_blend=”darken” background_layout=”dark” custom_margin=”||” custom_padding=”60px|60px|60px|60px|true|true” border_radii=”on|17px|17px|17px|17px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_spread=”2px” box_shadow_color=”rgba(0,0,0,0.05)” inline_fonts=”Oswald”]

      TOPAZ LABS FACT SHEET<\/h2>\n

      Type \u2192<\/strong>\u00a0eCommerce Software
      CMS\u00a0\u2192<\/strong>\u00a0Custom Build
      Founded\u00a0\u2192<\/strong>\u00a02005
      Industry<\/strong>\u00a0\u2192\u00a0<\/strong>Photography
      Campaign Type\u00a0\u2192<\/strong>\u00a0Social Media Contest
      Website\u00a0\u2192<\/strong>       TopazLabs.com<\/a><\/p>\n

      First contest with VYPER but plan to run 1 a quarter for events, sales, and promotions.<\/p>\n

      A few standout facts that make this bran\u00a0 successful (you can take some of these points and apply them to your store):<\/p>\n