{"id":5967,"date":"2019-12-16T15:43:07","date_gmt":"2019-12-16T15:43:07","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=5967"},"modified":"2023-10-30T14:10:48","modified_gmt":"2023-10-30T14:10:48","slug":"the-power-of-social-media-hashtags","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/the-power-of-social-media-hashtags\/","title":{"rendered":"The Power of Social Media Hashtags"},"content":{"rendered":"\n<p>When browsing social media, you see that some posts are overstuffed with hashtags, and some posts do not contain any hashtags at all. And that may make you wonder whether you should use social media hashtags to boost your marketing efforts.<\/p>\n\n\n\n<p>In this article, we will explain to you why it\u2019s important to add hashtags to every caption you write. Also, we will provide you with six tips on how to get the most out of hashtags to achieve the results you want.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/8e325c1f-847b-4b5c-8dfb-eaafee5f21eb\/-\/stretch\/off\/-\/scale_crop\/1080x675\/center\/\" alt=\"The Power of Social Media Hashtags\" class=\"wp-image-5985\"\/><\/figure>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-08d03ec4-112a-432d-895b-462f4a9dff4e wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-08d03ec4-112a-432d-895b-462f4a9dff4e     \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#4-reasons-to-start-using-social-media-hashtags-right-now\" class=\"uagb-toc-link__trigger\">4 Reasons to Start Using Social Media Hashtags Right Now<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-make-your-social-media-posts-discoverable\" class=\"uagb-toc-link__trigger\">1. Make Your Social Media Posts Discoverable<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#2-raise-brand-awareness\" class=\"uagb-toc-link__trigger\">2. Raise Brand Awareness<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#3-use-hashtags-to-convey-your-message\" class=\"uagb-toc-link__trigger\">3. Use Hashtags to Convey Your Message<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#4-collect-more-user-generated-content\" class=\"uagb-toc-link__trigger\">4. Collect More User-generated Content<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#9-tips-on-how-to-get-the-most-out-of-social-media-hashtags\" class=\"uagb-toc-link__trigger\">9 Tips on How to Get the Most Out of Social Media Hashtags<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-research-hashtags-using-online-tools\" class=\"uagb-toc-link__trigger\">1. Research Hashtags Using Online Tools<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#2-be-specific\" class=\"uagb-toc-link__trigger\">2. Be Specific<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#3-make-sure-that-you-use-relevant-hashtags\" class=\"uagb-toc-link__trigger\">3. Make Sure That You Use Relevant Hashtags<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#4-dont-overuse-hashtags\" class=\"uagb-toc-link__trigger\">4. Don\u2019t Overuse Hashtags<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#5-use-different-hashtags-for-different-social-media-platforms\" class=\"uagb-toc-link__trigger\">5. Use Different Hashtags for Different Social Media Platforms<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#6-dont-use-the-same-hashtags-for-each-and-every-post\" class=\"uagb-toc-link__trigger\">6. Don\u2019t Use the Same Hashtags for Each and Every Post<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#7-translate-and-localize-your-hashtags\" class=\"uagb-toc-link__trigger\">7. Translate and Localize Your Hashtags<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#8-know-whats-trending\" class=\"uagb-toc-link__trigger\">8. Know What\u2019s Trending<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#9-use-hashtags-in-stories\" class=\"uagb-toc-link__trigger\">9. Use Hashtags in Stories<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#wrapping-up\" class=\"uagb-toc-link__trigger\">Wrapping up<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#free-download-facebook-ad-library\" class=\"uagb-toc-link__trigger\">FREE DOWNLOAD: Facebook Ad Library<\/a><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-vivid-green-cyan-color has-text-color wp-block-heading\"><strong>FREE DOWNLOAD ?<\/strong> The Facebook Ads Asset Library! All the checklists and guides used to profitably spend $150M+ on Facebook &amp; Google ads.<\/h4>\n\n\n\n<div id=\"vy-form-embed-126459\"><\/div><script>var vy_contest_id = 126459; var vy_contest_url = 'https:\/\/vy.lc\/126459siwza';<\/script><script src=\"https:\/\/d3dob3lc1o1gbl.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-4-reasons-to-start-using-social-media-hashtags-right-now\"><strong>4 Reasons to Start Using Social Media Hashtags Right Now<\/strong><\/h2>\n\n\n\n<p>Foremost, let\u2019s figure out how the usage of hashtags may benefit your business. Here are the top four reasons to run a hashtag campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-1-make-your-social-media-posts-discoverable\">1. Make Your Social Media Posts Discoverable<\/h3>\n\n\n\n<p>Hashtags are important because they help to reach a wide audience. If you do not use hashtags, your post can be seen by your current followers and a few random profile visitors only. <\/p>\n\n\n\n<p>But what if you use hashtags and do it wisely? Then your post can be discovered by dozens of users from all over the web that search for the products similar to yours by using social media hashtags.<\/p>\n\n\n\n<p>Do you need an example to understand how hashtags influence content discoverability? Take a look at the following post.<\/p>\n\n\n\n<p>If Hyatt Ziva Cap Cana didn\u2019t use hashtags, this post would reach 1,800 users maximum &#8211; that\u2019s the number of Instagram followers that Hyatt Ziva Cap Cana currently has.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/_gG1B5GPj46CgSo-AzbsPN0Wccx34XPymEb4_yiJqLbpfdRfvgYlRjphTo5c1C9K_73IY1APaAW7ThJ5MuUh1IjKVIwxe1AssORLA4qsU7AGNEWApgElhI3hqqSVXCUudcH5Wahb\" alt=\"\" style=\"width:495px;height:314px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.instagram.com\/p\/B4DkmFsp6xk\/?utm_source=ig_web_button_share_sheet\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Hyatt Ziva\u2019s marketers understand the importance of hashtags. So they added such tags as #BeachFrontHotel, #CarribeanVacation, and #AllInclusiveResort. As a result, this post became discoverable for dozens of social media users who are looking for a fancy hotel to spend the next vacation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-2-raise-brand-awareness\">2. Raise Brand Awareness<\/h3>\n\n\n\n<p>Do you struggle to raise brand awareness? If you start using branded hashtags on social media, and you will easily get your brand noticed. The more customers will use your hashtags and share your posts on social apps, the more people will discover your brand and learn more about your products.<\/p>\n\n\n\n<p>You can use one or a few branded hashtags to promote your company on social media. Just make sure that all the hashtags you choose are 100% unique and catchy, so your customers will memorize them quickly.<\/p>\n\n\n\n<p>It\u2019s worth mentioning that hashtag should be associated with your brand, but shouldn\u2019t necessarily match your brand name. For instance, American Airlines use branded hashtag #AATeam instead of #AmericanAirlines, because this tag is shorter, simpler, and easy-to-remember.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8-jVsTfk6PYkGwAhZC6J6Js6TU1UaD-vkr7S57xZmTKDFUZ2JJ8jmXfd23YlrLiFfReUWHnvz8pp5wUtsDcR70DwVR_qtpNW0r0bQYD62y0Yi68jStahPVtB4Dw0eLbTEmw7rOSA\" alt=\"\" style=\"width:463px;height:394px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/twitter.com\/AmericanAir\/status\/1197959445323628545\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Twitter<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-3-use-hashtags-to-convey-your-message\">3. Use Hashtags to Convey Your Message<\/h3>\n\n\n\n<p>Most brands tend to use hashtags at the end of the caption. But in fact, hashtags shouldn\u2019t necessarily stand after the main text. In some cases, it\u2019s better to include one or a few<a href=\"https:\/\/www.forbes.com\/sites\/heatherleighton\/2019\/08\/31\/where-instagram-hashtags-should-go-caption-first-comment\/#18e5e48d384c\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> hashtags within the caption<\/a> text to enhance the message.<\/p>\n\n\n\n<p>Here is a good example that explains how it works. Delta Air Lines used airport codes as hashtags to strengthen its message \u2013 to get Facebook users interested in exploring new travel destinations. This simple trick helped the company to increase reach and engage the audience.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-facebook wp-block-embed-facebook\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/delta\/photos\/a.147763221909535\/2875080999177730\/?type=3&#038;theater\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-collect-more-user-generated-content\">4. Collect More User-generated Content<\/h3>\n\n\n\n<p>If you run a <a href=\"https:\/\/vyper.io\/blog\/facebook-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"social media giveaway or contest (opens in a new tab)\">social media giveaway or contest<\/a>, hashtags are a must. Hashtags help to<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/instagram-giveaway-case-study-collect-37k-followers-41k-emails-15k-shares\/\" target=\"_blank\"> collect user-generated posts<\/a> from all over the web and to do it pretty fast and easily.<\/p>\n\n\n\n<p>If you are about to launch giveaway, make sure that your chosen hashtag complies with the following requirements:<\/p>\n\n\n\n<ul>\n<li>It must be unique \u2013 you should check that no one ever used the same hashtag on social media before<\/li>\n\n\n\n<li>It must be short, catchy, and readable \u2013 your hashtag may consist of up to four words<\/li>\n\n\n\n<li>The hashtag should be associated with your brand and describe your giveaway or contest<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-aa652468 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE DOWNLOAD: Facebook Ad Library<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f  &#8212; Get our entire Facebook ads training folder full of checklists and guides that have helped us profitably spend over $150 Million for our users and clients.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126459siwza\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-9-tips-on-how-to-get-the-most-of-hashtags\"><strong>9 Tips on How to Get the Most Out of Social Media Hashtags<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1563448787127-162defee567c?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"assorted food on table near person standing\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/unsplash.com\/photos\/gAgToJDComQ\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Now you know that social media hashtags can benefit your brand a lot. So let\u2019s consider ten simple tips on how to use hashtags to lead your company to success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-research-hashtags-using-online-tools\">1. Research Hashtags Using Online Tools<\/h3>\n\n\n\n<p>Let\u2019s make it clear. You can\u2019t just use any random hashtags that come first to your mind. You should research hashtags and find out what hashtags will work for your specific niche and your company.<\/p>\n\n\n\n<p>Your primary goal is to create a list of the top 100 hashtags, so it will be easier for you to choose relevant tags for every new post you create. Fortunately, today, it\u2019s not that difficult to conduct hashtag research since lots of tools are available online. For instance, you may use such tools as Hashtagify, Ritetag, and Instavast Hashtag Generator.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-be-specific\">2. Be Specific<\/h3>\n\n\n\n<p>When you are researching hashtags, you should focus not on general hashtags, but the specific ones. For instance, if you work in a travel niche, you should use specific hashtag #TravelGuatemala instead of general tag #travel. Or, if you work in the food industry, you should choose specific hashtag #CheeseFries instead of general hashtag #InstaFood.<\/p>\n\n\n\n<p>Why it\u2019s so important? Because by choosing less widely used hashtags, you increase the chances of your post to beat the competition and get noticed. Here is an example that illustrates the problem related to the usage of the most<a href=\"https:\/\/medium.com\/@zellersamuel\/what-are-the-most-effective-hashtags-93680fa6f5df\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> popular social media hashtags<\/a>.<\/p>\n\n\n\n<p>As of November 2019, there are more than 459 million posts with the tag #travel on Instagram. And every second, at least one new post with this hashtag is published on the app.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/22z2U0s16PSNyoLxUbYoE4yY11s0ho6c27KFtgRMjYd4OelSb8JIoYCc5NA9MBELGDT_7oUL6r6i_WMOoqawGwQ1w79K2os0zJh1eKMFlvYmc04Fhv6xaXQBpGawHm3JLUtQ2BCJ\" alt=\"\" style=\"width:233px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/LuszuKvtdXyMASXDnstpfNdBxPrqEIubhQlSZGcO6uUx3ZGtilg9u1qkOlMKoG6kn4G419O2UZV6_Y_E-iZDQW-cQfe3GrrA1G-ihpjc7fruzsFnRH-quABSAWCPwlFo5EkAHuEQ\" alt=\"\" style=\"width:233px;height:321px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>So if you use tag #travel, newly published posts will push your post down the feed really fast. Your Instagram post will be visible on the explore tab for a few minutes only, and then it will fade away in a flow of the new posts.<\/p>\n\n\n\n<p>However, if you use less popular, but more specific tag #TravelGuatemala, your post will be visible for a few hours or even for a few days. And most importantly, this hashtag will help you to reach a very specific audience \u2013 travelers who are interested in visiting a particular country, not just any random place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-make-sure-that-you-use-relevant-hashtags\">3. Make Sure That You Use Relevant Hashtags<\/h3>\n\n\n\n<p>There is no sense to use irrelevant hashtags for two reasons: irrelevant hashtags do not help to reach the target audience, and also they make posts look spammy.<\/p>\n\n\n\n<p>Let\u2019s take a glimpse at the following Instagram post to understand why irrelevant hashtags bring more harm than good.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/kMcEUFEO2Ti9ypwunhP6oN-0HcYhSmVe6d6qQslPPiiRzv5UBViFgEEHgvP5vraP5MEjDLsoB1UU0d5CbpVvFtLFxFB81KxpIjvZigs19_aHFNFi-GnCPpIV8ZpfGYCCb2WMc76S\" alt=\"\" style=\"width:487px;height:359px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.instagram.com\/p\/B0ZBv5EnpwO\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>In this post, the HotelGreen16 used such hashtags as #beautifuldestinations, #vacation, and #hotelcancun, and that was a wise decision. Thanks to these hashtags, the post was discovered by the target audience \u2013 the travelers who use social media to find new beautiful places to visit.<\/p>\n\n\n\n<p>But the problem is that the HotelGreen16 also used such hashtags as #love, #friendship, and #picoftheday, and it was a wrong decision. Firstly, these hashtags are irrelevant to the post, and it means that the post was discovered by the wrong audience. Secondly, these hashtags are one of the most popular hashtags on the web, and it means that they do not work effectively for brand promotion.<\/p>\n\n\n\n<p>Here is how you can choose relevant hashtags:<\/p>\n\n\n\n<ul>\n<li>Focus on the words that describe your post or image (e.g., #hotelcancun)<\/li>\n\n\n\n<li>Choose the words that your target audience associates with the post (e.g., #paradise)<\/li>\n\n\n\n<li>Pick one or two words that are relevant to your niche (e.g., #travelgram)<\/li>\n\n\n\n<li>Feel free to use your branded hashtag (e.g., #ThinkinGreen16)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-4-don\u2019t-overuse-hashtags\">4. Don\u2019t Overuse Hashtags<\/h3>\n\n\n\n<p>Hashtags are a good thing, that\u2019s true. But it doesn\u2019t mean that you should try to add to your post as many hashtags as possible. Depending on a social media platform, it\u2019s necessary to use different numbers of hashtags:<\/p>\n\n\n\n<ul>\n<li>On Twitter, hashtags stand out as links. So if you overuse them, it may disrupt readability. For this reason, it\u2019s better to use one or two hashtags only.<\/li>\n\n\n\n<li><a href=\"https:\/\/help.instagram.com\/351460621611097\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Instagram allows using up to 30 hashtags (opens in a new tab)\">Instagram allows using up to 30 hashtags<\/a>, but you should use all 30. In most cases, it\u2019s enough to use from three to twelve hashtags.<\/li>\n\n\n\n<li>What about Facebook and LinkedIn, experts recommend using not more than three hashtags.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-5-use-different-hashtags-for-different-social-media-platforms\">5. Use Different Hashtags for Different Social Media Platforms<\/h3>\n\n\n\n<p>It\u2019s highly likely that on the different social media platform, your company target slightly different groups of buyers. So it\u2019s a bad idea to use the same hashtags across all the platforms.<\/p>\n\n\n\n<p>Let\u2019s consider a simple example to make it clear. Imagine that your company offers hotel booking services.<\/p>\n\n\n\n<ul>\n<li>Your target audience on Instagram consists mostly of Millennials and Generation Z, who love to travel alone, or with friends. This group of customers prefers to stay at hostels and inexpensive hotels. So you should use such hashtags as #HostelLife and #SoloTravelers for Instagram posts.<\/li>\n\n\n\n<li>Your target audience on Facebook is a little bit older than your audience on Instagram, and it mostly consists of married couples and families with kids. This group of customers tends to choose comfy four-star hotels and fancy resorts. To engage this audience, you should use such hashtags as #ResortLife and #AllInclusive.<\/li>\n\n\n\n<li>What about your target audience on LinkedIn, it mostly consists of business people. To promote your hotel booking service on LinkedIn, you should use such hashtags as #BusinessTraveller and #WorkTrip.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-6-don\u2019t-use-the-same-hashtags-for-each-and-every-post\">6. Don\u2019t Use the Same Hashtags for Each and Every Post<\/h3>\n\n\n\n<p>If you find your \u201cperfect hashtag set\u201d, it might be tempting to apply it to each and every post you create. But please, don\u2019t do it.<\/p>\n\n\n\n<p>Nothing is perfect. And even if some hashtags work well today, it doesn\u2019t necessarily mean that it will work well tomorrow.<\/p>\n\n\n\n<p>As it was mentioned above, you should create a list of approximately 100 hashtags and use them for new posts. You should test different hashtags combinations and find what hashtags engage your audience the most when you cover the specific topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-7-translate-and-localize-your-hashtags\">7. Translate and Localize Your Hashtags<\/h3>\n\n\n\n<p>If you target the audience that speaks languages other than English, you should translate the hashtags you use. It will allow you to reach more local buyers and build trust.<\/p>\n\n\n\n<p>For instance, in China, Starbucks translates some hashtags to Chinese. It helps the famous coffee brand to stay connected with the local audience and keep engagement high. So should follow the example \u2013 translate and localize your hashtags to enter overseas markets.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/7E2JZ9bg4y0m5Vkvpzn0mkYqMyTkSsqWcS_T-kofS57n2e9fauJfwOq9furXT0EWXPvYVn4VJKaoeZUtVph2ycMgnfx1FZNov7N3awZN_7ivjVp1ISirwSdS-heJ8J8EgsjtuTEi\" alt=\"\" style=\"width:489px;height:246px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.instagram.com\/p\/B4Y1BsZJLdQ\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Max Ashton, a content localization expert at<a href=\"https:\/\/thewordpoint.com\/services\/certified\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> The Word Point<\/a>, has this to say about hashtags campaigns: \u201cWhen it comes to social media, it\u2019s crucially important to communicate with the target audience in its native language. And it\u2019s necessary to translate not only the caption text but also hashtags.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-8-know-what\u2019s-trending\">8. Know What\u2019s Trending<\/h3>\n\n\n\n<p>Another reason why you shouldn\u2019t use the same hashtags, again and again, is that trends change rapidly. And if you want to achieve the best results possible, you should use the hashtags that are trending on social media right at the moment.<\/p>\n\n\n\n<p>You can find trending hashtags using online marketing tools, or you can research social media manually. For instance, you can analyze The Explore tab on Twitter or follow a few hashtags on Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-9-use-hashtags-in-stories\">9. Use Hashtags in Stories<\/h3>\n\n\n\n<p>Hashtags work well not only for the feed posts but also for Stories. So when you run a hashtag campaign, don\u2019t forget to add hashtags to your Instagram and Facebook Stories.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/jLgbv7JoMbvx1qYu6l_-KEl2tQSUMs-dgjak_Epg8XTQvKw07_GLWwg61mCZvD_5FY63uzpZqAhI2MpPztMFVMAsKK07i7lVlv0wgJVd9U8YwYwacF6QwF79Eb6bs9sPjiTBbfes\" alt=\"\" style=\"width:386px;height:488px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.instagram.com\/stories\/swatch\/\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Since more than <a href=\"https:\/\/www.searchenginejournal.com\/instagram-stories-are-viewed-by-500-million-users-per-day\/290813\/\">500 million users view Instagram Stories daily<\/a>, it\u2019s a wise decision to use hashtags in Stories. It\u2019s a simple way to reach more users and draw attention to your brand.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-fb1939e8 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126459siwza\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">DOWNLOAD OUR FB SECRETS<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">The checklist &amp; guides we used to Profitably spend $150M<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-wrapping-up\"><strong>Wrapping up<\/strong><\/h2>\n\n\n\n<p>If you want to maximize your marketing efforts, you should use social media hashtags on a regular basis.<\/p>\n\n\n\n<p>Fortunately, you don\u2019t have to be a digital marketer with ten years of experience to understand how it hashtags work. If you use this article as a guide, you will be able to achieve great results without spending extra bucks on marketing.<\/p>\n\n\n\n<p>Do you currently run a hashtag campaign on social media? Are you satisfied with the results you get? Share your experience in the comments below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Author:<\/em><\/p>\n<cite><em>Erica Sunarjo is a communications professional with more than five years of experience. Erica runs her own blog <\/em><a href=\"http:\/\/bestwritersonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><em>BestWritersOnline<\/em><\/a><em> and is proud of her an uncanny ability to explain the most complex subject in simple terms.<\/em><\/cite><\/blockquote>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, 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Does this mean that you should also make heavy use of social media hashtags in your posts too?<\/p>\n","protected":false},"author":2,"featured_media":12218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,10,17,7,2,4,46],"tags":[40,255,143,236],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Social Media Hashtags | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Popular social media posts are filled with hashtags. Does this mean that you should also make heavy use of social media hashtags in your posts too?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/the-power-of-social-media-hashtags\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Social Media Hashtags | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"Popular social media posts are filled with hashtags. 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