{"id":6098,"date":"2019-12-24T12:24:49","date_gmt":"2019-12-24T12:24:49","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=6098"},"modified":"2024-10-04T12:56:57","modified_gmt":"2024-10-04T12:56:57","slug":"email-marketing-tips-6-ways-to-make-email-work-better-for-you","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/","title":{"rendered":"Email Marketing Tips: 6 Ways to Make Email Work Better for You"},"content":{"rendered":"\n<p>People ask, how do you succeed in email marketing? Does email marketing work? What makes a good email marketing campaigns?<\/p>\n\n\n\n<p>But we only have one answer:&nbsp;<strong>You can only succeed in email marketing if you follow the email marketing best practices<\/strong>.<\/p>\n\n\n\n<p>Yes, there is no shortcut to that. If you follow the&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.io\/blog\/how-to-prioritize-your-email-marketing-strategy-in-2020\/\" rel=\"noreferrer noopener\">email marketing<\/a>&nbsp;tips we are going to share with you in this article, email marketing will work magic for you.<\/p>\n\n\n\n<p>Figure out this:&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3.7 billion&nbsp;people are using email globally (opens in a new tab)\">3.7 billion&nbsp;people are using email globally<\/a>, and the number is expected to reach 4.3 billion in 2022.<\/p>\n\n\n\n<p>But how many times have you sent emails to clients only for you to get no response? Or how many times have you received an email and deleted it even before you could open it?<\/p>\n\n\n\n<p>That\u2019s what happens if you are not doing your email marketing campaign the right way.<\/p>\n\n\n\n<p>We understand that email marketing can be complicated, and that\u2019s why we have put together these actionable tips to help you know how to make email work better for you.<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/f3b8c5fd-1be1-42d1-aadc-8d76b183bf83\/-\/stretch\/off\/-\/scale_crop\/1080x675\/center\/\" alt=\"Email Marketing Tips\" class=\"wp-image-6126\"\/><\/figure>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-526296ba      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#email-marketing-101\" class=\"uagb-toc-link__trigger\">Email Marketing 101<\/a><li class=\"uagb-toc__list\"><a href=\"#important-types-of-emails-you-should-be-sending-to-your-subscribers\" class=\"uagb-toc-link__trigger\">Important Types of Emails You Should be Sending to Your Subscribers<\/a><li class=\"uagb-toc__list\"><a href=\"#the-offer-email\" class=\"uagb-toc-link__trigger\">The Offer Email<\/a><li class=\"uagb-toc__list\"><a href=\"#6-crucial-email-marketing-tips\" class=\"uagb-toc-link__trigger\">6 Crucial Email Marketing Tips<\/a><li class=\"uagb-toc__list\"><a href=\"#1-build-a-strong-email-list\" class=\"uagb-toc-link__trigger\">1. Build a Strong Email List<\/a><li class=\"uagb-toc__list\"><a href=\"#2-understand-your-target-market\" class=\"uagb-toc-link__trigger\">2. Understand Your Target Market<\/a><li class=\"uagb-toc__list\"><a href=\"#3-make-it-easy-to-unsubscribe\" class=\"uagb-toc-link__trigger\">3. Make it Easy to Unsubscribe<\/a><li class=\"uagb-toc__list\"><a href=\"#4-make-your-emails-easy-to-read\" class=\"uagb-toc-link__trigger\">4. Make Your Emails Easy to Read<\/a><li class=\"uagb-toc__list\"><a href=\"#5-personalize-your-emails\" class=\"uagb-toc-link__trigger\">5. Personalize Your Emails<\/a><li class=\"uagb-toc__list\"><a href=\"#6-sweeten-your-subject-line\" class=\"uagb-toc-link__trigger\">6. Sweeten Your Subject Line<\/a><li class=\"uagb-toc__list\"><a href=\"#letsmake-email-work-better-for-you\" class=\"uagb-toc-link__trigger\">Let\u2019s\nMake Email Work Better for You<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-vivid-green-cyan-color has-text-color wp-block-heading\"><strong>FREE DOWNLOAD ?<\/strong> The Facebook Ads Asset Library! All the checklists and guides used to profitably spend $150M+ on Facebook &amp; Google ads.<\/h4>\n\n\n\n<div id=\"vy-form-embed-126459\"><\/div><script>var vy_contest_id = 126459; var vy_contest_url = 'https:\/\/vy.lc\/126459siwza';<\/script><script src=\"https:\/\/d3dob3lc1o1gbl.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-email-marketing\">Email Marketing 101<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sendinblue.com\/blog\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is email marketing?<\/a> <\/p>\n\n\n\n<p>Email marketing is the process by which marketers use email to promote their products or services.<\/p>\n\n\n\n<p>Marketers use emails to strengthen their relationship with existing customers and also reach new ones. Marketing specialists from&nbsp;<a target=\"_blank\" href=\"https:\/\/nsbroker.com\/en\/\" rel=\"noreferrer noopener\">NSBroker<\/a>&nbsp;company insist that email marketing keeps customers informed of every activity going on in a particular business.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/1e122a2d-88c3-4db0-819c-2c4d665f8c00\/-\/stretch\/off\/-\/scale_crop\/1920x693\/center\/\" alt=\"email marketing tips\" class=\"wp-image-6107\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/pixabay.com\/illustrations\/email-marketing-online-marketing-2362038\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pixabay<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>If you are not doing email marketing, you are not doing any favor to your business, given that marketers get an average return of&nbsp;$32&nbsp;for every $1 they spend on email marketing.<\/p>\n\n\n\n<p>The good thing about email marketing is that it\u2019s cost-effective and is easy to convert customers into buyers, but when done rightly. You don\u2019t necessarily need to have costly tools in order to do so. There are many <a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\" target=\"_blank\" rel=\"noreferrer noopener\">cheap and free email marketing tools<\/a> that can help you get the same amount of work done.<\/p>\n\n\n\n<p>&nbsp;In addition, marketers also have access to security tools such as a <a href=\"https:\/\/easydmarc.com\/tools\/dmarc-lookup\" target=\"_blank\" rel=\"noreferrer noopener\">DMARC checker<\/a> which will help ensure your emails are authenticated and free from any phishing attacks.<\/p>\n\n\n\n<p>We will show you how to do email marketing like a pro.<\/p>\n\n\n\n<p>Just keep reading.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-important-types-of-emails-you-should-be-sending-to-your-subscribers--\">Important Types of Emails You Should be Sending to Your Subscribers  <\/h2>\n\n\n\n<p>Having known what email marketing is, let\u2019s take a look at the different types of emails you need to be sending your email list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-welcome-email\">Welcome Email<\/h3>\n\n\n\n<p>This is the type of email you sent once a person subscribes to your email list. <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"This email has an open rate of&nbsp;82% (opens in a new tab)\">This email has an open rate of&nbsp;82%<\/a>, but you should send it within 24 hours after a person opts into your email list.<\/p>\n\n\n\n<p>This is the type of email you need to take advantage of, especially if you are just getting started with email marketing. Given the high open rate it commands, you can accompany it with some useful information.<\/p>\n\n\n\n<p>Nothing complicated here. In this type of email, you thank the new subscriber and then let them know what to expect from you after every given period.<\/p>\n\n\n\n<p><a href=\"https:\/\/newoldstamp.com\/blog\/the-ultimate-guide-how-to-make-the-most-of-your-business-email-signatures\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Adding an email signature<\/a>&nbsp;is especially important&nbsp;here. As you can lead your new subscriber to any landing, demo, or features page with a promo banner. In this way, you really help people get acquainted&nbsp;with your tool\/service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-new-product-email\">New Product Email<\/h3>\n\n\n\n<p>You need to keep your subscribers updated on anything happening in your business. For instance, when you launch a new product, they should be the first people to know about it. After all, they are your close customers, how can you serve the furthest customers leaving the closest one unserved?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-the-newsletter-email\">The Newsletter Email<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/blog.emailoctopus.com\/how-to-create-your-first-email-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter email<\/a> is said to be the most abused type of email by marketers. Some will just send emails for the sake of it. If you are not careful when sending the newsletter email, you will end up losing subscribers.<\/p>\n\n\n\n<p>Include helpful, useful, and interesting information when sending your newsletters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-the-abandoned-cart-email\">The Abandoned Cart Email<\/h3>\n\n\n\n<p>Some customers will land on your product\u2019s page, add an item to their shopping cart but then leave without completing the buying process.<\/p>\n\n\n\n<p>It might not be easy to track these customers unless you have powerful tracking tools.<\/p>\n\n\n\n<p>And once you notice that a customer has abandoned a cart, you could shoot them with a nice email letting them know that they have not completed their purchase.<\/p>\n\n\n\n<p>Studies show that sending these types of emails three times <a href=\"https:\/\/www.omnisend.com\/blog\/ecommerce-email-marketing-statistics-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"can generate&nbsp;69%&nbsp;results (opens in a new tab)\">can generate&nbsp;69%&nbsp;results<\/a> than sending one.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Abandoned Cart Tips to Recover 10x More Revenue\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/VvFORVnbCFA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-the-offer-email\">The Offer Email<\/h2>\n\n\n\n<p>You need to be sending discount deals or other special offers to your subscribers regularly. This will show them that you care for them. Offer emails are also said to have reasonable open rates.<\/p>\n\n\n\n<p>It doesn\u2019t have to be discount offers or coupons. You could also send them a helpful eBook or a freebie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-the-survey-email\">The Survey Email<\/h3>\n\n\n\n<p>Truth be told, you can\u2019t know how to serve your customers the best way without asking them. Their input will help you understand how to serve them accordingly.<\/p>\n\n\n\n<p>That\u2019s where survey emails are necessary. You could compile a list of questions regarding your products. Once you get answers to those questions, you will be a better position to tailor your email marketing efforts to their needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-the-request-email\">The Request Email<\/h3>\n\n\n\n<p>Was our service helpful? How did you find our products? Could you take your time to leave a review?<\/p>\n\n\n\n<p>If you\u2019ve ever received such emails, they are request emails. That\u2019s after delivering a product, or after a customer uses your services, you could shoot them an email asking them to write a review or testimonial on your site.<\/p>\n\n\n\n<p>With that in mind, let\u2019s get into the real meat of this article.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-6-crucial-email-marketing-tips\">6 Crucial Email Marketing Tips<\/h2>\n\n\n\n<p>Email marketing is a crucial aspect of any sales orientated business that is too often overlooked. One of the main reasons for this is that business owners find email marketing difficult and a long process that takes time to develop.<\/p>\n\n\n\n<p>However, email marketing has proven to be extremely useful to companies across the globe. It is recommended that you give email marketing a try and gradually build an audience and experiment with the <a href=\"https:\/\/www.elluminatiinc.com\/email-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing tips<\/a> below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-1-build-a-strong-email-list\">1. Build a Strong Email List<\/h2>\n\n\n\n<p>We assume you have built an email list already, but if not, it\u2019s still not too late to build one.<\/p>\n\n\n\n<p>First things first, when you launch your website and create a blog, your next step is to build a subscriber list\u2026and even if you have a long list of subscribers, you are also not limited from add new subscribers.<\/p>\n\n\n\n<p>Place signup forms strategically on your website and blog. An excellent spot to place a signup form is on the pages or blog posts that receive more traffic. Put a subscription form on your home page and on every spot where your readers can see it easily, and implement measures to <a href=\"https:\/\/clearout.io\/blog\/prevent-spam-form-submissions-protect-against-spam-bots\/\" target=\"_blank\" rel=\"noreferrer noopener\">prevent spam form submissions<\/a> for a high-quality list.<\/p>\n\n\n\n<p>Use the available email marketing services such as Aweber, GetResponse, OptinMonster, etc. to create attractive subscription forms. Another option is using an online tool such as an\u00a0<a href=\"https:\/\/www.jotform.com\/ai\/form-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI form builder<\/a>\u00a0to embed dynamic forms on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/1ceb5e0c-3fff-4ded-80ca-e230075e3a31\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"Waiakea Case Study\" class=\"wp-image-6104\" style=\"width:525px;height:525px\"\/><figcaption class=\"wp-element-caption\">Waiakea Hawaiian Volcanic Water, an alkaline water company from Hawaii, was able to <a href=\"https:\/\/vyper.io\/blog\/case-study-how-to-host-a-giveaway-and-collect-62354-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"generate over 60k emails (opens in a new tab)\">generate over 60k emails<\/a> in 4 weeks using a partner giveaway.<\/figcaption><\/figure>\n\n\n\n<p>If you are looking for ways to boost your email list, you can try <a href=\"https:\/\/vyper.io\/user\/register?redirect=upgradefree\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"hosting a giveaway or contest with VYPER (opens in a new tab)\">hosting a giveaway or contest with VYPER<\/a>. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-2-understand-your-target-market-\">2. Understand Your Target Market <\/h2>\n\n\n\n<p>This is perhaps the most important tip of all the email marketing best practices you will read in this article. Start by know who your target readers are. This is the only way you can create relevant content and tailor your messages to them.<\/p>\n\n\n\n<p>Note that the subscribers in your list have different needs, and sending them a general message would make them opt-out of your email list. Statistics show that relevant emails drive 18 times more revenue than general emails. You need to target every specific subscriber with the right message.<\/p>\n\n\n\n<p>So how do you send targeted messages? How do you prevent a huge opt-out rate?<\/p>\n\n\n\n<p>It\u2019s simple, segment your&nbsp;email list. This way, it would be easier to send targeted emails. This will also help you personalize your messages. This is perhaps the best place to use the survey emails or track past purchases and purchase cycles of your customers.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Easy Tips on Setting up Your Email Marketing Strategy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ZOHwgRIMqPk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The above video has a few simple tips on splitting your email list into two categories:<\/p>\n\n\n\n<ul>\n<li>Prospects &#8211; New leads that have not purchased anything from you as yet<\/li>\n\n\n\n<li>Customers &#8211; People who have already made a purchase<\/li>\n<\/ul>\n\n\n\n<p>By doing this, you will be able to effectively draft custom <a href=\"https:\/\/www.rightinbox.com\/blog\/email-sequences\" target=\"_blank\" rel=\"noreferrer noopener\">emails and sequences<\/a> for each group of people. You can design email marketing campaigns to get prospects to buy something and get current customers to come back to your store.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-3-make-it-easy-to-unsubscribe-\">3. Make it Easy to Unsubscribe <\/h2>\n\n\n\n<p>You want them to remain your subscribers as you add more, but here we are telling you to make it easy for them to leave. Sounds crazy, right?<\/p>\n\n\n\n<p>Here is the thing, even if you don\u2019t make it easy for them to opt-out, they will still flag your emails as spam, so just make it easy for your subscribers to unsubscribe.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-4-make-your-emails-easy-to-read-on-mobile-\">4. Make Your Emails Easy to Read<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"66% of email opens (opens in a new tab)\" href=\"https:\/\/marketingland.com\/34-percent-email-opens-now-happen-pc-83277\" target=\"_blank\">66% of email opens<\/a> are done on mobile and tablets. If your emails do not open on small screens, then you aren\u2019t getting enough clicks.<\/p>\n\n\n\n<p>It&#8217;s also crucial that you use clear and concise formatting in your email. Your email must be easy to read so you will be able to easily deliver your message to your subscribers.<\/p>\n\n\n\n<p>Try not to use too many images. Make use of bullet points and short sentences and paragraphs.<\/p>\n\n\n\n<p>The video below has more tips on writing better emails for your subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Engage Your Audience by Writing Better Emails\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MfYUZSFJ6dM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-5-personalize-your-emails-\">5. Personalize Your Emails <\/h2>\n\n\n\n<p>Figure\nout these two emails.<\/p>\n\n\n\n<p><em><strong>Hi\n\u201cJohn\u201d,<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>We\nhope this message finds you well<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>We\nare reaching out to you to see whether we can do business with you<\/strong><\/em><\/p>\n\n\n\n<p>And\nthis\u2026<\/p>\n\n\n\n<p><em><strong>Hi,<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>We\nhope this message finds you well.<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>We are reaching out to you to see whether we can do business with you.<\/strong><\/em><\/p>\n\n\n\n<p>Let\u2019s say you are John if these messages landed on your inbox, which one would you open first and which one would you open the least or ignore altogether.<\/p>\n\n\n\n<p>Of course, you could hit the first email\u2026and that\u2019s the power of personalizing emails.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.campaignmonitor.com\/assets\/uploads\/2016\/02\/First-Name-Personalization-in-Email-Copy.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/dynamic-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Campaign Monitor<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>The average open rate for emails is 20.84%, but when you personalize your emails, especially the headline, you attract&nbsp;<a href=\"https:\/\/www.yesmarketing.com\/campaign\/benchmarks\/vwo-subject-line-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"50%&nbsp;higher open rates (opens in a new tab)\">50%&nbsp;higher open rates<\/a>.<\/p>\n\n\n\n<p>Plenty of tools out there will allow you to add a Shortcode that is replaced by the recipient\u2019s name when you send your emails to your subscribers. Take advantage of these tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sending Emails During a Sale<\/h3>\n\n\n\n<p>Getting customers to visit your store during a sale can be as simple as sending them an email. There are 3 types of personalized emails that you can send during a sale:<\/p>\n\n\n\n<ul>\n<li><strong>Prewarning Email<\/strong> &#8211; Let people know in advance that you are preparing to host a sale at your store<\/li>\n\n\n\n<li><strong>Launch Email<\/strong> &#8211; This is the email you send out to people the day your sale goes live<\/li>\n\n\n\n<li><strong>Almost Over Email<\/strong> &#8211; An email to remind people that the sale is about to end<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Use Email to Promote a Sale\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/_EVpVehv_4U?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-6-sweeten-your-subject-line-\">6. Sweeten Your Subject Line <\/h2>\n\n\n\n<p>When sending your emails out, the subject line of every email is more important than the message. <a href=\"https:\/\/hitenism.com\/email-subject-line-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"33% of those you send emails to will open them if the subject line entices them to (opens in a new tab)\">33% of those you send emails to will open them if the subject line entices them to<\/a>.<\/p>\n\n\n\n<p>Keep\nyour subject line sweet and straightforward. Your subject lines\nshould connect with your subscribers emotionally so that they can\nclick. Keep it short, add humor if possible or ask a question. You\ncould also include numbers in your subject lines.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-let\u2019s\nmake-email-work-better-for-you\">Let\u2019s\nMake Email Work Better for You<\/h2>\n\n\n\n<p>Conducting a successful email marketing campaign is easier said than done. Surprisingly, there is nothing complex, just follow the email marketing tips we have shared in this article, and give your email marketing campaign a life.<\/p>\n\n\n\n<p>Do you currently have an email marketing strategy? Let us know in the comments below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 13px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 30%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>You can only succeed in email marketing if you follow the email marketing best practices. Here&#8217;s 6 email marketing tips to help make your email work better.<\/p>\n","protected":false},"author":2,"featured_media":12193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,30,10,69,28,13,2,29],"tags":[51,249,226],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Tips: 6 Ways to Make Email Work Better for You | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"You can only succeed in email marketing if you follow the email marketing best practices. Heres 6 email marketing tips to help make your email work better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Tips: 6 Ways to Make Email Work Better for You | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"You can only succeed in email marketing if you follow the email marketing best practices. Heres 6 email marketing tips to help make your email work better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-24T12:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T12:56:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jack Paxton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:site\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Paxton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\"},\"author\":{\"name\":\"Jack Paxton\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\"},\"headline\":\"Email Marketing Tips: 6 Ways to Make Email Work Better for You\",\"datePublished\":\"2019-12-24T12:24:49+00:00\",\"dateModified\":\"2024-10-04T12:56:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\"},\"wordCount\":2065,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg\",\"keywords\":[\"email marketing\",\"email marketing strategy\",\"marketing strategies\"],\"articleSection\":[\"Acquisition\",\"Blog\",\"Blogger \/ Personal Brand\",\"Content Marketing\",\"Crypto\",\"E-commerce\",\"Email Marketing\",\"Marketing\",\"SaaS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\",\"url\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\",\"name\":\"Email Marketing Tips: 6 Ways to Make Email Work Better for You | VYPER - Giveaway &amp; Contest Builder\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg\",\"datePublished\":\"2019-12-24T12:24:49+00:00\",\"dateModified\":\"2024-10-04T12:56:57+00:00\",\"description\":\"You can only succeed in email marketing if you follow the email marketing best practices. Heres 6 email marketing tips to help make your email work better.\",\"breadcrumb\":{\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#primaryimage\",\"url\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg\",\"contentUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg\",\"width\":1080,\"height\":675,\"caption\":\"6 Ways to Make Email Work Better\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vyper.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing Tips: 6 Ways to Make Email Work Better for You\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vyper.ai\/blog\/#website\",\"url\":\"https:\/\/vyper.ai\/blog\/\",\"name\":\"VYPER - Giveaway & Contest Builder\",\"description\":\"Create viral contest, giveaways, referral and reward programs to grow your social followers and email list..\",\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vyper.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\",\"name\":\"VYPER - Giveaway & Contest Builder\",\"url\":\"https:\/\/vyper.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png\",\"contentUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png\",\"width\":1300,\"height\":570,\"caption\":\"VYPER - Giveaway & Contest Builder\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vypergrowth\/\",\"https:\/\/x.com\/vyperapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\",\"name\":\"Jack Paxton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g\",\"caption\":\"Jack Paxton\"},\"description\":\"Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion &amp; design-focused course and funnel builder for creators.\",\"sameAs\":[\"https:\/\/www.facebook.com\/vypergrowth\",\"https:\/\/www.instagram.com\/vypergrowth\/\",\"https:\/\/www.linkedin.com\/in\/jackpaxton\/\",\"https:\/\/x.com\/vyperapp\",\"https:\/\/www.youtube.com\/channel\/UCLI9knU6mOuFZRw1qIkc7Nw\"],\"url\":\"https:\/\/vyper.ai\/blog\/author\/jack\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Marketing Tips: 6 Ways to Make Email Work Better for You | VYPER - Giveaway &amp; Contest Builder","description":"You can only succeed in email marketing if you follow the email marketing best practices. Heres 6 email marketing tips to help make your email work better.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/","og_locale":"en_US","og_type":"article","og_title":"Email Marketing Tips: 6 Ways to Make Email Work Better for You | VYPER - Giveaway &amp; Contest Builder","og_description":"You can only succeed in email marketing if you follow the email marketing best practices. Heres 6 email marketing tips to help make your email work better.","og_url":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/","og_site_name":"VYPER - Giveaway &amp; Contest Builder","article_publisher":"https:\/\/www.facebook.com\/vypergrowth\/","article_author":"https:\/\/www.facebook.com\/vypergrowth","article_published_time":"2019-12-24T12:24:49+00:00","article_modified_time":"2024-10-04T12:56:57+00:00","og_image":[{"width":1080,"height":675,"url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg","type":"image\/jpeg"}],"author":"Jack Paxton","twitter_card":"summary_large_image","twitter_creator":"@vyperapp","twitter_site":"@vyperapp","twitter_misc":{"Written by":"Jack Paxton","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#article","isPartOf":{"@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/"},"author":{"name":"Jack Paxton","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec"},"headline":"Email Marketing Tips: 6 Ways to Make Email Work Better for You","datePublished":"2019-12-24T12:24:49+00:00","dateModified":"2024-10-04T12:56:57+00:00","mainEntityOfPage":{"@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/"},"wordCount":2065,"commentCount":0,"publisher":{"@id":"https:\/\/vyper.ai\/blog\/#organization"},"image":{"@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#primaryimage"},"thumbnailUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg","keywords":["email marketing","email marketing strategy","marketing strategies"],"articleSection":["Acquisition","Blog","Blogger \/ Personal Brand","Content Marketing","Crypto","E-commerce","Email Marketing","Marketing","SaaS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/","url":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/","name":"Email Marketing Tips: 6 Ways to Make Email Work Better for You | VYPER - Giveaway &amp; Contest Builder","isPartOf":{"@id":"https:\/\/vyper.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#primaryimage"},"image":{"@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#primaryimage"},"thumbnailUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg","datePublished":"2019-12-24T12:24:49+00:00","dateModified":"2024-10-04T12:56:57+00:00","description":"You can only succeed in email marketing if you follow the email marketing best practices. Heres 6 email marketing tips to help make your email work better.","breadcrumb":{"@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#primaryimage","url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg","contentUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg","width":1080,"height":675,"caption":"6 Ways to Make Email Work Better"},{"@type":"BreadcrumbList","@id":"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vyper.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing Tips: 6 Ways to Make Email Work Better for You"}]},{"@type":"WebSite","@id":"https:\/\/vyper.ai\/blog\/#website","url":"https:\/\/vyper.ai\/blog\/","name":"VYPER - Giveaway & Contest Builder","description":"Create viral contest, giveaways, referral and reward programs to grow your social followers and email list..","publisher":{"@id":"https:\/\/vyper.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vyper.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vyper.ai\/blog\/#organization","name":"VYPER - Giveaway & Contest Builder","url":"https:\/\/vyper.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png","contentUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png","width":1300,"height":570,"caption":"VYPER - Giveaway & Contest Builder"},"image":{"@id":"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vypergrowth\/","https:\/\/x.com\/vyperapp"]},{"@type":"Person","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec","name":"Jack Paxton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g","caption":"Jack Paxton"},"description":"Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion &amp; design-focused course and funnel builder for creators.","sameAs":["https:\/\/www.facebook.com\/vypergrowth","https:\/\/www.instagram.com\/vypergrowth\/","https:\/\/www.linkedin.com\/in\/jackpaxton\/","https:\/\/x.com\/vyperapp","https:\/\/www.youtube.com\/channel\/UCLI9knU6mOuFZRw1qIkc7Nw"],"url":"https:\/\/vyper.ai\/blog\/author\/jack\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg",1080,675,false],"thumbnail":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-150x150.jpg",150,150,true],"medium":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-300x188.jpg",300,188,true],"medium_large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-768x480.jpg",768,480,true],"large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-1024x640.jpg",1024,640,true],"1536x1536":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg",1080,675,false],"2048x2048":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg",1080,675,false],"et-pb-post-main-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg",1080,675,false],"et-pb-portfolio-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg",1080,675,false],"et-pb-gallery-module-image-portrait":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg",1080,675,false],"et-pb-image--responsive--desktop":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better.jpg",1080,675,false],"et-pb-image--responsive--tablet":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-980x613.jpg",881,551,true],"et-pb-image--responsive--phone":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/6-Ways-to-make-Email-Work-Better-480x300.jpg",432,270,true]},"uagb_author_info":{"display_name":"Jack Paxton","author_link":"https:\/\/vyper.ai\/blog\/author\/jack\/"},"uagb_comment_info":0,"uagb_excerpt":"You can only succeed in email marketing if you follow the email marketing best practices. Here's 6 email marketing tips to help make your email work better.","_links":{"self":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/6098"}],"collection":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/comments?post=6098"}],"version-history":[{"count":29,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/6098\/revisions"}],"predecessor-version":[{"id":13090,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/6098\/revisions\/13090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media\/12193"}],"wp:attachment":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media?parent=6098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/categories?post=6098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/tags?post=6098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}