{"id":625,"date":"2016-08-13T20:22:23","date_gmt":"2016-08-13T20:22:23","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=625"},"modified":"2017-06-20T16:54:21","modified_gmt":"2017-06-20T16:54:21","slug":"set-viral-giveaway","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/set-viral-giveaway\/","title":{"rendered":"How to Set Up a Viral Giveaway & Explode Your Email List"},"content":{"rendered":"

What is a Viral Giveaway?<\/h3>\n

Every business needs sales to survive but unfortunately it is\u00a0getting harder and harder to\u00a0convince people\u00a0to buy a product\u00a0the first time they see it or visit your website. True\u00a0direct response is getting harder, especially for companies in SaaS where the product might take a long time to explain. To go from the first exposure to the sale usually requires\u00a04-7 touch points.<\/p>\n

One solution to this is using viral giveaways, which are used to incentive the behavior of\u00a0sharing and increasing the exposure of your brand to get that introductory touch point with little effort.<\/p>\n

Example Giveaway:<\/strong><\/p>\n

\"Giveaway<\/a><\/p>\n

A viral giveaway works like this:<\/strong><\/p>\n

    \n
  1. John has a shoe store and wants to giveaway a pair of shoes to incentivize people to sign up to his email list so he can send them deals every week.<\/li>\n
  2. Sam\u00a0signs up and enters his email to get 1 entry to win the shoes.<\/li>\n
  3. On the confirmation page Sam is given\u00a0a custom link to share with his\u00a0friends and family,\u00a0on social or via email for example.<\/li>\n
  4. When Sam’s friends or family sign up to also win the shoes through his custom link he will get additional entries.<\/li>\n<\/ol>\n

    As you can see above the methods allow for 1 entrant to refer a whole lot more people.<\/p>\n

    \"viral<\/a><\/p>\n

    Why You Should\u00a0Run a Viral Giveaway<\/h3>\n