{"id":6264,"date":"2020-02-03T09:59:50","date_gmt":"2020-02-03T09:59:50","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=6264"},"modified":"2020-02-04T05:35:09","modified_gmt":"2020-02-04T05:35:09","slug":"creating-content-for-instagram-influencers","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/creating-content-for-instagram-influencers\/","title":{"rendered":"An Essential Guide to Creating Content for Instagram Influencers"},"content":{"rendered":"[et_pb_section admin_label=&#8221;section&#8221;]\n\t\t[et_pb_row admin_label=&#8221;row&#8221;]\n\t\t\t[et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;]\n<p>It&#8217;s 2020 and Kylie Jenner is the world&#8217;s most influential person. (We wish we were kidding ?).<\/p>\n\n\n\n<p>Needless to say, influencer marketing is one of the fastest ways to get your brand out there, specially if you&#8217;re in the consumer space. (B2B products generally aren&#8217;t marketed best on IG).<\/p>\n\n\n\n<p>Creating content for Instagram influencers should be a crucial part of your social media marketing strategy, but&#8230;<\/p>\n\n\n\n<p><strong>There are so many companies who have absolutely zero idea how to make content that resonates with an influencer&#8217;s audience.<\/strong><\/p>\n\n\n\n<p>The best campaigns are relevant to the influencer&#8217;s audience.<\/p>\n\n\n\n<p>I was just watching the Super Bowl, and most celebrity placements were well researched, generally referencing that particular celebrity&#8217;s home life and history to really relate to the audience.<\/p>\n\n\n\n<p>For example, Jennifer Lopez&#8217;s ad used her husband in a hilarious video spot (below).<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hard Rock | Big Game Commercial 2020 | Starring JLo, Arod, DJ Khaled, Pitbull and Steven Van Zandt\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/pHYiE4W4EO8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>And while you may not have the budget to tailor make every ad to every influencer, it&#8217;s always best to understand the influencer&#8217;s audience and make content that will resonate with their following.<\/p>\n\n\n\n<p><strong>Just putting up random shoutouts that don&#8217;t align with your influencers&#8217; brand is a sure way to lose money quick.<\/strong><\/p>\n\n\n\n<p>The key is this &#8211; <em>You want your brand to stand out organically in your influencer&#8217;s posts, while also being consistent with their other posts.<\/em><\/p>\n\n\n\n<p>There&#8217;s plenty of thought and research that goes into creating content for Instagram influencers, this guide will teach you how to do it effectively.<\/p>\n\n\n\n<p>We address these issues and offer some strategies for running successful influencer marketing campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/06cf3fd7-cc8d-4313-9eb4-ad8ffafdf297\/-\/stretch\/off\/-\/scale_crop\/1080x675\/center\/\" alt=\"\" class=\"wp-image-6356\"\/><\/figure>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-1cd65468-e4db-4005-a24b-34da27e7f46f      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#creating-content-for-instagram-influencers\" class=\"uagb-toc-link__trigger\">Creating Content for Instagram Influencers<\/a><li class=\"uagb-toc__list\"><a href=\"#creating-instagram-content-as-a-brand-representative\" class=\"uagb-toc-link__trigger\">Creating Instagram Content as a Brand Representative<\/a><li class=\"uagb-toc__list\"><a href=\"#understand-your-influencer\" class=\"uagb-toc-link__trigger\">Understand Your Influencer<\/a><li class=\"uagb-toc__list\"><a href=\"#create-a-hashtag\" class=\"uagb-toc-link__trigger\">Create A Hashtag<\/a><li class=\"uagb-toc__list\"><a href=\"#use-instagram-video\" class=\"uagb-toc-link__trigger\">Use Instagram Video<\/a><li class=\"uagb-toc__list\"><a href=\"#create-striking-imagery\" class=\"uagb-toc-link__trigger\">Create Striking Imagery<\/a><li class=\"uagb-toc__list\"><a href=\"#use-instagram-contests-or-giveaways\" class=\"uagb-toc-link__trigger\">Use Instagram Contests or Giveaways<\/a><li class=\"uagb-toc__list\"><a href=\"#get-the-influencer-on-your-marketing-team\" class=\"uagb-toc-link__trigger\">Get The Influencer On Your Marketing Team<\/a><li class=\"uagb-toc__list\"><a href=\"#conclusion\" class=\"uagb-toc-link__trigger\">Conclusion<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Creating Content for Instagram Influencers<\/h2>\n\n\n\n<p>Let&#8217;s dive right into how we can create the right content for the right influencers.<\/p>\n\n\n\n<p>It actually starts BEFORE we create the content. We need to make sure the right influencers are aligned with our brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Some Advice on Finding the Right Influencers<\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Influencer Marketing Tips For Viral Growth\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/qVTAjLxTBhI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The video above goes over some crucial tips on choosing the right influencer for your brand. <\/p>\n\n\n\n<p>Don&#8217;t just select someone because they have tons of followers.<\/p>\n\n\n\n<p>Make sure that the influencer and his audience are in some way associated with your brand&#8217;s products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating Instagram Content as a Brand Representative<\/h2>\n\n\n\n<p>Why is Instagram the place to find your next brand rep?<\/p>\n\n\n\n<ul><li>Instagram alone has over one billion active users a month,&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\">statistics show<\/a>.&nbsp;<\/li><li>Instagram is home to activists, celebrities, photographers, artists, sports personalities, and more.&nbsp;<\/li><li>Also, it\u2019s an intuitive platform that promotes content in an easily accessible, joyful way.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-6-1024x791.png\" alt=\"\" class=\"wp-image-6282\" width=\"800\" srcset=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-6-980x757.png 980w, https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-6-480x371.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>One of the most popular routes for companies today is to use Instagram Influencers to act as brand representatives.&nbsp;<\/p>\n\n\n\n<ul><li>You take celebrities or important figures who have a following that they have cultivated themselves, and you get them to use their own following to boost yours<\/li><li>Normally through paid promotions, though, if you can get it to happen organically, then lucky you<\/li><\/ul>\n\n\n\n<p>Influencers are powerful. They have plenty of fans that get \u2018influenced\u2019 into becoming your customers.&nbsp;<\/p>\n\n\n\n<ul><li>This requires minimal work and is less expensive than a traditional ad campaign.<\/li><li>What\u2019s more, there are plenty of users to choose from. Statistics indicate that there are more than&nbsp;<a target=\"_blank\" href=\"https:\/\/emarketer.com\/content\/is-everyone-on-instagram-an-influencer\" rel=\"noreferrer noopener\">half a million active influencers<\/a>&nbsp;on Instagram.<\/li><\/ul>\n\n\n\n<p>Finding an influencer to promote your company won\u2019t be too difficult. <\/p>\n\n\n\n<p><strong>The key is how can we make each post more cost-effective and bring in more ROI?<\/strong><\/p>\n\n\n\n<p>One of the biggest challenges is creating content for them to share with their audience. <\/p>\n\n\n\n<p>That\u2019s what we are going to be doing now. So, let\u2019s get started!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Understand Your Influencer<\/h2>\n\n\n\n<p>When an influencer gets hired to promote something on behalf of a company, there\u2019s already a slight feeling of uneasiness amongst their followers. <\/p>\n\n\n\n<p>If the way that they promote the company doesn\u2019t fit with their own social media presence, their content and their personality, that feeling of uneasiness could actually be accentuated in a majorly detrimental way, turning the whole operation into a waste\u201d, says Mary-Jane Strahan, social media writer at&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/britstudent.com\/\">Brit Student<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/writemyx.com\/\">WriteMyx<\/a>.&nbsp;<\/p>\n\n\n\n<p>You have to understand your influencer:\u00a0<\/p>\n\n\n\n<ul><li>They should guide the content you create (a lot of times you can ask them about what content works best for their audience).<\/li><li>Study their feed. Look at how they have promoted in the past (if they have).\u00a0<\/li><li>Get to know their audience. Get to know how they normally interact with them.\u00a0<\/li><\/ul>\n\n\n\n<p><strong>You want to tailor your marketing to their personal brand<\/strong><\/p>\n\n\n\n<p>The influencer themselves may reject your proposal if it is potentially damaging to their personal brand.\u00a0<\/p>\n\n\n\n<p>(For example, don&#8217;t propose your vape company to an influencer who&#8217;s anti-nicotine.)<\/p>\n\n\n\n<p>If your proposal is really corporate and not well-thought-out, they might turn you down for fear of insulting their followers or seeming to be controlled by a company.\u00a0<\/p>\n\n\n\n<p>Instagram users are there to get insights into the lives of real people. Not to be marketed at by companies. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/49699d07-8454-4ad5-bc49-3f9829419a7d\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"\" class=\"wp-image-6357\" width=\"700\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding: 8%; margin: 5%; background-color: #fff000;\"><strong>FREE Download<\/strong> &#8211; Get a list of our top converting content upgrades! <a class=\"vyper-triggers-128\" href=\"#vyperpopup\">Download Now<\/a> <script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-128.js\"><\/script><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Create A Hashtag<\/h2>\n\n\n\n<p>Creating a unique hashtag just for your campaign will make it easier to gauge your results since you can now see how many people used the specific hashtag.<\/p>\n\n\n\n<p>This is especially useful in an Instagram giveaway, since you may be getting user-generated content.<\/p>\n\n\n\n<p>It will also help Instagram users to start to build brand recognition. You can get your influencer to ask their followers to use the hashtag if they buy a product. <\/p>\n\n\n\n<p>Then, they can then see everyone else who has. It\u2019s an excellent method of building a brand community on Instagram.&nbsp;<\/p>\n\n\n\n<p>This is something that will pay dividends in the long run.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-1024x768.png\" alt=\"\" class=\"wp-image-6268\" width=\"700\" height=\"418\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Use Instagram Video<\/h2>\n\n\n\n<p>A now-famous statistic about sponsored video content on Instagram is that videos generate&nbsp;<a target=\"_blank\" href=\"https:\/\/mediakix.com\/blog\/instagram-video-statistics-marketers-should-know\/\" rel=\"noreferrer noopener\">three times as many comments<\/a>&nbsp;as sponsored photos do.&nbsp;<\/p>\n\n\n\n<p>This is a pretty remarkable statistic and shows just how powerful video really is.<\/p>\n\n\n\n<p>Furthermore, if you ask the influencer to create their own video content, you can use this content inside your own ad campaigns.<\/p>\n\n\n\n<p>For example, this funny viral video from Connor Murphy is actually an ad for Bang Energy.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B72qwwIgN31\/\n<\/div><\/figure>\n\n\n\n<p>Video should at least be amongst the possibilities that you explore for your branded content. <\/p>\n\n\n\n<p>If you want something organic, then you could do a video that features the influencer that you have chosen for your company.\u00a0<\/p>\n\n\n\n<p>In the example above with Connor Murphy, he created a video that&#8217;s almost exactly like his regular videos, but incorporates his sponsor, Bang Energy in the video in a very believable way. <\/p>\n\n\n\n<p>By creating content that doesn&#8217;t deviate from the influencer&#8217;s normal content, the Instagrammer&#8217;s followers are going to be even keener to check out your brand.<\/p>\n\n\n\n<p>And it doesn&#8217;t have to be expensive. A lot of times, lower quality video can be more personal. A selfie video can perform better than a high-resolution professionally shot video. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"586\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-1.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-1.png 710w, https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-1-480x396.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 710px, 100vw\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Create Striking Imagery<\/h2>\n\n\n\n<p>People scroll past thousands of posts every day. <\/p>\n\n\n\n<p><strong>However, they\u2019re even more likely to scroll past a post that is sponsored. <\/strong><\/p>\n\n\n\n<p>That means, you need to be fighting hard to combat this general indifference that Instagram users display\u00a0<\/p>\n\n\n\n<ul><li>You must specifically create visual content that grips viewers as soon as they see it.\u00a0<\/li><li>You don\u2019t necessarily want to shock. When viewers discover it is a marketing campaign, shock may put them off.\u00a0<\/li><\/ul>\n\n\n\n<p>Anything to battle the shrinking attention and interest spans that fast-paced media is creating will do you wonders.<\/p>\n\n\n\n<p>This picture of an influencer getting a drink is a good example.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B7bVzMXFsD6\/\n<\/div><\/figure>\n\n\n\n<p><strong>Why does this stop the scroll?<\/strong><\/p>\n\n\n\n<p>The influencer is doing something that you would normally never see on Instagram &#8211; getting a drink of water with a funny pose.<\/p>\n\n\n\n<p>It also helps that she&#8217;s attractive as well.<\/p>\n\n\n\n<p>Furthermore, her yellow watch is very striking in this particular image since it stands out from the rest of the picture.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cYou should try and develop content for your influencer to share that somehow incorporates faces and bodies since the human brain is hardwired to be especially visually engaged by other human forms, which could give you a couple of seconds of delay in their scrolling that you need to reel them in,\u201d says Charles Lejeune, marketer at\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/australia2write.com\/\">Australia2Write<\/a>\u00a0and\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/nextcoursework.com\/\">NextCoursework<\/a>.\u00a0<\/p><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Use Instagram Contests or Giveaways<\/h2>\n\n\n\n<p>Influencers have a much more relaxed relationship with their followers than any company.<\/p>\n\n\n\n<p>This means giveaways are generally much more well-received.<\/p>\n\n\n\n<p>One of the strategies that we highly recommend here at VYPER is an Instagram giveaway.<\/p>\n\n\n\n<p>If you host an <a rel=\"noreferrer noopener\" aria-label=\"Instagram giveaway (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/how-to-create-a-viral-instagram-giveaway-or-contest\/\" target=\"_blank\">Instagram giveaway<\/a>, you can pick influencers to promote your giveaway. This is one of the easiest strategies to grow your brand&#8217;s audience.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"VYPER (opens in a new tab)\" href=\"https:\/\/vyper.io\/\" target=\"_blank\">VYPER<\/a> allows you to host and manage effective Instagram giveaways. Some of the benefits of using VYPER to host an Instagram giveaway include:<\/p>\n\n\n\n<ul><li>Growing your Instagram following<\/li><li>Increasing exposure and engagement on Instagram posts<\/li><li>Building an email list <\/li><li>Increasing website traffic<\/li><\/ul>\n\n\n\n<p>But if you create an <a href=\"https:\/\/vyper.io\/blog\/how-to-create-a-viral-instagram-giveaway-or-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Instagram giveaway (opens in a new tab)\">Instagram giveaway<\/a> or contest and generate all the content needed to get the word out, you can then get your influencer to do the marketing:&nbsp;<\/p>\n\n\n\n<ul><li>This is far more likely to get genuine engagement.\u00a0<\/li><li>Plus, what they might win could be something that they can see the influencer already has. This would greatly further boost the likelihood of their engagement.\u00a0<\/li><li>Contests or giveaways are also quite non-committal. You\u2019re not actually asking for a purchase.\u00a0<\/li><li>Details you require might be something like entering their email address. Or, doing a short survey. Or else, using a hashtag along with a photo of themselves doing something.\u00a0<\/li><li>Make sure the prize is really worthwhile. You only have to give out a few prizes, so make them really good.\u00a0<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-3.png\" alt=\"\" class=\"wp-image-6271\" width=\"700\" srcset=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-3.png 912w, https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-3-480x311.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 912px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>BONUS: Check out this case study where <a rel=\"noreferrer noopener\" href=\"https:\/\/vyper.io\/blog\/social-media-contest-case-study\/\" target=\"_blank\">one company used a social media contest to grow their brand online.<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Get The Influencer On Your Marketing Team<\/h2>\n\n\n\n<p>As mentioned above, you need to know your influencer and their audience well. This is to generate the perfect, shareable Instagram content. <\/p>\n\n\n\n<p>Well, to do that most effectively, you can cut out the guessing. You can get the influencer themselves to consult for your marketing team.&nbsp;<\/p>\n\n\n\n<ul><li>Knowing what they think will work, particularly if they have experience in the field, will help you create content that appeals to them, to you and their audience.&nbsp;<\/li><li>If you can do all three of those things effectively, then you are well on your way to creating content that could really effectively boost your company.&nbsp;<\/li><li>It will also give it a genuine stamp of integrity that will play really well with the influencer\u2019s audience, who cares about the influencer and encourage them.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-4.png\" alt=\"\" class=\"wp-image-6272\" width=\"700\" srcset=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-4.png 934w, https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-4-480x308.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 934px, 100vw\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:20px; background-color:#1bb098;\"><span style=\"color: #ffffff;\"><strong>FREE DOWNLOAD: <\/strong><a class=\"vyper-triggers-329\" style=\"color: #ffffff; border-bottom: 0px !important;\" href=\"#vyperpopup\">The Best Growth Hacks To Build Your Business &amp; Email List&nbsp;[Click Here]<\/a> <script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-329.js\"><\/script><\/span><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Until you\u2019ve tried to use an influencer for marketing your company, you might not be able to see just how immensely effective it can be. <\/p>\n\n\n\n<p>If you choose the right influencer and create the right content for their audience, there are no limits to the success that you can gather for your company from Instagram.<\/p>\n\n\n\n<p>Do you currently work with a social media influencer? What strategies do you use when creating content for Instagram influencers? Let us know in the comments below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Author<\/p><cite><em>Michael Dehoyos is a content marketer and tutor at&nbsp;<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/phdkingdom.com\/\"><em>Phd Kingdom<\/em><\/a><em>&nbsp;and&nbsp;<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/academicbrits.com\/\"><em>Academic Brits<\/em><\/a><em>. He assists people with their digital business projects and marketing strategies as well as sharing his knowledge by contributing to numerous sites and publications, the academic service,&nbsp;<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/originwritings.com\/academic-paper-help\"><em>Origin Writings<\/em><\/a><em>, amongst them.<\/em><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n[\/et_pb_text][\/et_pb_column]\n\t\t[\/et_pb_row]\n\t[\/et_pb_section]  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 13px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 30%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Creating content for Instagram influencers is a crucial part of your social media marketing strategy if you want your brand to stand out organically.<\/p>\n","protected":false},"author":2,"featured_media":6356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>It's 2020 and Kylie Jenner is the world's most influential person. (We wish we were kidding ?).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Needless to say, influencer marketing is one of the fastest ways to get your brand out there, specially if you're in the consumer space. (B2B products generally aren't marketed best on IG).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Creating content for Instagram influencers should be a crucial part of your social media marketing strategy, but...<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>There are so many companies who have absolutely zero idea how to make content that resonates with an influencer's audience.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The best campaigns are relevant to the influencer's audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I was just watching the Super Bowl, and most celebrity placements were well researched, generally referencing that particular celebrity's home life and history to really relate to the audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, Jennifer Lopez's ad used her husband in a hilarious video spot (below).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=pHYiE4W4EO8\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=pHYiE4W4EO8\n<\/div><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:paragraph -->\n<p>And while you may not have the budget to tailor make every ad to every influencer, it's always best to understand the influencer's audience and make content that will resonate with their following.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Just putting up random shoutouts that don't align with your influencers' brand is a sure way to lose money quick.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The key is this - <em>You want your brand to stand out organically in your influencer's posts, while also being consistent with their other posts.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There's plenty of thought and research that goes into creating content for Instagram influencers, this guide will teach you how to do it effectively.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We address these issues and offer some strategies for running successful influencer marketing campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":6356,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/ucarecdn.com\/06cf3fd7-cc8d-4313-9eb4-ad8ffafdf297\/-\/stretch\/off\/-\/scale_crop\/1080x675\/center\/\" alt=\"\" class=\"wp-image-6356\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:uagb\/table-of-contents {\"block_id\":\"1cd65468-e4db-4005-a24b-34da27e7f46f\",\"classMigrate\":true,\"smoothScroll\":false,\"mappingHeaders\":[false,true,false,false,false,false],\"headerLinks\":\"[{u0022tagu0022:2,u0022textu0022:u0022Creating Content for Instagram Influencersu0022,u0022linku0022:u0022creating-content-for-instagram-influencersu0022,u0022levelu0022:0},{u0022tagu0022:3,u0022textu0022:u0022Some Advice on Finding the Right Influencersu0022,u0022linku0022:u0022some-advice-on-finding-the-right-influencersu0022,u0022levelu0022:1},{u0022tagu0022:2,u0022textu0022:u0022Creating Instagram Content as a Brand Representativeu0022,u0022linku0022:u0022creating-instagram-content-as-a-brand-representativeu0022,u0022levelu0022:0},{u0022tagu0022:2,u0022textu0022:u0022Understand Your Influenceru0022,u0022linku0022:u0022understand-your-influenceru0022,u0022levelu0022:0},{u0022tagu0022:2,u0022textu0022:u0022Create A Hashtagu0022,u0022linku0022:u0022create-a-hashtagu0022,u0022levelu0022:0},{u0022tagu0022:2,u0022textu0022:u0022Use Instagram Videou0022,u0022linku0022:u0022use-instagram-videou0022,u0022levelu0022:0},{u0022tagu0022:2,u0022textu0022:u0022Create Striking Imageryu0022,u0022linku0022:u0022create-striking-imageryu0022,u0022levelu0022:0},{u0022tagu0022:2,u0022textu0022:u0022Use Instagram Contests or Giveawaysu0022,u0022linku0022:u0022use-instagram-contests-or-giveawaysu0022,u0022levelu0022:0},{u0022tagu0022:2,u0022textu0022:u0022Get The Influencer On Your Marketing Teamu0022,u0022linku0022:u0022get-the-influencer-on-your-marketing-teamu0022,u0022levelu0022:0},{u0022tagu0022:2,u0022textu0022:u0022Conclusionu0022,u0022linku0022:u0022conclusionu0022,u0022levelu0022:0}]\",\"customWidth\":true,\"tColumnsDesktop\":2,\"backgroundColor\":\"#eeeeee\",\"linkColor\":\"#313131\",\"linkHoverColor\":\"#00d084\",\"headingColor\":\"#313131\",\"vPaddingDesktop\":2,\"hPaddingDesktop\":2,\"contentPaddingDesktop\":2,\"contentPaddingTypeDesktop\":\"%\",\"borderColor\":\"#eeeeee\"} -->\n<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-1cd65468-e4db-4005-a24b-34da27e7f46f\" data-scroll=\"false\" data-offset=\"30\" data-delay=\"800\"><div class=\"uagb-toc__wrap\"><div class=\"uagb-toc__title-wrap\"><div class=\"uagb-toc__title\">Table Of Contents<\/div><\/div><div class=\"uagb-toc__list-wrap\" data-headers=\"[{&quot;tag&quot;:2,&quot;text&quot;:&quot;Creating Content for Instagram Influencers&quot;,&quot;link&quot;:&quot;creating-content-for-instagram-influencers&quot;,&quot;level&quot;:0},{&quot;tag&quot;:3,&quot;text&quot;:&quot;Some Advice on Finding the Right Influencers&quot;,&quot;link&quot;:&quot;some-advice-on-finding-the-right-influencers&quot;,&quot;level&quot;:1},{&quot;tag&quot;:2,&quot;text&quot;:&quot;Creating Instagram Content as a Brand Representative&quot;,&quot;link&quot;:&quot;creating-instagram-content-as-a-brand-representative&quot;,&quot;level&quot;:0},{&quot;tag&quot;:2,&quot;text&quot;:&quot;Understand Your Influencer&quot;,&quot;link&quot;:&quot;understand-your-influencer&quot;,&quot;level&quot;:0},{&quot;tag&quot;:2,&quot;text&quot;:&quot;Create A Hashtag&quot;,&quot;link&quot;:&quot;create-a-hashtag&quot;,&quot;level&quot;:0},{&quot;tag&quot;:2,&quot;text&quot;:&quot;Use Instagram Video&quot;,&quot;link&quot;:&quot;use-instagram-video&quot;,&quot;level&quot;:0},{&quot;tag&quot;:2,&quot;text&quot;:&quot;Create Striking Imagery&quot;,&quot;link&quot;:&quot;create-striking-imagery&quot;,&quot;level&quot;:0},{&quot;tag&quot;:2,&quot;text&quot;:&quot;Use Instagram Contests or Giveaways&quot;,&quot;link&quot;:&quot;use-instagram-contests-or-giveaways&quot;,&quot;level&quot;:0},{&quot;tag&quot;:2,&quot;text&quot;:&quot;Get The Influencer On Your Marketing Team&quot;,&quot;link&quot;:&quot;get-the-influencer-on-your-marketing-team&quot;,&quot;level&quot;:0},{&quot;tag&quot;:2,&quot;text&quot;:&quot;Conclusion&quot;,&quot;link&quot;:&quot;conclusion&quot;,&quot;level&quot;:0}]\"><ul class=\"uagb-toc__list\"><li><a href=\"#creating-content-for-instagram-influencers\">Creating Content for Instagram Influencers<\/a><\/li><li><a href=\"#creating-instagram-content-as-a-brand-representative\">Creating Instagram Content as a Brand Representative<\/a><\/li><li><a href=\"#understand-your-influencer\">Understand Your Influencer<\/a><\/li><li><a href=\"#create-a-hashtag\">Create A Hashtag<\/a><\/li><li><a href=\"#use-instagram-video\">Use Instagram Video<\/a><\/li><li><a href=\"#create-striking-imagery\">Create Striking Imagery<\/a><\/li><li><a href=\"#use-instagram-contests-or-giveaways\">Use Instagram Contests or Giveaways<\/a><\/li><li><a href=\"#get-the-influencer-on-your-marketing-team\">Get The Influencer On Your Marketing Team<\/a><\/li><li><a href=\"#conclusion\">Conclusion<\/a><\/li><\/ul><\/div><\/div><\/div>\n<!-- \/wp:uagb\/table-of-contents -->\n\n<!-- wp:block {\"ref\":5532} \/-->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2>Creating Content for Instagram Influencers<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Let's dive right into how we can create the right content for the right influencers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It actually starts BEFORE we create the content. We need to make sure the right influencers are aligned with our brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Some Advice on Finding the Right Influencers<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/youtu.be\/qVTAjLxTBhI\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/qVTAjLxTBhI\n<\/div><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:paragraph -->\n<p>The video above goes over some crucial tips on choosing the right influencer for your brand. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don't just select someone because they have tons of followers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Make sure that the influencer and his audience are in some way associated with your brand's products.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Creating Instagram Content as a Brand Representative<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Why is Instagram the place to find your next brand rep?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Instagram alone has over one billion active users a month,&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\">statistics show<\/a>.&nbsp;<\/li><li>Instagram is home to activists, celebrities, photographers, artists, sports personalities, and more.&nbsp;<\/li><li>Also, it\u2019s an intuitive platform that promotes content in an easily accessible, joyful way.&nbsp;<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":6282,\"width\":800,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-6-1024x791.png\" alt=\"\" class=\"wp-image-6282\" width=\"800\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>One of the most popular routes for companies today is to use Instagram Influencers to act as brand representatives.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>You take celebrities or important figures who have a following that they have cultivated themselves, and you get them to use their own following to boost yours<\/li><li>Normally through paid promotions, though, if you can get it to happen organically, then lucky you<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Influencers are powerful. They have plenty of fans that get \u2018influenced\u2019 into becoming your customers.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>This requires minimal work and is less expensive than a traditional ad campaign.<\/li><li>What\u2019s more, there are plenty of users to choose from. Statistics indicate that there are more than&nbsp;<a target=\"_blank\" href=\"https:\/\/emarketer.com\/content\/is-everyone-on-instagram-an-influencer\" rel=\"noreferrer noopener\">half a million active influencers<\/a>&nbsp;on Instagram.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Finding an influencer to promote your company won\u2019t be too difficult. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>The key is how can we make each post more cost-effective and bring in more ROI?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>One of the biggest challenges is creating content for them to share with their audience. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\u2019s what we are going to be doing now. So, let\u2019s get started!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2>Understand Your Influencer<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When an influencer gets hired to promote something on behalf of a company, there\u2019s already a slight feeling of uneasiness amongst their followers. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If the way that they promote the company doesn\u2019t fit with their own social media presence, their content and their personality, that feeling of uneasiness could actually be accentuated in a majorly detrimental way, turning the whole operation into a waste\u201d, says Mary-Jane Strahan, social media writer at&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/britstudent.com\/\">Brit Student<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/writemyx.com\/\">WriteMyx<\/a>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to understand your influencer:\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>They should guide the content you create (a lot of times you can ask them about what content works best for their audience).<\/li><li>Study their feed. Look at how they have promoted in the past (if they have).\u00a0<\/li><li>Get to know their audience. Get to know how they normally interact with them.\u00a0<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>You want to tailor your marketing to their personal brand<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The influencer themselves may reject your proposal if it is potentially damaging to their personal brand.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>(For example, don't propose your vape company to an influencer who's anti-nicotine.)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If your proposal is really corporate and not well-thought-out, they might turn you down for fear of insulting their followers or seeming to be controlled by a company.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Instagram users are there to get insights into the lives of real people. Not to be marketed at by companies. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":6357,\"width\":700,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/ucarecdn.com\/49699d07-8454-4ad5-bc49-3f9829419a7d\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"\" class=\"wp-image-6357\" width=\"700\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":2824} \/-->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2>Create A Hashtag<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Creating a unique hashtag just for your campaign will make it easier to gauge your results since you can now see how many people used the specific hashtag.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is especially useful in an Instagram giveaway, since you may be getting user-generated content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It will also help Instagram users to start to build brand recognition. You can get your influencer to ask their followers to use the hashtag if they buy a product. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Then, they can then see everyone else who has. It\u2019s an excellent method of building a brand community on Instagram.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is something that will pay dividends in the long run.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":6268,\"width\":700,\"height\":418,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-1024x768.png\" alt=\"\" class=\"wp-image-6268\" width=\"700\" height=\"418\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2>Use Instagram Video<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A now-famous statistic about sponsored video content on Instagram is that videos generate&nbsp;<a target=\"_blank\" href=\"https:\/\/mediakix.com\/blog\/instagram-video-statistics-marketers-should-know\/\" rel=\"noreferrer noopener\">three times as many comments<\/a>&nbsp;as sponsored photos do.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is a pretty remarkable statistic and shows just how powerful video really is.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Furthermore, if you ask the influencer to create their own video content, you can use this content inside your own ad campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, this funny viral video from Connor Murphy is actually an ad for Bang Energy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/instagram {\"url\":\"https:\/\/www.instagram.com\/p\/B72qwwIgN31\/\",\"type\":\"rich\",\"providerNameSlug\":\"instagram\",\"className\":\"\"} -->\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B72qwwIgN31\/\n<\/div><\/figure>\n<!-- \/wp:core-embed\/instagram -->\n\n<!-- wp:paragraph -->\n<p>Video should at least be amongst the possibilities that you explore for your branded content. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want something organic, then you could do a video that features the influencer that you have chosen for your company.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In the example above with Connor Murphy, he created a video that's almost exactly like his regular videos, but incorporates his sponsor, Bang Energy in the video in a very believable way. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By creating content that doesn't deviate from the influencer's normal content, the Instagrammer's followers are going to be even keener to check out your brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And it doesn't have to be expensive. A lot of times, lower quality video can be more personal. A selfie video can perform better than a high-resolution professionally shot video. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":6269,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-1.png\" alt=\"\" class=\"wp-image-6269\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2>Create Striking Imagery<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>People scroll past thousands of posts every day. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>However, they\u2019re even more likely to scroll past a post that is sponsored. <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That means, you need to be fighting hard to combat this general indifference that Instagram users display\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>You must specifically create visual content that grips viewers as soon as they see it.\u00a0<\/li><li>You don\u2019t necessarily want to shock. When viewers discover it is a marketing campaign, shock may put them off.\u00a0<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Anything to battle the shrinking attention and interest spans that fast-paced media is creating will do you wonders.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This picture of an influencer getting a drink is a good example.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/instagram {\"url\":\"https:\/\/www.instagram.com\/p\/B7bVzMXFsD6\/\",\"type\":\"rich\",\"providerNameSlug\":\"instagram\",\"className\":\"\"} -->\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B7bVzMXFsD6\/\n<\/div><\/figure>\n<!-- \/wp:core-embed\/instagram -->\n\n<!-- wp:paragraph -->\n<p><strong>Why does this stop the scroll?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The influencer is doing something that you would normally never see on Instagram - getting a drink of water with a funny pose.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It also helps that she's attractive as well.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Furthermore, her yellow watch is very striking in this particular image since it stands out from the rest of the picture.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>\u201cYou should try and develop content for your influencer to share that somehow incorporates faces and bodies since the human brain is hardwired to be especially visually engaged by other human forms, which could give you a couple of seconds of delay in their scrolling that you need to reel them in,\u201d says Charles Lejeune, marketer at\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/australia2write.com\/\">Australia2Write<\/a>\u00a0and\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/nextcoursework.com\/\">NextCoursework<\/a>.\u00a0<\/p><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2>Use Instagram Contests or Giveaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Influencers have a much more relaxed relationship with their followers than any company.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This means giveaways are generally much more well-received.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>One of the strategies that we highly recommend here at VYPER is an Instagram giveaway.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you host an <a rel=\"noreferrer noopener\" aria-label=\"Instagram giveaway (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/how-to-create-a-viral-instagram-giveaway-or-contest\/\" target=\"_blank\">Instagram giveaway<\/a>, you can pick influencers to promote your giveaway. This is one of the easiest strategies to grow your brand's audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a rel=\"noreferrer noopener\" aria-label=\"VYPER (opens in a new tab)\" href=\"https:\/\/vyper.io\/\" target=\"_blank\">VYPER<\/a> allows you to host and manage effective Instagram giveaways. Some of the benefits of using VYPER to host an Instagram giveaway include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Growing your Instagram following<\/li><li>Increasing exposure and engagement on Instagram posts<\/li><li>Building an email list <\/li><li>Increasing website traffic<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>But if you create an <a href=\"https:\/\/vyper.io\/blog\/how-to-create-a-viral-instagram-giveaway-or-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Instagram giveaway (opens in a new tab)\">Instagram giveaway<\/a> or contest and generate all the content needed to get the word out, you can then get your influencer to do the marketing:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>This is far more likely to get genuine engagement.\u00a0<\/li><li>Plus, what they might win could be something that they can see the influencer already has. This would greatly further boost the likelihood of their engagement.\u00a0<\/li><li>Contests or giveaways are also quite non-committal. You\u2019re not actually asking for a purchase.\u00a0<\/li><li>Details you require might be something like entering their email address. Or, doing a short survey. Or else, using a hashtag along with a photo of themselves doing something.\u00a0<\/li><li>Make sure the prize is really worthwhile. You only have to give out a few prizes, so make them really good.\u00a0<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":6271,\"width\":700,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-3.png\" alt=\"\" class=\"wp-image-6271\" width=\"700\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>BONUS: Check out this case study where <a rel=\"noreferrer noopener\" href=\"https:\/\/vyper.io\/blog\/social-media-contest-case-study\/\" target=\"_blank\">one company used a social media contest to grow their brand online.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2>Get The Influencer On Your Marketing Team<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As mentioned above, you need to know your influencer and their audience well. This is to generate the perfect, shareable Instagram content. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Well, to do that most effectively, you can cut out the guessing. You can get the influencer themselves to consult for your marketing team.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Knowing what they think will work, particularly if they have experience in the field, will help you create content that appeals to them, to you and their audience.&nbsp;<\/li><li>If you can do all three of those things effectively, then you are well on your way to creating content that could really effectively boost your company.&nbsp;<\/li><li>It will also give it a genuine stamp of integrity that will play really well with the influencer\u2019s audience, who cares about the influencer and encourage them.&nbsp;<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":6272,\"width\":700,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/image-4.png\" alt=\"\" class=\"wp-image-6272\" width=\"700\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":2791} \/-->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2>Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Until you\u2019ve tried to use an influencer for marketing your company, you might not be able to see just how immensely effective it can be. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you choose the right influencer and create the right content for their audience, there are no limits to the success that you can gather for your company from Instagram.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Do you currently work with a social media influencer? What strategies do you use when creating content for Instagram influencers? Let us know in the comments below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:quote {\"className\":\"is-style-large\"} -->\n<blockquote class=\"wp-block-quote is-style-large\"><p>Author<\/p><cite><em>Michael Dehoyos is a content marketer and tutor at&nbsp;<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/phdkingdom.com\/\"><em>Phd Kingdom<\/em><\/a><em>&nbsp;and&nbsp;<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/academicbrits.com\/\"><em>Academic Brits<\/em><\/a><em>. He assists people with their digital business projects and marketing strategies as well as sharing his knowledge by contributing to numerous sites and publications, the academic service,&nbsp;<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/originwritings.com\/academic-paper-help\"><em>Origin Writings<\/em><\/a><em>, amongst them.<\/em><\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,10,75,13,17,7,2,31,4,46],"tags":[253,254,143,236],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Essential Guide to Creating Content for Instagram Influencers | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Creating content for Instagram influencers is a crucial part of your social media marketing strategy if you want your brand to stand out organically.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/creating-content-for-instagram-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Essential Guide to Creating Content for Instagram Influencers | VYPER - Giveaway &amp; 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