{"id":6586,"date":"2020-02-18T05:54:01","date_gmt":"2020-02-18T05:54:01","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=6586"},"modified":"2023-10-26T12:00:47","modified_gmt":"2023-10-26T12:00:47","slug":"how-to-increase-reach-on-facebook","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/","title":{"rendered":"How to Increase Reach on Facebook with Stunning Interactive Content"},"content":{"rendered":"\n<p>We&#8217;ve all been there, spending countless hours trying to figure out how to increase reach on Facebook.<\/p>\n\n\n\n<p>You take the time to produce exceptional content only to have just a handful of people see and interact with it.<\/p>\n\n\n\n<p>What do you do if you want to get more out of your Facebook posts?<\/p>\n\n\n\n<p>Is the content you posting the main issue here?<\/p>\n\n\n\n<p>The mistake that most of us make is to post the same sort of pictures and videos daily. This is why people just swipe pass your content.<\/p>\n\n\n\n<p><strong>Facebook carefully takes note of this and simply keeps similar future posts of yours away from users.<\/strong><\/p>\n\n\n\n<p>Its time to start mixing things up a bit by making your posts more exciting for your audience. <\/p>\n\n\n\n<p>No more sticking to the same format, Facebook has tons of features that will allow you to create engaging content. <\/p>\n\n\n\n<p>Let&#8217;s explore some of those features now.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/f98fa82f-49a0-4d7f-b37c-e21fd38e92ac\/-\/stretch\/off\/-\/scale_crop\/1080x675\/center\/\" alt=\"how to increase reach on facebook\" class=\"wp-image-6598\"\/><\/figure>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-f29f7cfe-a68c-4028-a7e4-e6667ecd08f1 wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-f29f7cfe-a68c-4028-a7e4-e6667ecd08f1     \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-to-increase-reach-on-facebook\" class=\"uagb-toc-link__trigger\">How to Increase Reach on Facebook<\/a><li class=\"uagb-toc__list\"><a href=\"#how-can-i-improve-my-reach-score-on-facebook\" class=\"uagb-toc-link__trigger\">How Can I Improve My \u2018Reach\u2019 Score on Facebook?<\/a><li class=\"uagb-toc__list\"><a href=\"#quizzes\" class=\"uagb-toc-link__trigger\">Quizzes<\/a><li class=\"uagb-toc__list\"><a href=\"#calculators\" class=\"uagb-toc-link__trigger\">Calculators<\/a><li class=\"uagb-toc__list\"><a href=\"#contests\" class=\"uagb-toc-link__trigger\">Contests<\/a><li class=\"uagb-toc__list\"><a href=\"#polls\" class=\"uagb-toc-link__trigger\">Polls<\/a><li class=\"uagb-toc__list\"><a href=\"#livestreaming\" class=\"uagb-toc-link__trigger\">Livestreaming<\/a><li class=\"uagb-toc__list\"><a href=\"#tldr\" class=\"uagb-toc-link__trigger\">TL;DR<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-vivid-green-cyan-color has-text-color wp-block-heading\"><strong>FREE DOWNLOAD ?<\/strong> The Facebook Ads Asset Library! All the checklists and guides used to profitably spend $150M+ on Facebook &amp; Google ads.<\/h4>\n\n\n\n<div id=\"vy-form-embed-126459\"><\/div><script>var vy_contest_id = 126459; var vy_contest_url = 'https:\/\/vy.lc\/126459siwza';<\/script><script src=\"https:\/\/d3dob3lc1o1gbl.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Increase Reach on Facebook<\/h2>\n\n\n\n<p><em>Facebook reach keeps going down to force us to use their ads. This is how you can use viral content to push your message through.<\/em><\/p>\n\n\n\n<p>Facebook Reach is a key KPI for social marketers. It\u2019s vital in measuring how your brand is reaching a wider audience. <\/p>\n\n\n\n<p>In this article, we look at exactly what affects Facebook Reach and how you can boost it with interactive content.<\/p>\n\n\n\n<p>There are a couple of different types of Facebook Reach, each work in different ways. Here&#8217;s what you should know:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gasB05Ui2UmPcudBInZl9j0N8a5p4whleuQqhRUZymNM7SwR85FvCxl5aFgZHMSUqusmqCPCaK4KxqK_xOMiJ1Z3dPmPyQPtsI9wesO5Y7OhYxZd7OZS6cc65CjjoSCDzTNXKJIT\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/unsplash.com\/photos\/I6wCDYW6ij8\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Organic Reach<\/h3>\n\n\n\n<p>According to <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.socialbakers.com\/blog\/facebook-organic-reach-tips\">SocialBakers<\/a>: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Facebook Organic Reach means the number of unique users who saw your Page post in News Feed or on your Page, not as a result of an ad, otherwise known as &#8216;unpaid&#8217; distribution. <\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Facebook &#8220;bases what you see on aspects like popularity, post frequency, the likelihood you&#8217;ll like a post,&#8221; amongst other factors.<\/p>\n\n\n\n<p>This means that our audience doesn&#8217;t necessarily see things in chronological order. <\/p>\n\n\n\n<p>Everyone&#8217;s posts get a specific &#8216;ranking&#8217; based on the factors mentioned above and are shown in the order perceived most relevant to the user.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-organic-reach-declining\">Organic Reach<\/a>&nbsp;can be one of the trickiest to really master, as you are increasingly fighting for space amongst ads.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Viral Reach<\/h3>\n\n\n\n<p>The word \u2018viral\u2019 may cause you and your marketing colleagues to roll their eyes\u2026 5 years ago, \u2018making something go viral\u2019 was a frequent request to marketing agencies following the explosion of online video.&nbsp;<\/p>\n\n\n\n<p>Now, we see viral posts daily with so many engaged social media users across a growing number of platforms. <\/p>\n\n\n\n<p>In this context, \u2018<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/napoleoncat.com\/blog\/what-is-facebook-reach-and-how-is-it-calculated\/\">viral reach<\/a>\u2019 measures the number of people who came across your post because of another person within their network. <\/p>\n\n\n\n<p>This is achieved with a high level of engagement, such as comments, shares, likes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Reach<\/h3>\n\n\n\n<p>This doesn\u2019t need too much explanation:<\/p>\n\n\n\n<p>Paid Reach measures the number of people who saw your posts because you paid to advertise them. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Can I Improve My \u2018Reach\u2019 Score on Facebook?<\/h2>\n\n\n\n<p>Improving your Facebook Reach is all about the content you are putting out. <\/p>\n\n\n\n<p>When looking at <strong>Viral<\/strong> and <strong>Unpaid Reach<\/strong>, we\u2019ve already learned that engagement is important, so it has to be relevant and interesting. <\/p>\n\n\n\n<p>With Paid Reach, making sure that the audience you\u2019ve targeted to see the content is compelled to interact with it is key.<\/p>\n\n\n\n<p>The answer lies in interactive content. It\u2019s a win-win, entertain and engage your audience, and get the opportunity to learn a bit about them.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/06\/Ion_CMI_InteractiveContent_Final.pdf\">81% agree that interactive content grabs attention more effectively than static content<\/a>. 66% agree that audience engagement has increased since their organization started using interactive content.<\/p>\n\n\n\n<p>It\u2019s a no brainer. There are lots of different kinds of interactive content that can encourage your audience to get involved.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ucarecdn.com\/0cc160f0-1987-48a8-a86e-165c311a814f\/-\/stretch\/off\/-\/scale_crop\/768x618\/center\/\" alt=\"interactive content\" class=\"wp-image-6703\"\/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quizzes<\/h2>\n\n\n\n<p>Quizzes are up there with the most engaging types of Facebook posts.&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/buzzsumo.com\/blog\/20-examples-truly-engaging-interactive-content\/\">Buzzsumo<\/a>&nbsp;tells us: \u201cThe most shared quiz published during the last 5 years has gotten a total of 5.4 million social interactions, almost all of them from Facebook\u201d.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/pWiRlZv5F_I7GyARrTP_-EDnBVJQjr9C-3MCLS5aiWX5zbvfxJpWSvP5RLzTgDKkbEOwVxAeAU8iuHnEFQTirTKNaadiQw-oe6RIrETZ0q0eJMaB6aw0OtdYjKk0yEr028ADsIR1\" alt=\"\" style=\"width:500px;height:468px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.facebook.com\/BuzzFeedQuiz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Quizzes is an effective tool because:<\/p>\n\n\n\n<ul>\n<li>You can give people more information about who you are and what you are doing<\/li>\n\n\n\n<li>Provide simple Call-to-actions<\/li>\n\n\n\n<li>Capture data from those taking the quiz<\/li>\n<\/ul>\n\n\n\n<p>For your audience, quizzes are quick to consume, and most of all, fun! <\/p>\n\n\n\n<p>Personality quizzes are particularly good at capturing attention and compelling your audience to take part, \u201cWhat kind of a marketer are you?\u201d or even \u201cWhich Disney princess would be your best friend?\u201d are difficult to scroll past, let\u2019s face it, we all love talking and hearing about ourselves.<\/p>\n\n\n\n<p>You can easily&nbsp;<a target=\"_blank\" href=\"https:\/\/www.typeform.com\/quizzes\/\" rel=\"noreferrer noopener\">create quizzes online<\/a>&nbsp;that integrate with your marketing platforms, capture useful data, and have a beautiful design.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Pro Tip:<\/em>&nbsp;<\/h4>\n\n\n\n<p>You can drum up engagement on Facebook by:<\/p>\n\n\n\n<ul>\n<li>Linking to a great quiz (relevant to your brand and content plan) in your post.<\/li>\n\n\n\n<li>An engaging headline.<\/li>\n\n\n\n<li>Inviting your audience to take part and share with their friends. <\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Calculators<\/h2>\n\n\n\n<p>Calculators are a great practical tool that gives instant answers to your audience. <\/p>\n\n\n\n<p>They work well because, like quizzes, they\u2019re quick and satisfying to interact with.<\/p>\n\n\n\n<p>Calculators work because it\u2019s often the perceived \u2018experts\u2019 challenging the proficiency of something that their audience is trying to do well. <\/p>\n\n\n\n<p>The calculator often provides a \u2018score\u2019 and follows up with advice on how to improve (with their content, product, or service), making it a great way to convert those that interact. <\/p>\n\n\n\n<p>A great example of this is&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/website.grader.com\/\">Hubspot\u2019s Website Grader<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SAKhZ_RJPppVYMLu26Vg14rSey5-8m7hcUun_2Cz6-FfmcZqSN_PjOWMbAdC9-s5tu8jmp36sv5rUOJidJKAVk4r85g0AFM95gV07aTdXj3-v0vzkVvvCRdo0RHWc_CzSQhl8jG6\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/website.grader.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><em>An outcome from Hubspot\u2019s Website Grader<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>You simply enter a URL and your email address and get their assessment of your site. <\/p>\n\n\n\n<p>It prompts you to find out \u201chow we can bump up that score a bit,\u201d with a page that breaks down your result and links to content from Hubspot to further your understanding, and of course, clear calls-to-action to start a free trial.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Pro Tip:&nbsp;<\/em><\/h4>\n\n\n\n<p>Create a calculator or measuring tool that responds to a challenge your audience will be familiar with. Invite them to take part, share their score in the comments, and then share with people to compare, engaging in a bit of healthy competition.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s not forget&nbsp;<a target=\"_blank\" href=\"https:\/\/swimcreative.com\/facebook-algorithm-changes-native-content\/\" rel=\"noreferrer noopener\">Facebook Native<\/a>&nbsp;content. This was when content created directly within Facebook, and the activity and interaction stay within the Facebook post.<\/p>\n\n\n\n<p>It\u2019s no surprise that Facebook\u2019s algorithm favors this kind of content, so it\u2019s a smart way to boost your Organic Reach.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-aa652468 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE DOWNLOAD: Facebook Ad Library<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f  &#8212; Get our entire Facebook ads training folder full of checklists and guides that have helped us profitably spend over $150 Million for our users and clients.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126459siwza\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contests<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Social media contests (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/facebook-contest\/\" target=\"_blank\">Social media contests<\/a> are a popular type of post that works especially well with platforms that collect comments under posts, such as Facebook. <\/p>\n\n\n\n<p>Due to the amount of interaction required to enter a Facebook quiz, it\u2019s a simple way to boost your Facebook Reach, provided your \u2018prize\u2019 and copy are compelling enough.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/jochc46N6czzvTahkzZm4SUjRRdCa1qKj0Gw0GNGVJ01muuQCILWzEW0mHHloWFFOFgdhu-qOpgFEKogrN3ER0y2Djf6mAPZgp6h7geRkC2rz0AKizwfeFNfNU29EhfS-LaDVfH3\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.facebook.com\/dopesnowco\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>This example from Dopesnow shows this perfectly. To enter the competition, you must visit their \u2018style creator\u2019 on their website, and put together a snowboarding outfit based on items they sell.&nbsp;<\/p>\n\n\n\n<p>The action of doing this helps convert customers by forcing them to play around with different looks and examine the items \u2018up close\u2019, informing them of the offering as well as getting them to stick around on the website. <\/p>\n\n\n\n<p>It then asks people to like the photo and share examples in the comments (improving Organic Reach).&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Pro Tip:&nbsp;<\/em><\/h4>\n\n\n\n<p>Come up with <a href=\"https:\/\/vyper.io\/blog\/giveaway-prize-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"something of value that you can gift to the contest winner (opens in a new tab)\">something of value that you can gift to the contest winner<\/a>. Examples include products, experiences, or your service. <\/p>\n\n\n\n<p>Explain the \u2018rules,\u2019 which usually involve a combination of commenting on the post, tagging a friend, following the page and sharing it on their own profile. <\/p>\n\n\n\n<p>Give a deadline to enter, and make sure you follow up on the post as a reminder to those new followers who participated in the contest about your offering.<\/p>\n\n\n\n<p>The aim is not to just convert the \u2018winner,\u2019 but to gain new followers, get them interested in your product or service, and to get them sharing your posts with their network.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Polls<\/h2>\n\n\n\n<p>A&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/how-to-use-social-polls-to-boost-audience-engagement-and-brand-awareness\/529396\/\">poll<\/a>&nbsp;created directly within your Facebook page is perhaps your fastest route to engagement, which will increase your reach. <\/p>\n\n\n\n<p>For the same reasons a quiz works, it\u2019s fun and quick, and we get the instant gratification of knowing how others voted.&nbsp;<\/p>\n\n\n\n<p>You get answers to help you develop your approach, and your audience feels involved. Win-win!<\/p>\n\n\n\n<p>You can use polls in many different ways, for example, to get feedback on something product-related, to prompt discussion on something relevant to your audience, or just for fun.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/R_E1S9Zu7-fCZfgoq5ocPEsCAELZpnMi2NWc10BQi3FByH4EsNNLrl-znTYu_X2jmie5GSkDg9Szg8bMG9Y-9Zy2Vy5Q4jXnvGXjjTxB6PsoRkvgt5hUpbmJgotMcwHIkPOTVYcJ\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><br><em><a href=\"https:\/\/www.facebook.com\/feeluniquebeauty\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">A poll from beauty retailer Feelunique<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Pro Tip:&nbsp;<\/em><\/h4>\n\n\n\n<p>Ask a question relevant to your audience\u2019s interests. <\/p>\n\n\n\n<p>For example, you might ask, \u201cWhat\u2019s your favorite email platform?\u201d to marketers. <\/p>\n\n\n\n<p>You can also use it as an opportunity to direct people to other content, such as a link to a post on your blog. <\/p>\n\n\n\n<p>Prompting the audience to add more detail: \u201ctell us why in the comments!\u201d is another great way of attracting even more engagement.&nbsp;<\/p>\n\n\n\n<p>You can also create polls within stories, which comes with the benefit of sitting at the top of everyone\u2019s Facebook homepage when they log in, rather than being lost in the feed.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Livestreaming<\/h2>\n\n\n\n<p>Another example of a Facebook native tool that comes with the benefit of being new and shiny and Facebook wants to show it off! <\/p>\n\n\n\n<p>Your audience is, therefore, more likely to see it, and if you get the content right, it\u2019s a great way to get people commenting.&nbsp;<\/p>\n\n\n\n<p>Livestreaming is a growing format, with the number of Facebook Live broadcasts reaching 3.5 billion in 2018, according to&nbsp;<a target=\"_blank\" href=\"https:\/\/99firms.com\/blog\/facebook-live-stats\/#gref\" rel=\"noreferrer noopener\">Facebook<\/a>.<\/p>\n\n\n\n<p>You can use a live stream as a way to broadcast something already happening.<\/p>\n\n\n\n<p>For example, a presentation at an event, which you can ask people to comment along to. <\/p>\n\n\n\n<p>Or, you can come up with content that is especially for the live stream, such as an unveiling of a product, or a live Q&amp;A.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Pro Tip:&nbsp;<\/em><\/h4>\n\n\n\n<p>This works best when people know it\u2019s happening. <\/p>\n\n\n\n<p>Alert your existing audience of the time and date to expect the live stream in advance, so they are prepared to join you online. <\/p>\n\n\n\n<p>Encourage that they tag friends in the comments to do the same, and recommend that people \u2018like\u2019 your page, so they don\u2019t miss it.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-fb1939e8 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126459siwza\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">DOWNLOAD OUR FB SECRETS<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">The checklist &amp; guides we used to Profitably spend $150M<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<p>If you want to increase your Facebook Reach, it\u2019s all about engagement. The best way to increase engagement? Share fun, interactive content that your audience actually cares about.<\/p>\n\n\n\n<p>What is your strategy for increasing reach on Facebook? Let us know in the comments section below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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This guide will help you to create better Facebook content. <\/p>\n","protected":false},"author":2,"featured_media":12186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,10,17,2,31,4,26,11],"tags":[18,148,143,236],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Reach on Facebook with Stunning Interactive Content | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Spending countless hours trying to figure out how to increase reach on Facebook? This guide will help you to create better Facebook content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Reach on Facebook with Stunning Interactive Content | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"Spending countless hours trying to figure out how to increase reach on Facebook? This guide will help you to create better Facebook content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-18T05:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T12:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/How-To-Increase-Reach-on-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jack Paxton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:site\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Paxton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/\"},\"author\":{\"name\":\"Jack Paxton\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\"},\"headline\":\"How to Increase Reach on Facebook with Stunning Interactive Content\",\"datePublished\":\"2020-02-18T05:54:01+00:00\",\"dateModified\":\"2023-10-26T12:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/\"},\"wordCount\":1785,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/How-To-Increase-Reach-on-.jpg\",\"keywords\":[\"Facebook\",\"facebook marketing\",\"social media\",\"social media marketing\"],\"articleSection\":[\"Acquisition\",\"Blog\",\"Content Marketing\",\"Facebook\",\"Marketing\",\"Marketing Guides\",\"Social\",\"Tutorials\",\"Viral Contest Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/\",\"url\":\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/\",\"name\":\"How to Increase Reach on Facebook with Stunning Interactive Content | VYPER - Giveaway &amp; Contest Builder\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-increase-reach-on-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/How-To-Increase-Reach-on-.jpg\",\"datePublished\":\"2020-02-18T05:54:01+00:00\",\"dateModified\":\"2023-10-26T12:00:47+00:00\",\"description\":\"Spending countless hours trying to figure out how to increase reach on Facebook? 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