{"id":6839,"date":"2020-03-16T15:40:11","date_gmt":"2020-03-16T15:40:11","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=6839"},"modified":"2023-10-25T14:51:34","modified_gmt":"2023-10-25T14:51:34","slug":"ecommerce-marketing-strategies-2","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/ecommerce-marketing-strategies-2\/","title":{"rendered":"Best Social Media Marketing Strategies for E-commerce MoM Growth"},"content":{"rendered":"\n<p>Social media is crucial to online marketing. It is used as a vital growth channel for developing and scaling e-commerce stores.<\/p>\n\n\n\n<p>This is why most successful online stores have a solid social media strategy in place.<\/p>\n\n\n\n<p>Are you one of those stores? Are you using social media to its full potential?<\/p>\n\n\n\n<p>What\u2019s the percentage of your brand revenue from social media?<\/p>\n\n\n\n<p>If the answer is Not Enough, then its time to put together your own social media strategy.<\/p>\n\n\n\n<p>We compiled the top social media strategies in this guide &#8211; no need for prior experience or expertise. Our tips are simple to implement and will make a big impact.<\/p>\n\n\n\n<p>So, let&#8217;s get started!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9dfebfb9-fda0-4e56-b676-49fe8f4d6146\/-\/stretch\/off\/-\/preview\/1080x675\/\" alt=\"ecommerce marketing strategies\" class=\"wp-image-6866\"\/><\/figure>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-587b3cab-373b-4230-aa5e-4c0f4b0d9552 wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-587b3cab-373b-4230-aa5e-4c0f4b0d9552     \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#the-importance-of-social-media-in-e-commerce\" class=\"uagb-toc-link__trigger\">The Importance of Social Media in E-commerce<\/a><li class=\"uagb-toc__list\"><a href=\"#master-your-facebook-page\" class=\"uagb-toc-link__trigger\">Master Your Facebook Page<\/a><li class=\"uagb-toc__list\"><a href=\"#grow-your-facebook-page-with-a-giveaway\" class=\"uagb-toc-link__trigger\">Grow Your Facebook Page with a Giveaway<\/a><li class=\"uagb-toc__list\"><a href=\"#invest-in-facebook-ads\" class=\"uagb-toc-link__trigger\">Invest in Facebook Ads<\/a><li class=\"uagb-toc__list\"><a href=\"#use-facebook-marketplace\" class=\"uagb-toc-link__trigger\">Use Facebook Marketplace<\/a><li class=\"uagb-toc__list\"><a href=\"#instagram-shoppable-posts\" class=\"uagb-toc-link__trigger\">Instagram Shoppable Posts<\/a><li class=\"uagb-toc__list\"><a href=\"#instagram-stories\" class=\"uagb-toc-link__trigger\">Instagram Stories<\/a><li class=\"uagb-toc__list\"><a href=\"#create-a-referral-program\" class=\"uagb-toc-link__trigger\">Create a Referral Program<\/a><li class=\"uagb-toc__list\"><a href=\"#optimize-your-website-for-mobile-users\" class=\"uagb-toc-link__trigger\">Optimize Your Website for Mobile Users<\/a><li class=\"uagb-toc__list\"><a href=\"#e-commerce-marketing-strategies-qa\" class=\"uagb-toc-link__trigger\">E-commerce Marketing Strategies Q&amp;A<\/a><li class=\"uagb-toc__list\"><a href=\"#tldr\" class=\"uagb-toc-link__trigger\">TL;DR<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-0a34e73f wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/8260zveek\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Unlock Our Top Growth Marketing Guide<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 384 512\"><path d=\"M384 128h-128V0L384 128zM256 160H384v304c0 26.51-21.49 48-48 48h-288C21.49 512 0 490.5 0 464v-416C0 21.49 21.49 0 48 0H224l.0039 128C224 145.7 238.3 160 256 160zM255 295L216 334.1V232c0-13.25-10.75-24-24-24S168 218.8 168 232v102.1L128.1 295C124.3 290.3 118.2 288 112 288S99.72 290.3 95.03 295c-9.375 9.375-9.375 24.56 0 33.94l80 80c9.375 9.375 24.56 9.375 33.94 0l80-80c9.375-9.375 9.375-24.56 0-33.94S264.4 285.7 255 295z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">20+ Page PDF on all the best marketing tactics<\/p><\/a><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Social Media in E-commerce<\/h2>\n\n\n\n<p>E-commerce stores rely heavily on online traffic. Getting more people to visit your store can inevitably lead to sales.&nbsp;<\/p>\n\n\n\n<p>This is probably the most challenging aspect of e-commerce, which is why online stores invest a lot of time and money in SEO, online ads, and other traffic-building activities.<\/p>\n\n\n\n<p>Social media is another significant traffic source that online stores are beginning to invest in.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can social media really boost sales and website traffic?<\/h3>\n\n\n\n<p>Previously, e-commerce stores had to rely on search and direct traffic as their primary sources.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/6384122c-1bf3-450e-a501-59b98e13f289\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"social media in ecommerce\" class=\"wp-image-6840\" style=\"width:400px;height:400px\"\/><\/figure>\n\n\n\n<p>Social networks allow you to place links to your online store or product pages. This means that you can access the vast amount of users on a social platform and ask them to visit your website.<\/p>\n\n\n\n<p>Social networks like Facebook and Instagram can now fully integrate with your online store. This will allow you to display product pages within the social network and drive users to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is social media such a big deal for e-commerce stores?<\/h3>\n\n\n\n<ul>\n<li>There are more than <a href=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2019-q4-global-digital-statshot-october-2019-v01\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">3.7 billion<\/a> social media users worldwide<\/li>\n\n\n\n<li>The average time a person stays on social media is <a href=\"https:\/\/www.digitalinformationworld.com\/2019\/01\/how-much-time-do-people-spend-social-media-infographic.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">142 minutes per day<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.adweek.com\/digital\/yesmail-retail-brands-social-media-channels\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">91% of retail brands<\/a> have at least two social media channels<\/li>\n\n\n\n<li>54% of social media users research their products on social media<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">71% of users<\/a> that had a positive experience with a brand on social media are likely to recommend that brand to their family and friends<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/f3c1b504-8868-4286-9a0a-57de81cb137c\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"social-media-products-research\" class=\"wp-image-6842\" style=\"width:700px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Oberlo<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How do I make the most of my social media accounts?<\/h3>\n\n\n\n<p>Social media can be a genuinely useful marketing channel for e-commerce stores.<\/p>\n\n\n\n<p>You can use your social media accounts to:<\/p>\n\n\n\n<ul>\n<li>Provide support&nbsp;&nbsp;<\/li>\n\n\n\n<li>Generate leads<\/li>\n\n\n\n<li>Re-target customers<\/li>\n\n\n\n<li>Direct social media users to your website (increase your website traffic)<\/li>\n\n\n\n<li>Create brand awareness and grow your brand<\/li>\n<\/ul>\n\n\n\n<p>An excellent social media strategy can fast track your e-commerce store towards achieving the goals above.&nbsp;<\/p>\n\n\n\n<p>Here are some effective social media marketing strategies that you can try out now:<\/p>\n\n\n\n<ul>\n<li>Master your Facebook page<\/li>\n\n\n\n<li>Grow your Facebook page with a giveaway<\/li>\n\n\n\n<li>Invest in Facebook Ads<\/li>\n\n\n\n<li>Use Facebook Marketplace<\/li>\n\n\n\n<li>Instagram Shoppable posts<\/li>\n\n\n\n<li>Instagram Stories<\/li>\n\n\n\n<li>Create a Referral Program<\/li>\n\n\n\n<li>Optimize your website for mobile users<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Popular Social Networks<\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Top Social Media Platforms in 2020\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/s4ATuIL3RBQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Master Your Facebook Page<\/h2>\n\n\n\n<p>Facebook is a terrific platform for e-commerce stores. It&#8217;s a massive social network with close to 2.5 billion users and has tools to integrate with your store easily.<\/p>\n\n\n\n<p>A typical Facebook page has tons of features, probably more features than any other social network.<\/p>\n\n\n\n<p>Some of Facebook&#8217;s unique features include:<\/p>\n\n\n\n<ul>\n<li>Call-to-action button &#8211; &#8220;Shop Now&#8221;<\/li>\n\n\n\n<li>Facebook Store<\/li>\n<\/ul>\n\n\n\n<p>These two features alone have the potential to drive tons of Facebook traffic to your store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Facebook&#8217;s &#8220;Call-to-action&#8221; Feature<\/h3>\n\n\n\n<p>If set up correctly, you can actually use your Facebook page like a regular website landing page. Or a sales page.<\/p>\n\n\n\n<p>You can create a call-to-action (CTA) button that appears at the top of your page. This button is used to direct Facebook users to your website or to start a phone call instantly.<\/p>\n\n\n\n<p>Some of the call-to-actions available on a Facebook Page include:<\/p>\n\n\n\n<ul>\n<li>Shop Now<\/li>\n\n\n\n<li>Sign Up<\/li>\n\n\n\n<li>Contact Us<\/li>\n\n\n\n<li>Book Now<\/li>\n<\/ul>\n\n\n\n<p>If you have an e-commerce store setup, then directing traffic from Facebook to your store with the \u201cShop Now\u201d CTA should be a priority.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/8a403156-9cbc-40bb-9b83-e3d8aaed6d97\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Fashion Nova Shop now\" class=\"wp-image-6844\" style=\"width:800px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.facebook.com\/Fashionnova\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Facebook (opens in a new tab)\">Facebook<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Once set up, you can work your social networking skills and direct people to your page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Setup a Facebook Store<\/h3>\n\n\n\n<p>A Facebook Store (or Facebook Shop) is a page that features products that users can browse and purchase.<\/p>\n\n\n\n<p>The design and layout are similar to a standard e-commerce store.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/d1f92130-3147-46aa-ab95-ac7662fb6078\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Tootels Facebook Store\" class=\"wp-image-6845\" style=\"width:800px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.facebook.com\/pg\/TootelsSA\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Facebook (opens in a new tab)\"><em>Facebook<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>You can <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-set-up-a-facebook-store\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">list products directly on the Facebook platform<\/a> or simply link your existing e-commerce store to your Facebook page.<\/p>\n\n\n\n<p>It&#8217;s recommended to link your store as Facebook has limited payment options.<\/p>\n\n\n\n<p>Also, If you link your store, all your products will seamlessly appear in your Facebook Store.<\/p>\n\n\n\n<p>When a user visits a product page on your Facebook store and clicks &#8220;Check Out on Website&#8221;, they will be redirected to your website.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/fa888f6f-1972-4026-b498-361b0215d4c2\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Tootels store item\" class=\"wp-image-6846\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p>Users will then land on the product page, and the item will already be in their cart.<\/p>\n\n\n\n<p>This is a great strategy for getting Facebook users to browse your products within Facebook and have the option to visit your website.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-vivid-green-cyan-color has-text-color wp-block-heading\"><strong>FREE DOWNLOAD ?<\/strong> The Facebook Ads Asset Library! All the checklists and guides used to profitably spend $150M+ on Facebook &amp; Google ads.<\/h4>\n\n\n\n<div id=\"vy-form-embed-126459\"><\/div><script>var vy_contest_id = 126459; var vy_contest_url = 'https:\/\/vy.lc\/126459siwza';<\/script><script src=\"https:\/\/d3dob3lc1o1gbl.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Grow Your Facebook Page with a Giveaway<\/h2>\n\n\n\n<p>Set up your Facebook page like a proper landing page that can direct users to your store. Then the next step would be to grow your page.<\/p>\n\n\n\n<p><a href=\"https:\/\/vyper.io\/blog\/facebook-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Hosting a giveaway is an effective method of boosting your Facebook followers<\/a> within a short time frame.<\/p>\n\n\n\n<p>You can allow Facebook users to enter your giveaway by merely following your page.<\/p>\n\n\n\n<p>The goal is to increase activity on your Facebook page. Getting more users to come to your page can potentially lead to more clicks to your website.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pro Tip<\/strong><\/p>\n<cite>To get the most out of a Facebook giveaway, you should ask users to comment, like, and share your giveaway post.<br><br>Posts that have tons of engagement can quickly go viral. This can lead to more people on the platform, discovering your giveaway and your brand.<\/cite><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How Coconut Bowls Generated 37k Social Media Followers from a Single Giveaway<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.coconutbowls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Coconut Bowls<\/a>, a Shopify e-commerce store, acquired 37,703 new social media followers from a single giveaway.<\/p>\n\n\n\n<p>They used a giveaway to grow followers on multiple platforms (Facebook, Instagram, and YouTube).<br>The giveaway also helped them to achieve other goals like new email leads and increased website traffic to their Shopify store. <\/p>\n\n\n\n<p>Coconut Bowls had reported a spike in revenue during their giveaway as a result of their increase in traffic and the offers people shared through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/use-cases\/\" target=\"_blank\">bonus actions<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2020\/01\/CB-Case-Study-01-e1578377448390.png\" alt=\"Coconut Bowls Case Study\" class=\"wp-image-6162\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Want to know more about how Coconut Bowls successfully hosted its social media giveaway?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a rel=\"noreferrer noopener\" aria-label=\"Read the full case study here. (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/instagram-giveaway-case-study-collect-37k-followers-41k-emails-15k-shares\/\" target=\"_blank\"><em>Read the full case study here.<\/em><\/a><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Invest in Facebook Ads<\/h2>\n\n\n\n<p>Facebook Ads can help you to achieve your goal in directing targeted Facebook traffic to your store faster.<\/p>\n\n\n\n<p>You can use Facebook Ads to:<\/p>\n\n\n\n<ul>\n<li>Reach out to a new audience&nbsp;<\/li>\n\n\n\n<li>Increase engagement on your posts<\/li>\n\n\n\n<li>Acquire new followers outside your network<\/li>\n\n\n\n<li>Increase Facebook page views<\/li>\n<\/ul>\n\n\n\n<p>These are crucial goals for any e-commerce store with a Facebook page.<\/p>\n\n\n\n<p>Sure, you can achieve these goals without having to spend any cash at all. However, the process of growing a Facebook page is challenging.<\/p>\n\n\n\n<p>Facebook Ads can speed up the process. If set up correctly, you can successfully direct Facebook users to your website and convert those visits into sales.<\/p>\n\n\n\n<p>By <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-measure-facebook-return-ad-spend\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">monitoring the sales made from your Facebook Ads budget<\/a>, you can determine your return on investment (ROI).<\/p>\n\n\n\n<p>If you are happy with your average ROI from Facebook Ad spends, You can then create ongoing campaigns to boost your sales regularly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook Ads Case Study<\/h3>\n\n\n\n<p>PupSocks invested $1 million in Facebook Ads in 30 days and were able to generate $4 million in sales. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/b18e5d3e-5c66-492e-ab20-83395de1b2b2\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Pupsocks Facebook Study\" class=\"wp-image-6847\" style=\"width:600px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/sumo.com\/stories\/ecommerce-facebook-ads#2\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sumo (opens in a new tab)\"><em>Sumo<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Instagram Stories Highlights allows you to save stories to your profile.&nbsp;<\/p>\n\n\n\n<p>Minimalist Baker uses the highlight feature in a clever way by saving recipes. This allows them to create a recipe catalog within their Instagram profile, which is something of great value to their audience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3fc08668-982a-4338-ade6-3e7558f9be73\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Scale your business with Vyper\" class=\"wp-image-6848\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Want to learn how to Scale Your Business with Facebook Ads?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a rel=\"noreferrer noopener\" aria-label=\"Try out our Skillshare course here. (opens in a new tab)\" href=\"https:\/\/www.skillshare.com\/user\/jackpaxton?teacher\" target=\"_blank\"><em>Try out our Skillshare course here.<\/em><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Use Facebook Marketplace<\/h2>\n\n\n\n<p>Facebook Marketplace has a similar concept to other online marketplaces like Craigslist and Gumtree.<\/p>\n\n\n\n<p>Users can sell their products and services on the Facebook platform to other Facebook users.&nbsp;<\/p>\n\n\n\n<p>Facebook Marketplace is turning out to be a great service as sellers and buyers are not anonymous. You can quickly lookup a seller or buyer\u2019s Facebook profile to verify them before a sale.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e4dcefd2-ca88-42a3-878a-4473f313ad0d\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Facebook Marketplace\" class=\"wp-image-6849\" style=\"width:800px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">So how can Facebook marketplace help my online store?<\/h3>\n\n\n\n<p>If your online store is still new and you just got started with building your Facebook page, you can experiment with Facebook Marketplace.<\/p>\n\n\n\n<p>Try listing some of your products there. If a Facebook user is interested, they will send you a direct message through Facebook Messenger.<\/p>\n\n\n\n<p>Listing products on Facebook Marketplace is a quick and easy way for you to discover users that are interested in your product. Once you get the conversation going on Messenger, you can then:<\/p>\n\n\n\n<ul>\n<li>Sell directly with them<\/li>\n\n\n\n<li>Direct them to your website or product page so they can make the purchase<\/li>\n\n\n\n<li>Direct them to your Facebook page and ask them to follow you for more offers<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s important to remember that not all products are successful on Facebook Marketplace. You will have to mix things up by listing different types of products.<\/p>\n\n\n\n<p>Keep experimenting daily and continuously network with people from Facebook Marketplace to grow your store. This can be a great strategy for acquiring leads early on for free.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Shoppable Posts<\/h2>\n\n\n\n<p>Instagram has an excellent shop feature that is similar to the Facebook Store.<\/p>\n\n\n\n<p>You can link your e-commerce store and its products to your Instagram Business Profile.<\/p>\n\n\n\n<p>However, Instagram users cannot browse through your products the same way they would on a Facebook store. You will have to tag your products in your Instagram posts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/30bb32bd-2bf4-4a58-8e44-722e6d54b12f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Razer Instagram Shoppable Posts\" class=\"wp-image-6850\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p>Shoppable posts allow Instagram users to tap on the post to see the price of the product.<\/p>\n\n\n\n<p>Once the price appears, you can tap on it to view proper product pictures and descriptions.<\/p>\n\n\n\n<p>There&#8217;s also an option to view the product on your website. If a user selects that option, they can view and purchase the product from your website.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/ce0bcf5b-c80c-4cba-9fd5-859a42551719\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Razer Instagram Shoppable post product page\" class=\"wp-image-6851\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p>The entire transaction will take place within the Instagram app\u2019s built-in web browser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shoppable Posts Case Study<\/h3>\n\n\n\n<p>Instagram Shoppable posts are a hit with many e-commerce stores.<\/p>\n\n\n\n<p>Online stores have reported huge increases in traffic and revenue.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/fe92567d-ba2c-4d5e-be9b-96e9e65c7f9f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Instagram Shoppable sales case study\" class=\"wp-image-6852\" style=\"width:600px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.bigcommerce.com\/blog\/instagram-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Bigcommerce (opens in a new tab)\"><em>Bigcommerce<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.indiefashionboutique.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Magnolia<\/a>, an indie fashion boutique, has seen a 20% increase in Instagram revenue. They also saw a 4% increase in traffic week over week.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Stories<\/h2>\n\n\n\n<p>Instagram Stories are 10-second images or videos that only remain on the platform for 24 hours.<\/p>\n\n\n\n<p>You can shoot and upload your videos directly from the Instagram app, or you can upload your own content.<\/p>\n\n\n\n<p>A significant advantage of Instagram Stories is that they appear at the top of a user\u2019s feed.&nbsp;<\/p>\n\n\n\n<p>You can receive a significant amount of views from using Instagram Stories.&nbsp;<\/p>\n\n\n\n<p>You might not receive as many views as you would receive on regular posts. However, if you post a few stories in a row, then the views can add up.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/dc3632ba-0873-419e-a85f-d6960e649caf\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Converse Instagram Story\" class=\"wp-image-6853\" style=\"width:800px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.convinceandconvert.com\/social-media-case-studies\/crushing-it-with-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Convince &amp; Convert<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Instagram Stories is an excellent opportunity to post content, such as:<\/p>\n\n\n\n<ul>\n<li>Special offers like \u2018Flash Sales\u201d&nbsp;<\/li>\n\n\n\n<li>Behind the scenes look (can be your office, delivery service, etc.)<\/li>\n\n\n\n<li>#MeetTheTeam &#8211; introduce crucial staff members to your followers<\/li>\n\n\n\n<li>New product alert<\/li>\n<\/ul>\n\n\n\n<p>If you choose to keep your Instagram feed consistent in style, then using Stories will be a great way to provide additional content and value to your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram Stories Case Study<\/h3>\n\n\n\n<p>Minimalist Baker uses Instagram Stories to share quick and easy recipes that are also featured on their website.<\/p>\n\n\n\n<p>Their recipe stories are delightful and educational. This keeps its audience engaged while providing value.&nbsp;<\/p>\n\n\n\n<p>Dana Shultz, the founder of Minimalist Baker, handles everything herself and ensures that she highlights all her best recipes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/639e274b-edd0-4cf5-a7ab-646cbc4c6985\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Minimalist baker instagram profile highlights\" class=\"wp-image-6854\" style=\"width:660px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.convinceandconvert.com\/social-media-case-studies\/crushing-it-with-instagram-stories\/\" target=\"_blank\">Convince &amp; Convert<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Instagram Stories Highlights allows you to save stories to your profile.&nbsp;<\/p>\n\n\n\n<p>Minimalist Baker uses the highlight feature in a clever way by saving recipes. This allows them to create a recipe catalog within their Instagram profile, which is something of great value to their audience.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-aa652468 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE DOWNLOAD: Facebook Ad Library<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f  &#8212; Get our entire Facebook ads training folder full of checklists and guides that have helped us profitably spend over $150 Million for our users and clients.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126459siwza\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Create a Referral Program<\/h2>\n\n\n\n<p>Referral Marketing (also known as word of mouth marketing) is the art of getting your current customers to refer new customers to your store.<\/p>\n\n\n\n<p>New customers are more likely to shop at your store if a friend or family member convinced to do so (as opposed to you convincing them).<\/p>\n\n\n\n<p>The most direct way to run your referral program would be to offer an incentive to customers for every new customer they send your way.<\/p>\n\n\n\n<p>The most common incentive to offer is a discount at your store.<\/p>\n\n\n\n<p>So how does one drive traffic from social media to one\u2019s website with a referral program?<\/p>\n\n\n\n<p>A referral program does not have to be restricted to just referring new customers to you. You can use your referral program to get its members to perform other useful tasks like:<\/p>\n\n\n\n<ul>\n<li>Follow you on social media<\/li>\n\n\n\n<li>Ask a friend to follow you on social media<\/li>\n\n\n\n<li>Like and comment on this post<\/li>\n\n\n\n<li>Tag a friend on this post<\/li>\n<\/ul>\n\n\n\n<p>And the list goes on.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/6557582c-2fda-4252-b551-f851ad5255dd\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Larq reward program options\" class=\"wp-image-6855\"\/><\/figure>\n\n\n\n<p>Instead of handing discounts for each task, you can award members with points for every task they complete.<\/p>\n\n\n\n<p>Collecting points can unlock rewards like free products and discounts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/05826dc8-195b-442b-869a-34937b507e3c\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"larq reward program\" class=\"wp-image-6856\"\/><\/figure>\n\n\n\n<p>Such a referral program is usually called an \u2018Ambassador Program.\u2019 Just like the name states, the goal is to turn customers into brand ambassadors that frequently interact with your social media posts.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize Your Website for Mobile Users<\/h2>\n\n\n\n<p>Modern internet users spend most of their time connected to the internet on their mobile smartphones.&nbsp;<\/p>\n\n\n\n<p>A smartphone is the easiest way for most people to jump onto the internet. For some, it is the only way.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/fc1c060d-fd95-4ea6-ab98-5e34ce77b3f4\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"social-media-usage-mobile\" class=\"wp-image-6857\" style=\"width:700px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\">Oberlo<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>The ease and availability of connecting to the internet with a smartphone is a massive opportunity for e-commerce stores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">But how do you get your online store into the hands of all of these mobile users?<\/h3>\n\n\n\n<p>The majority of mobile users that are connected to the internet are frequently on social media.<\/p>\n\n\n\n<p>By using some of the social media strategies above, you can successfully drive social media traffic to your website.<\/p>\n\n\n\n<p>However, if your online store is not optimized for mobile, it can be difficult for users to browse products and complete the checkout process.<\/p>\n\n\n\n<p>Continuously test your website on mobile during development. The investment is totally worth it.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">E-commerce Marketing Strategies Q&amp;A<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1587045165861\"><strong class=\"schema-faq-question\">\u2753\ufe0f Is it recommended to use Instagram Shoppable posts?<\/strong> <p class=\"schema-faq-answer\">Yes. Instagram Shoppable posts offer additional exposure to not just your website, but to your product pages. You can drive Instagram traffic directly to your product pages where those users will be able to instantly make a purchase. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1587045392835\"><strong class=\"schema-faq-question\">\u2753\ufe0f Do Instagram Shoppable posts and the Facebook store work for any online store?<\/strong> <p class=\"schema-faq-answer\">Any e-commerce platform that supports these features (Shopify, Woocommerce) will work. However, it&#8217;s always best to research how much success your industry has had with these features first before you dive in. What might work for a clothing store may not work for a furniture store.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1587045612200\"><strong class=\"schema-faq-question\">\u2753\ufe0f Do I really have to use Facebook Ads? Can I find success without them?<\/strong> <p class=\"schema-faq-answer\">If you have a solid strategy in place, then you will be able to effectively market your brand on social media. However, developing a social media presence from scratch is a long process. You can lose out on potential customers if you don&#8217;t use Facebook Ads during a sale or promotion. Especially early on when your followers are low.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<p>Social media is on a continuous growth phase, and it keeps getting even more exciting and engaging for users.<\/p>\n\n\n\n<p>As a brand, it won&#8217;t be very smart of you to completely ignore the power of social media marketing, especially if you have an online store<\/p>\n\n\n\n<p>Implementing some of the strategies in this article can help you to grow your online presence even further. This is something that can indeed translate to more traffic and sales.<\/p>\n\n\n\n<p>What do you think of our social media marketing strategies in this article? Which one do you think is the most effective?<\/p>\n\n\n\n<p>Let us know in the comments below.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, 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Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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It is used as a vital growth channel for developing and scaling e-commerce stores.","_links":{"self":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/6839"}],"collection":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/comments?post=6839"}],"version-history":[{"count":22,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/6839\/revisions"}],"predecessor-version":[{"id":12146,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/6839\/revisions\/12146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media\/12144"}],"wp:attachment":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media?parent=6839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/categories?post=6839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/tags?post=6839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}