{"id":7348,"date":"2020-04-28T14:40:17","date_gmt":"2020-04-28T14:40:17","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=7348"},"modified":"2023-10-23T04:49:03","modified_gmt":"2023-10-23T04:49:03","slug":"deliver-customer-experience-loyalty-program","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/deliver-customer-experience-loyalty-program\/","title":{"rendered":"How to Deliver Exceptional Customer Experience with a Loyalty Program"},"content":{"rendered":"\n<p>The goal of any business should be to deliver an exceptional customer experience.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p><strong>Markets are so saturated with excellent products. The only thing that truly separates brands is customer experience. <\/strong><\/p>\n\n\n\n<p>People are willing to go with your brand just on customer experience alone.<\/p>\n\n\n\n<p>So, what&#8217;s a good strategy for improving your brand&#8217;s customer experience? <\/p>\n\n\n\n<p>You could try a <a rel=\"noreferrer noopener\" aria-label=\"loyalty program (opens in a new tab)\" href=\"https:\/\/vyper.io\/blog\/use-cases\/\" target=\"_blank\">loyalty program<\/a>.<\/p>\n\n\n\n<p>Loyalty programs are designed to deliver exceptional service to customers. They also help to create loyal, returning customers and brand ambassadors.<\/p>\n\n\n\n<p>Want to learn how your brand can benefit from having a loyalty program?<\/p>\n\n\n\n<p>Let&#8217;s get started.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-4ac373b9      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-are-loyalty-programs\" class=\"uagb-toc-link__trigger\">What Are Loyalty Programs?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-improve-customer-experience-through-loyalty-programs\" class=\"uagb-toc-link__trigger\">How to Improve Customer Experience Through Loyalty Programs<\/a><li class=\"uagb-toc__list\"><a href=\"#personalize-the-rewards\" class=\"uagb-toc-link__trigger\">Personalize the Rewards<\/a><li class=\"uagb-toc__list\"><a href=\"#make-the-experience-easier\" class=\"uagb-toc-link__trigger\">Make the Experience Easier<\/a><li class=\"uagb-toc__list\"><a href=\"#engage-the-customer\" class=\"uagb-toc-link__trigger\">Engage the Customer<\/a><li class=\"uagb-toc__list\"><a href=\"#what-makes-a-good-loyalty-program\" class=\"uagb-toc-link__trigger\">What Makes a Good Loyalty Program?<\/a><li class=\"uagb-toc__list\"><a href=\"#why-are-loyalty-programs-important\" class=\"uagb-toc-link__trigger\">Why Are Loyalty Programs Important?<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/f277ce1a-06c9-4a0b-977d-5ae51c889a74\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"loyalty program\" class=\"wp-image-7415\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<p>Creating a <a href=\"https:\/\/www.cloudtalk.io\/blog\/how-to-improve-customer-loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">customer loyalty<\/a> program is an excellent way to keep your customers loyal to your brand.&nbsp;<\/p>\n\n\n\n<p><strong>Keeping an existing customer is&nbsp;<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">five to twenty-five times cheaper<\/a>&nbsp;than acquiring a new one. <\/strong><\/p>\n\n\n\n<p>Therefore, it\u2019s essential to cater to your most frequent buyers. This will secure their loyalty and prevent them from switching over to the competition.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/cceede91-f536-4a12-8961-295a26f5bef6\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"keeping an existing customer\" class=\"wp-image-7392\"\/><\/figure>\n\n\n\n<p>Consider the Pareto rule &#8211; 20% of your customers make up 80% of your sales. <\/p>\n\n\n\n<p>If you ensure that these buyers are satisfied with your business, you can increase their lifetime value. This can also lead to securing them as brand ambassadors.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Want to learn more about creating excellent customer experiences with a loyalty program?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\">Keep on reading&#8230;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Loyalty Programs?<\/h2>\n\n\n\n<p>A loyalty program is a marketing strategy used to encourage customers to continue shopping at your business. <\/p>\n\n\n\n<p>Loyalty programs are also known as reward programs. They provide various kinds of incentives for their customers, such as exclusive discounts, gifts, and \u201cearly bird\u201d buying options.<\/p>\n\n\n\n<p>You can use almost anything you wish as a reward for your customer&#8217;s loyal support. The best and most practical rewards are discounts or free products from your store.<\/p>\n\n\n\n<p>You can use VYPER as a platform to manage your loyalty program. <\/p>\n\n\n\n<p>We have two great live demos below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LARQ Reward Program (Demo)<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/712bc012-d533-4183-bad8-5ba71afdc9a8\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"LARQ Rewards program\" class=\"wp-image-7418\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vyper.io\/c\/16801cpocs\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/4759eeb2-e732-4cdd-9ca0-59955238f427\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"LARQ Reward program VYPER Demo\" class=\"wp-image-7412\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fashion Nova Ambassador Program (Demo)<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/356fd03b-54e8-4750-8cf9-4c46ce8e9867\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Fashion Nova Ambassador program\" class=\"wp-image-7421\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.io\/c\/126175rdlif\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9ee46875-d6c0-41f1-9a79-99c3c997f38a\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Fashion Nova ambassador program VYPER demo\" class=\"wp-image-7422\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Improve Customer Experience Through Loyalty Programs<\/h2>\n\n\n\n<p>Loyalty programs have a simple concept. Reward loyal customers for continuously supporting you.<\/p>\n\n\n\n<p>In the past, the reward of choice was monetary. Companies rewarded loyal customers with discounts, vouchers, and even free stuff.<\/p>\n\n\n\n<p>Now, brands are being smart with their loyalty programs by rewarding customers with additional perks. <\/p>\n\n\n\n<p>This VIP treatment makes customers feel extra special. In some cases, these perks save time and make things easier for customers.<\/p>\n\n\n\n<p>The results, customers appreciate these small, yet powerful gestures. These are gestures of gratitude that will enable loyal behavior from customers.<\/p>\n\n\n\n<p>To begin your road to developing customer loyalty, you can implement the following into your loyalty program:<\/p>\n\n\n\n<ul>\n<li>Personalize the rewards<\/li>\n\n\n\n<li>Make the experience easier<\/li>\n\n\n\n<li>Engage the customer<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Personalize the Rewards<\/h2>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/#4f86d2f44ef2\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Forbes<\/a>, \u201ccustomers [are] eight times more likely to be satisfied with a customer loyalty program if they\u2019re delighted with how personalized it is to them.\u201d <\/p>\n\n\n\n<p>And why is that? In essence, consumers join loyalty programs because they want to get something out of them. And if the rewards of the program aren\u2019t appealing to its consumers, then there\u2019s no point in joining it.<\/p>\n\n\n\n<p>Take advantage of the fact that your customers are willing to share their contact information, past purchases, and preferences with you. <\/p>\n\n\n\n<p>With this type of information, it should be reasonably easy to segment your customers into specialized groups and tailor your rewards towards them.<\/p>\n\n\n\n<p>For example, let\u2019s take a look at&nbsp;<a href=\"https:\/\/www.sephora.com\/profile\/BeautyInsider\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Sephora\u2019s Beauty Insider program<\/a>. It&#8217;s one of the most iconic programs out there. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/2a7b3c76-a711-4834-89de-e0626db71875\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Sephoras beauty insider program\" class=\"wp-image-7396\" style=\"width:700px\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Sephora<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>When signing up for this program, Sephora collects information about the customer\u2019s skin color, skin type, eye color, and other preferences to create tailored recommendations. <\/p>\n\n\n\n<p>Speaking from personal experience as a Beauty Insider member, I love all of their rewards.<\/p>\n\n\n\n<p>I get along with the personalized recommendation emails and birthday gifts &#8212; and that\u2019s what keeps me coming back to Sephora every time.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Make the Experience Easier<\/h2>\n\n\n\n<p>When creating a customer loyalty program, it\u2019s crucial to make one of the benefits something that makes the customer\u2019s life easier.<\/p>\n\n\n\n<p>This can be free express shipping, free returns, early access to sales, or even purchasing products online and then picking them up in-store without having to wait.<\/p>\n\n\n\n<p>A great example of this is the&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.starbucks.com\/rewards\/\">Starbucks rewards program<\/a>. It allows you to purchase your drink at your location of choice ahead of time. You can then walk-in and grab your drink without having to wait in line.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/efe4c339-d9b9-4824-a2a2-4ab0585b6d67\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Starbucks Rewards Unsplash\" class=\"wp-image-7397\" style=\"width:800px\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Unsplash<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>Another great example is the&nbsp;<a href=\"https:\/\/www.creditcardinsider.com\/blog\/how-to-get-tsa-precheck-free-try-these-5-credit-cards\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">TSA Pre-check or Global Entry program<\/a>. In essence, it enables you to get in the fast lane at the airport security screening. <\/p>\n\n\n\n<p>This allows you to skip immigration lines. It doesn\u2019t require you to take off your shoes or to take your laptop out at the security checkpoints. And on top of that, it gives you travel credit or miles. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Engage the Customer<\/h2>\n\n\n\n<p>As mentioned above, the goal of loyalty programs is to engage and satisfy your customers so much that they\u2019ll start recommending your business and your loyalty program to others. <\/p>\n\n\n\n<p>The best way to do that, apart from providing great rewards and&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.liveagent.com\/customer-service-software\/\">customer service<\/a>, is to give them something extraordinary. <\/p>\n\n\n\n<p>These \u2018extraordinary\u2019 aspects of the loyalty programs will differ from business to business. However, they all share the same \u201cwow\u201d factor.<\/p>\n\n\n\n<p>For example, consider Amazon. I recently bought something from them, and at checkout, Amazon offered me a 20% discount. They also offered me a free one-month&nbsp;<a href=\"https:\/\/www.amazon.com\/amazonprime?_encoding=UTF8&amp;%2AVersion%2A=1&amp;%2Aentries%2A=0\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Amazon Prime<\/a>&nbsp;membership complete with free same-day shipping, and one-month free access to Amazon Prime Video. <\/p>\n\n\n\n<p>It was a fantastic offer that I couldn\u2019t refuse. And of course, I recommend it to my family and close friends immediately so everyone could take advantage of it.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/6827b874-5780-4d07-abc3-597f2176c305\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"ultamate loyalty program\" class=\"wp-image-7398\" style=\"width:700px\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Ulta<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>If you need to get inspired, check out these reward programs:<\/p>\n\n\n\n<ul>\n<li>Marriott Rewards<\/li>\n\n\n\n<li>CVS<\/li>\n\n\n\n<li>Target<\/li>\n\n\n\n<li>Barnes and Noble<\/li>\n\n\n\n<li>Nordstrom<\/li>\n\n\n\n<li>Ulta<\/li>\n\n\n\n<li>Lululemon<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes a Good Loyalty Program?<\/h2>\n\n\n\n<p>Now that you know how to improve your customers\u2019 experiences with your business through loyalty programs, it\u2019s time to talk about what makes a good loyalty program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Appeals to the Customer<\/h3>\n\n\n\n<p>Loyalty programs aren\u2019t just about collecting points per every dollar spent. Customers are more demanding than ever. <\/p>\n\n\n\n<p>Therefore, if you want to capture their interest and have them enroll in your rewards program, it\u2019s essential to offer something extraordinary and innovative. Create exclusive discounts, gifts, early-bird access, or even features that wouldn\u2019t usually be included in your service.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/f1457f6b-dbaf-4eb6-8865-101d9f5fe49b\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Marriott Bonvoy Loyalty Benefits\" class=\"wp-image-7399\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Marriott<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>A great example of this is the Marriot Rewards program. The corresponding rewards app enables customers to check-in on their phone and also serves as a room key, which eliminates tons of stress and hassle from customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Short Term and Long Term Benefits<\/h3>\n\n\n\n<p>A great loyalty program should allow your customers to accumulate points and use them later, but it also will enable them to use their points immediately. <\/p>\n\n\n\n<p>Customers need to feel like the rewards program can benefit them both in the short and long-term.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/25edcd4a-d616-4c34-a17e-e50e3dfa7c0f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Leather wallet unsplash\" class=\"wp-image-7401\" style=\"width:800px\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Unsplash<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>A great example of this is&nbsp;<a href=\"https:\/\/www.merkurmarkt.at\/fom\/joe-vorteile\/vorteile-im-joe-bonus-club\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Merkur<\/a>, an Austrian equivalent of Whole Foods. The Merkur rewards card awards points to its users for each purchase they make and allows them to accumulate points over time. <\/p>\n\n\n\n<p>The points can then be used later on for a more significant discount (up to 35%) or can be used immediately for a smaller 10-15% discount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Easy to Understand &amp; Use<\/h3>\n\n\n\n<p>All rewards programs should be easy to use and understand. If it\u2019s too much of a hassle to figure out how the program works, or how the benefits can be utilized, customers may abandon the program altogether and churn.<\/p>\n\n\n\n<p>The benefits of a program should be clearly stated, easily accessed, and any corresponding apps should be user friendly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engages Customers and Pushes Them Through the Customer Journey<\/h3>\n\n\n\n<p>Loyalty programs should organically push customers towards making more purchases. A great example of this is Sephora\u2019s multi-level Beauty Insider rewards program. <\/p>\n\n\n\n<p>All customers start as Beauty Insider rewards members, but as they purchase more, they ascend into the VIB or&nbsp;Rogue ranks of the program. <\/p>\n\n\n\n<p>The Rouge program awards customers the most exclusive gifts and discounts and also earns customers the most points per every dollar spent. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.ai\/blog\/referral-marketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/de351ecc-7019-4915-92ce-83facf662b22\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Referral marketing examples\" class=\"wp-image-8076\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Want to see real-world examples of mega-successful referral and loyalty programs?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/vyper.ai\/blog\/referral-marketing-examples\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"><strong><em>Click here to learn more.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are Loyalty Programs Important?<\/h2>\n\n\n\n<p>In conclusion, loyalty programs incentivize your customers to keep purchasing from you repeatedly, resulting in a higher lifetime customer value, and higher ROI for your business. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/referral-marketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/29f9d2f1-4c5c-4219-a0c8-db25593baa8e\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Referral Marketing Examples\" class=\"wp-image-8077\" style=\"width:512px;height:512px\"\/><\/a><\/figure>\n\n\n\n<p>Also, satisfied customers will become your brand ambassadors that entice others to join your programs, as loyal customers are&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/#4f86d2f44ef2\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">four times more likely<\/a>&nbsp;to refer your company to peers.<\/p>\n\n\n\n<p>In this manner, creating a great loyalty program can secure your most loyal customer base and keep it growing.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9b9e71ec-339a-405e-8b05-e2c84c862a72\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Michal Kouril\" class=\"wp-image-7402\" style=\"width:150px;height:150px\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Author<\/p>\n<cite><strong>Michal Kouril<\/strong> is a marketing specialist &amp; growth hacker at <a href=\"https:\/\/www.liveagent.com\/live-chat-software\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">LiveAgent<\/a>, help desk software company. When he&#8217;s not knee-deep in data, content and paid campaigns, he enjoys exercising and watching new TV shows.<\/cite><\/blockquote>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" 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href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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