{"id":8152,"date":"2020-08-04T15:12:22","date_gmt":"2020-08-04T15:12:22","guid":{"rendered":"https:\/\/vyper.ai\/blog\/?p=8152"},"modified":"2023-10-19T17:10:26","modified_gmt":"2023-10-19T17:10:26","slug":"podcast-marketing","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/podcast-marketing\/","title":{"rendered":"11 Make or Break Secrets You Must Know About Podcast Marketing"},"content":{"rendered":"\n<p>Podcasts are excellent marketing tools and incredible sources of income, traffic &amp; brand authority for \u201csome\u201d people.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\" rel=\"noreferrer noopener\">44% of Americans<\/a>&nbsp;have, at some point, listened to a podcast. 80% of those podcast listeners are ready to tune in to at least 7 podcasts weekly. This is growing!<\/p>\n\n\n\n<p>The stats related to podcasts are genuinely incredible. However, the fact remains that listeners only have enough room to listen to a handful of podcasts.&nbsp;<\/p>\n\n\n\n<p><strong>So if you\u2019re not first, your last!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/41a9ae7c-218d-48ad-b40e-c99fb6b2d5bf\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/41a9ae7c-218d-48ad-b40e-c99fb6b2d5bf\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Ricky Bobby Meme\" class=\"wp-image-8155\"\/><\/a><\/figure><\/div>\n\n\n\n<p>So, how do you get your podcast into the ears of those listeners? How can you get more people to discover your podcast and your brand?<\/p>\n\n\n\n<p>Our list of 11 expert podcast marketing strategies will allow you to drive your podcast to success fast!<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-9eaf460f      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#podcast-marketing-secrets\" class=\"uagb-toc-link__trigger\">Podcast Marketing Secrets<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-social-media\" class=\"uagb-toc-link__trigger\">1. Social Media<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-01-podcast-media-saas-marketing-superstars\" class=\"uagb-toc-link__trigger\">Case Study 01: Podcast Media &#8211; SaaS Marketing Superstars<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#2-reddit\" class=\"uagb-toc-link__trigger\">2. Reddit<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-02-a-dedicated-profile-waveform-podcast\" class=\"uagb-toc-link__trigger\">Case Study 02: A Dedicated Profile &#8211; Waveform Podcast<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#3-email\" class=\"uagb-toc-link__trigger\">3. Email<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-03-podcast-email-copy-hotjar-podcast\" class=\"uagb-toc-link__trigger\">Case Study 03: Podcast Email Copy &#8211; Hotjar Podcast<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#4-blog\" class=\"uagb-toc-link__trigger\">4. Blog<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-04-website-posts-saas-marketing-superstars\" class=\"uagb-toc-link__trigger\">Case Study 04: Website Posts &#8211; SaaS Marketing Superstars<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-05-transcribe-your-podcast-the-verge\" class=\"uagb-toc-link__trigger\">Case Study 05: Transcribe Your Podcast &#8211; The Verge<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#5-youtube\" class=\"uagb-toc-link__trigger\">5. YouTube<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-06-uploading-clips-logan-paul\" class=\"uagb-toc-link__trigger\">Case Study 06: Uploading Clips &#8211; Logan Paul<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#6-submit-your-podcast-to-podcatchers\" class=\"uagb-toc-link__trigger\">6. Submit Your Podcast to Podcatchers<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-itunes\" class=\"uagb-toc-link__trigger\">1. iTunes<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#2-spotify\" class=\"uagb-toc-link__trigger\">2. Spotify<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#3-google-podcasts\" class=\"uagb-toc-link__trigger\">3. Google Podcasts<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#more-podcatchers\" class=\"uagb-toc-link__trigger\">More Podcatchers<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#7-host-a-giveaway\" class=\"uagb-toc-link__trigger\">7. Host a Giveaway<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#8-be-a-guest-on-other-podcasts\" class=\"uagb-toc-link__trigger\">8. Be a Guest on Other Podcasts<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-07-winning-over-a-target-audience-duncan-trussell\" class=\"uagb-toc-link__trigger\">Case Study 07: Winning Over a Target Audience &#8211; Duncan Trussell<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#9-target-your-guests-audience\" class=\"uagb-toc-link__trigger\">9. Target Your Guest&#039;s Audience<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#10-get-featured-on-a-sponsors-website\" class=\"uagb-toc-link__trigger\">10. Get Featured on a Sponsor&#039;s Website<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-08-stay-close-to-a-sponsor-shawn-stevenson\" class=\"uagb-toc-link__trigger\">Case Study 08: Stay Close to a Sponsor &#8211; Shawn Stevenson<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#11-team-up-with-an-influencer\" class=\"uagb-toc-link__trigger\">11. Team Up with an Influencer\u00a0<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#case-study-09-growing-your-podcast-with-influencers-h3-podcast\" class=\"uagb-toc-link__trigger\">Case Study 09: Growing Your Podcast with Influencers &#8211; H3 Podcast<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#podcast-giveaway-ideas\" class=\"uagb-toc-link__trigger\">Podcast Giveaway Ideas<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#music-podcast-giveaway\" class=\"uagb-toc-link__trigger\">Music Podcast Giveaway<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#education-podcast-giveaway\" class=\"uagb-toc-link__trigger\">Education Podcast Giveaway<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#marketing-podcast-giveaway\" class=\"uagb-toc-link__trigger\">Marketing Podcast Giveaway<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#bonus-how-ronsley-vaz-got-his-podcast-to-1m-listens\" class=\"uagb-toc-link__trigger\">Bonus: How Ronsley Vaz Got His Podcast to 1M Listens<\/a><li class=\"uagb-toc__list\"><a href=\"#podcast-marketing-qa\" class=\"uagb-toc-link__trigger\">Podcast Marketing Q&amp;A<\/a><li class=\"uagb-toc__list\"><a href=\"#tldr\" class=\"uagb-toc-link__trigger\">TL;DR<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100s-of-brands-collect-15k-emails-in-under-21-days\" class=\"uagb-toc-link__trigger\">FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials that have helped 100&#039;s of brands collect 15k+ emails in under 21 days!<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#free-contest-giveaway-viral-growth-guide\" class=\"uagb-toc-link__trigger\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/a><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/45cf5734-9a2e-455f-b6a6-ccdc94b4670e\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Podcast Marketing\" class=\"wp-image-8258\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Marketing Secrets<\/h2>\n\n\n\n<p>Podcasts have been around for some time now, but have become increasingly popular of late.<\/p>\n\n\n\n<p>If you can get it right, then <a href=\"https:\/\/castos.com\/how-to-start-a-podcast\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">your podcast<\/a> alone can generate a ton of income!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/30925cfd-59ee-4a29-8794-2e9c3f430063\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/30925cfd-59ee-4a29-8794-2e9c3f430063\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Highest earning podcasts\" class=\"wp-image-8158\"\/><\/a><figcaption>Source: <em><strong>Statista<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Because of this, the podcast space has become an increasingly competitive market. The <a href=\"https:\/\/9to5mac.com\/2018\/04\/29\/apple-podcasts-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts platform has over 500k podcasts!<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/3947a1b4-d12e-4c94-bc76-6a01844f98a8\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3947a1b4-d12e-4c94-bc76-6a01844f98a8\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Podcast Stats\" class=\"wp-image-8159\"\/><\/a><figcaption>Source: <em><strong>9to5Mac<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>The JRE podcast is probably the most popular podcast on any podcasting network. Joe Rogan recently signed a $100 million deal with Spotify to exclusively host his podcast on their platform. <\/p>\n\n\n\n<p>If this deal works out for both parties, we could see similar deals being made for other podcasts in the future. Jack breaks down Joe Rogan&#8217;s Spotify deal below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Breaking down Joe Rogan\u2019s insane $100m+ Podcast Revenue\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/w_ka4uHSyIQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>So, getting your podcast noticed in a massive marketplace of impressive podcasts can be challenging.&nbsp;<\/p>\n\n\n\n<p><strong>Lucky for you, we have 11 expert strategies (with case studies) that can help your podcast get noticed fast!<\/strong><\/p>\n\n\n\n<ol><li>Social Media<\/li><li>Reddit<\/li><li>Email<\/li><li>Blog Posts<\/li><li>Upload Your Podcast to YouTube<\/li><li>Submit Your Podcast to Podcatchers<\/li><li>Host a Giveaway<\/li><li>Be a Guest on Other Podcasts<\/li><li>Target Your Guest\u2019s Audience<\/li><li>Get Featured on a Sponsor\u2019s Website<\/li><li>Team up with an Influencer<\/li><\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Social Media<\/h3>\n\n\n\n<p>Promote your podcast with a post on your social media channels.&nbsp;<\/p>\n\n\n\n<p>If you have already established a decent following, then a social media post can inform fans of upcoming and recently aired episodes.<\/p>\n\n\n\n<p>You can create a post with a:<\/p>\n\n\n\n<ul><li><strong>Link<\/strong>&nbsp;&#8211; A link to the website that\u2019s hosting the podcast.<\/li><li><strong>Image<\/strong>&nbsp;&#8211; The cover image of your podcast or podcast episode.<\/li><li><strong>Video<\/strong>&nbsp;&#8211; If you film your podcast, then you can use an interesting 1-minute snippet taken from the show. Alternatively, you can create a short video clip using an audio snippet from the podcast.&nbsp;<\/li><\/ul>\n\n\n\n<p>Joe Rogan candidly (and expertly) promotes his upcoming podcast episodes on his Instagram profile.&nbsp;<\/p>\n\n\n\n<p>Joe uses comedic photoshopped images of himself and guests to let users know what to expect in his next podcast episode. He also uploads pictures of guests at his studio before their episode goes live.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/e6107f8a-64df-42a0-88b0-4bdc0af4d123\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e6107f8a-64df-42a0-88b0-4bdc0af4d123\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Fight companion July 2020\" class=\"wp-image-8161\"\/><\/a><figcaption>Source: <strong><em>Joe Rogan Instagram<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>These types of images are ideal for platforms like Instagram, Twitter, and Facebook. Uploading these before an episode airs is perfect in building anticipation and interest towards your podcast.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 01: Podcast Media &#8211; SaaS Marketing Superstars<\/h4>\n\n\n\n<p>Jack from VYPER was a featured guest on Aaron Zakowski\u2019s popular marketing podcast,&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/aaronzakowski.com\/podcast\/\"><strong>SaaS Marketing Superstars<\/strong><\/a><strong>&nbsp;<\/strong>(Episode 3).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: SaaS Marketing Superstars\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/1iEE4UUo6GHIcjX8T8fLnk?si=oteWSfhIRtKdQtd0Qq8n6Q&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<iframe allow=\"autoplay *; encrypted-media *; fullscreen *\" frameborder=\"0\" height=\"450\" style=\"width:100%;overflow:hidden;background:transparent;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/saas-marketing-superstars\/id1512511617\"><\/iframe>\n\n\n\n<p>Let&#8217;s look at the different kinds of media that Aaron created to promote this episode of the podcast.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Feature Image&nbsp;<\/h5>\n\n\n\n<p>Aaron creates feature images specifically for each podcast episode. The feature image for episode 3 of the podcast features Jack (see below).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/d10d9d7c-7a14-45d5-a601-99c3e3a1dd0a\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/d10d9d7c-7a14-45d5-a601-99c3e3a1dd0a\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"SaaS Marketing Superstars Jack\" class=\"wp-image-8163\"\/><\/a><figcaption>Source: <em><strong>Aaron Zakowski<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Aaron also features the company logo of the podcast guest in the bottom left corner.&nbsp;<\/p>\n\n\n\n<p>A feature image like this is ideal for social media and blog posts. It&#8217;s perfect for YouTube Thumbnails.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Long-Form Video<\/h5>\n\n\n\n<p>YouTube is an excellent platform to promote your podcast. It has&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.businessofapps.com\/data\/youtube-statistics\/\">2 billion active users<\/a>&nbsp;and is an ideal platform for long-form video content.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Vyper.io Grows Sales Through Content Collaborations with Jack Paxton\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/x6dbhIaQfR0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Aaron films his podcasts and live streams. This allows him to upload long-form visual media to platforms like YouTube, Facebook, and LinkedIn.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. Video Snippet<\/h5>\n\n\n\n<p>Aaron creates short videos with an interesting excerpt from the podcast episode. The video is optimized for social media feeds.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/20afbfc3-5a92-4430-963d-80db504e1e18\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/20afbfc3-5a92-4430-963d-80db504e1e18\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"SaaS Marketing Superstars Jack Twitter Video\" class=\"wp-image-8166\" width=\"800\" height=\"800\"\/><\/a><\/figure><\/div>\n\n\n\n<p>A square (1:1 ratio) video that&#8217;s under 1 min is ideal for social media. For this podcast episode, Aaron posted a 42-second video on his Twitter feed.<\/p>\n\n\n\n<p>There are plenty of tools out there that allow you to create short, engaging videos for social media. All you need to start is audio.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/95d90e0b-0c42-45e9-899f-53d38b8dffd0\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/95d90e0b-0c42-45e9-899f-53d38b8dffd0\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Wavve Podcast Video Service\" class=\"wp-image-8168\"\/><\/a><figcaption>Source: <em><strong>Wavve<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><em>Wavve<\/em><\/strong>&nbsp;is one dedicated service that allows podcasters to create animated videos from the audio taken out of podcast episodes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Reddit<\/h3>\n\n\n\n<p>Reddit is a fun, exciting, and weird platform. It&#8217;s seen some serious growth in terms of users in the last few years.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/5e3ef788-9a66-4670-9751-170242683cc8\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"social media statistics 2019 reddit\" class=\"wp-image-8169\"\/><figcaption>Source: <strong><em>Dustin Stout<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>However, marketing your brand on Reddit is in no way as conventional as standard social media marketing.<\/p>\n\n\n\n<p>There has to be some form of demand for your brand or niche for any chance of success.<\/p>\n\n\n\n<p>Podcasts, however, seem to have a decent amount of interest on Reddit. All the top comedy podcasts have their own subreddits.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/d42c76d2-b171-40e0-97a1-0004130e3d30\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Bill Burr SubReddit\" class=\"wp-image-8179\" width=\"800\" height=\"800\"\/><figcaption>Source: <em><strong>Bill Burr Subreddit<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Comedians like Bill Burr can grow a like-minded community around their podcast on Reddit.<\/p>\n\n\n\n<p>Users can use his subreddit for more in-depth discussions on previous episodes, share memes, and look back at old funny content from the comedian.<\/p>\n\n\n\n<p><strong>Now, the question is, should you start a subreddit for your new podcast?<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 02: A Dedicated Profile &#8211; Waveform Podcast<\/h4>\n\n\n\n<p>Famous comedians like Bill Burr, Joe Rogan, and Duncan Trussel all have thriving subreddits focused on their podcast.&nbsp;<\/p>\n\n\n\n<p>However, after searching for popular marketing, SaaS, tech, and even music podcasts on Reddit, the searches came up empty.<\/p>\n\n\n\n<p>It shows that Reddit might not be the first place for you to market your podcast. However, you can still try to promote your new podcast on the&nbsp;<a target=\"_blank\" href=\"https:\/\/www.reddit.com\/r\/podcasts\/\" rel=\"nofollow noreferrer noopener\">Podcasts subreddit<\/a>.&nbsp;<\/p>\n\n\n\n<p>Or you can start a discussion on (or promote) your podcast on an active subreddit. Similar to what MKBHD does.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/124ff0c0-2ca4-440a-bfba-28a9b1954cab\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"MKBHD SubReddit\" class=\"wp-image-8181\" width=\"700\"\/><figcaption>Source: <strong><em>MKBHD Subreddit<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>YouTube tech influencer, MKBHD (Marques Brownlee), has a fantastic subreddit with over 52k Redditors. It&#8217;s a great place to focus on topics related to him. Especially his podcast.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Waveform: The MKBHD Podcast\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/6o81QuW22s5m2nfcXWjucc?si=CnFGTix3TjWZW_qIV12f1w&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>However, Marques didn&#8217;t just promote his Waveform podcast on his already established social media profiles.<\/p>\n\n\n\n<p>Instead, he created a dedicated Twitter profile just for the podcast.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/fc33a0ab-f3e1-4e89-951c-2b00a70bb67f\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/fc33a0ab-f3e1-4e89-951c-2b00a70bb67f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Waveform Podcast Twitter\" class=\"wp-image-8182\" width=\"700\"\/><\/a><figcaption>Source: <strong><em>Waveform Podcast Twitter<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Marques realized that he is going to put out a lot of content to promote his podcast.&nbsp;<\/p>\n\n\n\n<p>Because he didn&#8217;t want to do this on his already established profiles, it made sense to create a dedicated Twitter profile for his podcast.&nbsp;<\/p>\n\n\n\n<p><strong>People can potentially unfollow you if you keep promoting your podcast on your socials.<\/strong><\/p>\n\n\n\n<p>Marques also realized that he could jeopardize his subreddit by using it solely to promote his podcast. So it was the right move to start a separate profile for his podcast on the best-suited platform.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">FAQ &#8211; Creating New Marketing Channels<\/h5>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Question:<\/strong> Should you promote your podcast on your personal\/brand\u2019s social media channel or should you create new profiles for your podcast?<\/p><cite>Your current social media followers may not want to see you promoting a podcast. And your podcast followers may not want to see content unrelated to the podcast. For these reasons, you should create separate social media profiles for your podcast. Especially if your goal is to promote your podcast on social media heavily.<br><br>If you intend to make your podcast a significant part of your brand, you can promote it on your own socials. Joe Rogan promotes his podcast on his personal Instagram profile.<\/cite><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/a6aba10a-a245-46a4-bfd4-0ab552b258fc\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"VYPER Free Account Signup JRE\" class=\"wp-image-8516\"\/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Email<\/h3>\n\n\n\n<p>Send out an email to your subscribers with a link to your latest episode.&nbsp;<\/p>\n\n\n\n<p>Sure, it&#8217;s as simple as that. However, it would be best if you were cautious as some subscribers might not like the idea of you pushing your podcast onto them.&nbsp;<\/p>\n\n\n\n<p>If you feel that an email promoting your latest podcast episode might cause you to lose email subscribers, you should not chance it.&nbsp;<\/p>\n\n\n\n<p>If you regularly send out newsletters and other emails of value to the reader, then perhaps you can give one email a try.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/d18998d9-e1d5-4222-972f-96bd3a7a3193\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/d18998d9-e1d5-4222-972f-96bd3a7a3193\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Sujan Patel Podcast Marketing\" class=\"wp-image-8187\" width=\"550\"\/><\/a><figcaption>Source: <em><strong>Content Marketing Institute<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 03: Podcast Email Copy &#8211; Hotjar Podcast<\/h4>\n\n\n\n<p>Behavior analytics firm, Hotjar, sends out emails to promote episodes from their \u2018<a target=\"_blank\" href=\"https:\/\/www.hotjar.com\/humans\/\" rel=\"nofollow noreferrer noopener\">The Humans Strike Back<\/a>\u2019 podcast.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: The Humans Strike Back\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/5mqAvVspQ2aM6nvVlc7hoi?si=HLonSWnnS-uJ0F3qVh7xNQ&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Below is an excellent example of how to craft out a superb email copy for your podcast.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/5e861b88-ae4b-4c31-a552-5eb293152ba9\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/5e861b88-ae4b-4c31-a552-5eb293152ba9\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Hotjar Podcast Email\" class=\"wp-image-8189\" width=\"700\"\/><\/a><figcaption>Source: <strong><em>CoSchedule<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>The first thing a user will see at the top of the mail is an intriguing quote from the podcast&#8217;s guest.<\/p>\n\n\n\n<p>Hotjar is a brand that regularly sends out useful emails filled with tips and resources. The email format above is similar to the other emails, so it does not go against what their subscribers expect from Hotjar.<\/p>\n\n\n\n<p>Hotjar strategically placed a clear call-to-action at the bottom of the copy. Once their subscriber is finished reading the copy, they will be compelled to &#8220;<em>listen to Episode #009<\/em>.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/83413bd6-cc97-48a4-ab51-d5b508e664f9\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Podcast Marketing Email Signature\" class=\"wp-image-8190\" width=\"550\"\/><figcaption>Source: <em><strong>Castos<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>If you feel your subscribers are not ready to receive emails related to your podcast, then perhaps you can start small. Insert a link to your podcast into your email signature.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Blog<\/h3>\n\n\n\n<p>If you already have an existing blog, then it&#8217;s a no brainer to create dedicated blog posts for each podcast episode.&nbsp;<\/p>\n\n\n\n<p>Especially if you are a SaaS brand or a brand that has an online store. <\/p>\n\n\n\n<p><strong>Podcast blog posts can make for great content and can help with SEO too!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/a7330bd3-29fb-4118-b3b6-0c577b4eb2b2\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Marketing School Podcast Blog\" class=\"wp-image-8191\"\/><figcaption>Source: <em><strong>Marketing School<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>So, what should you include in your blog post?<\/p>\n\n\n\n<p>To answer that question, we should go back and look at the SaaS Marketing Superstars podcast.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 04: Website Posts &#8211; SaaS Marketing Superstars<\/h4>\n\n\n\n<p>Aaron has an active blog section on his website. He could have chosen to create new blog posts that featured each podcast episode.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9674cb10-ff76-4a28-b3b2-ddb7db661adb\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Aaron Zakowski Website\" class=\"wp-image-8193\"\/><figcaption>Source: <em><strong>Aaron Zakowski<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Instead, Aaron created a \u201cpodcast\u2019 section on his website so that website visitors can easily locate his podcast and each new episode.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/a032fc9c-19dc-4664-bc02-163c36b9aa68\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Aaron Zakowski Podcast Page\" class=\"wp-image-8195\"\/><figcaption>Source: <em><strong>Aaron Zakowski &#8211; Podcasts<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Every episode of the podcast has its own page on Aaron\u2019s website. Each podcast post is made up of the following content:<\/p>\n\n\n\n<ul><li>Feature Image<\/li><li>YouTube Video<\/li><li>iTunes and Spotify podcast links<\/li><li>Guest bio<\/li><li><a href=\"https:\/\/www.shownotesgenerator.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Show notes<\/a><\/li><li>Twitter post<\/li><li>The audio-only version of the podcast<\/li><\/ul>\n\n\n\n<p>Aaron does a great job <a href=\"https:\/\/aaronzakowski.com\/vyperio-grows-sales-content-collaborations-jack-paxton\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">using his blog post to highlight the important topics of the episode<\/a>. He also ensures that he includes the bio of his guest to provide readers with background information.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/04bf5a2a-9784-4490-94e1-20fa142816ce\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Aaron Zakowsk Podcast Jack Paxton Episode Blog Post\" class=\"wp-image-8197\"\/><figcaption>Source: <em><strong>Aaron Zak<\/strong><\/em><strong><em>owski &#8211; Podcast Episode 03<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>It\u2019s crucial to display as much information as possible to maintain good SEO practices.&nbsp;<\/p>\n\n\n\n<p>If a person searches \u201chow to create content that converts,\u201d it\u2019s possible that this post can turn up in search results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 05: Transcribe Your Podcast &#8211; The Verge<\/h4>\n\n\n\n<p>There are plenty of podcasts that feature fully transcribed versions of each episode. This gives people the option to skim\/search through text instead of listening to an entire episode.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: The Vergecast\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/08zQP2peZmM9GrcKShLZvC?si=ah94YcYjToajTSBDmkChLQ&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>You could feature a full transcript of each podcast episode within a dedicated blog post. Or, you can only use crucial sections from the transcript, like The Verge.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/6f492b1f-ebff-4de1-9e73-ad5462db228c\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"The Verge Transcribed Podcast Blog Post\" class=\"wp-image-8199\" width=\"850\"\/><figcaption>Source: <em><strong>The Verge<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>The Verge uses parts of their transcript (lightly edited) and adds background info to support the podcast episode.<\/p>\n\n\n\n<p>This makes for excellent blog content, which is crucial for SEO.<\/p>\n\n\n\n<p>Services like&nbsp;<a rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.rev.com\/\">Rev<\/a>&nbsp;can efficiently convert audio into text. You can also hire a freelancer from Upwork or Fiverr to transcribe your podcast episodes too.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. YouTube<\/h3>\n\n\n\n<p>We touched on the subject of YouTube Promotion in a previous section.&nbsp;<\/p>\n\n\n\n<p>The main takeaway is that YouTube is a 2 billion user strong platform that enjoys long-form content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e513afde-ef73-4f4f-a6c9-dd1fa1598f12\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"social media statistics 2019 youtube\" class=\"wp-image-8200\"\/><figcaption>Source: <strong><em>Dustin Stout<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Your hour-long podcast episodes will fit perfectly on youtube.<\/p>\n\n\n\n<p>Yes, your goal might be to top the iTunes and Spotify charts. However, it certainly won&#8217;t hurt to get your name out onto a platform like YouTube.<\/p>\n\n\n\n<p>YouTube comes preinstalled on Android Smartphones and is easily accessible on smart TVs and Chromecasts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/0aadc38e-478b-4e22-a06a-cc137b341d7b\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Joe Rogan on Smart TV\" class=\"wp-image-8201\"\/><figcaption>Source: <strong><em>JoeRogan Subreddit<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Even users with no interest in podcasts can stumble onto your podcast on YouTube, making it an excellent discovery tool. YouTube is also the second-largest search tool after Google.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Uploading to YouTube<\/h5>\n\n\n\n<p>So, how do you get started?<\/p>\n\n\n\n<p>You can film yourself or screen capture remote conversations. Then upload your videos to your YouTube channel.<\/p>\n\n\n\n<p>Yes, it is as easy as that. The hard part would be to build up your subscribers. But that is a topic for another post!<\/p>\n\n\n\n<p>If you have an audio-only podcast, you can drop the audio from your podcast into a video editor and add a still image.<\/p>\n\n\n\n<p>It will look something like the podcast below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CryptoWZRD Podcast | Episode 30 | The Road To Freedom\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/va8p5eDtFQo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>You can choose to use a moving image that&#8217;s continuously on a loop if that works for you.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 06: Uploading Clips &#8211; Logan Paul<\/h4>\n\n\n\n<p>Uploading short clips taken from a podcast episode is an extremely common strategy that most YouTube podcasters use.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Impaulsive with Logan Paul\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/36PzTdM4rvRPaJYdBW1ZNa?si=mmjuz3HqQOKTSJlmspq4Rg&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Part of this strategy is NOT uploading the clips to your podcast channel. Instead, you upload your clips to their own channel.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/09bb6da5-a7fe-42f6-8081-14b4deea9a3f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Impaulsive Logos\" class=\"wp-image-8208\" width=\"400\"\/><\/figure><\/div>\n\n\n\n<p>Logan Paul\u2019s popular podcast, Impulsive, has its own dedicated channel (Impulsive Clips), where he uploads short clips taken from the original podcast.<\/p>\n\n\n\n<p>In most cases, he uploads 5 or more 5-minute clips from each podcast.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/bc140af9-bb64-4596-a55b-4986d584d611\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Impaulsive Clips\" class=\"wp-image-8209\"\/><figcaption>Source: <strong><em>Impaulsive YouTube<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>This strategy helps with SEO. It increases your chances of being discovered. Instead of people searching for one piece of content, they now have 5 different videos related to your podcast episode.<\/p>\n\n\n\n<p>We used Logan Paul as an example of this strategy because he executes it well. There are tons of other brands that use this approach successfully.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3935ec62-40e5-47d1-be17-4cc8dbc085a5\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"VYPER Free Account Signup Pewdiepie\" class=\"wp-image-8512\"\/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Submit Your Podcast to Podcatchers<\/h3>\n\n\n\n<p>Podcatchers (a cool name for podcast client or directory) are apps or software that allow users to stream or download podcasts.&nbsp;<\/p>\n\n\n\n<p>These podcast directories are best known as popular podcast apps on smartphones, tablets, computers, and other music listening devices.<\/p>\n\n\n\n<p>The 3 biggest podcatchers are:<\/p>\n\n\n\n<ol><li>iTunes<\/li><li>Spotify<\/li><li>Google Podcasts<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/d1163113-e43a-4e0c-a97e-03c03c793ef3\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Podcatchers\" class=\"wp-image-8211\" width=\"700\"\/><\/figure><\/div>\n\n\n\n<p>It&#8217;s important to remember that after recording a podcast, you cant upload your new episode to iTunes. You will need to use a podcast hosting service. Similar to website hosting.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.podcastinsights.com\/best-podcast-hosting\/\"><strong><em>More on podcast hosting here.<\/em><\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. iTunes<\/h4>\n\n\n\n<p>iTunes (also known as Apple Podcasts) is the original podcast network and the most popular place to host your podcast.&nbsp;<\/p>\n\n\n\n<p>It&nbsp;<em>used<\/em>&nbsp;to be a no brainer to feature your podcast on iTunes because Apple dominated the podcast market.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/8674731f-2161-4720-94e2-8abf46a7b42f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Apple Podcasts App\" class=\"wp-image-8212\"\/><figcaption>Source: <em><strong>Apple<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Until recently, the iTunes podcasts app was the gold standard for over a decade and managed to turn away competing podcatchers.&nbsp;<\/p>\n\n\n\n<p>Spotify and Google Podcasts are making a massive surge in the podcast space. As a result, iTunes is decreasing in popularity.<\/p>\n\n\n\n<p>All that said, iTunes Apple Podcasts is still a great directory to be featured in.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a target=\"_blank\" href=\"https:\/\/www.podcastinsights.com\/upload-a-podcast\/\" rel=\"no follow noreferrer noopener\"><strong><em>Click here for instructions on how to upload your podcast to iTunes.<\/em><\/strong><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What Do Podcast Listeners Think about iTunes?<\/h5>\n\n\n\n<p><em>The fact remains, iTunes is the biggest and has a massive selection of podcasts.<\/em><\/p>\n\n\n\n<p>Their app is easily integrated on all Apple devices. However, it&#8217;s not available on Android devices, and the Windows version is difficult to use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Spotify<\/h4>\n\n\n\n<p>Spotify is best known as one of the largest music streaming platforms in the world. The app is available on almost every operating system and features a Free plan.<\/p>\n\n\n\n<p>Until recently, Spotify offered a modest podcast section within its apps.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/ce11d456-c316-4308-b016-534bf2422d4f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Spotify Podcasts\" class=\"wp-image-8213\"\/><figcaption>Source: <strong><em>The Verge<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Now, Spotify is making a massive play towards being the ultimate leader in the podcast world. <a href=\"https:\/\/www.bbc.com\/news\/entertainment-arts-52736364\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Their deal with Joe Rogan<\/a> only verifies this further.<\/p>\n\n\n\n<p>Soon, Spotify could potentially overtake Apple Podcasts. However, Spotify still has many restrictions, especially with music podcasts.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.podcastinsights.com\/submit-podcast-to-spotify\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><strong><em>Click here for instructions on how to upload your podcast to Spotify.<\/em><\/strong><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What Do Podcast Listeners Think about Spotify?<\/h5>\n\n\n\n<p>Spotify is a great all-in-one audio entertainment experience. All you need is Spotify for music and now podcasts.<\/p>\n\n\n\n<p>Spotify is available on multiple platforms like smart devices, computers, and even smart speakers.&nbsp;<\/p>\n\n\n\n<p>The free plan makes the service increasingly available to more listeners.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/c6903a2c-79f1-42a1-8ca3-10cec301c25d\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Spotify 2019 Q1 Growth\" class=\"wp-image-8214\"\/><figcaption>Source: <em><strong>Route Note<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>However, as mentioned earlier, Spotify tends to restrict specific podcasts, and the service isn&#8217;t available in many countries.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Google Podcasts<\/h4>\n\n\n\n<p>Google Podcasts is new in the game, yet they have quickly become one of the podcast leaders.<\/p>\n\n\n\n<p>The reason being, the Google Podcast service crawls web pages for podcasts. So if a podcast is listed somewhere on the net, it will most likely appear in Google Podcasts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/6284b81b-8e19-4cad-879b-d63cce16ab18\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Google Podcasts\" class=\"wp-image-8215\"\/><figcaption>Source: <strong><em>The Verge<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>What&#8217;s great about this is that you will find anything and more in Google Podcasts. The app lists everything from comedy to music.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a target=\"_blank\" href=\"https:\/\/support.google.com\/podcast-publishers\/answer\/9476656#get_on_google\" rel=\"noreferrer noopener\"><strong><em>Click here for guidelines on how to get featured on Google Podcasts.<\/em><\/strong><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What Do Podcast Listeners Think about Google Podcasts?<\/h5>\n\n\n\n<p><em>Google Podcasts is available for free on multiple platforms and features the largest podcast database.&nbsp;<\/em><\/p>\n\n\n\n<p>For years, Android was left with no decent alternative to the Apple Podcast app. Now, Google Podcasts fills in that void with an excellent app that will serve you any podcast you need.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">More Podcatchers<\/h4>\n\n\n\n<p>There&#8217;s nothing wrong with trying to get your podcast on every directory or app out there. The more exposure, the better, right?<\/p>\n\n\n\n<p>However, if you are new to podcasting and only have the resources to focus on a few platforms at a time, then perhaps choose the top two, iTunes and Spotify.<\/p>\n\n\n\n<p>It&#8217;s also worth noting that you should research to find out which is the best platform for your niche before you go all in.<\/p>\n\n\n\n<p>Here&#8217;s more podcast directories for you to consider:<\/p>\n\n\n\n<ul><li>TuneIn<\/li><li>Stitcher<\/li><li>Spreaker<\/li><li>Google Play Music<\/li><li>IPodder<\/li><li>Podcasts.Alltop<\/li><li>Blubrry<\/li><\/ul>\n\n\n\n<p>Soundcloud and Mixcloud are two music platforms that allow users to upload long-form audio content easily.&nbsp;<\/p>\n\n\n\n<p>These are great alternatives if you don&#8217;t want to get into a podcast hosting service.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Host a Giveaway<\/h3>\n\n\n\n<p>You can use a giveaway prize as leverage to promote your podcast.&nbsp;<\/p>\n\n\n\n<p>How?<\/p>\n\n\n\n<p>Create an entry method that benefits your podcast. It can be something like:<\/p>\n\n\n\n<ul><li>\u201cSubscribe to my podcast to enter.\u201d<\/li><li>\u201cLeave a comment on iTunes to enter.\u201d<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/cfcc1ba4-700b-4bdb-9630-c05736538201\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"JRE Podcast Giveaway\" class=\"wp-image-8216\"\/><\/figure><\/div>\n\n\n\n<p>If you really want to make the most of your giveaway, you can use VYPER\u2019s excellent \u201cbonus actions\u201d feature.<\/p>\n\n\n\n<p>With bonus actions, you can set up additional tasks for entrants to complete. Completing a task will earn them points that they can use to redeem more prizes.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/fd6c2ae5-52a1-4431-b0e3-d9c109b028aa\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"JRE Giveaway Thank You Page\" class=\"wp-image-8218\"\/><\/figure><\/div>\n\n\n\n<p>For instance, you can setup bonus actions like:<\/p>\n\n\n\n<ul><li>Watch this video<\/li><li>Subscribe to YouTube<\/li><li>Follow the podcast on Twitter<\/li><li>Share the podcast on Facebook<\/li><\/ul>\n\n\n\n<p>For this example giveaway, entrants can subscribe to Joe Rogan\u2019s podcast on iTunes and YouTube to earn points. They can also earn points by following Joe on social media.<\/p>\n\n\n\n<p>The person that collects the most points (after completing bonus actions) wins the bonus prize.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/vy.lc\/129389hqdop\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9c55837d-ca47-4b98-8dd7-b37ee111401a\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Joe Rogan Podcast Giveaway\" class=\"wp-image-8219\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a rel=\"noreferrer noopener\" href=\"https:\/\/vy.lc\/129389hqdop\" target=\"_blank\"><em><strong>Click here to view a live demo of the JRE Giveaway.<\/strong><\/em><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">8. Be a Guest on Other Podcasts<\/h3>\n\n\n\n<p>A vital part of any podcast is \u201cfeatured guests.\u201d&nbsp;<\/p>\n\n\n\n<p>The JRE Experience is all about having guests who are always ready to participate in some in-depth discussions.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/da47a804-2eef-4c68-b1a7-e9b2e165b0b8\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Annual JRE stats\" class=\"wp-image-8222\"\/><figcaption>Source: <em><strong><a href=\"https:\/\/bldavies.com\/blog\/guest-appearances-joe-rogan-experience\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Ben Davies<\/a><\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>So, if you have something you want to express, like promoting your new podcast, you should go on to someone else&#8217;s podcast.<\/p>\n\n\n\n<p>This way, you get an opportunity to speak to that podcaster&#8217;s audience.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 07: Winning Over a Target Audience &#8211; Duncan Trussell<\/h4>\n\n\n\n<p>Duncan Trussell is a regular guest on the JRE (Joe Rogan Experience Podcast).&nbsp;<\/p>\n\n\n\n<p>He&#8217;s main objective being to take part in some intense discussions about life and ordinary everyday things.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/4ff40205-ae03-4261-9e4f-1cb117485bdf\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"\" class=\"wp-image-8224\"\/><figcaption>Source: <strong><em>Twitter<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>He rarely promotes himself or his ventures. Instead, he&#8217;s just himself. This makes him an interesting person that listeners would want to look up.<\/p>\n\n\n\n<p>And once you look him up, you will find his podcast,&nbsp;<em>Duncan Trussell Family Hour.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Duncan Trussell Family Hour\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/1Wz3JX3ZNE24lnbSroRmpq?si=baj-X8FzRhGQdHXsEPOh-g&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Duncan going on the JRE podcast is an excellent strategy because JRE listeners can quickly discover him and his podcast. JRE listeners are high quality leads because they listen to podcasts.&nbsp;<\/strong><\/p>\n\n\n\n<p>So subscribing to Duncan\u2019s podcast will be an easy task for JRE listeners.<\/p>\n\n\n\n<p>Also, because Duncan is a regular on the JRE, it was easy for him to promote his latest project,&nbsp;<em>The Midnight Gospel.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3bf6f03d-a893-4df4-b938-3d4ae844750c\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"The Midnight Gospel\" class=\"wp-image-8226\"\/><figcaption>Source: <strong><em>Netflix<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>So, getting on other podcasts is an excellent way to promote your:<\/p>\n\n\n\n<ul><li>Podcast<\/li><li>Brand<\/li><li>Current and future projects<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">9. Target Your Guest&#8217;s Audience<\/h3>\n\n\n\n<p>Now, the reverse applies. Imagine a person that only listens to Duncan Trussell&#8217;s Family Hour.&nbsp;<\/p>\n\n\n\n<p>Hard to imagine, but just play along.<\/p>\n\n\n\n<p>So, Duncan would mention on his podcast and his socials that he&#8217;s going on (or been on) the JRE podcast.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/1a65264f-a314-4b64-9e7a-5a7b84cf526e\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Duncan Trussell Instagram\" class=\"wp-image-8227\"\/><figcaption>Source: <strong><em>Duncan Trussell Instagram<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>In other words, ask your guest to promote your podcast on their channels.&nbsp;<\/strong><\/p>\n\n\n\n<p>This way, your guest gets to return the favor to you. It will also allow your podcast to become discoverable among your guest&#8217;s audience.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">10. Get Featured on a Sponsor&#8217;s Website<\/h3>\n\n\n\n<p>If your podcast already has a list of sponsorships, you could try getting your podcast onto their website.<\/p>\n\n\n\n<p>This can be as simple as them mentioning your podcast or displaying your podcast&#8217;s logo. Your sponsor can even go as far as embedding the actual audio from your podcasts on their website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 08: Stay Close to a Sponsor &#8211; Shawn Stevenson<\/h4>\n\n\n\n<p>Four Sigmatic has an excellent partnership with Shawn Stevenson&#8217;s podcast, which is why they&nbsp;<a rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/us.foursigmatic.com\/affiliate\/modelshow?discount=model#\">feature him on their website.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: The Model Health Show\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/6F3aCAq1L6k3eVqfaveMCp?si=42nA1gqFQo6QzLjCzA8orQ&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>They even have special offers for listeners of his show. Being on a sponsor\u2019s website can help you get discovered more often.<\/p>\n\n\n\n<p>It also helps to build rapport and trust in your brand. Podcast listeners cant listen to every podcast. They have to be picky about who to subscribe to.<\/p>\n\n\n\n<p>Showing them that you are legit goes a long way in building subscribers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/fb68f2c4-e5a8-49eb-8064-94127c1bd771\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Shawn Stevenson on Four Sigmatic\" class=\"wp-image-8229\" width=\"643\" height=\"532\"\/><figcaption>Source: <strong><em>Forward Influence<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>If you are just looking to gain exposure for your podcast, you could work on a slightly different agreement with a sponsor.<\/p>\n\n\n\n<p>Instead of accepting a payment from them, ask your sponsor to promote your podcast. Then you will promote their brand on your podcast.<\/p>\n\n\n\n<p>This way, your promotional efforts will double because you have a reliable brand helping you out.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">11. Team Up with an Influencer&nbsp;<\/h3>\n\n\n\n<p>Influencer marketing is a fantastic concept. Your brand partners up with an influencer to market your products on social media.<\/p>\n\n\n\n<p>It doesn&#8217;t end there. <a href=\"https:\/\/vyper.ai\/blog\/how-to-run-influencer-giveaways\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Brands are using influencers to host giveaways<\/a> as well.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/9907a637-249d-4db9-8a31-d5feca53beb6\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9907a637-249d-4db9-8a31-d5feca53beb6\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"MKBHD Dbrand Giveaways\" class=\"wp-image-7821\" width=\"768\" height=\"658\"\/><\/a><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/vyper.ai\/blog\/how-to-run-influencer-giveaways\/\" target=\"_blank\" rel=\"noreferrer noopener\">An influencer with an audience<\/a> that\u2019s similar to your target audience can quickly get your message to their audience.&nbsp;<\/p>\n\n\n\n<p>So, it makes sense to ask an influencer to promote your podcast on their socials. Especially if they are active on the same social network, you need exposure in.<\/p>\n\n\n\n<p>Feature your influencer as a guest on your podcast. You can do this for a few episodes to promote your podcast on your socials. They can tell their followers that they are at your studio ready to record.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/vy.lc\/127078vxehe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/2bd54281-f422-4244-bdf5-6a8cd8aa7b03\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Pewdiepie Razer Giveaway Demo\" class=\"wp-image-7836\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><strong><a href=\"https:\/\/vy.lc\/127078vxehe\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Click here to view a live demo of the JRE Giveaway.<\/a><\/strong><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case Study 09: Growing Your Podcast with Influencers &#8211; H3 Podcast<\/h4>\n\n\n\n<p>The H3 Podcast is an excellent example of leveraging popular influencers to grow its podcast.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/48f4c065-4309-4399-b943-2eaa58d19250\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"H3 podcast\" class=\"wp-image-8232\"\/><figcaption>Source: <strong><em>Naibuzz<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>They always try to feature guests that are more popular than them. Influential people such as Ninja and Jordan Peterson have been on the H3 Podcast.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: H3 Podcast\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/7ydBWzs9BSRh97tsCjOhby?si=PBOAMI-MRc6IEMPUST_5aA&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The H3 Podcast has featured Post Malone as a guest a few times on the podcast. He\u2019s a mega pop star with an insane following who is friends with Ethan from H3.<\/p>\n\n\n\n<p>This is probably the best example of using an influencer to create hype around your podcast.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/f2c52b44-613e-41d3-899a-8ef7962ba6da\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Podcast Marketing\" class=\"wp-image-8276\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Giveaway Ideas<\/h2>\n\n\n\n<p>One of the fastest ways of boosting your podcast\u2019s subscribers is by hosting a giveaway.<\/p>\n\n\n\n<p><strong>If you sign up with VYPER, you can use our platform to create a giveaway for your podcast with an entry method that requires people to subscribe to enter.<\/strong><\/p>\n\n\n\n<p>You can also use \u201cbonus actions\u201d to get people to leave comments on your podcast or refer friends to your giveaway.<\/p>\n\n\n\n<p>Here are a few podcast giveaway ideas that you can use as inspiration for your giveaway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Music Podcast Giveaway<\/h3>\n\n\n\n<p>Platforms like iTunes (Apple Podcasts App) and Google Podcasts feature a wide range of music podcasts.<\/p>\n\n\n\n<p>These are podcasts that follow a similar format to music radio stations. The DJ plays the top tunes for the week and does shout outs for his fans in between songs.<\/p>\n\n\n\n<p>The music podcast niche is especially popular among Musicians and DJs like Armin Van Buuren, Marshmello, and Tiesto.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/907212e8-3cdc-49ee-b63b-07dbb347987c\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Claptone Clapcast Giveaway VYPER\" class=\"wp-image-8233\"\/><\/figure><\/div>\n\n\n\n<p>Famous deep house DJs like Claptone can use a giveaway to promote their podcast.<\/p>\n\n\n\n<p>They can offer one lucky person (who subscribes to their podcast) concert or music festival tickets.&nbsp;<\/p>\n\n\n\n<p>Yes, concerts and festivals are out right now (because of lockdown restrictions). However, festivals like Glastonbury and Tomorrowland are currently throwing virtual\/digital festivals.&nbsp;<\/p>\n\n\n\n<p>A DJ like Claptone can offer his giveaway entrants full access to live online streams or digital festivals.&nbsp;<\/p>\n\n\n\n<p><strong>Claptone can then use his podcast to promote new music releases and future gigs to his new subscribers that were generated from the giveaway.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Education Podcast Giveaway<\/h3>\n\n\n\n<p>All podcasts are educational in some way. We learn great life lessons from listening to the thoughts of influential comedians and marketers.<\/p>\n\n\n\n<p>However, there is a massive world of educational podcasts dedicated to go beyond advice and teach its listeners something amazing.<\/p>\n\n\n\n<p>Jordan Peterson is a psychology professor from the University of Toronto. He\u2019s the author of multiple books and has his podcast.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9bc361eb-1c81-42a2-a248-a96358ab39ac\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Jordan Peterson Giveaway VYPER\" class=\"wp-image-8234\"\/><\/figure><\/div>\n\n\n\n<p>Jordan can give away signed copies of his books to a random lucky person who subscribes to his podcast.&nbsp;<\/p>\n\n\n\n<p>Such a giveaway will draw a highly targeted audience of people interested in Jordan\u2019s work and books.<\/p>\n\n\n\n<p>This will help Jordan to grow a community of like-minded people or students.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Podcast Giveaway<\/h3>\n\n\n\n<p>Podcasts are proving to be excellent tools for online marketing brands and affiliate marketers.&nbsp;<\/p>\n\n\n\n<p><strong>Long-form audio content offers multiple ways for marketers to promote their products, services, or courses.<\/strong><\/p>\n\n\n\n<p>Boosting the subscriber count of a marketing podcast can lead to a surge in sales for that brand. An efficient method of boosting podcast subscribers is with a giveaway.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/2cf4961b-2d29-4dd6-be03-ef9d311e557a\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Marketing School Giveaway VYPER\" class=\"wp-image-8236\"\/><\/figure><\/div>\n\n\n\n<p>Famous marketers, Neil Patel and Eric Siu, regularly team up to host their successful Marketing School Podcast.<\/p>\n\n\n\n<p>Their podcast helped them to build a network of like-minded marketers and entrepreneurs. These are the kind of people that Neil and Eric host at their live networking events and seminars.<\/p>\n\n\n\n<p>Seats are limited to these marketing events, which makes it difficult to gain entry.<\/p>\n\n\n\n<p><strong>Allowing one person to access Neil and Eric\u2019s marketing event is the perfect prize for their podcast giveaway.<\/strong><\/p>\n\n\n\n<p>The Marketing School can host a giveaway to attract people interested in marketing and entrepreneurship. They can ask users to subscribe to the podcast to enter.<\/p>\n\n\n\n<p><strong>Seeing that Neil and Eric host marketing seminars and events regularly, they could host a monthly podcast giveaway. They can give away one seat to their events once a month (an evergreen campaign).<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/the-evergreen-contest-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/66d926c6-46b6-47d6-aff7-e8223365ddd9\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Evergreen contest funnel\" class=\"wp-image-7464\" width=\"512\" height=\"512\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Hosting low-cost contests regularly will help you to consistently grow your business.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/vyper.ai\/blog\/the-evergreen-contest-funnel\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"><strong><em>Want to learn more? Read the full post here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: How Ronsley Vaz Got His Podcast to 1M Listens<\/h2>\n\n\n\n<p>Ronsley Vaz has been in podcasting since the early days and was one of the first podcasters to achieve a million listens. Ever since then, Ronsley has continued to grow his podcasting agency and work with people like Gary Vaynerchuck (Gary Vee). <\/p>\n\n\n\n<p>We spoke to Ronsley who gave us some great insight into growing a podcast, while also talking about the future of podcasting. Full interview below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-podcast-co wp-block-embed-podcast-co\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"How Ronsley Vaz got his podcast to 1M listens and his agency to $100k\/m within 1 year\" src=\"https:\/\/play.pod.co\/blitz-growth\/how-ronsley-vaz-got-his-podcast-to-1m-listens-and-his-agency-to-100k-m-within-1-year#?secret=51XZU4N0av\" data-secret=\"51XZU4N0av\" frameborder=\"0\" width=\"100%\" height=\"188\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Marketing Q&amp;A<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1596432894440\"><strong class=\"schema-faq-question\">\u2753\ufe0f Can I find success in my podcast with zero marketing effort?<\/strong> <p class=\"schema-faq-answer\">YES. Joe Rogan has admitted to spending absolutely nothing on marketing his podcast, probably the most popular podcast of all time. However, he spends most of his time (a crucial resource) on his podcast, while other brands don\u2019t focus that much time on their podcasts. Also, his podcast as been around for over a decade.<br\/><br\/>Also, other similar podcasters like Kevin Smith do spend time and money on promoting his podcasts.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1596433334177\"><strong class=\"schema-faq-question\">\u2753\ufe0f Does it matter which platform hosts your podcast?<\/strong> <p class=\"schema-faq-answer\">YES. Every platform has an entirely different set of rules and management methods. Because of this, some platforms might suit your podcast better than others.<br\/><br\/>It might be challenging to manage a podcast on multiple platforms. Still, it\u2019s necessary to be on as many platforms as possible to gain maximum exposure and become more discoverable for your brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1596433537651\"><strong class=\"schema-faq-question\">\u2753\ufe0f How will my new podcast end up on \u201cNew and Noteworthy.\u201d<\/strong> <p class=\"schema-faq-answer\">If your podcast receives a lot of listens, downloads, and ratings within the first two weeks of it being launched, it will appear under the new and noteworthy section.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<p>Podcasts offer brands a unique opportunity to market themselves through long-form content on multiple platforms.<\/p>\n\n\n\n<p>A brand\u2019s podcast content is easily accessible through computer and mobile apps on any platform. This makes podcasting a valuable discovery tool that offers brands excellent exposure.<\/p>\n\n\n\n<p>All that said, as with anything, you still have to market the content you create correctly if you wish to get more people to see it! We hope our tips help you with promoting your podcast.<\/p>\n\n\n\n<p>Have you started a podcast already? What are your favorite strategies for marketing your podcast? Let us know in the comments below.<\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, 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