{"id":8302,"date":"2020-08-27T14:54:35","date_gmt":"2020-08-27T14:54:35","guid":{"rendered":"https:\/\/vyper.ai\/blog\/?p=8302"},"modified":"2024-12-05T11:59:28","modified_gmt":"2024-12-05T11:59:28","slug":"launching-an-e-commerce-website","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/launching-an-e-commerce-website\/","title":{"rendered":"7 Vital Steps To Launching A Wildly Successful eCommerce Store"},"content":{"rendered":"\n<p>Sure, e-commerce websites are not a new concept at all. However, small to medium businesses are now realizing the benefits behind having online stores that complement their physical stores.<\/p>\n\n\n\n<p>Customers that are discouraged to shop during the pandemic can now purchase their favorite items from the comfort of their homes and get fast delivery!<\/p>\n\n\n\n<p>So, how do you get started with e-commerce? <\/p>\n\n\n\n<p>What should you consider when launching your first e-commerce website?<\/p>\n\n\n\n<p>We answer these questions and more below.<\/p>\n\n\n\n<p>Let&#8217;s get started!<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-da541253      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-take-customer-experience-into-account\" class=\"uagb-toc-link__trigger\">1. Take Customer Experience into Account<\/a><li class=\"uagb-toc__list\"><a href=\"#2-what-about-email-marketing\" class=\"uagb-toc-link__trigger\">2. What About Email Marketing?<\/a><li class=\"uagb-toc__list\"><a href=\"#3-focus-on-security-across-the-board\" class=\"uagb-toc-link__trigger\">3. Focus on Security Across the Board<\/a><li class=\"uagb-toc__list\"><a href=\"#4-invest-in-ongoing-seo\" class=\"uagb-toc-link__trigger\">4. Invest in Ongoing SEO<\/a><li class=\"uagb-toc__list\"><a href=\"#5-think-of-content-beyond-advertising\" class=\"uagb-toc-link__trigger\">5. Think of Content Beyond Advertising<\/a><li class=\"uagb-toc__list\"><a href=\"#6-use-social-to-grow-your-web-presence\" class=\"uagb-toc-link__trigger\">6. Use Social to Grow Your Web Presence<\/a><li class=\"uagb-toc__list\"><a href=\"#7-dont-delay-your-referral-programs\" class=\"uagb-toc-link__trigger\">7. Don\u2019t Delay Your Referral Programs<\/a><li class=\"uagb-toc__list\"><a href=\"#bonus-how-erin-hooley-listened-to-her-customers-to-build-a-7-figure-ecom-brand\" class=\"uagb-toc-link__trigger\">Bonus: How Erin Hooley Listened to Her Customers to Build a 7-Figure Ecom Brand<\/a><li class=\"uagb-toc__list\"><a href=\"#bonus-starting-an-online-business-as-a-recent-college-graduate\" class=\"uagb-toc-link__trigger\">Bonus: Starting An Online Business As A Recent College Graduate<\/a><li class=\"uagb-toc__list\"><a href=\"#key-takeaways\" class=\"uagb-toc-link__trigger\">Key Takeaways<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/b2b82f54-ded3-4035-b30e-1d5b08a4265d\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"\" class=\"wp-image-8337\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Take Customer Experience into Account<\/h2>\n\n\n\n<p>Different industries call for different design trends and preferences. However, there are certain golden rules that you can apply in any niche.&nbsp;<\/p>\n\n\n\n<ul>\n<li>No customer wants clutter on e-commerce sites, so keep your website clean and easy to navigate.<\/li>\n\n\n\n<li>Avoid intrusive pop-ups, unless they offer a personalized discount or the opportunity to sign up for your newsletter.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/vyper.ai\/blog\/deliver-customer-experience-loyalty-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer experience<\/a>&nbsp;should be your top priority, so design a store that loads quickly, with <a href=\"https:\/\/www.nostra.ai\/blogs-collection\/how-to-serve-images-in-next-gen-formats\" target=\"_blank\" rel=\"noreferrer noopener\">next-gen images<\/a> and top-notch descriptions to accompany your products.<\/li>\n\n\n\n<li>Details matter, so a simple feature such as a search bar can help customers navigate your store and elevate customer experience significantly.&nbsp;<\/li>\n\n\n\n<li>The checkout process needs to be short \u2013 the fewer the clicks to the finish line, the better.<\/li>\n\n\n\n<li>Ensure that all prices and shipping costs are outlined in advance \u2013 hidden expenses show a lack of transparency on your part and affect how your customers perceive your brand.<\/li>\n\n\n\n<li>Create loyalty campaigns to inspire repeat business.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Do your homework beforehand, and focus on features that will keep your customers coming back!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vyper.io\/c\/126175rdlif\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9ee46875-d6c0-41f1-9a79-99c3c997f38a\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Fashion Nova ambassador program VYPER demo\" class=\"wp-image-7422\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><em><a href=\"https:\/\/vyper.io\/c\/126175rdlif\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Click here to view a live demo of a loyalty program.<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. What About Email Marketing?<\/h2>\n\n\n\n<p>With the help of&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.ai\/blog\/how-to-collect-emails\/\" rel=\"noreferrer noopener\">the right email marketing strategy<\/a>, you can:<\/p>\n\n\n\n<ul>\n<li>Boost return visitor rates<\/li>\n\n\n\n<li>Increase conversion rates<\/li>\n\n\n\n<li>Improve customer loyalty<\/li>\n<\/ul>\n\n\n\n<p>Email Marketing is a useful tool for re-targeting customers. Around&nbsp;<a href=\"https:\/\/ecommerce-platforms.com\/articles\/email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">59% of respondents<\/a>&nbsp;have been influenced on what to buy as a result of a marketing email. When someone engages with your website and leaves without buying anything, you can email them to persuade them to come back.<\/p>\n\n\n\n<p>To start with building your email marketing effort, understand the basics of <a href=\"https:\/\/www.hostinger.com\/tutorials\/how-to-create-an-email\" target=\"_blank\" rel=\"noreferrer noopener\">how to make an email <\/a>and what you need to send within your campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/09e555ee-a3bc-48ba-8fe2-ee3a59b79aa7\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Email marketing customer retention stats\" class=\"wp-image-8322\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Emarketer<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>So, when do you mail your website visitors? Here are some examples below:<\/p>\n\n\n\n<ul>\n<li><strong>Abandoned cart emails<\/strong> &#8211; Send users an email to remind them that they did not complete their purchase.<\/li>\n\n\n\n<li><strong>Re-target old customers<\/strong> &#8211; Send customers, who have previously purchased from you, an email asking them to come back. You can include a unique voucher just for them to use on their next purchase. This will help to convince them to come back.<\/li>\n\n\n\n<li><strong>Newsletters \/ Deals<\/strong> &#8211; Send out a general email regularly (weekly\/monthly) to inform users about your latest deals, products, sales, etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Getting Started with Email Marketing<\/h3>\n\n\n\n<p>First things first, get more people to sign up from the moment they come to your site with a seamless pop-up that grants them a discount for signing up with their next purchase.<\/p>\n\n\n\n<p>Offer sign-up options on your social media pages, too, which will help generate more traffic on your website and quickly help you climb the ranking ladder in various search engines. For example:<\/p>\n\n\n\n<ul>\n<li>You can use sponsored posts not only to promote specific products but to promote your newsletter \u2013 just add links to your subscription page from your website and lead more people to the newsletter that way.<\/li>\n\n\n\n<li>Use your social media <a href=\"https:\/\/surferseo.com\/blog\/develop-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy as a way to inspire subscriptions<\/a>. Share your blogs and other engaging content, and invite your followers to subscribe to your newsletter for more informative content.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Use your email to reach out to people who have abandoned their carts \u2013 retargeting them can help them make up their minds sooner rather than later.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/7250eab3-4c73-4d4c-b1b2-5ce2515cb0ec\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Food 52 Abandoned Cart Email\" class=\"wp-image-8317\"\/><figcaption class=\"wp-element-caption\">Source: <strong><em>Really Good Emails<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>It&#8217;s suggested that you send your first abandoned cart email <strong>within an hour<\/strong>. This way, the user will most likely still be online. <\/p>\n\n\n\n<p>The second abandoned cart email can be sent exactly <strong>24 hours later<\/strong>. For example, if a person leaves your website today at 3.15 pm, then you should send the email at 3.15 the next day. <\/p>\n\n\n\n<p>Why? It&#8217;s possible that 3 in the afternoon is when the user browsers the web for casual shopping and other non-work-related opportunities. This way, you ensure that your email reaches the user at this time.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"4 Ways to Maximize Your Revenue from Abandoned Carts\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/01xo1XUW-Iw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Shoot them an email after purchase to express your gratitude and point them towards products that they might also be interested in. Make your shopping experience more personalized with each email you send.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-podcast-co wp-block-embed-podcast-co\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"How Erin Hooley listened to her customers to build a 7 figure eCom brand\" src=\"https:\/\/play.pod.co\/blitz-growth\/how-erin-hooley-listened-to-her-customers-to-build-a-7-figure-ecom-brand#?secret=MxwE6fJNph\" data-secret=\"MxwE6fJNph\" frameborder=\"0\" width=\"100%\" height=\"188\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Erin Hooley is an entrepreneur that built your e-commerce store, Bailey&#8217;s Blossoms, from the ground up. In the interview above, she talks about the strategies she used to grow a successful e-commerce business. <\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Focus on Security Across the Board<\/h2>\n\n\n\n<p>Security has always been one of the most significant concerns for all customers buying online. From the moment you <a href=\"https:\/\/www.wiz.io\/academy\/security-by-design\" target=\"_blank\" rel=\"noreferrer noopener\">start planning the structure and content<\/a> of your website, you need to take this single issue into account and think of the best preventative measures.\u00a0<\/p>\n\n\n\n<p>That way, you\u2019ll be able to reassure your customers every step of the way, whenever they visit your site! Here\u2019s what you can do:<\/p>\n\n\n\n<ul>\n<li>A simple way to achieve that is to add security and trust seals throughout your site so that the customer feels safe at every stage of their journey.&nbsp;<\/li>\n\n\n\n<li>Add a dedicated page for customer reviews and testimonials. Their positive experiences serve to inspire trust in new customers and ensure that they are in safe hands.<\/li>\n<\/ul>\n\n\n\n<p>Another option is to go with a service or app that can help with security and have robust <a href=\"https:\/\/nexon.com.au\/cyber-security-solutions\/essential-8\/\" target=\"_blank\" rel=\"noreferrer noopener\">data backup strategies<\/a>.&nbsp;<\/p>\n\n\n\n<p>Merchants like <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/shopify.dev\/concepts\/trust-and-security\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shopify have pretty good security built-in<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/16da2517-1db0-45e7-8649-ffd259742a70\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Shopify Features\" class=\"wp-image-8325\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Ice Cube Digital<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>If you are on WordPress it might be worth looking at a 3rd party service that provides <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/sangfor.com\/product\/sxf-network-security-ngaf.html\" target=\"_blank\" rel=\"noreferrer noopener\">reliable firewall protection<\/a>. Something that comes with built-in security measures to protect your customers\u2019 sensitive data and all interactions that occur on your site. <\/p>\n\n\n\n<p>Ideally, you want your security to contain the following features:<\/p>\n\n\n\n<ul>\n<li>A fully-optimized software firewall.<\/li>\n\n\n\n<li>A robust hardware firewall for comprehensive network security.<\/li>\n\n\n\n<li>A network monitoring solution for deep traffic inspection and control. That will help you keep any unwanted traffic away from your online store, but it will also allow you to monitor outbound traffic and prevent your employees from visiting sites that are not secure.<\/li>\n\n\n\n<li>Regular firewall stress testing, monitoring, and analytics.<\/li>\n<\/ul>\n\n\n\n<p>Sprinkle a few security certificates across your site, and your customers will feel confident whenever they make a purchase.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Invest in Ongoing SEO<\/h2>\n\n\n\n<p>What\u2019s the use of a brilliantly designed, sleek website, if it\u2019s nowhere to be found on the first pages of Google when your customer types in those keywords and phrases?<\/p>\n\n\n\n<p>The visibility of your website starts before you even launch it. It needs to be an ongoing effort that recognizes the latest trends and implements any algorithm changes to stay visible and relevant online. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/072629b2-5a83-442c-a5ff-4b7a5f8e30ab\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Ahrefs Tools\" class=\"wp-image-8326\"\/><\/figure>\n\n\n\n<p>When you choose your domain name, also outline&nbsp;<a href=\"https:\/\/bizzmarkblog.com\/domain-metrics-focus-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">the key domain metrics<\/a>, you should keep an eye on understanding your ranking and boost the performance of your website.&nbsp;If you like specific names with high-volume keywords and notice that they are taken, you can use the <a href=\"https:\/\/ultahost.com\/whois\" target=\"_blank\" rel=\"noreferrer noopener\">WHOIS Domain Lookup Tool<\/a> to gather important information about the domain&#8217;s registration details and ownership.<\/p>\n\n\n\n<p>From technical SEO to ongoing content creation, keyword optimization, social media marketing, <a href=\"https:\/\/www.gopeak.io\/blog\/outsource-link-building\" target=\"_blank\" rel=\"noreferrer noopener\">link-building<\/a>, and keeping your NAP pages consistent, <a href=\"https:\/\/www.earnedmedia.com.au\/seo\/ecommerce-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">every little bit counts<\/a> when it\u2019s time to rank your site.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Think of Content Beyond Advertising<\/h2>\n\n\n\n<p>Many e-commerce business owners will focus strictly on the website copy, such as product descriptions, email campaigns, and promotional social media posts. All of those are valid and will bring results, but you should also know&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.ai\/blog\/content-marketing-strategy\/\" rel=\"noreferrer noopener\">what not to do in terms of content creation<\/a>: don\u2019t neglect ongoing content output for your brand.&nbsp;<\/p>\n\n\n\n<p>Content is the fundamental pillar of your ranking and the primary way to connect with your customers beyond that single sale.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9f070b82-e6e4-483c-8cfd-318c436801ad\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"content marketing strategy\" class=\"wp-image-8329\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Four Dots<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>Through educational, informative, and entertaining posts where your brand voice comes to life, you\u2019ll bring customers back, not just for purchases, but for engagement on various levels.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Use Social to Grow Your Web Presence<\/h2>\n\n\n\n<p>Make the most of your social media presence to announce your new website, accumulate interest, generate buzz around your brand, and get people to ask questions and engage.&nbsp;<\/p>\n\n\n\n<p>Social media marketing is another vast topic on its own, which is why you should check out the posts below.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/social-media-presence\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/bfb4aec9-a8b7-42d2-b486-f3f68ae719d1\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Social Media Presence\" class=\"wp-image-8131\" style=\"width:512px;height:320px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><em><a href=\"https:\/\/vyper.ai\/blog\/social-media-presence\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Click here for essential tips on creating social media presence.<\/a><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/ecommerce-marketing-strategies-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9dfebfb9-fda0-4e56-b676-49fe8f4d6146\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"ecommerce marketing strategies\" class=\"wp-image-6866\" style=\"width:512px;height:320px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><em><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/vyper.ai\/blog\/ecommerce-marketing-strategies-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here for social media marketing strategies tailored for e-commerce website<\/a><a href=\"https:\/\/vyper.ai\/blog\/ecommerce-marketing-strategies-2\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">s<\/a><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/vyper.ai\/blog\/ecommerce-marketing-strategies-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">.<\/a><\/em><\/strong><\/p>\n\n\n\n<p>If you are new to social media, then its best to research as much as you can before you get started. Social media can be an excellent tool for e-commerce websites.<\/p>\n\n\n\n<p><strong>The goal would be to direct traffic from social media to your website.<\/strong><\/p>\n\n\n\n<p>These little \u201csneak peeks\u201d are perfect for increasing suspense right before your site goes live. A little tip for once your e-commerce store is up and running, use this same technique when you have sales, new products, or events.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/47b36187-accc-4a7c-92ff-06ea39c4d37c\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Instagram Chelsea Kauai\" class=\"wp-image-8330\"\/><\/figure>\n\n\n\n<p>Such an approach can help you build up your follower base and even&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.ai\/blog\/how-to-run-influencer-giveaways\/\" rel=\"noreferrer noopener\">start collaborating with influencers<\/a>&nbsp;in your industry to bring more people to your web store as soon as it\u2019s ready.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vy.lc\/127078vxehe\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/2bd54281-f422-4244-bdf5-6a8cd8aa7b03\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Pewdiepie Razer Giveaway Demo\" class=\"wp-image-7836\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Your brand can also use influencers to host giveaways. <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/vy.lc\/127078vxehe\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"><em>Click here to see what an influencer \/ brand giveaway looks like.<\/em><\/a><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7. Don\u2019t Delay Your Referral Programs<\/h2>\n\n\n\n<p>Now that you have your social pages up and running, you should leverage your social presence to earn customer recommendations and referrals.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Social media contests are ideal for generating interest and inspiring referrals. As your followers get to know what your store will be all about, you can start setting up these contests to collect email subscriptions, followers, and referrals for your business in exchange for an incentive of your choosing.<\/li>\n\n\n\n<li>Suppose you include a relevant influencer in these referral campaigns. In that case, you\u2019ll extend your reach and help gain more brand visibility and boost awareness right when the time is perfect to kick-start your online store officially.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/referral-marketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/95ac15f9-407b-4156-9cba-65f44b05ded2\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Referral Marketing Examples\" class=\"wp-image-8066\" style=\"width:512px;height:320px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><em><a href=\"https:\/\/vyper.ai\/blog\/referral-marketing-examples\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Click here to view examples of famously successful referral programs.<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/6a425ebe-9f93-4b8d-8ec1-0138f0b09947\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Ecommerce Website Launch Checklist\" class=\"wp-image-8402\"\/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: How Erin Hooley Listened to Her Customers to Build a 7-Figure Ecom Brand<\/h2>\n\n\n\n<p>Erin Hooley created a successful business on Etsy. She later went independent and grew her business, Bailey&#8217;s Blossoms, into a 7-figure company.<\/p>\n\n\n\n<p>We spoke to Erin who shared some of her favorite e-commerce marketing strategies like hosting giveaways and SMS marketing. <\/p>\n\n\n\n<p>Listen to the full interview below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-podcast-co wp-block-embed-podcast-co\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"How Erin Hooley listened to her customers to build a 7 figure eCom brand\" src=\"https:\/\/play.pod.co\/blitz-growth\/how-erin-hooley-listened-to-her-customers-to-build-a-7-figure-ecom-brand#?secret=MxwE6fJNph\" data-secret=\"MxwE6fJNph\" frameborder=\"0\" width=\"100%\" height=\"188\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/vyper.ai\/blog\/etsy-marketing-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>You can check out this post if you are looking for Etsy Marketing Tips:<\/em><\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/etsy-marketing-tips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/b3b67941-efe0-4416-bd35-0943a4492e22\/-\/format\/auto\/-\/quality\/smart\/-\/preview\/1024x1024\/\" alt=\"Etsy Marketing Tips\" class=\"wp-image-10646\" style=\"width:768px;height:480px\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: Starting An Online Business As A Recent College Graduate<\/h2>\n\n\n\n<p>Ally Gong is a YouTuber\/Writer that has already published two successful books and launched a profitable e-commerce business. She has also experimented with many other online business ventures, some successful and some not. <\/p>\n\n\n\n<p>Ally shares with us her e-commerce expertise, wins\/losses, and learnings from her entrepreneurial ventures. <\/p>\n\n\n\n<p>Watch the full interview below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Ally Gong Started An Online Business &amp; Self-Published Books As A Recent College Graduate\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8Nro1O9sA78?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul>\n<li>Use customer experience as the focal point of your store design strategy.<\/li>\n\n\n\n<li>Leverage email marketing to boost interest in your e-commerce store and your brand.<\/li>\n\n\n\n<li>Give your customers peace of mind with superb security precautions and highlight your site&#8217;s security measures.<\/li>\n\n\n\n<li>Invest in ongoing SEO efforts to keep your store visible.<\/li>\n\n\n\n<li>Create content that inspires engagement, not just purchases.<\/li>\n\n\n\n<li>Let social media work in favor of your online store.<\/li>\n\n\n\n<li>Inspire referrals through creative campaigns such as contests and influencer collaboration.<\/li>\n<\/ul>\n\n\n\n<p>Of course, these bits of advice are merely there to nudge you in the right direction. Depending on your industry and the demographic you want to target with your products, you&#8217;ll need to get creative and perfect your e-commerce strategy as you move forward.&nbsp;<\/p>\n\n\n\n<p>A great website, however, is a foundation of all of your efforts, so use it and cherish it, and you&#8217;ll be able to impress all of your customers one purchase at a time!<\/p>\n\n\n\n<p>Do you have an e-commerce website of your own? What is the most challenging aspect of your website? Let us know in the comments below.<\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, 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What should you consider when launching an e-commerce website? We answer these questions and more.<\/p>\n","protected":false},"author":2,"featured_media":12086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,30,10,28,13,2,29,3],"tags":[44,142,226,236],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Vital Steps To Launching A Wildly Successful eCommerce Store | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"How do you get started with e-commerce? What should you consider when launching an e-commerce website? We answer these questions and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/launching-an-e-commerce-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Vital Steps To Launching A Wildly Successful eCommerce Store | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"How do you get started with e-commerce? What should you consider when launching an e-commerce website? 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