{"id":8676,"date":"2020-11-10T19:47:30","date_gmt":"2020-11-10T19:47:30","guid":{"rendered":"https:\/\/vyper.ai\/blog\/?p=8676"},"modified":"2024-08-28T07:42:32","modified_gmt":"2024-08-28T07:42:32","slug":"building-customer-relationships","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/building-customer-relationships\/","title":{"rendered":"7 Secrets to Building Customer Relationships in the Digital Era"},"content":{"rendered":"\n<p>Sales and marketing teams often focus on conversion rates and sales. However, forming emotional connections with customers and building customer relationships is crucial for business growth and success.&nbsp;<\/p>\n\n\n\n<p>Often, customers make purchases based on their perception of the brand. Besides the product, they also tune in based on the businesses\u2019 values,&nbsp;<a target=\"_blank\" href=\"https:\/\/venngage.com\/blog\/visual-marketing\/\" rel=\"noreferrer noopener\">visual aesthetics<\/a>, and engagement with their audience.&nbsp;<\/p>\n\n\n\n<p>As a result, forging an emotional connection with customers should be your main focus in the digital era. In fact, customer lifetime value can&nbsp;<a target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/how-to-actually-build-relationships-with-your-customers\/\" rel=\"noreferrer noopener\">increase by 300%<\/a>&nbsp;when people feel an emotional and personal connection with the brand.&nbsp;<\/p>\n\n\n\n<p>Now, how can you form an emotional connection with customers? Here are the tips you need to know.&nbsp;<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-0ceb2417      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-create-a-customer-loyalty-program\" class=\"uagb-toc-link__trigger\">1. Create a Customer Loyalty Program<\/a><li class=\"uagb-toc__list\"><a href=\"#2-launch-emotionally-driven-campaigns\" class=\"uagb-toc-link__trigger\">2. Launch Emotionally Driven Campaigns<\/a><li class=\"uagb-toc__list\"><a href=\"#3-empower-brand-advocates-through-referral-programs\" class=\"uagb-toc-link__trigger\">3. Empower Brand Advocates Through Referral Programs<\/a><li class=\"uagb-toc__list\"><a href=\"#4-set-up-user-generated-campaigns-ugc\" class=\"uagb-toc-link__trigger\">4. Set up User-generated Campaigns (UGC)<\/a><li class=\"uagb-toc__list\"><a href=\"#5-respond-to-customer-complaints\" class=\"uagb-toc-link__trigger\">5. Respond to Customer Complaints<\/a><li class=\"uagb-toc__list\"><a href=\"#6-leverage-personalization\" class=\"uagb-toc-link__trigger\">6. Leverage Personalization<\/a><li class=\"uagb-toc__list\"><a href=\"#7-create-a-fast-and-easy-customer-shopping-experience\" class=\"uagb-toc-link__trigger\">7. Create a Fast and Easy Customer Shopping Experience<\/a><li class=\"uagb-toc__list\"><a href=\"#conclusion\" class=\"uagb-toc-link__trigger\">Conclusion<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#free-contest-giveaway-viral-growth-guide\" class=\"uagb-toc-link__trigger\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/73f0e4dd-aed9-4328-9c0f-237a4972fd79\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"building customer relationships\" class=\"wp-image-8696\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Create a Customer Loyalty Program<\/h2>\n\n\n\n<p>Perhaps one of the most compelling ways to maintain customers is to start a&nbsp;<a href=\"https:\/\/www.candybar.co\/blog\/customer-loyalty-program\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">loyalty program<\/a>. Reward customers for continuously engaging with your brand with freebies, exclusive promos, and deals for their <a href=\"https:\/\/www.sender.net\/repeat-customer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">repeat purchases<\/a>. <\/p>\n\n\n\n<p>Creating a&nbsp;<a href=\"https:\/\/www.adobe.com\/express\/feature\/image\/qr-code-generator\" target=\"_blank\" rel=\"noreferrer noopener\">QR Code<\/a> with a logo&nbsp;can be an extremely efficient and engaging way to <a href=\"https:\/\/www.inturact.com\/blog\/customer-loyalty-for-saas\" target=\"_blank\" rel=\"noreferrer noopener\">promote your brand\u2019s loyalty program<\/a> among customers.&nbsp;<\/p>\n\n\n\n<p>For example, the&nbsp;<em>e.l.f. loyalty program<\/em>&nbsp;lets customers earn points with every purchase. The referral program rewards are divided into three tiers:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Extra<\/li>\n\n\n\n<li>Epic<\/li>\n\n\n\n<li>Icon<\/li>\n<\/ul>\n\n\n\n<p>More premium tiers include phenomenal perks like 25% off purchase, early access to sales, and new products.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/41eb44fc-bd65-4fa1-a7fc-fbce543adbd2\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"elf Loyalty Program\" class=\"wp-image-8677\"\/><figcaption class=\"wp-element-caption\">Source: <strong><em>elf Cosmetics<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Don\u2019t forget your&nbsp;<a href=\"https:\/\/sixads.net\/blog\/improve-customer-loyalty-retargeting-display-ads\/#Churned_customers_remind_them_you_value_them\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">churned customers<\/a>; you can remind them how much you value them using paid channels. <\/p>\n\n\n\n<p>Offer them double points, free birthday gifts, or send them personalized product recommendations and try to win them back!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/referral-marketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/95ac15f9-407b-4156-9cba-65f44b05ded2\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Referral Marketing Examples\" class=\"wp-image-8066\" style=\"width:768px;height:480px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Want to see what successful, multi-billion dollar referral programs look like?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em><a href=\"https:\/\/vyper.ai\/blog\/referral-marketing-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to view 5 successful referral marketing examples.<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Launch Emotionally Driven Campaigns<\/h2>\n\n\n\n<p>The best promotions incite emotional reactions from your customers. Not only can they&nbsp;boost awareness, but they also lead to brand-related conversations and responses.&nbsp;<\/p>\n\n\n\n<p>The key to building an&nbsp;emotionally driven campaign&nbsp;is to leverage customer insights. Consider the personality of your target audience. <\/p>\n\n\n\n<p>What do they love about your brand? What will inspire them to think about your products? Make sure you don\u2019t go overboard in&nbsp;promoting your campaign. <\/p>\n\n\n\n<p>You can prevent this by staying personal and making sure you keep your audience\u2019s feelings in mind in both your copy and imagery.<\/p>\n\n\n\n<p>Jeremy Moser, Co-Founder at brand mention group&nbsp;<a href=\"https:\/\/userp.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uSERP<\/a>, told me, \u201cemotionally driven campaigns should incorporate user-generated content. Not only is it more authentic of your brand, but it also resonates with other customers on a more meaningful level.\u201d&nbsp; &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/0deb07b8-2e09-4c2f-9014-c5dad4b8fcda\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Calvin Klein USA\" class=\"wp-image-8678\"\/><figcaption class=\"wp-element-caption\">Source: <em><strong>Calvin Klein<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>Calvin Klein\u2019s iconic #MYCALVINS campaign incentivizes customers to show off their Calvin Klein underwear while flaunting their bodies. <\/p>\n\n\n\n<p>The campaign allows customers to feel sexy and confident about their looks. Plus, the best photos get featured on their website.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Empower Brand Advocates Through Referral Programs<\/h2>\n\n\n\n<p>Recall the last time you made your first purchase from a restaurant or&nbsp;online store. We bet you learned about the business through a referral from a friend or family member. Their experience gave you the push you needed to try the product yourself.&nbsp;<\/p>\n\n\n\n<p>While referrals can happen organically, having a referral program&nbsp;<a target=\"_blank\" href=\"https:\/\/moosend.com\/blog\/referral-marketing\/\" rel=\"noreferrer noopener\">can incentivize customers<\/a>&nbsp;to make an effort to recommend your brand. This works by rewarding them with freebies, prizes, <a href=\"https:\/\/www.swagbucks.com\/shop\/stash-coupons\" target=\"_blank\" rel=\"noreferrer noopener\">coupons<\/a>, and discounts in exchange for a successful referral.&nbsp;<\/p>\n\n\n\n<p>This is standard practice in the e-learning industry. Many times, students who have taken a course have a genuine affinity to the instructor. Knowing this, instructors will typically&nbsp;create online courses&nbsp;and develop an affiliate program to reward students for referring others.<\/p>\n\n\n\n<p>The students are happy because they can make money referring others to the course, and the instructor is pleased as the practice generates more revenue for the business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e586143d-4e17-4d96-8a07-edb8f9685b4c\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Me Undies 20% off\" class=\"wp-image-8679\"\/><figcaption class=\"wp-element-caption\">Source: <strong><em>Really Good Emails<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>For example, MeUndies rewards successful brand advocates with $20, while their friends get 20% off their first purchase.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Set up User-generated Campaigns (UGC)<\/h2>\n\n\n\n<p>User-generated campaigns incentivize participating customers to share their experience online. Think of customers uploading their experience in your cafe on Instagram or Facebook.<\/p>\n\n\n\n<p>To boost participation, you can reward customers with discounts or prizes in exchange for uploading their experiences online. <\/p>\n\n\n\n<p>Alternatively, you can also repost their pictures in your feed and give them credit so they can get a temporary chance at fame.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/43e0964c-d66e-4651-acc6-430715713719\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Glossier user generated campaigns\" class=\"wp-image-8680\"\/><figcaption class=\"wp-element-caption\">Source: <strong><em>Glossier Instagram<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>For example, the Glossier beauty brand reposts high-quality user-generated content on Instagram. By showing their products used by real people, the brand can remain inclusive and relatable.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Respond to Customer Complaints<\/h2>\n\n\n\n<p>When customers have a terrible experience, accommodate them as fast as possible.&nbsp;<\/p>\n\n\n\n<p>Help Scout reports that&nbsp;<a href=\"https:\/\/www.helpscout.com\/75-customer-service-facts-quotes-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">51% of customers<\/a>&nbsp;never do business with a company after one bad experience. Plus, they tell an average of 15 people about their poor service experience.&nbsp;<\/p>\n\n\n\n<p>In today&#8217;s digital era, where the <a href=\"https:\/\/safetyculture.com\/topics\/customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer journey<\/a> is scattered with multiple touchpoints, consider using non-conventional tools&nbsp;such as chatbots&nbsp;to&nbsp;<a href=\"https:\/\/distantjob.com\/blog\/5-ways-remote-employees-can-help-improve-your-companys-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">deliver a better customer experience<\/a>.&nbsp;<\/p>\n\n\n\n<p>Having said that,&nbsp;<a href=\"https:\/\/www.messagely.com\/customer-service\/%22\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">excellent customer service<\/a>&nbsp;should be a top priority for your sales teams. Instead of ignoring customers, work with them, and&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.ringcentral.com\/call-center-analytics.html\">contact<\/a>&nbsp;them to solve their problems.&nbsp;<\/p>\n\n\n\n<p>Building customer relationships in the digital era is challenging for many companies. The <a href=\"https:\/\/www.sewio.net\/people-employee-indoor-location-tracking-and-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee monitoring<\/a> process can help with relationship building. This makes it easier to identify customers&#8217; needs and providing services they need on an ongoing basis, rather than just at specific events or through one-off purchases like advertising space down the street from them that nobody even knows about.<\/p>\n\n\n\n<p>If you can turn a bad experience into a better one, you&#8217;ll be able to keep them in the long-run. Otherwise, they&#8217;ll be gone forever.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/c1b41c2f-eb8a-4fd9-bfd3-9a13292a3c77\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Airbnb Twitter Help\" class=\"wp-image-8681\"\/><figcaption class=\"wp-element-caption\">Source: <strong><em>Airbnb Twitter<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>For example, Airbnb has a Twitter account dedicated to customer service. Here, they respond to customer complaints and provide relevant service updates.&nbsp;<\/p>\n\n\n\n<p>You can even install <a href=\"http:\/\/responsely.com\" target=\"_blank\" rel=\"noreferrer noopener\">feedback widgets<\/a> directly on your site to capture user feedback with one-click responses:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/0f1db395-8e3e-484d-8f88-2b36d71d6c48\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Feedback Form\" class=\"wp-image-8682\"\/><\/figure>\n\n\n\n<p>Considering many software and tools for providing a great <a href=\"https:\/\/www.joinwarp.com\/blog\/8-tips-to-improve-your-startups-customer-experience\" target=\"_blank\" rel=\"noreferrer noopener\">startup customer experience<\/a> (and the importance of doing so), there is no excuse not to respond to customer complaints and improve your service.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/5a84c229-4322-4c7c-883d-ca9ac0f1b7ce\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"VYPER Free Account Signup Fashion Nova\" class=\"wp-image-8519\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Leverage Personalization<\/h2>\n\n\n\n<p>Customers receive a lot of marketing emails per day. It\u2019s easy for your message to get lost in the clutter\u2014but personalization can help you stand out from the crowd.<\/p>\n\n\n\n<p>Personalization entails giving customers personalized information based on their behavior and interests. Start by using a customer\u2019s name and sending personalized product recommendations.<\/p>\n\n\n\n<p>For example, Netflix\u2019s email sends recommendations once customers finish a show. This saves them the hassle of scouring through hundreds of shows similar to what they previously enjoyed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/93905b0e-2c1f-4357-8b0d-27cebe9c1d7f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Netflix Reccomendation email\" class=\"wp-image-8683\"\/><figcaption class=\"wp-element-caption\">Source: <strong><em>Really Good Emails<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Likewise, Puma celebrates a customer\u2019s birthday by giving them 20% off their purchase. They can take advantage of this opportunity to gift themselves with new shoes and sports apparel to commemorate the occasion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/8921664d-6286-46fd-bb17-bdde5fc5f372\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"building customer relationships\" class=\"wp-image-8684\"\/><figcaption class=\"wp-element-caption\">Source: <strong><em>Really Good Emails<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7. Create a Fast and Easy Customer Shopping Experience<\/h2>\n\n\n\n<p>When it comes to shopping, faster will always be better.&nbsp;<\/p>\n\n\n\n<p>Consumers don\u2019t have the patience to deal with a complicated checkout process. They also prefer not to join long queues, endure long waiting times, or wait for slow loading landing pages.&nbsp;<\/p>\n\n\n\n<p>In fact, a study found that&nbsp;<a href=\"https:\/\/www.helpscout.com\/75-customer-service-facts-quotes-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">74% of consumers<\/a>&nbsp;will switch brands if the purchasing process is paired with obstacles and challenges.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/0f21f2e8-a44c-47be-8d96-a9a652be81b6\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"building customer relationships\" class=\"wp-image-8685\"\/><figcaption class=\"wp-element-caption\">Source:<strong><em> Starbucks Google Play Store<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>For example, the Starbucks Rewards app provides customers with the fastest way to make a purchase. With the app, they can find the nearest store, order ahead, and opt for contactless payment. The tech-savvy process makes morning coffee runs a lot faster!&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Building customer relationships is crucial to ensure customers keep returning to your business.&nbsp;<\/p>\n\n\n\n<p>Lucky for us, there are a lot of ways you can forge a bond with your shoppers. You can start a&nbsp;<a target=\"_blank\" href=\"https:\/\/www.referralcandy.com\/blog\/enterprise-ecommerce-referral-program-examples\/\" rel=\"noreferrer noopener\">referral program<\/a>&nbsp;or loyalty program to reward them for patronizing your brand or referring your business to friends and family.&nbsp;<\/p>\n\n\n\n<p>Alternatively, you can also use personalized emails and build premium shopping experiences to make your business more memorable and relevant.&nbsp;<\/p>\n\n\n\n<p>How will you build an emotional connection with customers? Let us know in the comments below.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Guest Author<\/p>\n<cite>Raul Galera is the Partner Manager at ReferralCandy and Candybar, two tools helping small and medium businesses run customer referral and loyalty programs. He\u2019s been working in the tech sector for the past seven years and regularly writes about marketing, ecommerce and tech.<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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Here&#8217;s how you can get started now.<\/p>\n","protected":false},"author":2,"featured_media":11949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,30,10,28,154,2,31,74,29],"tags":[286,234,298,285],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Secrets to Building Customer Relationships in the Digital Era | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"A valuable growth strategy for any business is building customer relationships. 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