{"id":8844,"date":"2021-01-28T19:08:40","date_gmt":"2021-01-28T19:08:40","guid":{"rendered":"https:\/\/vyper.ai\/blog\/?p=8844"},"modified":"2024-08-30T06:42:50","modified_gmt":"2024-08-30T06:42:50","slug":"social-media-and-email-marketing","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/social-media-and-email-marketing\/","title":{"rendered":"Drive Leads and Sales by Combining Social Media and Email Marketing"},"content":{"rendered":"\n<p>Social media is a powerful marketing tool that most businesses have perfected. Some brands rely entirely on social media, which is their primary marketing channel.<\/p>\n\n\n\n<p>Similarly, email marketing keeps proving to be an effective marketing channel and is still relevant after all these years.<\/p>\n\n\n\n<p>Now imagine combining these two impressive marketing channels into a single explosive marketing strategy. It will mean getting closer to email clients on their socials and starting a new sales email thread with a social media user.<\/p>\n\n\n\n<p>Ready to get started?<\/p>\n\n\n\n<p>Read on to learn more about these two marketing methods&#8217; benefits and how you can integrate them today.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-3  uagb-block-a85c57bf      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-is-social-media-marketing\" class=\"uagb-toc-link__trigger\">What Is Social Media Marketing?<\/a><li class=\"uagb-toc__list\"><a href=\"#benefits-of-social-media-marketing\" class=\"uagb-toc-link__trigger\">Benefits of Social Media Marketing<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#humanizes-the-brand\" class=\"uagb-toc-link__trigger\">Humanizes the Brand<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#improves-customer-service\" class=\"uagb-toc-link__trigger\">Improves Customer Service<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#builds-brand-recognition\" class=\"uagb-toc-link__trigger\">Builds Brand Recognition<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#attain-authority-status\" class=\"uagb-toc-link__trigger\">Attain Authority Status<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#explaining-email-marketing\" class=\"uagb-toc-link__trigger\">Explaining Email Marketing<\/a><li class=\"uagb-toc__list\"><a href=\"#benefits-of-email-marketing\" class=\"uagb-toc-link__trigger\">Benefits of Email Marketing<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#establishes-authority\" class=\"uagb-toc-link__trigger\">Establishes Authority<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#increases-website-traffic\" class=\"uagb-toc-link__trigger\">Increases Website Traffic<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#saves-cost-and-time\" class=\"uagb-toc-link__trigger\">Saves Cost and Time<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#builds-relationships\" class=\"uagb-toc-link__trigger\">Builds Relationships<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#integrating-social-media-and-email-marketing\" class=\"uagb-toc-link__trigger\">Integrating Social Media and Email Marketing<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#improves-conversion-rate\" class=\"uagb-toc-link__trigger\">Improves Conversion Rate<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#presents-subscribers-with-new-platforms-for-interaction\" class=\"uagb-toc-link__trigger\">Presents Subscribers with New Platforms for Interaction<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#amplifies-your-reach\" class=\"uagb-toc-link__trigger\">Amplifies Your Reach<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#creative-ways-to-integrate-social-media-with-email-marketing\" class=\"uagb-toc-link__trigger\">Creative Ways to Integrate Social Media with Email Marketing<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#make-more-informed-social-media-ad-decisions-using-your-email-list\" class=\"uagb-toc-link__trigger\">Make More Informed Social Media Ad Decisions Using Your Email List<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#add-social-media-links-to-emails\" class=\"uagb-toc-link__trigger\">Add Social Media Links to Emails<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#run-contests\" class=\"uagb-toc-link__trigger\">Run Contests<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#attracting-email-subscriptions-using-social-media\" class=\"uagb-toc-link__trigger\">Attracting Email Subscriptions Using Social Media<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#schedule-social-media-posts-to-remind-followers-of-your-email-list\" class=\"uagb-toc-link__trigger\">Schedule Social Media Posts to Remind Followers of Your Email List<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#furnish-your-social-media-with-your-email-list\" class=\"uagb-toc-link__trigger\">Furnish Your Social Media with Your Email List<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#retarget-ads-to-your-subscribers\" class=\"uagb-toc-link__trigger\">Retarget Ads to Your Subscribers<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#wrap-up\" class=\"uagb-toc-link__trigger\">Wrap up<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#free-contest-giveaway-viral-growth-guide\" class=\"uagb-toc-link__trigger\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/a><\/ul><\/ul><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/c16bdfd9-2403-4944-bddc-a9a96e6c819d\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/c16bdfd9-2403-4944-bddc-a9a96e6c819d\/-\/stretch\/off\/-\/scale_crop\/1080x675\/center\/\" alt=\"social media and email marketing\" class=\"wp-image-8864\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As someone said, through social media, you can reach out to new prospects. However, the easiest way to make them convert is through email marketing which depending on your prospects can be B2B or <a href=\"https:\/\/delesign.com\/blog\/b2c-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">B2C email marketing<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Social Media Marketing?<\/h2>\n\n\n\n<p>Before we dive into the crux of this post, let\u2019s sort out some explanations. Many businesses haven\u2019t enjoyed the benefits of this marketing method because they don\u2019t fully understand it.<\/p>\n\n\n\n<p>Wikipedia refers to social media marketing as <em><strong>\u201cpromoting products or services using social networks.\u201d<\/strong><\/em> While this definition is straightforward to grasp, it is also quite vague and superficial.&nbsp;<\/p>\n\n\n\n<p>A better definition of social media marketing would be <em>\u201can avenue to connect and identify with your target audience via social media.\u201d<\/em><\/p>\n\n\n\n<p>This second definition shows that using social media to market goes beyond selling a product or service. It involves building relationships with your audience, which is key to making any sales.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Social Media Marketing<\/h2>\n\n\n\n<p>Do you know that up to&nbsp;<a href=\"https:\/\/clutch.co\/agencies\/resources\/social-media-2015-small-business-survey\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">47% of small businesses<\/a>&nbsp;still don\u2019t use this marketing method? Why is this so? It is pretty simple. They have no idea what they are losing out on.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/f6cbb79c-062b-4d1f-8ab4-997f68773e90\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/f6cbb79c-062b-4d1f-8ab4-997f68773e90\/-\/stretch\/off\/-\/scale_crop\/956x806\/center\/\" alt=\"Clutch Small Business Social Media.jpg\" class=\"wp-image-8852\" style=\"width:717px;height:605px\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <em><strong>Clutch<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>Here are some benefits of marketing via social media:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Humanizes the Brand<\/h3>\n\n\n\n<p>People don\u2019t want to relate to faceless businesses. They want to build relationships. This is exactly what you achieve when you market via social media.<\/p>\n\n\n\n<p>It helps you to create a face and a voice for your brand. This way, you can show your brand personality to your target audience and communicate effortlessly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improves Customer Service<\/h3>\n\n\n\n<p>Do you consider using social media a waste of precious time? Well,&nbsp;<a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2013-social-media-benchmark-study\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% of individuals<\/a>&nbsp;try to contact customer care services via social media.<\/p>\n\n\n\n<p>Mind you, that statistic is quite old, so you can bet more people are checking social for the same reason today. Customers aren\u2019t as patient as they used to be, and they need you to respond to requests very quickly. Social media bridges the communication gap and helps you solve problems faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Builds Brand Recognition<\/h3>\n\n\n\n<p>Customers prefer to patronize brands that they are familiar with. A&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.ai\/blog\/social-media-presence\/\" rel=\"noreferrer noopener\">social media presence<\/a>&nbsp;puts your brand in the face of customers so that they can recognize it anywhere easily. Better brand recognition results in more conversions for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Attain Authority Status<\/h3>\n\n\n\n<p>You can share valuable content via social media to meet the needs of your target audience. Creating such industry-related content helps you attain authority status in your field. This also contributes to your number of conversions.<\/p>\n\n\n\n<p>There are several more benefits of social media marketing but let\u2019s look at <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> quickly.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-podcast-co wp-block-embed-podcast-co\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"How Matthew Karsten (Expert Vagabond) grew a huge travel blog following and now sells his Instagram images to National Geographic.\" src=\"https:\/\/play.pod.co\/blitz-growth\/how-matthew-karsten-expert-vagabond-grow-a-huge-travel-blog-following-and-now-sells-his-instagram-images-to-national-geographic#?secret=Qg66WTtwXD\" data-secret=\"Qg66WTtwXD\" frameborder=\"0\" width=\"100%\" height=\"188\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Want to learn more about growing an audience on social media platforms like Instagram and YouTube?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Listen to the podcast above for expert tips on growing a reputable brand online.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Explaining Email Marketing<\/h2>\n\n\n\n<p>Email marketing has been around for quite a long time. It involves the <strong>\u201c<em>promotion of products and services via emails<\/em>.\u201d<\/strong><\/p>\n\n\n\n<p>This method of marketing also helps brands to establish relationships with prospects. When a company sends an email that isn\u2019t a response to a query or a confirmation, it is email marketing.<\/p>\n\n\n\n<p>It includes anything from newsletters to promoting exclusive deals and even goodwill messages. <\/p>\n\n\n\n<p>This method of marketing presents businesses with a cost-effective channel to reach customers and make conversions. You may use <a href=\"https:\/\/paperform.co\/lead-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation forms<\/a> to collect emails and then use them for your email marketing outreach.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/c7cc941f-c7b2-41cd-b31d-1ce431f82508\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/c7cc941f-c7b2-41cd-b31d-1ce431f82508\/-\/stretch\/off\/-\/scale_crop\/1077x637\/center\/\" alt=\"Content Marketing institute email marketing.jpg\" class=\"wp-image-8855\" style=\"width:733px;height:433px\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Email Marketing<\/h2>\n\n\n\n<p>Despite being a very old marketing method, using emails to market still comes with loads of benefits. Here are a few of them:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/d6f49d08-1e24-46d7-b0ff-41d71fe2895a\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/d6f49d08-1e24-46d7-b0ff-41d71fe2895a\/-\/stretch\/off\/-\/scale_crop\/878x601\/center\/\" alt=\"Oberlo Email Usage\" class=\"wp-image-8860\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Oberlo<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Establishes Authority<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.activecampaign.com\/blog\/newsletter-ideas\" target=\"_blank\" rel=\"noreferrer noopener\">Sending out newsletters<\/a> is an opportunity to share content that establishes your authority in your field. This is very similar to what you have with marketing via social media.<\/p>\n\n\n\n<p>When your subscribers read your emails, they see more reasons to patronize you. This is because your emails are solving their problems and providing knowledge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Increases Website Traffic<\/h3>\n\n\n\n<p>One of the best ways to attract traffic to your website is via email marketing. Include links to your website at different points in your content to redirect traffic.<\/p>\n\n\n\n<p>This way, prospects know that there is more valuable content where this email is coming from. When they visit your website, they are more likely to see reasons to patronize you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Saves Cost and Time<\/h3>\n\n\n\n<p>This is a significant benefit, especially for small businesses that are trying to manage cost and time. Email marketing very affordable, meaning that you don\u2019t need to break the bank for this.<\/p>\n\n\n\n<p>Using this method also means that you are spending less time marketing. You can schedule your emails so that they can go out automatically. This allows you to focus your efforts on other production needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Builds Relationships<\/h3>\n\n\n\n<p>Like we mentioned earlier, email marketing allows you to build relationships with customers. Good emails hardly go unnoticed and show the personality of your brand.<\/p>\n\n\n\n<p>This allows you to connect with the recipients on a personal level. In the end, it bridges the communication gap that may exist with other forms of marketing.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/8f0dc41a-0e11-4f01-8dde-b24e6eaefdb0\/-\/stretch\/off\/-\/scale_crop\/1400x425\/center\/\" alt=\"VYPER Free Account Signup SPI\" class=\"wp-image-8515\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Integrating Social Media and Email Marketing<\/h2>\n\n\n\n<p>When you read through the benefits of social media and email marketing, you\u2019ll notice that they have a lot in common. The similar benefits make it easy to wonder why some marketers think it is a battle between them.<\/p>\n\n\n\n<p>Many digital marketers are noticing that integrating social media marketing with email marketing yields better results. Each method brings something unique to the table and allows you to create more marketing opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/2f88f90b-1205-4e56-927f-27e9f8d8a979\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/2f88f90b-1205-4e56-927f-27e9f8d8a979\/-\/stretch\/off\/-\/scale_crop\/962x704\/center\/\" alt=\"Optinmonster email vs social stats\" class=\"wp-image-8856\" style=\"width:722px;height:528px\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Optinmonster<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Below are some benefits of integrating social media and email marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improves Conversion Rate<\/h3>\n\n\n\n<p>The ultimate goal of every business is to attract as many conversions as possible. You can achieve this by integrating these two marketing methods.<\/p>\n\n\n\n<p>When you promote your brand via social media, you can gather more emails on your list. This allows you to market your products and services further to get more conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Presents Subscribers with New Platforms for Interaction<\/h3>\n\n\n\n<p>Like we mentioned earlier, customers want to communicate with you as much as possible. Your email subscribers may find it difficult to reply to emails. However, it will be more convenient for them to respond via social media.<\/p>\n\n\n\n<p>Integrating both methods means that they have a new channel to interact with your brand. Since they are following you on social, they can get your latest updates and ask questions in real-time.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.liveagent.com\/customer-service-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer service software<\/a> allows any business to improve their customer communication processes as it keeps all messages from various channels in one place. As a result, it saves time and enhances productivity and response times which contribute to greater customer satisfaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amplifies Your Reach<\/h3>\n\n\n\n<p>Social media and email integration allow you to extend your brand\u2019s tentacles into several marketing channels. This helps you to amplify your reach so that you can have a wider audience.<\/p>\n\n\n\n<p>We could go on and on with the advantages of integrating social media and email marketing. However, let\u2019s look at how to do this effectively.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Creative Ways to Integrate Social Media with Email Marketing<\/h2>\n\n\n\n<p>You should have a better understanding of the effectiveness of social media and <a href=\"https:\/\/vyper.ai\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, and the ways you can integrate both. However, it doesn&#8217;t just stop right there, you can get a bit more creative with your marketing strategy.<\/p>\n\n\n\n<p>Let&#8217;s take a closer look at some creative ways of integrating your social media and email marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make More Informed Social Media Ad Decisions Using Your Email List<\/h3>\n\n\n\n<p>We all know how powerful social media ads are. However, using this method alone is not cost-effective for businesses on a small budget.<\/p>\n\n\n\n<p>Knowing the best call-to-action to use narrows down your choices and makes them more effective. You can achieve this through your email list. If you\u2019re looking for ways to extend your email list, you should check out the list-building sites mentioned <a href=\"https:\/\/www.uplead.com\/list-brokers\/\" target=\"_blank\" rel=\"noreferrer noopener\">in this article<\/a>.<\/p>\n\n\n\n<p>Make use of email marketing as a means of testing ideas. To do so, sample different subject lines and techniques and see which ones produce the best results.<\/p>\n\n\n\n<p>Now, channel these to social media ads for better results. Take it further with A\/B testing based on specific customer groups.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Engage Your Audience by Writing Better Emails\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MfYUZSFJ6dM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Add Social Media Links to Emails<\/h3>\n\n\n\n<p>This is one of the most obvious methods of integrating social media marketing with email marketing. However, you should always add links to each of your social media handles to all your emails.<\/p>\n\n\n\n<p>This will help you <a href=\"https:\/\/www.fresha.com\/blog\/how-to-grow-your-business-with-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">grow your reach<\/a> on social media organically. When subscribers go through your emails frequently, after a while, they want to enjoy more content by clicking the links in the emails to connect with you via their preferred social media platform.<\/p>\n\n\n\n<p>With more followers on social media, you have a wider reach. This means that there is a chance of attracting new prospects and gaining more conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Run Contests<\/h3>\n\n\n\n<p>You must be wondering how <a href=\"https:\/\/vyper.ai\/blog\/how-to-create-a-viral-instagram-giveaway-or-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\">running contests<\/a> can help your email marketing. After all, it is majorly a social media strategy.<\/p>\n\n\n\n<p>True, running contests work more on social media. However, you can use it as an avenue to grow your email lists.<\/p>\n\n\n\n<p>One way to do this is to use a call-to-action for your followers with a prize attached. The catch for participation will be subscribing to your email list.<\/p>\n\n\n\n<p>Guess what? You now have a massive collection of social media followers subscribing to your email list. This allows you to take your relationship with them to the next level to improve conversions.<\/p>\n\n\n\n<p>Another idea is to make use of the FOMO effect. Promote the fact that email subscribers will have access to specific exclusive deals. You can bet that your social media followers wouldn\u2019t want to miss out on such deals, so they\u2019ll subscribe.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/youtube-giveaway-guide\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/58ba3f99-53c7-4969-b28f-1623136c7221\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"YouTube Giveaway\" class=\"wp-image-8549\" style=\"width:512px;height:512px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Want to learn more about hosting your own YouTube giveaway?<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/vyper.ai\/blog\/youtube-giveaway-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here for our 3-step YouTube giveaway guide.<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Attracting Email Subscriptions Using Social Media<\/h3>\n\n\n\n<p>This idea works best on LinkedIn. It helps you to target specific individuals that suit your business interests.<br>You can plug the ideal profile into the Sales Navigator on LinkedIn. This tool helps to generate a list containing hundreds of individuals that match that profile.<\/p>\n\n\n\n<p>Now, you can get in touch with these individuals by using specific resources. This makes them sign up for your newsletters.<\/p>\n\n\n\n<p>To ensure that you get the best of this method, we advise that you use an incentive as bait. An example is an e-book that they can download after subscribing. Using this method helps you to grow your list of subscribers with the right people on board.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Schedule Social Media Posts to Remind Followers of Your Email List<\/h3>\n\n\n\n<p>Social media marketing can help you remind your followers about subscribing to your email list. You can begin by scheduling posts using a <a href=\"https:\/\/simplified.com\/social-media\/scheduler\" target=\"_blank\" rel=\"noreferrer noopener\">free social media scheduler<\/a> that carries email subscription links.<\/p>\n\n\n\n<p>Ensure that you add what each person stands to enjoy from subscribing to your email list. Listing benefits is always a push to convert social media followers to subscribers. This is because people want to see what they stand to gain before subscribing.<\/p>\n\n\n\n<p>Make sure that you add share buttons to your newsletters. This way, readers can share their experiences via social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Furnish Your Social Media with Your Email List<\/h3>\n\n\n\n<p>Technology has made life a lot easier, especially for businesses that want to integrate social media and email marketing. You can always upload your email lists to any of your social media platforms using simple steps.<\/p>\n\n\n\n<p>The advantage of doing this that you get tailored, custom, and matched audiences depending on the social media platform. As such, it becomes easier for you to target ads to run social media campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/3ff0aa36-697f-42aa-b91a-8e181eae8e60\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3ff0aa36-697f-42aa-b91a-8e181eae8e60\/-\/stretch\/off\/-\/scale_crop\/925x563\/center\/\" alt=\"Facebook Customer Audience\" class=\"wp-image-8865\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Retarget Ads to Your Subscribers<\/h3>\n\n\n\n<p>Running social media ads is quite expensive. This means that you need to be a lot more deliberate with these ads not to waste funds.<\/p>\n\n\n\n<p>When you retarget ads, you can focus your efforts on individuals that are already interested in your products or services. This promises better conversion rates and a higher ROI.<\/p>\n\n\n\n<p>The best way to set up retarget ads, install a tracking code. This way, you can easily target ads to individuals who click on the page with the code.<\/p>\n\n\n\n<p>Along with this, you can make use of URL shorteners. Add the resulting links to your posts to encourage those who haven\u2019t visited your website to do so.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap up<\/h2>\n\n\n\n<p>There are several other ways to integrate social media with email marketing. It is essential to know that social media marketing and email marketing will always complement each other.<\/p>\n\n\n\n<p>This is why you must integrate both to get the best of both worlds. Ensure that you build strategies to help you grow in understanding and utilizing the integration.<\/p>\n\n\n\n<p>What are your thoughts on combining social media and email marketing? Please let us know in the comments below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-large\"><a href=\"https:\/\/cdn.vyper.io\/3409b651-fb78-42cd-8f68-3ec62e082e7b\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3409b651-fb78-42cd-8f68-3ec62e082e7b\/-\/stretch\/off\/-\/scale_crop\/1024x1024\/center\/\" alt=\"Maria De La Pena delesign\" class=\"wp-image-8857\"\/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>About the Author<\/strong><\/p>\n<cite>Maria is a content writer for the<a href=\"https:\/\/delesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> unlimited graphic design<\/a> service Delesign with a keen interest in eCommerce and internet marketing. She is a communications graduate and understands what it takes to write persuasive copy and blog posts. Outside of work, you can find her mini-blogging about her life on social media.<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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strategy.<\/p>\n","protected":false},"author":2,"featured_media":12072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,30,10,28,13,17,7,2,29,4,3,46,11],"tags":[51,249,143,236],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive Leads and Sales by Combining Social Media and Email Marketing | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Social media and email marketing are powerful marketing tools that brands can combine to create an extraordinary sales strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/social-media-and-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive Leads and Sales by Combining Social Media and Email Marketing | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"Social media and email marketing are powerful marketing tools that brands can combine to create an extraordinary sales strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/social-media-and-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-28T19:08:40+00:00\" \/>\n<meta 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