{"id":9123,"date":"2021-04-29T18:19:32","date_gmt":"2021-04-29T18:19:32","guid":{"rendered":"https:\/\/vyper.ai\/blog\/?p=9123"},"modified":"2024-11-05T14:24:14","modified_gmt":"2024-11-05T14:24:14","slug":"content-marketing-strategies","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/content-marketing-strategies\/","title":{"rendered":"7 Content Marketing Strategies That Your Audience Will Engage With And Love"},"content":{"rendered":"\n<p>Content marketing is considered the holy grail of marketing for brands that run their businesses online. We&#8217;ve seen brands like&nbsp;<em>Colgate<\/em>&nbsp;and&nbsp;<em>Coding Sans<\/em>&nbsp;boost their revenue with excellent content marketing strategies.&nbsp;<\/p>\n\n\n\n<p>When executed correctly, your content marketing efforts will improve your SEO, boost traffic, establish credibility, and more. These components make up the recipe for a thriving online business and presence.&nbsp;<\/p>\n\n\n\n<p>So, now that you know content marketing is worth the time and effort, where to start? No need to feel overwhelmed, we have 7 powerful content marketing strategies for you to focus on.&nbsp;<\/p>\n\n\n\n<p>Read on to learn more.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-f5761575      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#why-you-need-these-powerful-content-marketing-strategies\" class=\"uagb-toc-link__trigger\">Why You Need These Powerful Content Marketing Strategies<\/a><li class=\"uagb-toc__list\"><a href=\"#1-host-giveaways-to-give-back\" class=\"uagb-toc-link__trigger\">1. Host Giveaways to Give Back<\/a><li class=\"uagb-toc__list\"><a href=\"#2-anticipate-their-questions-and-create-content-to-answer-them\" class=\"uagb-toc-link__trigger\">2. Anticipate Their Questions and Create Content to Answer Them<\/a><li class=\"uagb-toc__list\"><a href=\"#3-create-free-tools-theyll-find-valuable\" class=\"uagb-toc-link__trigger\">3. Create Free Tools They\u2019ll Find Valuable<\/a><li class=\"uagb-toc__list\"><a href=\"#4-show-customers-the-behind-the-scenes-of-your-business\" class=\"uagb-toc-link__trigger\">4. Show Customers the &quot;Behind the Scenes&quot; of Your Business<\/a><li class=\"uagb-toc__list\"><a href=\"#5-make-your-content-more-engaging-with-visuals\" class=\"uagb-toc-link__trigger\">5. Make Your Content More Engaging with Visuals<\/a><li class=\"uagb-toc__list\"><a href=\"#6-publish-user-generated-content-on-your-website\" class=\"uagb-toc-link__trigger\">6. Publish User-generated Content on Your Website<\/a><li class=\"uagb-toc__list\"><a href=\"#7-create-content-that-addresses-your-customers-pain-points\" class=\"uagb-toc-link__trigger\">7. Create Content That Addresses Your Customers\u2019 Pain Points<\/a><li class=\"uagb-toc__list\"><a href=\"#bonus-content-marketing-tips-from-neil-patel\" class=\"uagb-toc-link__trigger\">Bonus: Content Marketing Tips from Neil Patel<\/a><li class=\"uagb-toc__list\"><a href=\"#bonus-creating-content-silos-for-youtube\" class=\"uagb-toc-link__trigger\">Bonus: Creating Content Silos for YouTube<\/a><li class=\"uagb-toc__list\"><a href=\"#bonus-building-a-successful-brand\" class=\"uagb-toc-link__trigger\">Bonus: Building a Successful Brand<\/a><li class=\"uagb-toc__list\"><a href=\"#tldr\" class=\"uagb-toc-link__trigger\">TL;DR<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/3621d1f6-dd98-4b08-b0e9-465e6eae2e0e\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3621d1f6-dd98-4b08-b0e9-465e6eae2e0e\/-\/stretch\/off\/-\/scale_crop\/1080x675\/center\/\" alt=\"Content Marketing Strategies\" class=\"wp-image-9151\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why You Need These Powerful Content Marketing Strategies<\/h2>\n\n\n\n<p>Content marketing has some legitimate benefits to those that integrate content marketing strategies into their businesses. Just take a look at these stats below:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/482ae8e0-031f-4be4-9f1c-7eb03c585a7d\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/482ae8e0-031f-4be4-9f1c-7eb03c585a7d\/-\/stretch\/off\/-\/scale_crop\/2364x832\/center\/\" alt=\"Benefits of content marketing\" class=\"wp-image-9145\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Terakeet<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Can you imagine tripling your leads at the fraction of the cost of other marketing methods?<\/p>\n\n\n\n<p>Here are a few more benefits of having excellent content marketing strategies:<\/p>\n\n\n\n<ul>\n<li><strong>Establish authority and trust<\/strong> &#8211; You can use your blog to share expert opinions and advice. Readers will consider you as an authority in your field, while also seeing you as being more trustworthy.<\/li>\n\n\n\n<li><strong>Build brand awareness<\/strong> &#8211; Useful content (like <a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">infographics<\/a> or videos) with your brand logo attached to it is ideal for creating brand awareness.<\/li>\n\n\n\n<li><strong>Expand beyond your website <\/strong>&#8211; Take your content marketing efforts further by working on different platforms in multiple formats. Try out podcasts or webinars. Create content for platforms like YouTube or Instagram. Maybe you can give TikTok a try? This will allow you to expand your online presence further into other platforms and not just remain within the confines of your website.<\/li>\n\n\n\n<li><strong>Improve SEO<\/strong> &#8211; <a href=\"https:\/\/smashingcopy.com\/saas-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS SEO<\/a> is crucial for businesses that fully operate from their website. SaaS brands use <a href=\"https:\/\/www.melottimedia.com.au\/blog\/what-is-copywriting-html\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO copywriting<\/a> and content to drive traffic to their blogs. They then redirect that traffic to their products and signup pages. Utilizing a <a href=\"https:\/\/dataforseo.com\/apis\/serp-api\" target=\"_blank\" rel=\"noreferrer noopener\">SERP API<\/a> can help these brands track their search engine rankings and optimize their content strategy effectively.<\/li>\n<\/ul>\n\n\n\n<p>Now that you have a better idea of what content marketing can do for you, lets take a look at those 7 powerful content marketing strategies. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Host Giveaways to Give Back<\/h2>\n\n\n\n<p>Tap into your customers\u2019 competitive spirit with a giveaway. Consider offering something like a free product or service! A fishing guide might offer a free tour, or a subscription box service might offer several free months, for instance.&nbsp;<\/p>\n\n\n\n<p>Giveaways are great for connecting with your audience because you can reward them for their engagement and loyalty. Everyone loves free stuff! Plus, giveaways can help you generate more leads and followers, increase your engagement, and boost your brand awareness.<\/p>\n\n\n\n<p>Think about <a href=\"https:\/\/www.appypie.com\/content-marketing-tips-to-help-you-build-your-authority-credibility-online\" target=\"_blank\" rel=\"noreferrer noopener\">how you can use content marketing<\/a> to promote your giveaway. To announce your contest or giveaway, you could post on your blog, <a href=\"https:\/\/pollo.ai\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">create a video<\/a> of the rules, and share this content on your social media.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.ai\/blog\/fortnite-marketing-lessons\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/797ad675-ff0d-4ff6-97d9-a9ca6bc7c294\/-\/stretch\/off\/-\/scale_crop\/1200x969\/center\/\" alt=\"Fortnite and Ironman VYPER Giveaway\" class=\"wp-image-8472\"\/><\/a><\/figure>\n\n\n\n<p>Promote your giveaway regularly during the contest period; you could answer FAQs or do an unboxing of the prize, for instance. The idea of winning a giveaway will engage your audience and encourage them to click and learn more each time they see your relevant posts.<\/p>\n\n\n\n<p>If you\u2019re not sure where to begin with, a&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.ai\/pricing\/\" rel=\"noreferrer noopener\">giveaway campaign<\/a>, Vyper is here to help. We have various tips and strategies to help ensure your giveaway is successful and lands you the best leads possible.&nbsp;<\/p>\n\n\n\n<p>For example, some of our recommendations include:<\/p>\n\n\n\n<ul>\n<li>Show your brand name at the top of the giveaway web page<\/li>\n\n\n\n<li>Offer a prize relevant to your audience<\/li>\n\n\n\n<li>Ensure your contest copy is clear and concise<\/li>\n\n\n\n<li>Make sure the contest page displays correctly on both mobile and desktop<\/li>\n\n\n\n<li>Make it clear to your audience how they enter the giveaway<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Pro Tip:<\/em><\/strong><\/p>\n<cite>Need help creating content? Ask your audience. User-generated content is excellent for sharing on social media and on your website. You can host a UGC Contest that will produce tons of user-generated content fast. <br><br>For example, Starbucks asked their audience to buy a cup of coffee, doodle on the empty cup to create a fantastic design, snap a pic and upload it to the Starbucks Facebook page. This contest produced an endless amount of user-created Starbucks designs which were repurposed on their website.<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/2761caf3-fff9-4d72-92f4-74d523d1413f\/-\/stretch\/off\/-\/scale_crop\/1400x425\/center\/\" alt=\"VYPER Free Account Signup PETCO\" class=\"wp-image-8517\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Anticipate Their Questions and Create Content to Answer Them<\/h2>\n\n\n\n<p>One great way to&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.ai\/blog\/building-customer-relationships\/\" rel=\"noreferrer noopener\">build a relationship with your customers<\/a>&nbsp;is by responding to their questions. If you can anticipate common questions and answer them in your content, they will feel like you understand them.<\/p>\n\n\n\n<p>Do some research to find out what types of questions your customers are asking. To start, check in with your customer service team to see if there are common queries they get. Creating content that answers these questions will save your employees time and assist with <a href=\"https:\/\/knowmax.ai\/blog\/create-customer-interactions\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer interaction<\/a>.&nbsp;<\/p>\n\n\n\n<p>You can also <a href=\"https:\/\/seene.online\/content-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">utilize keyword research<\/a>. Answer the Public is an excellent tool for finding out what sorts of questions people are asking about a given topic. <\/p>\n\n\n\n<p>Say you run a candy store \u2014 typing in the word \u201cchocolate,\u201d for instance, results in questions like, \u201cwhat chocolate is vegan,\u201d and \u201cwhat chocolate is gluten-free.\u201d Basing your content on health questions like these is a great place to start.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/81c00358-6163-49b7-a107-8b0a28fda64d\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/81c00358-6163-49b7-a107-8b0a28fda64d\/-\/stretch\/off\/-\/scale_crop\/2624x1754\/center\/\" alt=\"Answering questions with content Neil Patel\" class=\"wp-image-9126\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Neil Patel Dot Com<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>For instance, Neil Patel answers an essential question with his guide on&nbsp;<a target=\"_blank\" href=\"https:\/\/neilpatel.com\/blog\/sell-on-tiktok\/\" rel=\"noreferrer noopener\">how to sell products on TikTok<\/a>. He outlines why your business should be targeting TikTok, how to set up an account, using sponsor-branded hashtags, using shoppable videos, and more. <\/p>\n\n\n\n<p>Because his audiences are business owners and content marketers, they are likely to be interested in content that will potentially help them reach more customers and move more products. <\/p>\n\n\n\n<p>And it looks like this piece of content is working well for him because, when you search \u201chow to sell products on TikTok\u201d through Google, his site ranks on the first page.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Professor Dave Creates Content for His Audience<\/h3>\n\n\n\n<p>Dave Farina is a prolific YouTuber that grew his educational channel, Professor Dave, to more than a million subscribers. Part of his successful strategy is to engage with his audience and create evergreen content based on what they have requested in the comments section of previous videos.<\/p>\n\n\n\n<p>Dave also created a series of videos that debunk popular myths. Some videos have even surpassed 5 million views! Fans actually requested these videos.<\/p>\n\n\n\n<p>Watch the full interview below to learn more about Dave and how he keeps up to a frantic content schedule:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Professor Dave Confronts Conflict to Create 5M+ views videos on YouTube\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/qUTYDPjwrFg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Create Free Tools They\u2019ll Find Valuable<\/h2>\n\n\n\n<p>Everyone likes free stuff! If you can create a free tool that will make your ideal customers\u2019 lives easier, they\u2019ll be more likely to spend money with you in the future when they are eventually looking for a service like yours. Think about how you can incorporate free tools into your content. <\/p>\n\n\n\n<p>You can create a&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.ai\/blog\/giveaway-email-templates\/\" rel=\"noreferrer noopener\">free email template<\/a>, an eBook, an online calculator, or a virtual try-on feature. However, the tool you create is dependant on your business. So, it would be best if you made something related to your products or services.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/660b744a-89c0-45d4-9776-5835fcccc6c1\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/660b744a-89c0-45d4-9776-5835fcccc6c1\/-\/stretch\/off\/-\/scale_crop\/1740x1081\/center\/\" alt=\"Canva Designs\" class=\"wp-image-9128\"\/><\/a><figcaption class=\"wp-element-caption\">Source:<strong><em> Canva<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>For example, Canva can target their ideal clients by offering a series of <a href=\"https:\/\/www.designrush.com\/agency\/graphic-design\" target=\"_blank\" rel=\"noreferrer noopener\">top graphic design services<\/a>.&nbsp;<\/p>\n\n\n\n<p>You can create a free account on Canva and use their software to create social media graphics, thumbnails, flyers, and more. Some of the free features on Canva include:<\/p>\n\n\n\n<ul>\n<li>Stock images, graphics, and illustrations<\/li>\n\n\n\n<li>Fonts<\/li>\n\n\n\n<li>Templates<\/li>\n\n\n\n<li>Image editing options and filters<\/li>\n<\/ul>\n\n\n\n<p>If you are looking to up your game with higher quality stock images and advanced effects, then you can sign up for a premium Canva plan.&nbsp;<\/p>\n\n\n\n<p>Canva offering free plans is a great way to connect with their audience and build trust. A user can learn the ins and outs of using the program before feeling like they have to financially commit to the service.&nbsp;<\/p>\n\n\n\n<p>If they like their finished products, they\u2019ll be more likely to seek out Canva for any future graphic design needs, even if they have to pay.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Show Customers the &#8220;Behind the Scenes&#8221; of Your Business<\/h2>\n\n\n\n<p>The more people know about your business, the more connected they\u2019ll feel to it. There are many different ways to create content that shows behind the scenes of your work. <\/p>\n\n\n\n<p>You could write blog posts about your business decisions, film vlogs or Q&amp;A live streams, or put together a \u201cmeet the team\u201d page. These are all types of content that will put faces to your business!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/317ab736-c796-41ec-be34-724a933d93c6\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/317ab736-c796-41ec-be34-724a933d93c6\/-\/stretch\/off\/-\/scale_crop\/1600x911\/center\/\" alt=\"Powered By Search Behind the Scenes Blog\" class=\"wp-image-9130\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Powered by Search<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Powered by Search does this well with their blog piece outlining why they decided to rebrand as a&nbsp;<a target=\"_blank\" href=\"https:\/\/www.poweredbysearch.com\/blog\/saas-marketing-agency\/\" rel=\"noreferrer noopener\">B2B SaaS marketing agency<\/a>. They outline the events that led up to this decision, the reasoning behind the shift, and how they differ from other B2B SaaS companies. <\/p>\n\n\n\n<p>This type of transparency can help with building a connection with your audience. It helps their audience feel involved in the decision-making process while also showing their audience that their needs are being considered.<\/p>\n\n\n\n<p>By <a href=\"https:\/\/venngage.com\/blog\/what-is-a-decision-tree\/\" target=\"_blank\" rel=\"noreferrer noopener\">making a decision tree<\/a>, you can learn more about your audience&#8217;s decision-making process. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/e00947c5-cd5b-42b3-8b33-9bea50c721c9\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e00947c5-cd5b-42b3-8b33-9bea50c721c9\/-\/stretch\/off\/-\/scale_crop\/1600x849\/center\/\" alt=\"Digital Marmalade Meet the Team\" class=\"wp-image-9131\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Digital Marmalade<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Digital Marmalade uses behind-the-scenes content well on their unique meet the team page, as well. They show off their team members\u2019 skills, personal interests, and potential superhero powers to help their viewers get to know the business better. <\/p>\n\n\n\n<p>This strategy humanizes the team and shows that they\u2019re fun to work with.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Make Your Content More Engaging with Visuals<\/h2>\n\n\n\n<p>Visuals can help to make your content more engaging. It&#8217;s an ideal way to grab your audience&#8217;s attention.<\/p>\n\n\n\n<p>One way you can incorporate visuals into your content is through <a href=\"https:\/\/visme.co\/blog\/data-visualization-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">data visualization<\/a>. Suppose you want to provide your audience with a lot of statistic-heavy information or explain a complicated process. In that case, an infographic or video can help to get the details across in an engaging and easy-to-digest way.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/e7fe4078-6484-4a0a-9bb7-8627c22667a7\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e7fe4078-6484-4a0a-9bb7-8627c22667a7\/-\/preview\/1024x1024\/\" alt=\"Hosting a Makeup Giveaway Infographic\" class=\"wp-image-9154\" style=\"width:768px;height:768px\"\/><\/a><\/figure>\n\n\n\n<p>The above is an example of an <a href=\"https:\/\/vyper.ai\/blog\/makeup-giveaway\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographic (for a makeup giveaway)<\/a> that can be placed within your blog posts. You can summarise the info from your article into a single convenient infographic which can also be shared on social media and other platforms. <\/p>\n\n\n\n<p>Its also crucial to back up your text with a complimentary image like a screenshot. Screenshots are better than standard stock images at providing visual context while delivering your point efficiently. <\/p>\n\n\n\n<p>Illustrations and original photos are excellent for making your content more engaging, as well. They can help break up large walls of text or uniquely explain your points. You can even consider&nbsp;<a href=\"https:\/\/picsart.com\/ai-art-generator\" target=\"_blank\" rel=\"noreferrer noopener\">generating art using AI<\/a>&nbsp;for a unique, customized visual touch to your content.<\/p>\n\n\n\n<p>Not everyone wants to read a long article about every subject, so you might consider adding supplementary videos or diagrams to help your audience better understand your content.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Publish User-generated Content on Your Website<\/h2>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/vyper.ai\/blog\/6-creative-marketing-ideas-that-actually-grow-your-business\/\" rel=\"noreferrer noopener\">User-generated content<\/a>&nbsp;offers a fantastic way to connect with your audience! <\/p>\n\n\n\n<p>UGC can be published in the form of customer comments and reviews, customer images, or even blog posts written by people who love your brand. User-generated content creates trust, showcases authenticity, and helps drive purchasing decisions.&nbsp;<\/p>\n\n\n\n<p>Just make sure you always request permission from your customers before reposting their content, even if you\u2019re collecting it from a branded hashtag. <\/p>\n\n\n\n<p>Asking through a DM or comment only takes a minute and can prevent you from getting in trouble with copyright concerns. Be sure to credit the original creator in your repost, as well!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/1a66ebba-46c0-4609-bff0-40ea6d36a3de\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/1a66ebba-46c0-4609-bff0-40ea6d36a3de\/-\/stretch\/off\/-\/scale_crop\/1600x870\/center\/\" alt=\"Vivadogs UGC Example\" class=\"wp-image-9133\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <em><strong>Vivadogs<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<p>Take a look at how Vivadogs, a monthly dog subscription box service, does this well. Right on their homepage, they invite their viewers to use the hashtag #vivadogs on Facebook or Instagram.<\/p>\n\n\n\n<p>This can potentially lead to a shoutout on Vivadogs page, promoting the user&#8217;s pup to internet fame! It\u2019s charming, cute, and encourages customers to talk about their products online.<\/p>\n\n\n\n<p>You can also make use of a&nbsp;<a href=\"https:\/\/monday.com\/templates\/marketing-calendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing calendar plan template<\/a>&nbsp;to help you keep your UGC publishing schedule coherent.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7. Create Content That Addresses Your Customers\u2019 Pain Points<\/h2>\n\n\n\n<p>Show your customers that you understand their concerns by creating content that addresses their common pain points.&nbsp;<\/p>\n\n\n\n<p>Content such as:<\/p>\n\n\n\n<ul>\n<li>How-to guides<\/li>\n\n\n\n<li>Educational webinars<\/li>\n\n\n\n<li>Ultimate guides<\/li>\n\n\n\n<li>Tutorials&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Content like this will help you connect with your audience and give them a deeper understanding of what you specialize in.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/1c54edbb-5535-4cc0-a87f-05aeba29f74c\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/1c54edbb-5535-4cc0-a87f-05aeba29f74c\/-\/stretch\/off\/-\/scale_crop\/1600x859\/center\/\" alt=\"Million Dollar Agency Addressing Pain Points\" class=\"wp-image-9135\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Million Dollar Agency<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/milliondollaragency.coach\/\" rel=\"noreferrer noopener\">Million Dollar Agency<\/a>&nbsp;does this well with their series of free webinars about digital marketing. As a self-proclaimed coach in the digital marketing world, Million Dollar Agency knows that their target audience is likely to be people who are new to digital advertising.&nbsp;<\/p>\n\n\n\n<p>These webinars are a great way to hook potential customers and address their questions before thinking about spending money with the company.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/c7fa4a60-f7f1-45d2-a9ea-592c27960927\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/c7fa4a60-f7f1-45d2-a9ea-592c27960927\/-\/stretch\/off\/-\/scale_crop\/1600x888\/center\/\" alt=\"content marketing strategies SEM Rush\" class=\"wp-image-9140\"\/><\/a><\/figure>\n\n\n\n<p>SEMRush also regularly addresses customer pain points in their blog content. For example, their article on using the SEMRush competitor analysis tool outlines how to use the tool successfully and achieve results.<\/p>\n\n\n\n<p>They also include a list of topics that the article covers, with page jumps to the relevant sections. This means readers can quickly work out that the piece will answer all of the questions they have about using this tool.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: Content Marketing Tips from Neil Patel<\/h2>\n\n\n\n<p>We enjoyed chatting with a world-renowned expert in content marketing: the one and only Neil Patel. <\/p>\n\n\n\n<p>Watch the full interview below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Neil Patel Needed 150+ Videos Before He Got Traction on YouTube, Steal His Marketing Tips!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/OKrldREDPJM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: Creating Content Silos for YouTube<\/h2>\n\n\n\n<p>Owen Video shared a useful strategy that consists of creating &#8220;video silos&#8221; for your YouTube channel. <\/p>\n\n\n\n<p>Basically, You choose about 3 types of videos to focus on such as:<\/p>\n\n\n\n<ul>\n<li>How to videos<\/li>\n\n\n\n<li>Product reviews<\/li>\n\n\n\n<li>Testimonials<\/li>\n\n\n\n<li>Story base<\/li>\n\n\n\n<li>Reaction videos<\/li>\n<\/ul>\n\n\n\n<p>Then you focused on creating content for these 3 types of videos. Eg. How Pewdiepie creates regular &#8220;meme review&#8221; videos, this is one of his silos! Then Pewdiepies &#8220;Pew News&#8221; is another silo focused on delivering the latest news in his world.<\/p>\n\n\n\n<p>You can follow the same strategy with 3 silos, then add more silos once you have perfected the silos you have. You can also drop silos that are not working out.<\/p>\n\n\n\n<p>Here&#8217;s more on this intriguing strategy below in our interview with Owen Video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Step-By-Step Formula: How &quot;Owen Video&quot; Grows His Clients&#039; B2B Business Channels\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/b-B49dNOwOU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: Building a Successful Brand<\/h2>\n\n\n\n<p>Arnt Eriksen is a creative strategist that has helped companies like PayPal simplify their content marketing strategies. <\/p>\n\n\n\n<p>Arnt has some great advice on building your brand creatively through content marketing.<\/p>\n\n\n\n<p>Watch the full interview below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Creative Strategist Arnt Eriksen Who Helped Brand 4500 Companies (Who Also Interview Gary Vee!)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/dqmWk74dj3s?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<p>There are so many ways to connect with your audience using&nbsp;<a target=\"_blank\" href=\"https:\/\/vyper.ai\/blog\/benji-content-upgrades-marketing\/\" rel=\"noreferrer noopener\">content marketing<\/a>. The content marketing strategies mentioned here can help you build brand loyalty, boost authority, and land you more customers. <\/p>\n\n\n\n<p>Giveaways, content based on customer questions, user-generated content, and more can help you build a stronger relationship with your ideal customer base. <\/p>\n\n\n\n<p>So, take these tips on board, and it won\u2019t be long before you have earned a larger audience that feels loyal to your brand.&nbsp;<\/p>\n\n\n\n<p>What is your favorite content marketing strategy? Let us know in the comments below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/92044b57-3e89-45e3-8a18-fefc6119c469\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/92044b57-3e89-45e3-8a18-fefc6119c469\/-\/preview\/1024x1024\/\" alt=\"Alex Ratynski Loganix content marketing strategies\" class=\"wp-image-9157\" style=\"width:250px;height:250px\"\/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>About The Author<\/strong><\/p>\n<cite><a href=\"https:\/\/twitter.com\/alexratynski\">Alex Ratynski<\/a> is a Content Strategist at <a href=\"http:\/\/www.loganix.com\">Loganix<\/a>, an SEO fulfillment partner that works with agencies and marketers. The company focuses on helping businesses to improve their online visibility, so they can grow and reach their goals. If you enjoyed this article, visit the Loganix blog for more expert advice.<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    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Learn how you can too!<\/p>\n","protected":false},"author":2,"featured_media":12065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,30,10,28,2,72,29,11],"tags":[63,305,142,226],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Content Marketing Strategies That Your Audience Will Engage With And Love<\/title>\n<meta name=\"description\" content=\"Brands like Colgate and Coding Sans boost their revenue with excellent content marketing strategies. Learn how you can too!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/content-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Content Marketing Strategies That Your Audience Will Engage With And Love\" \/>\n<meta property=\"og:description\" content=\"Brands like Colgate and Coding Sans boost their revenue with excellent content marketing strategies. 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