{"id":9325,"date":"2021-07-01T15:36:37","date_gmt":"2021-07-01T15:36:37","guid":{"rendered":"https:\/\/vyper.ai\/blog\/?p=9325"},"modified":"2024-07-22T11:18:09","modified_gmt":"2024-07-22T11:18:09","slug":"how-to-convert-traffic-into-sales","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/","title":{"rendered":"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store"},"content":{"rendered":"\n<p><strong><em>&#8220;How to convert traffic into sales?&#8221;<\/em><\/strong> You probably typed this into Google a dozen times, only to be led to the same sort of advice that&#8217;s been around for the last decade. <\/p>\n\n\n\n<p>Reality check! There have been drastic changes to the e-commerce landscape, with almost everyone owning online stores. This incredible rise in competition has forced brands to create new, innovative ways to get customers to buy their products. <\/p>\n\n\n\n<p>We explore 8 of these innovative strategies on how to convert traffic into sales. If you have a steady flow of traffic to your website but need to find ways to boost those conversion rates, then this guide is for you.<\/p>\n\n\n\n<p>Let&#8217;s get started!<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-77eba59e      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-to-convert-traffic-into-sales\" class=\"uagb-toc-link__trigger\">How to Convert Traffic into Sales<\/a><li class=\"uagb-toc__list\"><a href=\"#why-dont-your-store-visitors-make-a-purchase\" class=\"uagb-toc-link__trigger\">Why Don\u2019t Your Store Visitors Make a Purchase?<\/a><li class=\"uagb-toc__list\"><a href=\"#8-ways-to-turn-your-store-visitors-into-paying-customers\" class=\"uagb-toc-link__trigger\">8 Ways to Turn Your Store Visitors into Paying Customers<\/a><li class=\"uagb-toc__list\"><a href=\"#1-use-chatbots-as-virtual-store-agents\" class=\"uagb-toc-link__trigger\">1. Use Chatbots as Virtual Store Agents<\/a><li class=\"uagb-toc__list\"><a href=\"#2-make-the-first-purchase-special\" class=\"uagb-toc-link__trigger\">2. Make the First Purchase Special<\/a><li class=\"uagb-toc__list\"><a href=\"#3-transparent-returns-policy\" class=\"uagb-toc-link__trigger\">3. Transparent Returns Policy<\/a><li class=\"uagb-toc__list\"><a href=\"#4-display-star-ratings-reviews\" class=\"uagb-toc-link__trigger\">4. Display Star Ratings &amp; Reviews<\/a><li class=\"uagb-toc__list\"><a href=\"#5-showcase-social-proof\" class=\"uagb-toc-link__trigger\">5. Showcase Social Proof<\/a><li class=\"uagb-toc__list\"><a href=\"#6-streamline-checkout-process\" class=\"uagb-toc-link__trigger\">6. Streamline Checkout Process<\/a><li class=\"uagb-toc__list\"><a href=\"#7-retarget-abandoned-carts\" class=\"uagb-toc-link__trigger\">7. Retarget Abandoned Carts<\/a><li class=\"uagb-toc__list\"><a href=\"#8-improve-your-page-loading-speed\" class=\"uagb-toc-link__trigger\">8. Improve Your Page Loading Speed<\/a><li class=\"uagb-toc__list\"><a href=\"#bringing-in-visitors-and-keeping-them-as-customers\" class=\"uagb-toc-link__trigger\">Bringing in Visitors and Keeping Them as Customers<\/a><li class=\"uagb-toc__list\"><a href=\"#tldr-how-to-convert-traffic-into-sales\" class=\"uagb-toc-link__trigger\">TL;DR: How to Convert Traffic into Sales<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#free-contest-giveaway-viral-growth-guide\" class=\"uagb-toc-link__trigger\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/3ce4fbba-09e0-4721-a23e-c74d9ae7cb8f\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/3ce4fbba-09e0-4721-a23e-c74d9ae7cb8f\/-\/preview\/1024x1024\/\" alt=\"Convert Website Visitors into Customers\" class=\"wp-image-9349\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Convert Traffic into Sales<\/h2>\n\n\n\n<p>Nobody says NO to <a href=\"https:\/\/vyper.ai\/blog\/social-media-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">more website traffic<\/a>. On the contrary, it is obvious the more traffic your website gets, the better it is for business.&nbsp;<\/p>\n\n\n\n<p>Or is it so? What good can website traffic do if the visitors do not convert into paying customers?&nbsp;How to convert traffic into sales?<\/p>\n\n\n\n<p>eCommerce is already plagued with countless challenges. For example, the average <a href=\"https:\/\/acowebs.com\/net-promoter-score-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce website<\/a> bounce rate hovers from 20% to 45% (<a href=\"https:\/\/www.hotjar.com\/blog\/reduce-ecommerce-bounce-rate\/#:~:text=Bounce%20rate%20is%20a%20web,20%25%20being%20regarded%20as%20exceptional.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hotjar<\/a>). In other words, close to half of the website visitors landing on the website or product leave before taking any action.&nbsp;<\/p>\n\n\n\n<p>This makes it necessary to spruce up your eCommerce website\u2019s conversion rate. Conversion rate is the measure of website visitors who buy from your store. According to<a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-analytics\/ecommerce-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">&nbsp;Smart Insights<\/a>, the average conversion rate across several countries is roughly 1.5%.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/ec348b91-c79c-46de-ac3f-451ff96185ce\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/ec348b91-c79c-46de-ac3f-451ff96185ce\/-\/preview\/1024x1024\/\" alt=\"E-Commerce Conversion rate\" class=\"wp-image-9345\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Smart Insights<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Don\u2019t Your Store Visitors Make a Purchase?<\/h2>\n\n\n\n<p>Phrased differently, why do eCommerce websites have such a low conversion rate? Five top reasons can be attributed to this low conversion rate.<\/p>\n\n\n\n<ol>\n<li><strong>Security concerns &#8211;&nbsp;<\/strong>Customers are wary of submitting their personal information like contact, location, credit card numbers, etc., which might be misused or even stolen by cybercriminals.<\/li>\n\n\n\n<li><strong>Lack of product detail &#8211;&nbsp;<\/strong>The individual product page does not offer accurate details about the dimensions, specifications, or similar information that the user might need before making a purchase decision.&nbsp;<\/li>\n\n\n\n<li><strong>Difficult store navigation &#8211;&nbsp;<\/strong>A complicated store layout makes it difficult to find products, explore near alternatives, and complete the purchase.&nbsp;<\/li>\n\n\n\n<li><strong>Complicated checkout process &#8211;&nbsp;<\/strong>A long, winding checkout process that asks too many details, often repetitive, could make an already sitting-on-the-fence customer abandon the purchase.<\/li>\n\n\n\n<li><strong>Difficult product comparison &#8211;&nbsp;<\/strong>Insufficient or lack of product comparisons makes the customer skeptical of the current choice.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/23c3eedf-b16f-4c2e-9c21-fd154bf80c60\/-\/preview\/1024x1024\/\" alt=\"VYPER Free Account Signup Callaway\" class=\"wp-image-8514\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">8 Ways to Turn Your Store Visitors into Paying Customers<\/h2>\n\n\n\n<p>Your website is mobile-friendly, and your content is optimized for search engines. However, there is no guarantee that your website visitors would become paying customers.&nbsp;<\/p>\n\n\n\n<p>There are some strategies that one must put in place to make website visitors become paying customers. We know this from the challenges discussed above.<\/p>\n\n\n\n<p>Despite these challenges, some ways can make your store visitors into compulsive shoppers. These strategies can help with that.&nbsp;<\/p>\n\n\n\n<ol>\n<li>Use chatbots as virtual store agents<\/li>\n\n\n\n<li>Make the first purchase special<\/li>\n\n\n\n<li>Transparent returns policy&nbsp;<\/li>\n\n\n\n<li>Display star ratings &amp; reviews<\/li>\n\n\n\n<li>Showcase social proof<\/li>\n\n\n\n<li>Streamline checkout process<\/li>\n\n\n\n<li>Retarget cart abandons<\/li>\n\n\n\n<li>Improve your page loading speed<\/li>\n<\/ol>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Use Chatbots as Virtual Store Agents<\/h2>\n\n\n\n<p>No matter how hard you try, it isn&#8217;t easy to replicate an in-store sales agent&#8217;s warm smile and service. The hospitality is too personal and cannot be replicated virtually. However, chatbots can come close to providing that service. Also, they can do better than human store assistants in helping customers find the product they are looking for and making a quick purchase.&nbsp;<\/p>\n\n\n\n<p>In April 2016, at their F8 conference, Facebook first introduced the concept of Bots for the Messenger platform. It kicked off a trend of using chatbots in every digital platform possible for offering&nbsp;<a href=\"https:\/\/thecxinsights.com\/ai-customer-service-outcomes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">customer service<\/a>. For example, online stores relied on human agents until then switched to chatbots to drive visitor engagement and conversions.&nbsp;<\/p>\n\n\n\n<p>Chatbots on an online store can go beyond helping customers find canned responses to frequently asked questions.&nbsp;<a href=\"http:\/\/acquire.io\/chatbot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AI-enabled chatbots<\/a>&nbsp;can also give product recommendations and suggestions to help website visitors make a quick purchase. All this without having to scour the store for the product that they are looking for.<\/p>\n\n\n\n<p>Here is how Nordstorm&#8217;s chatbot helps website visitors find the right products that they are planning to buy:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/97f1ac19-e7fd-4daa-bec3-69a891cb0f58\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/97f1ac19-e7fd-4daa-bec3-69a891cb0f58\/-\/preview\/1024x1024\/\" alt=\"Nordstrom Chatbot\" class=\"wp-image-9329\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Sellbrite<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Make the First Purchase Special<\/h2>\n\n\n\n<p>First impressions last; they certainly do in the eCommerce space. Online shopping is trying to make the in-store shopping experience. So, it&#8217;s natural for customers to expect convenience and benefits beyond shopping on the go from their mobile devices.&nbsp;<\/p>\n\n\n\n<p>The first purchase that customers make from your store has great potential to build a future relationship. Website visitors who may not be keen about making a purchase can be persuaded to make the first purchase with incentives. These incentives can take several forms:<\/p>\n\n\n\n<ol>\n<li>Promo codes<\/li>\n\n\n\n<li>Discount coupons<\/li>\n\n\n\n<li>Free shipping<\/li>\n\n\n\n<li>Contests<\/li>\n\n\n\n<li>Discount on next purchase, etc.<\/li>\n<\/ol>\n\n\n\n<p>Here is a pop-up from DODOcase that gives first-time buyers a 15% off.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/819d700b-922c-451d-ac50-6d56bda9613e\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/819d700b-922c-451d-ac50-6d56bda9613e\/-\/preview\/1024x1024\/\" alt=\"Dodocase Popup Discount\" class=\"wp-image-9330\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Dodocase<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Similarly, you can also experiment with other incentives for first-time buyers like gifts, expedited shipping, exclusive social offers (follow us to get a discount), etc.&nbsp;<\/p>\n\n\n\n<p>The motive of all these incentives is to motivate the random website visitor into planning and making an impromptu purchase.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Transparent Returns Policy<\/h2>\n\n\n\n<p>There are three vital statistics that online store owners must be aware of:<\/p>\n\n\n\n<ol>\n<li>Only 58% of customers are satisfied with the ease of making online returns.<\/li>\n\n\n\n<li>63% of US consumers check the returns policy before making a purchase.&nbsp;<\/li>\n\n\n\n<li>48% of shoppers would shop more with retailers that offer hassle-free returns.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.vyper.io\/8a93b8c1-afc5-48c3-8825-38eae74469c1\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/8a93b8c1-afc5-48c3-8825-38eae74469c1\/-\/preview\/1024x1024\/\" alt=\"Return Policy Stats\" class=\"wp-image-9331\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Business2community<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>This mandates that the store have a transparent returns policy that website visitors can easily access and understand before making a purchase.&nbsp;<\/p>\n\n\n\n<p>There is no mandate that the returns policy has to be elaborate like a legal tender document. However, you can present the broad process of returns in an easy-to-understand copy. <\/p>\n\n\n\n<p>In most cases, online shoppers want to know whether the store accepts returns and whether the store would bear the cost of the <a href=\"https:\/\/www.reliablecouriers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">courier service<\/a>. Once this information is given, getting them to make a purchase is easy.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Display Star Ratings &amp; Reviews<\/h2>\n\n\n\n<p>If you have made at least one online purchase until now, you must have seen the star ratings and text reviews that accompany most products. These are user-generated reviews that strive to showcase the pros and cons of the product.&nbsp;<\/p>\n\n\n\n<p>The star reviews measure the product\u2019s goodness on a scale of 1 to 5 with stars. In addition, text reviews give comprehensive feedback about the pros and cons of the user\u2019s own language.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/54d6f3a1-8360-4002-aa88-68c1e123b75c\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/54d6f3a1-8360-4002-aa88-68c1e123b75c\/-\/preview\/1024x1024\/\" alt=\"Example of Star Review System\" class=\"wp-image-9335\" style=\"width:481px;height:314px\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Github<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>These star ratings and reviews go a long way in helping a first-time buyer make the purchase. It dispels any doubt or questions that they have about the product. It is not surprising that successful online stores like Amazon also display product images uploaded by customers. <\/p>\n\n\n\n<p>This helps cement a positive feeling in the user\u2019s mind about the store and make an informed decision. This is typically true in the case of first-time buyers who are highly skeptical before completing the transaction.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Showcase Social Proof<\/h2>\n\n\n\n<p>Although most shopping has moved online, one aspect of shopping has not changed to date. It is the power of social proof.&nbsp;<\/p>\n\n\n\n<p>Social proof is a concept that psychologist Robert Cialdini wrote about in his book \u201c<em>Influence: Science and Practice<\/em>.\u201d According to Robert, \u201c<em>we view a behavior as more correct in a given situation to the degree that we see others performing it.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>Phrased differently, most users and we, as individuals, follow the majority when decision-making.&nbsp;<\/p>\n\n\n\n<p>From the eCommerce perspective, this can work in favor of businesses. It is easier to persuade customers to purchase when they can see others like them are making the same purchase. This is the power of social proof.&nbsp;<\/p>\n\n\n\n<p>There are several other reasons why social proof helps in selling easier:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/fec1b7bc-5d11-427c-9224-d8c2b6e91e4d\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/fec1b7bc-5d11-427c-9224-d8c2b6e91e4d\/-\/preview\/1024x1024\/\" alt=\"Social Proof Influence\" class=\"wp-image-9336\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>The CSI Group<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Your customers can become your greatest advocates and they could promote your brand in their circles. Additionally, you can provide your products as gifts to Instagram influencers and get their honest opinions about them too.<\/p>\n\n\n\n<p>When they put up posts about your products on Instagram, their followers will notice your brand and might buy from you.<\/p>\n\n\n\n<p>However, this method can only work if you&#8217;ve partnered with the right influencers. For that, you should leverage an analytics tool to&nbsp;<a target=\"_blank\" href=\"https:\/\/trendhero.io\/\" rel=\"noreferrer noopener\">track fake followers<\/a>&nbsp;of these influencers. You must partner only with those influencers who have genuine followers.<\/p>\n\n\n\n<p>There are several other reasons why social proof helps in selling easier: &#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/967d6629-5183-4265-8c7b-8824146639d3\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/967d6629-5183-4265-8c7b-8824146639d3\/-\/preview\/1024x1024\/\" alt=\"what is social proof\" class=\"wp-image-9935\" style=\"width:512px;height:320px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Want to learn more about social proof?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/vyper.ai\/blog\/the-power-of-social-proof\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Click here to learn more about our 10 social proof strategies to better improve sales conversions.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Streamline Checkout Process<\/h2>\n\n\n\n<p>Guess where most of the cart abandonments happen in an online store? The checkout page. The checkout page is the last stage in the user\u2019s journey, where the customer does the final act of making the payment to complete the transaction.&nbsp;<\/p>\n\n\n\n<p>Unfortunately, most online stores have a complex checkout process that makes them abandon the cart. For instance, 34% of customers abandon carts to open an account to complete the transaction. <\/p>\n\n\n\n<p>Similarly, if the checkout page takes more than 3 seconds to load, cart abandons are sure to ensue. As a result, many SMB now uses integration tools to&nbsp;<a href=\"https:\/\/automate.io\/integration\/shopify\/stripe\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">connect Shopify and Stripe<\/a>&nbsp;or other popular products to rule out the tiring payment processes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/6c812160-1c1b-4824-a010-acb94cb29930\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/6c812160-1c1b-4824-a010-acb94cb29930\/-\/preview\/1024x1024\/\" alt=\"Shopify Checkout Process Example\" class=\"wp-image-9337\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Shopify Community<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>This makes it necessary to streamline the checkout process. The checkout process must be minimal, hassle-free, and as swift as it could be.&nbsp;<\/p>\n\n\n\n<p>Here are some points that could help you streamline your checkout process:<\/p>\n\n\n\n<ol>\n<li>Eliminate unnecessary optional fields<\/li>\n\n\n\n<li>Fasten the checkout page loading speed<\/li>\n\n\n\n<li>Display security symbols that bolster the trustworthiness<\/li>\n\n\n\n<li>Save customer details that might be required for future transactions<\/li>\n<\/ol>\n\n\n\n<p>All this could help your online store convert your website visitors into paying customers rather than become shopping cart abandons.&nbsp;<\/p>\n\n\n\n<p>It is recommended that you follow the single-page checkout process that most successful online retailers, including Amazon, have adopted. A single-page checkout is a one-page layout encompassing all the necessary elements like shipping address, payment methods such as debit and <a href=\"https:\/\/www.chime.com\/credit-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">credit card<\/a> payments, etc., on a single page.\u00a0<\/p>\n\n\n\n<p>It spares the users from inserting repeated vital information that they might have submitted while signing up. In addition, single-page checkout ensures that the checkout process is seamless and does not give any room for cart abandonment.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7. Retarget Abandoned Carts<\/h2>\n\n\n\n<p>This makes it necessary to streamline the checkout process. The checkout process must be minimal, hassle-free, and as swift as it could be.&nbsp;<\/p>\n\n\n\n<p>Here are some points that could help you streamline your checkout process:<\/p>\n\n\n\n<ol>\n<li>Eliminate unnecessary optional fields<\/li>\n\n\n\n<li>Fasten the checkout page loading speed<\/li>\n\n\n\n<li>Display security symbols that bolster the trustworthiness<\/li>\n\n\n\n<li>Save customer details that might be required for future transactions<\/li>\n<\/ol>\n\n\n\n<p>All this could help your online store convert your website visitors into paying customers rather than become shopping cart abandons.&nbsp;<\/p>\n\n\n\n<p>It is recommended that you follow the single-page checkout process that most successful online retailers, including Amazon, have adopted. A single-page checkout is a one-page layout encompassing all the necessary elements like shipping address, payment options, etc., on a single page.&nbsp;<\/p>\n\n\n\n<p>It spares the users from inserting repeated vital information that they might have submitted while signing up. In addition, single-page checkout ensures that the checkout process is seamless and does not give any room for cart abandonment.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/e0a13989-06d0-4d6f-b3a8-912d3cfe99a9\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e0a13989-06d0-4d6f-b3a8-912d3cfe99a9\/-\/preview\/1024x1024\/\" alt=\"Retrgeting Funnel\" class=\"wp-image-9340\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <em><strong>Retargeter.com<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">8. Improve Your Page Loading Speed<\/h2>\n\n\n\n<p>Websites take time to load, especially when they have many applications and integrations running in the back-end. However, if they take too long to load, it could cause website visitors to leave the website sooner than they came.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/ea43d747-84da-48d0-a06c-6e37e1ce5e38\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/ea43d747-84da-48d0-a06c-6e37e1ce5e38\/-\/preview\/1024x1024\/\" alt=\"Page Load Times Stats\" class=\"wp-image-9341\" style=\"width:447px;height:512px\"\/><\/a><figcaption class=\"wp-element-caption\">Source: <strong><em>Websitesetup.org<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>As important as creating an impressive website experience, it is equally important to improve the page loading speed. Google and other search engines recommend a three-second window as the ideal page loading speed.&nbsp;<\/p>\n\n\n\n<p>Be it your online store or any other website. There are several ways to improve page load speeds:<\/p>\n\n\n\n<ol>\n<li>Use lazy image loading<\/li>\n\n\n\n<li>Remove heavy image and video files<\/li>\n\n\n\n<li>Run only essential integrations<\/li>\n\n\n\n<li>Write minimal code to reduce processing speed<\/li>\n<\/ol>\n\n\n\n<p>These tactics can help improve the page loading speed and keep visitors browsing the store for longer. Further, a fast-loading website will also rank higher in search engine rankings.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/a8c1011a-fba1-4e90-a0ad-60da7c9483b8\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/a8c1011a-fba1-4e90-a0ad-60da7c9483b8\/-\/preview\/1024x1024\/\" alt=\"Ecom Launch\" class=\"wp-image-9347\" style=\"width:512px;height:512px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Looking to launch an e-commerce website? We have some excellent tips on making the most of those challenging early stages of your online store.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em><a href=\"https:\/\/vyper.ai\/blog\/launching-an-e-commerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here for 7 Vital Steps To Launching A Wildly Successful eCommerce Store.<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing in Visitors and Keeping Them as Customers<\/h2>\n\n\n\n<p>Bringing visitors to a website is half the battle. How to convert traffic into sales is another battle of its own. The biggest challenge is in delivering an optimal user experience when they land on the website. This requires that the&nbsp;<a href=\"https:\/\/shanebarker.com\/blog\/ecommerce-website-design\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">website layout is designed<\/a>&nbsp;to make product discovery more straightforward and effortless. Next, there should be minimal friction in adding the products to the cart and completing the transaction. In between these two points, several user experience aspects need refinement to maximize sales.&nbsp;<\/p>\n\n\n\n<p>This includes providing real-time support with the help of live chat. A&nbsp;<a target=\"_blank\" href=\"https:\/\/thenextscoop.com\/resources\/live-chat-software-for-customer-experience\/\" rel=\"noreferrer noopener\">live chat software<\/a>&nbsp;or an AI-based chatbot ensures that the visitor can find relevant information necessary before making a purchase. Next, use special promo codes and offers to make the first transaction special for the customer. The positive experience of the first transaction can go a long way in building a solid relationship with the customer.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR: How to Convert Traffic into Sales<\/h2>\n\n\n\n<p>At each product page and checkout page, social proof and security symbols can go a long way in winning the customers. These symbols instill confidence in the customer that they are making the right choice of buying from the store.&nbsp;<\/p>\n\n\n\n<p>Despite the best efforts, some website visitors may not complete the first transaction or choose to abandon the cart. To win back such customers, you can always resort to retargeting ads. Retargeting ads can reach out to customers across top websites that they visit, social media channels that they frequent, and remind them of the brand through&nbsp;<a href=\"https:\/\/moosend.com\/blog\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">email marketing<\/a>.&nbsp;<\/p>\n\n\n\n<p>With all these tactics, it should not be difficult to figure out how to convert traffic into sales. <\/p>\n\n\n\n<p>Tell us, what are your favorite strategies for boosting your website conversion rates?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/46ff19b5-ff42-4a47-baf3-69a2eecd584f\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/46ff19b5-ff42-4a47-baf3-69a2eecd584f\/-\/preview\/1024x1024\/\" alt=\"Srushti Shah\" class=\"wp-image-9343\" style=\"width:200px;height:200px\"\/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>About the Author<\/strong><\/p>\n<cite>Author\u2019s Bio: Srushti Shah is an ambitious, passionate, and out-of-the-box thinking woman having a vast exposure in Digital Marketing. She is working as a Digital Marketer and Content writer at Acquire. Her key focus is to serve her clients with the latest innovation in her field, leading to fast and effective results. Working beyond expectations and delivering the best possible results is her professional motto. Other than work, she loves traveling, exploring new things, and spending quality time with family. Reach out to Srushti Shah on&nbsp;<a target=\"_blank\" href=\"https:\/\/twitter.com\/srushti_13\" rel=\"noreferrer noopener\">Twitter<\/a>&nbsp;or<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/srushti-shah\/\" rel=\"noreferrer noopener\">&nbsp;LinkedIn<\/a><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 5px;\r\n      padding: 5px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 13px;\r\n      color: #3f3f3f;\r\n      margin: 2px;\r\n      padding: 2px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 30%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>We dive deep into modern e-commerce and online store strategies that will convert website visitors into customers.<\/p>\n","protected":false},"author":2,"featured_media":12056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,30,10,28,13,2,72,29],"tags":[63,305,231,286,44,277,283],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Convert Traffic into Sales: 8 Steps to a Killer Online Store |<\/title>\n<meta name=\"description\" content=\"We dive deep into modern e-commerce and online store strategies to find out how to convert traffic into sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store |\" \/>\n<meta property=\"og:description\" content=\"We dive deep into modern e-commerce and online store strategies to find out how to convert traffic into sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vypergrowth\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vypergrowth\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T15:36:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-22T11:18:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jack Paxton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:site\" content=\"@vyperapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Paxton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/\"},\"author\":{\"name\":\"Jack Paxton\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\"},\"headline\":\"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store\",\"datePublished\":\"2021-07-01T15:36:37+00:00\",\"dateModified\":\"2024-07-22T11:18:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/\"},\"wordCount\":2536,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png\",\"keywords\":[\"content marketing\",\"Content marketing strategies\",\"Customer Acquisition\",\"Customer Experience\",\"eCommerce\",\"online store\",\"website traffic\"],\"articleSection\":[\"Acquisition\",\"Blog\",\"Blogger \/ Personal Brand\",\"Content Marketing\",\"E-commerce\",\"Email Marketing\",\"Marketing\",\"Optimization\",\"SaaS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/\",\"url\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/\",\"name\":\"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store |\",\"isPartOf\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png\",\"datePublished\":\"2021-07-01T15:36:37+00:00\",\"dateModified\":\"2024-07-22T11:18:09+00:00\",\"description\":\"We dive deep into modern e-commerce and online store strategies to find out how to convert traffic into sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#primaryimage\",\"url\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png\",\"contentUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png\",\"width\":1080,\"height\":675,\"caption\":\"Convert Website Visitors into Customers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vyper.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vyper.ai\/blog\/#website\",\"url\":\"https:\/\/vyper.ai\/blog\/\",\"name\":\"VYPER - Giveaway & Contest Builder\",\"description\":\"Create viral contest, giveaways, referral and reward programs to grow your social followers and email list..\",\"publisher\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vyper.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vyper.ai\/blog\/#organization\",\"name\":\"VYPER - Giveaway & Contest Builder\",\"url\":\"https:\/\/vyper.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png\",\"contentUrl\":\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png\",\"width\":1300,\"height\":570,\"caption\":\"VYPER - Giveaway & Contest Builder\"},\"image\":{\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vypergrowth\/\",\"https:\/\/x.com\/vyperapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec\",\"name\":\"Jack Paxton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vyper.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g\",\"caption\":\"Jack Paxton\"},\"description\":\"Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion &amp; design-focused course and funnel builder for creators.\",\"sameAs\":[\"https:\/\/www.facebook.com\/vypergrowth\",\"https:\/\/www.instagram.com\/vypergrowth\/\",\"https:\/\/www.linkedin.com\/in\/jackpaxton\/\",\"https:\/\/x.com\/vyperapp\",\"https:\/\/www.youtube.com\/channel\/UCLI9knU6mOuFZRw1qIkc7Nw\"],\"url\":\"https:\/\/vyper.ai\/blog\/author\/jack\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store |","description":"We dive deep into modern e-commerce and online store strategies to find out how to convert traffic into sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store |","og_description":"We dive deep into modern e-commerce and online store strategies to find out how to convert traffic into sales.","og_url":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/","og_site_name":"VYPER - Giveaway &amp; Contest Builder","article_publisher":"https:\/\/www.facebook.com\/vypergrowth\/","article_author":"https:\/\/www.facebook.com\/vypergrowth","article_published_time":"2021-07-01T15:36:37+00:00","article_modified_time":"2024-07-22T11:18:09+00:00","og_image":[{"width":1080,"height":675,"url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png","type":"image\/png"}],"author":"Jack Paxton","twitter_card":"summary_large_image","twitter_creator":"@vyperapp","twitter_site":"@vyperapp","twitter_misc":{"Written by":"Jack Paxton","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#article","isPartOf":{"@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/"},"author":{"name":"Jack Paxton","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec"},"headline":"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store","datePublished":"2021-07-01T15:36:37+00:00","dateModified":"2024-07-22T11:18:09+00:00","mainEntityOfPage":{"@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/"},"wordCount":2536,"commentCount":2,"publisher":{"@id":"https:\/\/vyper.ai\/blog\/#organization"},"image":{"@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png","keywords":["content marketing","Content marketing strategies","Customer Acquisition","Customer Experience","eCommerce","online store","website traffic"],"articleSection":["Acquisition","Blog","Blogger \/ Personal Brand","Content Marketing","E-commerce","Email Marketing","Marketing","Optimization","SaaS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/","url":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/","name":"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store |","isPartOf":{"@id":"https:\/\/vyper.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#primaryimage"},"image":{"@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png","datePublished":"2021-07-01T15:36:37+00:00","dateModified":"2024-07-22T11:18:09+00:00","description":"We dive deep into modern e-commerce and online store strategies to find out how to convert traffic into sales.","breadcrumb":{"@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#primaryimage","url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png","contentUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png","width":1080,"height":675,"caption":"Convert Website Visitors into Customers"},{"@type":"BreadcrumbList","@id":"https:\/\/vyper.ai\/blog\/how-to-convert-traffic-into-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vyper.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Convert Traffic into Sales: 8 Steps to a Killer Online Store"}]},{"@type":"WebSite","@id":"https:\/\/vyper.ai\/blog\/#website","url":"https:\/\/vyper.ai\/blog\/","name":"VYPER - Giveaway & Contest Builder","description":"Create viral contest, giveaways, referral and reward programs to grow your social followers and email list..","publisher":{"@id":"https:\/\/vyper.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vyper.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vyper.ai\/blog\/#organization","name":"VYPER - Giveaway & Contest Builder","url":"https:\/\/vyper.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png","contentUrl":"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/01\/logo_large.png","width":1300,"height":570,"caption":"VYPER - Giveaway & Contest Builder"},"image":{"@id":"https:\/\/vyper.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vypergrowth\/","https:\/\/x.com\/vyperapp"]},{"@type":"Person","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/3002cd64037f9b9a9dd3e22eaa5953ec","name":"Jack Paxton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vyper.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70f120f8863027e5d522fcacec4542ad?s=96&d=monsterid&r=g","caption":"Jack Paxton"},"description":"Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion &amp; design-focused course and funnel builder for creators.","sameAs":["https:\/\/www.facebook.com\/vypergrowth","https:\/\/www.instagram.com\/vypergrowth\/","https:\/\/www.linkedin.com\/in\/jackpaxton\/","https:\/\/x.com\/vyperapp","https:\/\/www.youtube.com\/channel\/UCLI9knU6mOuFZRw1qIkc7Nw"],"url":"https:\/\/vyper.ai\/blog\/author\/jack\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png",1080,675,false],"thumbnail":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-150x150.png",150,150,true],"medium":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-300x188.png",300,188,true],"medium_large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-768x480.png",768,480,true],"large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-1024x640.png",1024,640,true],"1536x1536":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png",1080,675,false],"2048x2048":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png",1080,675,false],"et-pb-post-main-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png",1080,675,false],"et-pb-portfolio-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png",1080,675,false],"et-pb-gallery-module-image-portrait":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png",1080,675,false],"et-pb-image--responsive--desktop":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers.png",1080,675,false],"et-pb-image--responsive--tablet":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-980x613.png",881,551,true],"et-pb-image--responsive--phone":["https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2023\/10\/Convert-Website-Visitors-into-Customers-480x300.png",432,270,true]},"uagb_author_info":{"display_name":"Jack Paxton","author_link":"https:\/\/vyper.ai\/blog\/author\/jack\/"},"uagb_comment_info":4,"uagb_excerpt":"We dive deep into modern e-commerce and online store strategies that will convert website visitors into customers.","_links":{"self":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/9325"}],"collection":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/comments?post=9325"}],"version-history":[{"count":26,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/9325\/revisions"}],"predecessor-version":[{"id":12891,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/posts\/9325\/revisions\/12891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media\/12056"}],"wp:attachment":[{"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/media?parent=9325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/categories?post=9325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vyper.ai\/blog\/wp-json\/wp\/v2\/tags?post=9325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}