{"id":9443,"date":"2021-08-06T04:19:29","date_gmt":"2021-08-06T04:19:29","guid":{"rendered":"https:\/\/vyper.ai\/blog\/?p=9443"},"modified":"2023-10-09T06:16:51","modified_gmt":"2023-10-09T06:16:51","slug":"improve-social-media-presence","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/improve-social-media-presence\/","title":{"rendered":"11 Marketing Inspirations To Improve Social Media Presence"},"content":{"rendered":"\n<p>Massive brands like GoPro, Spotify, and Starbucks are always trying to improve social media presence.<\/p>\n\n\n\n<p>These brands understand the power behind a strong social media presence. Improving social media presence means more leads, sales, and website traffic.<\/p>\n\n\n\n<p>A strong social media presence will also improve brand awareness and can be an excellent opportunity to retarget previous customers.<\/p>\n\n\n\n<p>Having a solid social media presence isn&#8217;t reserved only for the big guys. Your brand can enjoy these benefits too!<\/p>\n\n\n\n<p>We have 11 marketing strategies that will surely inspire you to improve social media presence today.<\/p>\n\n\n\n<p>Read on to learn more\u2026<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-8e3c45ab      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-to-improve-your-brand-presence-on-social-media\" class=\"uagb-toc-link__trigger\">How to Improve Your Brand Presence on Social Media<\/a><li class=\"uagb-toc__list\"><a href=\"#1-build-and-nurture-relationships-not-just-followers\" class=\"uagb-toc-link__trigger\">1. Build and Nurture Relationships, Not Just Followers<\/a><li class=\"uagb-toc__list\"><a href=\"#2-engage-with-your-audience\" class=\"uagb-toc-link__trigger\">2. Engage with Your Audience<\/a><li class=\"uagb-toc__list\"><a href=\"#3-post-inspirational-and-relatable-quotes\" class=\"uagb-toc-link__trigger\">3. Post Inspirational and Relatable Quotes<\/a><li class=\"uagb-toc__list\"><a href=\"#4-consistently-host-giveaways\" class=\"uagb-toc-link__trigger\">4. Consistently Host Giveaways<\/a><li class=\"uagb-toc__list\"><a href=\"#5-create-shareable-infographics-photos-and-videos\" class=\"uagb-toc-link__trigger\">5. Create Shareable Infographics, Photos, and Videos<\/a><li class=\"uagb-toc__list\"><a href=\"#6-cross-post-content\" class=\"uagb-toc-link__trigger\">6. Cross-post Content<\/a><li class=\"uagb-toc__list\"><a href=\"#7-leverage-user-generated-content-ugc\" class=\"uagb-toc-link__trigger\">7. Leverage User-generated Content (UGC)<\/a><li class=\"uagb-toc__list\"><a href=\"#8-repurpose-old-content\" class=\"uagb-toc-link__trigger\">8. Repurpose Old Content<\/a><li class=\"uagb-toc__list\"><a href=\"#9-collaborate-with-other-businesses\" class=\"uagb-toc-link__trigger\">9. Collaborate with Other Businesses<\/a><li class=\"uagb-toc__list\"><a href=\"#10-create-promotional-posts\" class=\"uagb-toc-link__trigger\">10. Create Promotional Posts<\/a><li class=\"uagb-toc__list\"><a href=\"#11-optimize-your-social-media-accounts\" class=\"uagb-toc-link__trigger\">11. Optimize Your Social Media Accounts<\/a><li class=\"uagb-toc__list\"><a href=\"#why-leverage-the-power-of-social-media\" class=\"uagb-toc-link__trigger\">Why Leverage the Power of Social Media?<\/a><li class=\"uagb-toc__list\"><a href=\"#bonus-using-content-to-build-social-media-presence-with-katja-glieson\" class=\"uagb-toc-link__trigger\">BONUS: Using Content to Build Social Media Presence with Katja Glieson<\/a><li class=\"uagb-toc__list\"><a href=\"#have-you-used-any-of-these-strategies\" class=\"uagb-toc-link__trigger\">Have You Used Any of These Strategies?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#free-contest-giveaway-viral-growth-guide\" class=\"uagb-toc-link__trigger\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/9bb2b60a-41f3-43a3-abd8-4f709360a0c4\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9bb2b60a-41f3-43a3-abd8-4f709360a0c4\/-\/preview\/1024x1024\/\" alt=\"improve social media presence\" class=\"wp-image-9466\"\/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"free-download-get-all-our-contest-giveaway-marketing-guides-checklists-and-tutorials-that-have-helped-100-s-of-brands-collect-15k-emails-in-under-21-days\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>FREE DOWNLOAD: Get all Our Contest &amp; Giveaway Marketing Guides, Checklists, and tutorials<\/strong> that have helped 100&#8217;s of brands collect 15k+ emails in under 21 days!<\/mark><\/h4>\n\n\n\n<div id=\"vy-form-embed-126456\"><\/div><script>var vy_contest_id = 126456; var vy_contest_url = 'https:\/\/vy.lc\/126456siumk';<\/script><script src=\"https:\/\/d1k80c2u160186.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Improve Your Brand Presence on Social Media<\/h2>\n\n\n\n<p>Do you already have social media accounts but feel like they\u2019ve plateaued? Or maybe you\u2019re thinking about whether you want to set up a business social media account but aren\u2019t sure where to start.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry; you\u2019re not alone. You\u2019ve come to the right place for answers.&nbsp;<\/p>\n\n\n\n<p><strong>We\u2019re going to take a look at 11 ways you can improve your social media presence<\/strong>.&nbsp;<\/p>\n\n\n\n<p>By the end, you should have some great inspiration on how to breathe life into your social channels and get your brand noticed.&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/napoleoncat.com\/features\/social-inbox\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media engagement tool<\/a> can help to improve your brand presence. You&#8217;ll have a much higher chance at capturing prospects&#8217; attention and generating comments, shares or likes on posts if you use one of these services.<\/p>\n\n\n\n<p>Here are 11 11 Marketing Inspirations To Improve Your Presence On Social Media:<\/p>\n\n\n\n<ol><li>Build and nurture relationships, not just followers<\/li><li>Engage with your audience&nbsp;<\/li><li>Post inspirational and relatable quotes<\/li><li>Consistently host giveaways&nbsp;<\/li><li>Create shareable infographics, photos, and videos&nbsp;<\/li><li>Cross-post content&nbsp;<\/li><li>Leverage user-generated content<\/li><li>Repurpose old content<\/li><li>Collaborate with other businesses<\/li><li>Create promotional posts<\/li><li>Optimize your social media accounts<\/li><\/ol>\n\n\n\n<p>Let\u2019s start from the top:&nbsp;<strong>building relationships with your followers.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/9fbc0dd9-88f9-48a0-9e48-f860f72ab64e\/-\/preview\/1024x1024\/\" alt=\"VYPER Free Account Signup Taylor Swift\" class=\"wp-image-8508\"\/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Build and Nurture Relationships, Not Just Followers<\/h2>\n\n\n\n<p>Using social media for business is about more than just <a href=\"https:\/\/earthweb.com\/buy-instagram-followers\/\" target=\"_blank\" rel=\"noreferrer noopener\">increasing followers<\/a>. It\u2019s the perfect platform to connect with your audience and nurture relationships with potential customers.&nbsp;<\/p>\n\n\n\n<p>By nurturing these relationships, you create a sense of brand loyalty with followers. This can also lead to <a href=\"https:\/\/www.pandadoc.com\/contract-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">repeat sales on contracts<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>So how can you nurture customer relationships on social media?<\/strong><\/p>\n\n\n\n<p>Here are a few tips:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Respond to comments and messages: <\/strong>Responding to people on social media can be time-consuming, but it helps them build a relationship with your brand. Consider getting a dedicated <a href=\"https:\/\/acquire.io\/blog\/customer-service-representatives-just-employee-public-face\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer service representative<\/a> to handle this for you.<\/li><li><strong>Create a customer service account:<\/strong> Create a specifically targeted channel for customer service. This account provides users with space to contact you, and you can respond to their inquiries. As a result, you show customers that you care about the service you provide them.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/e73f6ea9-f13b-45c7-b14f-dcb7283a59d3\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e73f6ea9-f13b-45c7-b14f-dcb7283a59d3\/-\/preview\/1024x1024\/\" alt=\"Nurture Relationships on Social Media\" class=\"wp-image-9446\"\/><\/a><figcaption>Source: <strong><em>Twitter<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<ul><li><strong>Build a community: <\/strong>Creating a community for your audience humanizes your business and shows the audience that you care.&nbsp;<\/li><\/ul>\n\n\n\n<p>Building relationships with consumers is important for every business. So, when it comes to social media, make sure you use it to its fullest potential.&nbsp;<\/p>\n\n\n\n<p>By doing this, you can increase your brand awareness, improve your brand perception, and encourage more users to join your community.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Engage with Your Audience<\/h2>\n\n\n\n<p>We\u2019ve touched on this briefly in the previous section, but we want to hit home just how important audience engagement is.&nbsp;<\/p>\n\n\n\n<p><strong>If you want to increase your presence on social media, engaging with your audience should be one of your top priorities.&nbsp;<\/strong><\/p>\n\n\n\n<p>Whether that\u2019s asking questions in your captions or sharing polls and surveys to spark conversations, engaging with your audience is key to increasing your presence on social media.&nbsp;<\/p>\n\n\n\n<p>And some social platforms, such as Instagram, reward high engagement on posts. This reward means posts with more likes, comments, shares, and saves are more likely to reach a wider audience.&nbsp;<\/p>\n\n\n\n<p>For instance, you\u2019re more likely to appear in the explore section on Instagram.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/544bcefa-3af0-4be5-82a5-df3dff00ae3a\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/544bcefa-3af0-4be5-82a5-df3dff00ae3a\/-\/preview\/1024x1024\/\" alt=\"Engage Your Audience Instagram Explore\" class=\"wp-image-9447\"\/><\/a><figcaption>Source: <strong><em>Instagram<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>But how exactly can you engage your audience?&nbsp;<\/strong><\/p>\n\n\n\n<p>Here are a few of our best practices:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Encourage people to like, comment, and share: <\/strong>Next time you write a post for social media, think about asking a question in the caption to encourage engagement. Ask people to share an experience they\u2019ve had, like your post if they agree with it, or share it to spread the word about a big announcement.&nbsp;If your post is catered towards a bilingual audience like some residents in Texas, for example, you may want to consider adding&nbsp;<a href=\"https:\/\/preply.com\/en\/blog\/best-apps-to-learn-spanish\/\" target=\"_blank\" rel=\"noreferrer noopener\">phrases in Spanish<\/a>&nbsp;to make your post more relatable.<\/li><li><strong>Sharing polls:<\/strong> Ask users to vote in a poll or survey. Here\u2019s an example from LinkedIn, but you can create polls on most social media platforms.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/4a7de987-43ba-4bbd-ae7e-9319bb55782b\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/4a7de987-43ba-4bbd-ae7e-9319bb55782b\/-\/preview\/1024x1024\/\" alt=\"Polls on linkedin\" class=\"wp-image-9449\"\/><\/a><figcaption>Source: <strong><em>Linkedin @louishd<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<ul><li><strong>Post content that resonates with your audience: <\/strong>If you want users to engage with your content, you need to post things that resonate with them. Take a look at Buzzsprout, for example. It created a video about <a href=\"https:\/\/www.buzzsprout.com\/how-to-make-a-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">starting a podcast<\/a>, which is ideally suited to its target audience. On YouTube alone, the video has over half a million views.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Start a Podcast \/\/ Step-by-Step Guide [2021]\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Gejf39h3_IY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Post Inspirational and Relatable Quotes<\/h2>\n\n\n\n<p>Posting <a href=\"https:\/\/www.theinspirationedit.com\/self-care-quotes-inspire-soul\/\" target=\"_blank\" rel=\"noreferrer noopener\">inspirational and relatable quotes<\/a> is sometimes considered \u201cfiller content,\u201d but this isn\u2019t always the case.&nbsp;<\/p>\n\n\n\n<p>Posting quotes can be a great way to engage your audience and expand your reach.&nbsp;<\/p>\n\n\n\n<p>Think about it. If one of your followers likes a quote you\u2019ve shared, they\u2019re more likely to engage with it. And any action they take makes it easier for more people to see your post.&nbsp;<\/p>\n\n\n\n<p>If you decide to share quotes on social media, make sure to do the following:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Post something relatable to your audience: <\/strong>Make sure any quotes you post resonate with your audience. This will increase the likelihood that they\u2019ll engage.&nbsp;<\/li><li><strong>Keep it on brand:<\/strong> To raise your brand awareness, make sure that every quote you post is on-brand. Girlboss is a great example:&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/b9d475c9-a14e-4093-b40f-0e60c96a829e\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/b9d475c9-a14e-4093-b40f-0e60c96a829e\/-\/preview\/1024x1024\/\" alt=\"Girl Boss Instagram Quote Post\" class=\"wp-image-9452\"\/><\/a><figcaption>Source: <strong><em>Instagram @girlboss<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Consistently Host Giveaways<\/h2>\n\n\n\n<p>If you\u2019re looking for a way to increase your reach on social media, hosting giveaways is the perfect way to do it.&nbsp;<\/p>\n\n\n\n<p>Giveaways drive traffic to a social media channel. If you use the right hashtags \u2014 such as #giveaway \u2014 you\u2019ll get yourself found by even more people.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/50c60aac-30c7-4137-b2f4-101caed6da54\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/50c60aac-30c7-4137-b2f4-101caed6da54\/-\/preview\/1024x1024\/\" alt=\"Mountain Life Media Instagram Giveaway\" class=\"wp-image-9453\"\/><\/a><figcaption>Source: <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>And the best part? You can tailor the entry requirements to whatever you like.<\/strong><\/p>\n\n\n\n<p>Looking to increase followers? Ask participants to follow your account. Want to increase engagement? Ask participants to comment on the post. Trying to raise brand awareness? Ask participants to tag three friends.&nbsp;<\/p>\n\n\n\n<p>You can choose how people enter your giveaway based on whatever your goals are.&nbsp;<\/p>\n\n\n\n<p><strong>But it isn\u2019t enough to do it just once.&nbsp;<\/strong><\/p>\n\n\n\n<p>Consistently hosting giveaways gives people a reason to stick around. After all, if they follow your account for one giveaway and don\u2019t win, there\u2019s a chance they might just hit the unfollow button.<\/p>\n\n\n\n<p>Give them a reason to stay and make giveaways a regular occurrence. And while you\u2019re at it, you might want to share <a href=\"https:\/\/www.swagbucks.com\/shop\/old-navy-coupons\" target=\"_blank\" rel=\"noreferrer noopener\">discount codes<\/a> if you have any.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/826cff91-5ce8-4434-8e29-8fc33cb6aae9\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/826cff91-5ce8-4434-8e29-8fc33cb6aae9\/-\/preview\/1024x1024\/\" alt=\"Giveaway and sweepstake examples\" class=\"wp-image-7458\" width=\"512\" height=\"512\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Struggling to think of a giveaway idea? Take a look at these <\/em><a href=\"https:\/\/vyper.ai\/blog\/giveaway-and-sweepstakes-examples\/\"><em>give<\/em><\/a><em><a href=\"https:\/\/vyper.ai\/blog\/giveaway-and-sweepstakes-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">a<\/a><\/em><a href=\"https:\/\/vyper.ai\/blog\/giveaway-and-sweepstakes-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>way examples<\/em><\/a><em> for some inspiration.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Create Shareable Infographics, Photos, and Videos<\/h2>\n\n\n\n<p>What exactly do we mean by \u201cshareable content?\u201d&nbsp;<\/p>\n\n\n\n<p>Put simply; we mean content that\u2019s worth sharing. Whether that\u2019s a <a href=\"https:\/\/breadnbeyond.com\/explainer-video\/expert-roundup-close-more-deals\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a>, photo, <a href=\"https:\/\/slidemodel.com\/templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">PowerPoint templates<\/a>, or even an <a href=\"https:\/\/www.visme.co\/make-infographics\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographic<\/a>, creating shareable content is a great way to engage your audience.\u00a0<\/p>\n\n\n\n<p>On the whole, shareable content usually offers something of value. That way, people will be more inclined to interact with and share it on their social media.&nbsp;<\/p>\n\n\n\n<p>If you want to get even more engagement, you can&nbsp;<strong><a href=\"https:\/\/www.softr.io\/website-and-landing-page\" target=\"_blank\" rel=\"noreferrer noopener\">build a website<\/a><\/strong>&nbsp;with a blog or tools and share those on your social channels.<\/p>\n\n\n\n<p>This graphic, designed by Monday.com, a famous project management tool, illustrates what we mean:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/11b3d97e-0fc7-439a-99a5-ec1e700991ee\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/11b3d97e-0fc7-439a-99a5-ec1e700991ee\/-\/preview\/1024x1024\/\" alt=\"Monday.com Inforgraphics\" class=\"wp-image-9454\" width=\"572\" height=\"768\"\/><\/a><figcaption>Source: <strong><em>Facebook @mondaydotcom<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>The post contains a lot of valuable information for the audience that Monday wants to target.&nbsp;<\/p>\n\n\n\n<p>Not only will posting this content help your audience expand their learning, but it also positions your brand as knowledgeable, reliable, and a thought leader.&nbsp;<\/p>\n\n\n\n<p>So when you\u2019re posting content on social media, think about whether your audience is likely to share it. If they do, you\u2019ll reach a wider audience and increase your brand awareness.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-888738a2 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE: Contest &amp; Giveaway Viral Growth Guide<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f &#8212; Download all the guides, checklists, and outlines we use to build and market viral contests. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Cross-post Content<\/h2>\n\n\n\n<p>Got a new blog article you\u2019ve just published on your website? Great. Time to post it on all your social media channels, too.&nbsp;<\/p>\n\n\n\n<p>Cross-posting content across your social channels allows you to maximize existing content.&nbsp;<\/p>\n\n\n\n<p>Check out these posts from Grammarly as an example. Here\u2019s a tweet they posted with a link to an article on its website:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/feaf6d11-b5d1-45d3-8fc4-2e93e5736032\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/feaf6d11-b5d1-45d3-8fc4-2e93e5736032\/-\/preview\/1024x1024\/\" alt=\"Grammarly Crosspost Twitter\" class=\"wp-image-9455\" width=\"768\" height=\"766\"\/><\/a><figcaption>Source: <strong><em>Twitter @Grammarly<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>And here it is again on Facebook:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/a69e1ba9-dadd-427f-a9e9-8f2bffc75070\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/a69e1ba9-dadd-427f-a9e9-8f2bffc75070\/-\/preview\/1024x1024\/\" alt=\"Grammarly Crosspost Facebook\" class=\"wp-image-9456\" width=\"768\" height=\"687\"\/><\/a><figcaption>Source: <strong><em>Facebook @Grammarly<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>By posting the same article on different platforms, Grammarly keeps its social media accounts active and spreads content as far as possible.&nbsp;<\/p>\n\n\n\n<p>And it doesn\u2019t have to stop at articles. You can cross-promote case studies, videos, infographic <a href=\"https:\/\/venngage.com\/templates\/flyers\" target=\"_blank\" rel=\"noreferrer noopener\">flyer templates<\/a>, eBooks, the list goes on.<\/p>\n\n\n\n<p>One thing to bear in mind is that people are likely to follow you on more than one social platform.&nbsp;<\/p>\n\n\n\n<p>To prevent them from seeing the same posts across all your channels, mix things up. You don\u2019t have to cross-promote your content at the same time.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7. Leverage User-generated Content (UGC)<\/h2>\n\n\n\n<p>User-generated content includes anything posted by users on their platforms.&nbsp;<\/p>\n\n\n\n<p>This post from ASOS is a great example:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/2dc65b76-a693-4193-984e-f2e7357aede3\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/2dc65b76-a693-4193-984e-f2e7357aede3\/-\/preview\/1024x1024\/\" alt=\"Asos UGC Instagram\" class=\"wp-image-9457\"\/><\/a><figcaption>Source: <strong><em>Instagram @Asos<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>An influencer took the picture. Then, they shared it on their Instagram page, and ASOS reused the content.&nbsp;<\/p>\n\n\n\n<p><strong>So how can user-generated content increase your social media presence?<\/strong><\/p>\n\n\n\n<p>Sharing content from real people shows that your brand is authentic. And with <a href=\"https:\/\/stackla.com\/resources\/reports\/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> of consumers saying that authenticity is important, it\u2019s clear that this can play a key role.&nbsp;<\/p>\n\n\n\n<p>But we know that finding the right content to share can be tricky. You need to repost content that\u2019s both on-brand and high quality, but that\u2019s not always easy to come by.&nbsp;<\/p>\n\n\n\n<p>If you want to make the most of user-generated content, make sure you only share posts that align with your brand. To make the search easier, we\u2019d suggest promoting a hashtag that your followers can use that will be featured on your profile.&nbsp;<\/p>\n\n\n\n<p><em>Side note: You\u2019ll still need permission from the user to post content, so make sure you ask.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">8. Repurpose Old Content<\/h2>\n\n\n\n<p>Most businesses have an archive full of content they aren\u2019t using. Yours isn\u2019t any different, right?&nbsp;<\/p>\n\n\n\n<p>Blogs, videos, case studies, and more all sit there gathering virtual dust.<\/p>\n\n\n\n<p><strong>So why not put it to use?&nbsp;<\/strong><\/p>\n\n\n\n<p>VPNGuru published their <a href=\"https:\/\/vpnguru.com\/reviews\/expressvpn\/\" target=\"_blank\" rel=\"noreferrer noopener\">ExpressVPN review<\/a> in February, then repurposed it into digestible video content on YouTube two months later. Afterward, they updated the article with an embedded video at the end:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/66ed84a7-42aa-4c87-b162-7b1721a895fb\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/66ed84a7-42aa-4c87-b162-7b1721a895fb\/-\/preview\/1024x1024\/\" alt=\"VPN Guru ExpressVPN review\" class=\"wp-image-9494\"\/><\/a><figcaption>Source: <strong><em>VPN Guru<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Posting old content on social media gives it a new lease on life and relieves some of the pressure to post new content all the time. It also allows you to reach a wider audience. This is a win-win.<\/p>\n\n\n\n<p>Let\u2019s take a look at sharing repurposed content in action.&nbsp;<\/p>\n\n\n\n<p>Matthew Woodward identified the top-performing blog from his website and repurposed it for LinkedIn. He published the article, which gained 2,969 views and led to 332 new subscribers to his newsletter.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/d0a21b37-5eba-4666-a512-4ca508f57b11\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/d0a21b37-5eba-4666-a512-4ca508f57b11\/-\/preview\/1024x1024\/\" alt=\"Matthew Woodward Repurposed Content\" class=\"wp-image-9458\"\/><\/a><figcaption>Source: <strong><em>MatthewWoodward.co.uk<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Pretty good results for a repurposed piece of content, don\u2019t you think?&nbsp;<\/p>\n\n\n\n<p>So it\u2019s clear that repurposing content is a great way to engage your audience and reach more people. To make it even more worthwhile, most of the work is already done before you even begin.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">9. Collaborate with Other Businesses<\/h2>\n\n\n\n<p>Collaborating with other businesses allows you to reach a new audience and build trust with your followers, especially if you partner with a well-known brand.&nbsp;<\/p>\n\n\n\n<p>Take HubSpot and Chatfuel, for example.<\/p>\n\n\n\n<p>The two brands partnered to produce \u201cThe Beginner\u2019s Guide To Building Your First Chatbot,\u201d which they promoted across social media.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/0ae70c7e-5d87-4afa-a87b-cbe705feff9c\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/0ae70c7e-5d87-4afa-a87b-cbe705feff9c\/-\/preview\/1024x1024\/\" alt=\"Hubspot and Chatfuel Collab Facebook\" class=\"wp-image-9459\"\/><\/a><figcaption>Source: <strong><em>Facebook @thehubspotacademy<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>This partnership benefits both companies for two reasons:<\/p>\n\n\n\n<ol><li><strong>Chatfuel\u2019s expertise:<\/strong> Hubspot used Chatfuel\u2019s expertise with chatbots to provide its audience with valuable content.<\/li><li><strong>Hubspot\u2019s brand position:<\/strong> By associating itself with a well-known brand like Hubspot, Chatfuel has positioned itself as a reliable, trustworthy, and knowledgeable company.<\/li><\/ol>\n\n\n\n<p>Not to mention, Chatfuel has also expanded its reach by partnering with Hubspot, getting itself in front of an entirely new audience that might never have come across them otherwise.&nbsp;<\/p>\n\n\n\n<p>So by partnering with another company, you can expand your social reach <em>and <\/em>improve your brand perception (depending on the company you partner with, of course).&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">10. Create Promotional Posts<\/h2>\n\n\n\n<p>If you have a personal social media account, you\u2019ve likely come across paid ads at one time or another.&nbsp;<\/p>\n\n\n\n<p>They\u2019ll often appear on your feed as another post, most of the time with \u201csponsored\u201d under the account name. Here\u2019s an example of a Facebook ad from Hubspot.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/1a7e482b-6b8d-4739-a974-34c43e9c7f50\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/1a7e482b-6b8d-4739-a974-34c43e9c7f50\/-\/preview\/1024x1024\/\" alt=\"Hubspot Promotional Post\" class=\"wp-image-9460\"\/><\/a><figcaption>Source: <strong><em>Facebook<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>Look familiar? We thought so.&nbsp;<\/p>\n\n\n\n<p>So how can paid social advertising help you increase your presence?&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ul><li><strong>Reach a bigger audience:<\/strong> Paid ads allow you to showcase your product or service to a wider audience. As a result, your brand awareness increases.&nbsp;<\/li><li><strong>Remarketing: <\/strong>With some social platforms, you can create remarketing ads. These ads specifically target users who have visited your website, so they\u2019re already familiar with your brand.&nbsp;<\/li><li><strong>Target specific audiences:<\/strong> You can create specific ads for different demographics, increasing their likelihood of engagement.&nbsp;<\/li><\/ul>\n\n\n\n<p>With the results from these ads, you\u2019ll also better understand who you should be targeting and what you should be promoting.&nbsp;<\/p>\n\n\n\n<p>So when it comes to increasing your presence on social media, paid ads should definitely be on your radar.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">11. Optimize Your Social Media Accounts<\/h2>\n\n\n\n<p>Social media optimization (SMO) involves reviewing the content and account information on your profile to make sure you\u2019re observing the best practices of social media.&nbsp;<\/p>\n\n\n\n<p>A well-optimized account involves the following*:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Profile photo: <\/strong>Use a high-quality profile photo.<\/li><li><strong>Hashtags: <\/strong>Using relevant hashtags on your posts.<\/li><li><strong>Website link:<\/strong> Linking to your website in your bio.<\/li><li><strong>Bio copy:<\/strong> A clear bio that states who you are and what you do.&nbsp;<\/li><\/ul>\n\n\n\n<p><em>*These are just a few examples, and the best practices for SMO are changing all the time.&nbsp;<\/em><\/p>\n\n\n\n<p>Here\u2019s an example of a well-optimized profile:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cdn.vyper.io\/1c570282-2dff-40a1-85bb-4cedac12ea29\/\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/1c570282-2dff-40a1-85bb-4cedac12ea29\/-\/preview\/1024x1024\/\" alt=\"Oatly Instagram profile\" class=\"wp-image-9461\"\/><\/a><figcaption>Source: <strong><em>Instagram @Oatly<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>So how can SMO increase your presence on social media?&nbsp;<\/strong><\/p>\n\n\n\n<p>Think of your social media channels the same way you do your website.&nbsp;<\/p>\n\n\n\n<p>When people land on your site, you want first impressions to be good. You want the user to land on your homepage and know exactly what you do. They should also be able to navigate through the site easily.<\/p>\n\n\n\n<p>It\u2019s the same with social media.<\/p>\n\n\n\n<p>The more optimized your pages are, the easier it will be for users to engage with your content.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/vyper.io\/user\/register?redirect=freeaccount\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/a6aba10a-a245-46a4-bfd4-0ab552b258fc\/-\/preview\/1024x1024\/\" alt=\"VYPER Free Account Signup JRE\" class=\"wp-image-8516\"\/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Leverage the Power of Social Media?<\/h2>\n\n\n\n<p>Social media can feel like a bugbear for some businesses.&nbsp;<\/p>\n\n\n\n<p>It\u2019s time-consuming to create a social media strategy. It&#8217;s also time-consuming to create and schedule the posts.<\/p>\n\n\n\n<p><strong>So is it really worth it?&nbsp;<\/strong><\/p>\n\n\n\n<p>In short, yes.&nbsp;<\/p>\n\n\n\n<p>There are a lot of benefits to utilizing social media to its full potential:<\/p>\n\n\n\n<ul><li><strong>Reach a wider audience:<\/strong> With a solid social media presence, you can expand your reach and engage with a wider audience.&nbsp;<\/li><li><strong>Engage with your audience: <\/strong>Social platforms are a great place to engage with your audience, build customer relationships, and listen to feedback.&nbsp;<\/li><li><strong>Increase your brand awareness: <\/strong>The more followers you have on social media, the more people know about your brand.&nbsp;<\/li><li><strong>Improve your brand perception: <\/strong>Looking to change the way your customers perceive your brand? The content you post on social media can help you change your brand perception.&nbsp;<\/li><li><strong>Track your progress:<\/strong> Reviewing the analytics of your social media posts tells you what your audience is looking for and what to avoid. You can review the demographic of your audience, too.&nbsp;<\/li><li><strong>Generate leads: <\/strong>Social media helps businesses raise awareness and engagement, making it a great place to generate leads.&nbsp;<\/li><\/ul>\n\n\n\n<p>These are just a few of the benefits of using social media for your business. Much like anything else, it takes time and skill to make work, but it\u2019s worth it.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-a60798b1 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126456siumk\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Steal our library of giveaway &amp; contest marketing growth hacks<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">BONUS: Using Content to Build Social Media Presence with Katja Glieson<\/h2>\n\n\n\n<p>Katja Glieson is a musician that creates viral content to build a social media presence and promote her music online. She has managed to surpass 10 million followers on all of her social media accounts. <\/p>\n\n\n\n<p>Listen to the full interview below:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Content Creation for Beginners: How Katja Successfully Built over 10M Followers on Social Media\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/D8QORzjJLCo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Have You Used Any of These Strategies?<\/h2>\n\n\n\n<p>So there you have it: 11 ways you can improve your presence on social media. We hope you\u2019re feeling inspired to put some of these practices into action.&nbsp;<\/p>\n\n\n\n<p>Have you tried any of these strategies before? Let us know how they worked out for you, or feel free to suggest any other tactics that we haven\u2019t mentioned.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/cdn.vyper.io\/e7494d1a-491b-4472-8f2b-6d457d5bf9fd\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/e7494d1a-491b-4472-8f2b-6d457d5bf9fd\/-\/preview\/1024x1024\/\" alt=\"Vikas Kalwani\" class=\"wp-image-9462\" width=\"187\" height=\"186\"\/><\/a><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>About the Author<\/strong><\/p><cite><a href=\"https:\/\/www.vikaskalwani.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vikas Kalwani<\/a> is a product-led growth hacker and B2B Marketing Specialist skilled in SEO, Content Marketing, and Social Media Marketing. He works at <a href=\"https:\/\/userp.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">uSERP<\/a> and is a mentor at 500 Startups.<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, 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